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Tag: matrimony.com

  • Bharat Matrimony bets on AI to align stars

    Bharat Matrimony bets on AI to align stars

    MUMBAI: When tradition meets technology, even the stars take note. Bharat Matrimony has partnered with AI startup Ask My Guru (AMG), investing 500,000 dollars to bring centuries-old Vedic astrology into the digital matchmaking era. The move follows AMG’s 1.2 million dollar seed round, taking total funding to 1.72 million dollars, aimed at accelerating AI-driven astrological compatibility for modern users.

    Astrology continues to shape over 80 per cent of Indian marriages, and this partnership bridges cultural wisdom with AI precision. Ask My Guru’s platform makes horoscopes instantly accessible while adding deeper, nuanced insights to compatibility analysis, blending faith, tradition, and technology seamlessly.

    “Marriage is not only about bringing two people together but ensuring harmony between them. Astrology has always played a vital role in this process. With Ask My Guru’s AI-powered astrology, we combine tradition with cutting-edge technology for the benefit of millions,” said Matrimony.com Group founder & CEO Murugavel Janakiraman.

    AMG’s founders, Krishna Mohan Vedula and Vivek Sadamate, bring over a decade of experience in scaling consumer platforms. “Bharat Matrimony’s trust in our vision will elevate AI-driven astrology from a niche tool into a mainstream, culturally anchored solution,” Vedula said. “Users will now enjoy real-time compatibility assessments, personalised astrological guidance, and multi-dimensional life insights, making AI astrology a transformative part of matchmaking.”

    Launched in June 2025, Ask My Guru has already recorded 5 million chats and 400,000 registered users. With Bharat Matrimony’s backing, AI astrology will now be integrated into the matchmaking experience, expanding language support and predictive precision, and positioning AMG as a leader in AI-enabled Vedic guidance.

    This strategic partnership underscores Matrimony.com’s vision to future-proof India’s most cherished tradition, ensuring that even in a digital age, the stars continue to guide the journey to “happily ever after.”

  • Matrimony.com CFO Sushanth Pai resigns ; Rajesh Sawhney becomes additional director

    Matrimony.com CFO Sushanth Pai resigns ; Rajesh Sawhney becomes additional director

    MUMBAI: Online matchmaking company Matrimony.com informed the Bombay stock exchange that its CFO has decided to go in for a separation from the firm. Sushant Pai who held the position for the past six years handed in his resignation to its chairman & managing director Murugavel Janakiraman on 8 January.  He informed him that he was pursuing opportunities outside Matrimony.com.

    The company also announced the appointment of media veteran Rajesh Sawhney as an additional independent director of the company. Sawhney is the founder, CEO of the GSF Accelerator, an investor in early-stage startups across the country. Besides, he sits on the boards of Ixigo, and IndiaMart Intermesh Ltd. He was the founder  and chief operating officer of Times Internet, and the founder president of the Anil Ambani owned Reliance Entertainment.

    Meanwhile, Matrimony.com is also scheduled to unleash its new television commercial campaign starring film star Anil Kapoor from sometime this month. Kapoor was roped in as the company’s brand ambassador in late 2024. Four films focusing on its BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony are to be released in January. 

  • Wondrlab and Bharat Matrimony play to win as they launch the ‘Wedding Games’ campaign

    Wondrlab and Bharat Matrimony play to win as they launch the ‘Wedding Games’ campaign

    Mumbai: As the world gears up for the international games to win gold,  Matrimony.com, India’s biggest matrimony company, is set to win hearts with its innovative ‘Wedding Games’ campaign. This timely initiative cleverly intertwines the excitement of the games (or rather sports) with the anticipation of the upcoming wedding season.

    The campaign features two captivating films that humorously portray the ‘international-level’ challenges faced by singles during wedding season. These witty films showcase protagonists deftly dodging intrusive questions about their marriage plans from eager relatives.

    Matrimony.com chief marketing officer Arjun Bhatia shared his insights on the campaign and the company’s unique approach: “Matchmaking is not just a simplistic game of pairing based on superficial criteria. It’s not about finding a partner; it’s about finding the right partner who aligns with your unique essence. This campaign humorously highlights the pressures singles face, while showcasing how Bharat Matrimony offers a more thoughtful, personalized experience.”

    Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani, the creative minds behind the campaign, explained: “We landed a strong insight – during the wedding season, a lot of the prospects who are of marriageable age, attend weddings of their friends and family. They are often questioned about their wedding plans, and these prospects try and dodge such questions. The campaign is a set of two films where we see such protagonists try and avoid pestering guests, albeit dramatized for entertainment as though they were athletes. Bharat Matrimony comes in as the perfect place to find the answers to these questions as they can log on to find their perfect life partners.”

    This campaign not only entertains but also reinforces Matrimony.com’s position as the go-to platform for those seeking meaningful relationships, proving that in the game of love, everyone can be a champion.

  • Bharatmatrimony bags superbrand 2019 recognition

    Bharatmatrimony bags superbrand 2019 recognition

    MUMBAI: India’s largest and most trusted matrimony service, BharatMatrimony, from Matrimony.com, has been conferred with the prestigious 'Superbrand 2019' status by leading independent brand arbiter Superbrands India.

    This year's effort was endorsed by 18,013 consumers who scored across 2018 brands and 244 categories.

