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Tag: MAU

  • Minimum followers on Instagram to get paid in India

    Minimum followers on Instagram to get paid in India

    Mumbai : Instagram has emerged as a platform where many people spend hours and hours scrolling down. It has over a billion monthly active users (MAU). Instagram is also a platform of opportunity for many, who earn millions just by sharing their part of life with the audience. Instagram has metamorphosed the career of social media influencers.

    Instagram is now part of the meta companies, except for the name, there is no change in its data policy and terms of use. Earning procedures are thus also same.

    There is no particular criteria of minimum followers given by Instagram. The rule that is generally observed is that the more engaged your followers are, the lesser followers you’ll need to start earning. However, with minimum of thousand followers, you can start earning with your Instagram account along with the several other factors which must be in your favour. If you can have followers and build trust, there are lots of potential business opportunities to make money on Instagram.

    Here are the other factors that you should know:-

    On Instagram, you can promote your business with sponsored Instagram post to reach to wider audience, where you use organic post of your page and pay to promote them to target audience. It increases your reach and helps your business grow.

    Using relevant hashtags are a great way to connect to audience who is looking for your type content. Hus your reach will increase and thus your business/ content will be benefitted. You can also use smm panel india for the increasing your reach.

    Go live and earn extra income with Instagram badges. When you go live with badges, your audience can buy badges to support you and to get you extra recognition, while you earn from the content that you create.

    Partner with brands. Your followers look up to you to know what brands and products you like. As you grow, brands pay you to share their intel.

    Open your shop on Instagram. TO open your shop, follow the following steps.
    1.Convert to a business account.
    2.Connect your Facebook page.
    3.Upload your products.
    4.Complete account review.
    5.Turn on shopping.

    On Instagram, you can reach to wider audience by tagging, and get to know how your product is performing by going to Insights.

    Make reels and earn with Bonuses. Bonuses are opportunities for you to earn money according to your reels. But you get bonuses on the invite by Instagram and influencers having less than one million followers may get selected for the invite. You can monitor bonuses on your professional dashboard.

    Earn with affiliate. Promote brand’s product and drive sale for a brand and get commission payments on each sale you generate. Find the best smm panel and start growing your social media.

    Earn recurring money with subscriptions. With Instagram subscriptions, your followers can subscribe you to see exclusive content with purple ring, to stand out with having subscriber batch next to their name which makes them stand out in the comment section and DMs. They pay monthly fee to subscribe and you get recurring income.

  • Twitter experiments, doubles its tweet character limit

    Twitter experiments, doubles its tweet character limit

    MUMBAI: Twitter has announced that it is expanding the tweet limit from 140 characters to 280 characters – double the existing limit.

    Twitter chief executive Jack Dorsey said that it was is a small change yet a significant move for the company. Twitter product manager Aliza Rosen and software engineer Ikuhiro Ihara said it was a pain trying to cram one’s thoughts into a tweet – a longer limit would be tried out in the languages impacted by cramming.

    The new limits are only available to a “small group” of users, to check out how it works for the initial users before Twitter decides to roll out the changes widely.

    Twitter has planned to leave the old 140-character limit in place for tweets in Japanese, Korean and Chinese because the internal data showed written characters in those languages packed plenty into the allotted space.

    A Twitter blog post observed that only 0.4 per cent of tweets sent in Japanese use the complete 140-character limit, compared to nine per cent of English tweets.

    Twitter, in the last quarter, reported its base of monthly active users (MAUs) was at 328 million. Its growth has not kept pace with the leader Facebook, which has around two billion users, and its sister company Instagram, with 800 million.

  • Viu’s unique Asian content attracts six million active users, claims 50% growth in four months

    MUMBAI: Viu, a leading pan-regional OTT video service by PCCW Media, hit six million monthly active users (MAU) across its markets in March this year, representing a 50% growth from four million as of November 2016. 

    Since launch in October 2015, Viu has been made available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Oman, UAE, Saudi Arabia, Qatar, Jordan, Kuwait, Egypt and Bahrain.

    PCCW Media MD Janice Lee said, “It is indeed very encouraging to see the high engagement with our users who spend almost 100 minutes a day viewing their favourite content on Viu. This stickiness helps propel the business of our telco partners, benefits content providers, drives subscriptions and boosts the consumption of online advertisements for advertisers who leverage Viu’s regional platform to reach the Millennials who are more receptive to digital advertisements.”

    Viu operates on a dual model of an ad-supported tier and a premium subscription tier of service. Renowned industry research company, Statista, recently published a study on revenue estimates of video subscription and online video advertising which showed strong CAGR of subscription and online video advertising revenue, reaffirming the merits of Viu’s two pronged monetisation strategy.

