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Tag: Matthew Spacie

  • ‘You can save her’ Paperboat in Magic Bus

    ‘You can save her’ Paperboat in Magic Bus

    MUMBAI: Magic Bus launched its first-ever public appeal TVC ‘You can save her’. The video, featuring Abhishek Bachchan, is aimed at the public and attempts to spur involvement in ending poverty.

    The storyboard follows a well-to-do family’s chance encounter with a girl child caught in an exploitative web of child labour, and a life without education. It goes on to show how individuals can take a step to save her from losing her childhood to marriage or exploitative labour.

    Magic Bus will reach out to mainstream media like Star Plus to showcase the ad film. The film will also be launched on Magic Bus’sYouTube channel. The TVC has been created by Paperboat Design Studios.

    Magic Bus India Foundation founder Matthew Spacie said, “Every time we read the newspaper or step out of our homes, we witness children living in worst possible circumstances. This video appeal is our attempt to provide urban, educated people to be directly part of a solution. When you support a child on the Magic Bus programme, you ensure she goes to school, escapes child marriage and has a salaried job when he or she grows up.”

    Bollywood heartthrob Abhishek Bachchan, said, “I have spent time with Magic Bus’ children and youth and what’s wonderful is that their approach works – changing one life at a time for the better.”

  • ‘You can save her’ Paperboat in Magic Bus

    ‘You can save her’ Paperboat in Magic Bus

    MUMBAI: Magic Bus launched its first-ever public appeal TVC ‘You can save her’. The video, featuring Abhishek Bachchan, is aimed at the public and attempts to spur involvement in ending poverty.

    The storyboard follows a well-to-do family’s chance encounter with a girl child caught in an exploitative web of child labour, and a life without education. It goes on to show how individuals can take a step to save her from losing her childhood to marriage or exploitative labour.

    Magic Bus will reach out to mainstream media like Star Plus to showcase the ad film. The film will also be launched on Magic Bus’sYouTube channel. The TVC has been created by Paperboat Design Studios.

    Magic Bus India Foundation founder Matthew Spacie said, “Every time we read the newspaper or step out of our homes, we witness children living in worst possible circumstances. This video appeal is our attempt to provide urban, educated people to be directly part of a solution. When you support a child on the Magic Bus programme, you ensure she goes to school, escapes child marriage and has a salaried job when he or she grows up.”

    Bollywood heartthrob Abhishek Bachchan, said, “I have spent time with Magic Bus’ children and youth and what’s wonderful is that their approach works – changing one life at a time for the better.”

  • Sooperfly launches kayaking web series ‘Paddle Hard’

    Sooperfly launches kayaking web series ‘Paddle Hard’

    MUMBAI: After launching the mountaineering series – Mission Everest 2015 last week, Sooperfly is now gearing up to retell the story of a lone sea expedition with Paddle Hard – an eight episode YouTube web-series starting 10 September, 2015.

    The 120 Media Collective’s content creation and distribution arm has partnered the sea-farer and IIT graduate Kaustabh Khade to tell his story of weathering storms and wild creatures at sea.

    Sooperfly business head and senior vice president Vishal Nongbet said, “Paddle Hard is in line with our interest supporting fresh and compelling content through bespoke distribution. Kaustubh’s trip to the party capital has all the elements intact; only, we view it from the other side of the beach!”

    Accomplishing the challenge in the shortest possible time, the 17 year old seafarer has entered the Limca Book of Records and has dedicated the funds to support underprivileged children and youth.

    Khade said, “Magic Bus uses sports to change lives, which is what motivated me to work with them. Engaging with anyone, child or adult, through sports helps cross many boundaries over the long term that can prove otherwise difficult to surmount.”

     

    Khade was inspired by Magic Bus, which aims to take children out of poverty through a programme of mentoring and coaching. He associated with the NGO to help these children by raising funds for Magic Bus India.

     

    Magic Bus founder and executive chairman Matthew Spacie added, “We are extremely delighted to have Kaustubh take this challenge in support of the lakhs of children whose lives we are part of. Together, we hope to create a new generation of economically independent and socially aware citizens who are fully equipped to participate in shaping their country’s future.”

     

    Watch the Paddle Hard preview here – https://youtu.be/u-7SNUjZHMc

  • Magic Bus named as official charity partner for Aircel Chennai Open 2015 edition

    Magic Bus named as official charity partner for Aircel Chennai Open 2015 edition

    MUMBAI: The organisers of the Aircel Chennai Open have announced that Magic Bus India Foundation, a non-governmental organisation that steers underprivileged children towards a better life with better awareness, life skills, and opportunities, is the official charity partner of the tournament. This is the first year Magic Bus is partnering with the event.

    Through the association, Magic Bus will execute the sport for development programme in Chennai in 2015 for underprivileged children, financed out of the ATP Aces for charity grant. The ATP Aces for charity is a global initiative aimed at giving back to communities where ATP World Tour events are played, and supporting tournament and player charitable activities, which focus on causes from education to youth and community services to health and fitness.

    Last month, the NGO organised its 2014 benefit during which the Open sold its premium VIP seats to Magic Bus to help raise money for charity. During an event organised at the Stadium’s Centre Court, ATP Supervisor Mark Darby, presented a cheque of $15,000 to founder and executive chairman Matthew Spacie. The proceeds will be used by Magic Bus to enrol 1,000 underprivileged children across Chennai into the Magic Bus sport for development programme.

    Magic Bus will invite 350 children enrolled in Magic Bus programmes in Chennai to participate in the Kid’s tennis clinic and witness centre court matches to expose children to the sport.

    Magic Bus founder and executive chairman Matthew Spacie said, “Through a number of programmes in partnership with the tournament and the ATP, we hope to give millions of children living in poverty the opportunity to control the way they view the world, the freedom to choose the role they will play in it, and the power to define their own destiny.”

    IMG Reliance chief operating officer Ashu Jindal commented, “We are happy to enter into a meaningful partnership with Magic Bus India Foundation and look forward to using the platform that the Aircel Chennai Open gives us to make a positive difference to the lives of the underprivileged in India. We welcome Magic Bus into the ACO family today.”