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Tag: Matt Seddon

  • Saatchi & Saatchi appoints Priti Kapur as ECD

    MUMBAI: Saatchi & Saatchi India has appointed Priti Kapur as the executive creative director of the agency. She will be based in Delhi.

    The news comes close on the heels of the announcement of Saatchi & Saatchi chief creative officer Ramanuj Shastry‘s exit from the company. Shastry will serve his notice period at the agency till February before he moves on to launch his own venture.

    Talking about her new role, Kapur said, “I am looking forward to embracing the Saatchi culture that has made it so iconic around the World, and to doing the kind of media-neutral ideas that are redefining advertising today”.

    Saatchi India CEO Matt Seddon said, “I would like to publicly acknowledge Ramanuj for all that he has done for us over the years, the great work he has led, his indomitable spirit, wise counsel but perhaps most importantly of all the fun and friendship he has brought to Saatchis.”

    Shastry said, “Saatchi will always be a Lovemark for me. I‘d like to thank my wonderful team for their support and the equally wonderful clients for their good faith. Going ahead I will still be doing what I love – advertising. The only difference being now I will be working for myself.”

    Shastry had joined Saatchi & Saatchi in June 2009. Prior to joining Saatchi & Saatchi, he had also worked with Rediffusion DY&R as joint chief creative officer, Publicis India as NCD, McCann Worldgroup as senior creative director (India)and Ogilvy & Mather as copy supervisor (Mumbai).

    Meanwhile, Kapur has spent the last four years as ECD at JWT Delhi. Prior to joining JWT she had worked at Leo Burnett and DDB in Singapore. 

  • Saatchi & Saatchi wins HCL Infosystems

    Mumbai: IT major HCL Infosystems has appointed Saatchi & Saatchi as the creative agency for its tablet business – branded as ME.

    Saatchi & Saatchi won the account on the back of a multi-agency pitch that saw participation of Lowe Lintas & Partners, Meridian and M&C Saatchi.

    The agency‘s Delhi office will handle the account that is pegged at around Rs 200-250 million.

    Saatchi & Saatchi India CEO Matt Seddon said, “We felt an immediate connection with the team at HCL and are hugely excited about the opportunity to build the ME tablet into a Lovemark.”

    HCL Infosystems business unit head – Mobility Gautam Advani added, “The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us.”

  • Indian market is both a challenge and an opportunity: Matt Seddon

    Indian market is both a challenge and an opportunity: Matt Seddon

    MUMBAI: Matt Seddon, the newly appointed Saatchi & Saatchi India CEO, who will be replacing Kamal Basu, is all set to take the advertising agency‘s India business to newer heights.

    Talking to Indiantelevision.com, Matt revealed his plans for the growth in Saatchi & Saatchi India, which he thinks “needs to improve dramatically”.

    “For a global company like ours in a market like India, we need to dramatically improve our performance. The India and China businesses are not performing as good as other worldwide businesses,” he said. 
     
    Seddon, who will be shifting base from Manila, the Philippines, feels that India shows lots of potential but it is a challenge to tap the market. He said, “My job in India would be to take the business to the new level. There is a need to do better in India. It is both a challenge and opportunity. In India we are not meeting the real potential.”

    “I presently have three objectives in mind after I take over as Saatchi & Saatchi India CEO. Emersion and understanding of the business of India is the first thing on the list. I will sit with Kamal Basu (current CEO, serving notice period) and team and understand about the Indian clients, the market, capabilities of Indian offices, growth opportunities and then take necessary steps accordingly. I will refocus and recognise the business for growth. I will aim to grow the business with existing clients and also grow by roping in new clients”, he added.

    Digital media is evolving both in India and worldwide and Seddon feels that digital mind is required for the business‘s growth today. “It‘s important to facilitate digital thinking throughout the agency.”

    Seddon will be shifting to India in January 2012 and will be operating from the agency‘s Mumbai office.