    Lee added, “Benefiting from the overall market growth of online video consumption and based on a strong product and content proposition, Viu’s subscription and advertising revenue growth has exceeded the industry’s estimate of market growth.”

    Viu Originals’ exclusive content 

    As part of its ongoing quest to be the preferred OTT video entertainment platform in Asia, Viu is introducing Viu Originals as a creative initiative to further enhance user engagement, adding value for both telcos and advertisers.

    Riding on PCCW Media’s extensive production expertise and experience, Viu offers viewers high quality Asian content with Viu Originals comprising Korean, Chinese, Indian and Indonesian productions.

    In addition to compelling Korean programs which are popular with Asian audience, Viu Originals will feature vibrant, exclusive content including among others, Chinese drama and variety shows from ViuTV, Indian content, with recent releases of  thrillers, dramas and comedies produced in collaboration with renowned Indian directors and premium Southeast Asian content for markets such as Indonesia.

    “This collection of exciting original content will widen Viu’s appeal to users, enhancing the loyalty of viewers to subscriptions and engaging consumers for advertisers,” Ms Lee said.

    Viu has entered into an agreement with SYS Productions in relation to the parties’ collaboration in producing a program under the Viu Originals initiative entitled “Song Ji Hyo’s Beauty Views”, which is to be hosted by a celebrity from a popular Korea variety show, Running Man. The program is set to attract millions of viewers who are already big fans of Korean shows.

    This show marks a rare occasion that a famous Korean celebrity with mass appeal across Asia works with a regional OTT video platform in a production to share the latest fashion and lifestyle tips in Korea. With “Hallyu” Korean wave sweeping over Asia, this Viu Originals production is primed to be a runaway success.

    Song Ji Hyo’s Beauty Views will provide a refreshing approach, offering viewers an immersive experience and insights into Korean beauty and lifestyle trends. The show is expected to be popular with viewers and may feature episodes in which Song will travel overseas with Viu, interact with fans and share her experience of the products along with insightful advice on the latest fashion and style trends in Korea.

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  • A-Pac region leads in ad revenue growth for FB in Q3-16

    A-Pac region leads in ad revenue growth for FB in Q3-16

    BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 58.5 percent year-on year (y-o-y) for the third quarter ended 30 September 2016 (Q3-16, current quarter) at $6,816 million as compared to $4,299 million in Q3-15. Like the previous quarter, Advertisement revenue growth in percentage terms was led by the A-Pac (63.8 percent growth) and US and Canada (61.8 percent growth) regions. Ad revenue share by geography in Q3-16 was: US and Canada –50.3 percent; Europe – 22.9 percent, A-Pac 16.7 percent and Rest of the world (ROW) 10 percent.

    Facebook reported 55.8 percent growth in total revenue at $7,011 million as compared to $4,501 million in the corresponding quarter of the previous year.The social media giant’s net income in Q3-16 almost tripled (by 2.86 times) year-on-year (y-o-y) to $2,055 million, as compared to $719 million in Q2-15.

    Growth in revenue in percentage terms was also led by growth from the the A-Pac (63.8 percenty-o-y growth) US and Canada (61.8 percent y-o-y growth) geographical regions. A major share of Facebook’s revenue (50.8 percent) came from the US and Canada region, while the A-Pac region contributed 16.5 percentto revenue in Q3-16. Europe’s contribution to Facebook revenue was 22.9 percent and ROW contributed 9.9 percent during the same period.

    “We had another good quarter,” said Facebook founder and CEOMark Zuckerberg. “We’re making progress puttingvideo first across our apps and executing our 10 year technology roadmap.”

    Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.

    It is evident from Fig 2 below that the share of advertising revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining, though since Q2-16, revenue share from the ROW has shown a slight resurgence.

    Facebook’s daily average users (DAU) increased 17.5 percenty-o-yin the current quarter to 1,179 million as compared to 1,007 million in Q3-15. For the current quarter, A-Pac (22.7 percenty-o-y growth) and the ROW (22.4 percenty-o-ygrowth) regions lead DAU growth in percentage terms. In Q3-16 DAU from US and Canada grew by 6.6 percenty-o-y, while Europe DAU grew 9.9 percenty-o-y. Please refer to Fig 3 below.

    The proportion of people logging on to Facebook on their mobiles has grown to 92.5 percent in the current quarter as compared to 88.2 percent in Q3-15 and 91.6 percent in the immediate trailing quarter (Q2-16).

    Mobile DAU’s in Q3-16 have increased 22 percent y-o-y to 1,091 million as compared to 894 million in Q3-15. Please refer to Fig 3 below.

