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MUMBAI: Earlier this month, Sameer Wanchoo packed his bags—and unpacked a bigger mandate. The seasoned marketer joined VIP Industries as chief marketing officer, taking over the...
MUMBAI: Talk about a fast start. Formula 1 and Mattel have decided it is time to play their cards right, unveiling a special racing themed edition...
LOS ANGELES: Netflix has pulled off something rare: getting Mattel and Hasbro—bitter rivals in the toy wars—to share the spoils of its cultural juggernaut, KPop Demon...
LONDON: Rahul Titus is leaving WPP after a dozen years, during which he transformed Ogilvy into the world’s largest and most awarded influencer marketing operation. The...
MUMBAI: Dream Theatre, a leading licensing business developer, has announced a new collaboration with Legends, acting as an official business development partner for Real Madrid CF...
MUMBAI: Varun T Wanvari has pulled off corporate India’s latest U-turn, returning to Himalaya Wellness Company in May after an 18-month sojourn through Amazon’s retail machinery....
MUMBAI: Mattel and Dream Theatre are shuffling the deck for an exciting game plan in south Asia. On 22 April 2025, global toy titan Mattel announced...
MUMBAI: In what industry insiders are calling a “plastic fantastic reunion,” Mattel, Inc. and Warner Bros. Discovery Global Consumer Products have announced a global licensing agreement...
Mumbai: Mattel has renewed its licensing partnership with The Pokemon Company International in the building sets category. Through the agreement, Mattel will continue to produce Pokemon...
Mumbai: The non-fungible token (NFT) platform that combines toys, gaming and entertainment to create an expansive playable universe Cryptoys has announced the launch of Masters of...
Mumbai: OnChain Studios has announced a multi-year global partnership with toy maker Mattel for its Crptoys NFT platform. The partnership will give rise to a new...
MUMBAI: The iconic doll brand from the house of Mattel – Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire...
MUMBAI: Barbie, from the house of Mattel Toys, has launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the...
BENGALURU: Mattel, Inc reported a 6.5 per cent decline in gross worldwide sales at $1095.1 million in Q2-2015 (quarter ended 30 June, 2015) as compared to...
MUMBAI: Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel will join forces to launch DC Super Hero Girls, a...
BENGALURU: Mattel, Inc (Mattel) reported a 6 per cent drop in worldwide sales from Q4-2014 (quarter ended 31 December 2014, current quarter) to US$ 1994 million...
BENGALURU: Excerpts from Mattel, Inc., (Mattel) second quarter results (quarter ended June 30, 2014): “For the second quarter, worldwide gross sales for Mattel Girls & Boys...
MUMBAI: Mattel is well renowned to be one of the leading toy manufacturers in the world with the likes of Barbie, Hot Wheels and Monster High,...
NEW DELHI: Online social game maker Zynga has been asked to change the logo of its ‘Scramble With Friends’ word Game. US-based Mattel, the world’s biggest toy...
MUMBAI: Mattel has launched an exclusive range of action figures, vehicles and gadgets based on the Warner television series: The Batman. The new Batman collection promises...
MUMBAI: One month after Barbie in the 12 Dancing Princesses premiered on Cartoon Network, the movie now comes alive as Mattel Toys India (Pvt.) Ltd has...
MUMBAI: Cartoon Network is strengthening its licensing division Cartoon Network Enterprises (CNE) by entering into a a multi-year, multi-property deal with the toymaker Mattel Inc to...
MUMBAI: This is an initiative that seeks to take the business of movie merchandising in India to the next level. Toy licensee Mattel India has announced...
MUMBAI: Warner Bros. Consumer Products and Cartoon Network have announced that they have awarded toy manufacturer Mattel, the master toy license for the television show Hi...
MUMBAI: Barbie doll’s first-ever musical feature film, Barbie as the Princess and the Pauper, will debut on Cartoon Network in the ‘cartoon theatre’ section on 21...
MUMBAI: Mattel Toys India Pvt Ltd has appointed Sanjay Luthra as its new managing director. The leading toy manufacturer in the world is a 100 per...
MUMBAI: CGI animation, magic, ballet. These are the ingredients of Mattel Entertainment’s new film Barbie of Swan Lake. The film airs on Cartoon Network on 5...