    “This recognition is for the superior choices BharatMatrimony offers millions of members, our enhanced products and the efficient member service across India and abroad through different touch points including our 135 plus retail outlets. Our thanks to millions of customers who helped us earn this honour. We feel more responsible with every new award we bag and look forward to consistently innovating and serving those looking for a life partner,” says Murugavel Janakiraman, Founder and CEO at Matrimony.com.

    With nearly 3 Million active customers, millions of app downloads and more than 135 retail outlets BharatMatrimony together with its regional services including MarathiMatrimony, BengaliMatrimony, HindiMatrimony, TamilMatrimony, TeluguMatrimony and KeralaMatrimony has become the primary choice of Indians looking to find a match online.

  • Sushanth Pai joins Matrimony.com as CFO

    Sushanth Pai joins Matrimony.com as CFO

    MUMBAI: Matrimony.com, the online matchmaking and marriage services has announced the appointment of Sushanth Pai as CFO with effect from 15 December 2018.

    He is joining from Mindtree Limited where he’s currently AVP – Finance. Before that he was with GE Capital International Services and KPMG. Pai is an alumnus of Sydenham College (Mumbai) and has attained his CA degree from ICAI.

    Pai said, “I am very excited to be part of Matrimony.com's leadership team and growth plans. The company has created a strong value proposition over the years and this leads into an interesting journey ahead."

    He brings over 20 years of rich and varied experience across technology, finance, and advisory domains to the company and has a good career history of working in domains like investor relations, mergers and acquisitions, risk management and financial planning and analysis.

    Matrimony.com CEO Murugavel Janakiraman said, “We’re sure his financial acumen and experience will help Matrimony.com achieve its goals. We also want to recognise the immense contribution made by Balasubramanian K, the current CFO who’s retiring from active corporate life, in taking our company public, managing investor relations, streamlining the financial processes and driving efficiency.”

  • Matrimony.com bolsters senior management team to pursue expansion plan

    Matrimony.com bolsters senior management team to pursue expansion plan

    MUMBAI: To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

    Prasad Nelliparthi joined as CHRO, with over 29 years of experience in HR function. In his last stint, he worked as Executive VP – HR with Tube Investments of India Limited while Uma Srinivasan joined Matrimony.com as Head – Talent Acquisition. She earlier worked as with Randstad India as President – Permanent Recruitment Business (Executive Search and Selection).

    Karthik Jagannathan has stepped in as Senior VP and Head – MatrimonyBazaar. He previously worked as VP and Business Head at Sulekha India.

    The development comes in the wake of the company pursuing its matchmaking growth plans and also expansion of its marriage services including MatrimonyPhotography, MatrimonyBazaar and MatrimonyMandaps.

    Speaking about the development, Murugavel Janakiraman, CEO – Matrimony.com, said, “We’re bolstering our senior leadership to leverage the phenomenal opportunity that lies before us in matchmaking and marriage services. We believe that these capable leaders with their extensive experience are well positioned to drive growth and improve the market share further.”

  • EliteMatrimony signs R Madhavan

    EliteMatrimony signs R Madhavan

    MUMBAI: The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

    EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner. Today, it has the largest database of over 1.5 lakh elite profiles including celebrities, industrialists, high net worth individuals, entrepreneurs, civil service professionals and top notch management professionals.

    It’s a discreet and confidential service offered by trained relationship managers who handpick matches based on status and lifestyle of members and also facilitate meetings with prospective partners.

    Elaborating on his association, actor R Madhavan, says “I’m excited to be the brand ambassador for EliteMatrimony, the premium matchmaking service for the elite. I feel finding a life partner that matches one’s aspirations, lifestyle and stature is key to happiness at home and more importantly professional success. And the elite will be happy with help for the same.”

    Matrimony.com CEO Murugavel Janakiraman says, “The elite have a unique challenge of finding a personal and lifestyle match that fits their aspirations and stature. Businessmen, celebrities and entrepreneurs succeed professionally because they’re experts in their area and likewise EliteMatrimony is a matchmaking expert offering wider choices and better matches for the rich and the affluent. Actor Madhavan known for his unique portrayal in cinema, elegance and pan India appeal was a perfect fit for us to showcase the exclusive EliteMatrimony matchmaking service.”

    Primary Colours creative agency director Roshni Chandran adds, “We looked at the challenges faced by affluent parents in finding a match for their daughter or son and scripted a story around it. In collaboration with the client, who chose actor Madhavan, we took a direct approach of recommendation of the service by the celebrity.”

    The TV commercial is being aired on leading channels. 

    Matrimony.com is India’s first pure play consumer internet company to be publicly listed. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is the largest and most trusted matrimony brand which has also established a considerable retail presence with over 140 self-owned retail outlets across India. The company delivers matchmaking and marriage-related services to users in India and the Indian diaspora worldwide.

  • CCI fines Google for Rs 1 crore

    CCI fines Google for Rs 1 crore

    NEW DELHI: The Competition Commission of India (CCI) has imposed a fine of Rs one crore on Google for failure to comply with the directions given by CCI’s director general seeking information and documents relating to a case of online search and advertising. 

    The DG was investigating the information filed by Matrimony Com and Consumer Unity & Trust Society (CUTS) against Google for alleged abuse of market power in the relevant markets of online search and search advertising. 

    CCI also directed Google to cooperate with the investigations by furnishing such other information and documents which may be required by the DG. 

    The order was passed on a reference made by the DG to CCI alleging non-cooperation by Google in the pending investigations.