    ARPU

    Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $4.01 as compared to $2.97 in Q3-15 and $3.82. in Q2-16. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $15.65, $10.65 in Q3-15 and $14.34 in Q2-16. Corresponding numbers for other regions for Q3-16 were Europe $4.72; A-Pac $1.89; ROW $1.21. Please refer to Fig 4 for ARPU details.

  • A-Pac region leads in ad revenue growth for FB in Q3-16

    A-Pac region leads in ad revenue growth for FB in Q3-16

    BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 58.5 percent year-on year (y-o-y) for the third quarter ended 30 September 2016 (Q3-16, current quarter) at $6,816 million as compared to $4,299 million in Q3-15. Like the previous quarter, Advertisement revenue growth in percentage terms was led by the A-Pac (63.8 percent growth) and US and Canada (61.8 percent growth) regions. Ad revenue share by geography in Q3-16 was: US and Canada –50.3 percent; Europe – 22.9 percent, A-Pac 16.7 percent and Rest of the world (ROW) 10 percent.

    Facebook reported 55.8 percent growth in total revenue at $7,011 million as compared to $4,501 million in the corresponding quarter of the previous year.The social media giant’s net income in Q3-16 almost tripled (by 2.86 times) year-on-year (y-o-y) to $2,055 million, as compared to $719 million in Q2-15.

    Growth in revenue in percentage terms was also led by growth from the the A-Pac (63.8 percenty-o-y growth) US and Canada (61.8 percent y-o-y growth) geographical regions. A major share of Facebook’s revenue (50.8 percent) came from the US and Canada region, while the A-Pac region contributed 16.5 percentto revenue in Q3-16. Europe’s contribution to Facebook revenue was 22.9 percent and ROW contributed 9.9 percent during the same period.

    “We had another good quarter,” said Facebook founder and CEOMark Zuckerberg. “We’re making progress puttingvideo first across our apps and executing our 10 year technology roadmap.”

    Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.

    It is evident from Fig 2 below that the share of advertising revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining, though since Q2-16, revenue share from the ROW has shown a slight resurgence.

    Facebook’s daily average users (DAU) increased 17.5 percenty-o-yin the current quarter to 1,179 million as compared to 1,007 million in Q3-15. For the current quarter, A-Pac (22.7 percenty-o-y growth) and the ROW (22.4 percenty-o-ygrowth) regions lead DAU growth in percentage terms. In Q3-16 DAU from US and Canada grew by 6.6 percenty-o-y, while Europe DAU grew 9.9 percenty-o-y. Please refer to Fig 3 below.

    The proportion of people logging on to Facebook on their mobiles has grown to 92.5 percent in the current quarter as compared to 88.2 percent in Q3-15 and 91.6 percent in the immediate trailing quarter (Q2-16).

    Mobile DAU’s in Q3-16 have increased 22 percent y-o-y to 1,091 million as compared to 894 million in Q3-15. Please refer to Fig 3 below.

    ARPU

    Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $4.01 as compared to $2.97 in Q3-15 and $3.82. in Q2-16. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $15.65, $10.65 in Q3-15 and $14.34 in Q2-16. Corresponding numbers for other regions for Q3-16 were Europe $4.72; A-Pac $1.89; ROW $1.21. Please refer to Fig 4 for ARPU details.

  • Q2-16: Twitter revenue up 19.8 percent

    Q2-16: Twitter revenue up 19.8 percent

    BENGALURU: Twitter Inc., (Twitter) reported 19.8 percent year-over-year (y-o-y) growth in total revenue for the quarter ended 30 June 2016 (Q2-16, current quarter) as compared to the corresponding year ago quarter. The social media player reported total revenue of $601.96 million in Q2-16 as compared to $502.38 million in Q2-15. US revenue totalled $360.68 million, an increase of 12.3 percent y-o-y as compared to $321.19 million. International revenue totalled $241.28 million, a y-o-y increase of 33.2 percent from $181.19 million.

    Ad revenue in the current quarter increased 18.2 percent y-o-y to $534.52 million as compared to $452.29 million in Q2-15. Mobile advertising revenue was 89 percent of total advertising revenue. US advertising revenue increased 9.4 percent y-o-y to $313 million from $286 million. International advertising revenue increased 33.7 percent y-o-y to $266 million from $166 million. Total ad engagements grew 226 percent y-o-y, driven by the adoption of auto-play video and increased ad load. The average cost per engagement fell 64 per y-o-y, primarily due to the shift to auto-play video says the company.

    Twitter’s Data licensing and other revenue totalled $67.43 million, a y-o-y increase of 34.6 percent as compared to $ 50.11 million..

    Adjusted EBIDTA in Q2-16 increased 45.3 percent to $174.60 million from $120.19 million in Q2-15. Non-GAAP net income was 91.5 percent higher at $92.93 million as compared to $48.52 million in Q2-15. The current quarter’s GAAP net loss was lower at $107.22 as compared to $136.66 million in the corresponding year ago quarter.

    Average monthly uses (MAU)

    Average monthly users (MAU) increased 3 percent y-o-y to 330 million in Q2-16 from 304 million in Q4-16 and increased 1 percent quarter-over-quarter (q-o-q) from 310 million. Average US MAUs were 66 million for Q2-16, up 1 percent y-o-y and compared to 65 million in the previous quarter. Average international MAUs were 247 million for Q2-16, up 4 percent y-o-y and compared to 245 million in the previous quarter. Mobile MAUs represented 82 percent of total MAUs

    Company Speak

    “We’ve made a lot of progress on our priorities this quarter,” said Twitter CEO Jack Dorsey. “We are confident in our product roadmap, and we are seeing the direct benefit of our recent product changes in increased engagement and usage. We remain focused on improving our service to make it fast, simple and easy to use, like the ability to watch live-streaming video events unfold and the commentary around them.”

    “This quarter we saw year-over-year and sequential growth in both monthly active and daily active usage,” said Twitter CFO Anthony Noto. “We continue to believe that, with disciplined execution against our priorities, we can drive sustained engagement and audience growth over time. We also have exciting momentum with live-streaming video initiatives underway. We’re partnering with the providers of the world’s most popular live content to bring more and more of those events onto Twitter to provide a unique and compelling consumer experience.”

  • Q2-16: Twitter revenue up 19.8 percent

    Q2-16: Twitter revenue up 19.8 percent

    BENGALURU: Twitter Inc., (Twitter) reported 19.8 percent year-over-year (y-o-y) growth in total revenue for the quarter ended 30 June 2016 (Q2-16, current quarter) as compared to the corresponding year ago quarter. The social media player reported total revenue of $601.96 million in Q2-16 as compared to $502.38 million in Q2-15. US revenue totalled $360.68 million, an increase of 12.3 percent y-o-y as compared to $321.19 million. International revenue totalled $241.28 million, a y-o-y increase of 33.2 percent from $181.19 million.

    Ad revenue in the current quarter increased 18.2 percent y-o-y to $534.52 million as compared to $452.29 million in Q2-15. Mobile advertising revenue was 89 percent of total advertising revenue. US advertising revenue increased 9.4 percent y-o-y to $313 million from $286 million. International advertising revenue increased 33.7 percent y-o-y to $266 million from $166 million. Total ad engagements grew 226 percent y-o-y, driven by the adoption of auto-play video and increased ad load. The average cost per engagement fell 64 per y-o-y, primarily due to the shift to auto-play video says the company.

    Twitter’s Data licensing and other revenue totalled $67.43 million, a y-o-y increase of 34.6 percent as compared to $ 50.11 million..

    Adjusted EBIDTA in Q2-16 increased 45.3 percent to $174.60 million from $120.19 million in Q2-15. Non-GAAP net income was 91.5 percent higher at $92.93 million as compared to $48.52 million in Q2-15. The current quarter’s GAAP net loss was lower at $107.22 as compared to $136.66 million in the corresponding year ago quarter.

    Average monthly uses (MAU)

    Average monthly users (MAU) increased 3 percent y-o-y to 330 million in Q2-16 from 304 million in Q4-16 and increased 1 percent quarter-over-quarter (q-o-q) from 310 million. Average US MAUs were 66 million for Q2-16, up 1 percent y-o-y and compared to 65 million in the previous quarter. Average international MAUs were 247 million for Q2-16, up 4 percent y-o-y and compared to 245 million in the previous quarter. Mobile MAUs represented 82 percent of total MAUs

    Company Speak

    “We’ve made a lot of progress on our priorities this quarter,” said Twitter CEO Jack Dorsey. “We are confident in our product roadmap, and we are seeing the direct benefit of our recent product changes in increased engagement and usage. We remain focused on improving our service to make it fast, simple and easy to use, like the ability to watch live-streaming video events unfold and the commentary around them.”

    “This quarter we saw year-over-year and sequential growth in both monthly active and daily active usage,” said Twitter CFO Anthony Noto. “We continue to believe that, with disciplined execution against our priorities, we can drive sustained engagement and audience growth over time. We also have exciting momentum with live-streaming video initiatives underway. We’re partnering with the providers of the world’s most popular live content to bring more and more of those events onto Twitter to provide a unique and compelling consumer experience.”

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

     

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

     

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

     

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

     

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

     

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

     

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

     

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.