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Tag: Mathilde Barthelemy-Vigier

  • L’Oréal Professionnel brings Indian Hairdressing Awards

    L’Oréal Professionnel brings Indian Hairdressing Awards

    Mumbai: L’Oréal Professionnel, the professional hair tech brand, is set to introduce the iconic Indian Hairdressing Awards in an all-new format of a reality series streaming exclusively on JioCinema. Since 2014, The Indian Hairdressing Awards celebrate the art and skill of professional hairstyling. The competition recognises and rewards hairstylists across the country. This year’s edition was announced in August 2023 and received over 100K entries for its theme “Meta-morphosis” which represents real transformation.

    From the thousands of hairdressers that participated in the competition, 89 regional finalists were chosen to compete on technical skills. They were judged by an eminent jury comprising of international hair artists and beauty media representatives.

    The top 12 hairstylists will now compete in a mega-augmented L’Oréal Professionnel salon. Judging their art and technique will be an illustrious panel featuring the renowned filmmaker – Karan Johar, Min Kim, the L’Oréal Professionnel global colour ambassador, – and an exciting line-up of Bollywood celebrities.

    The 12 hair pros will go through three challenges testing their skill and creativity to do real transformations through hair color, haircut and styling. hairstylists will have to achieve the ultimate freedom of self-expression and propose bold, elevated and out-of-the-box looks. These challenges will be scored by both judges and consumers. They will then compete in front of a live audience at the Grand Finale, which will also be streamed on JioCinema.  The competition winners will not only win the consumers’ hearts but also a trip to Paris and an opportunity to enhance skills in Le Visionnaire, the prestigious L’Oréal academy in Paris.

     

     

    Speaking on the launch of India’s only hairstyling reality series, L’Oréal Professionnel, India general manager Mathilde Barthélemy-Vigier said, “L’Oréal Professionnel has taken giant strides into the future. Consumer and hairstylist centricity are our key drivers to elevate the professional hair industry in India. In the last two decades, the country’s professional hair salon landscape has evolved at a supersonic pace. The skill of Indian hairstylists is now at par with global hair artists’ and with the 2024  edition of The Indian Hairdressing Awards, we wish to celebrate their infinite talent and potential.”  

    Speaking on the partnership with L’Oréal Professionnel, Viacom18 Media’s head of network sales Mahesh Shetty said, “At Viacom18, we have always worked towards developing and building IPs and formats that are sustainable, relevant and one that deepens consumer connect. L’Oréal Professionnel is the undisputed leader in the professional hair care and styling category and The Indian Hairdressing Awards re-affirms them as thought leaders in this space. As digital partners, we are confident of providing this unique property with its deserving reach through JioCinema, thereby elevating the IP to newer heights.”

  • L’Oréal Professionnel forays into the metaverse

    L’Oréal Professionnel forays into the metaverse

    Mumbai:  L’Oréal Professionnel, the leading brand in professional hair tech, has forayed into the Metaverse, embracing cutting-edge technology and elevating self-expression in the realm of hair beauty. As pioneers in the field of hair tech, L’Oréal Professionnel recognizes the immense potential of the Metaverse and is committed to revolutionizing the industry by offering more inclusive, diverse, and creative hair looks for virtual identities. Having successfully launched and implemented the metaverse across the globe, the brand has now brought its latest innovation to India.

    According to a research by Grand View Research, Inc., the global metaverse market is all set to grow at a CAGR of 41.6 per cent which will lead the market to amount to an estimate of US$ 936.6 billion by 2030. For India, Arthur D. Little, the strategy and management consulting company, India’s Metaverse market is projected to reach $200 billion by 2035. Metaverse resonates with current trends in self-expression and digitalization. It provides an immersive space for users to create digital identities, experiment with avatars, styles, and experiences, reflecting their real-world personas. As digitalization blurs physical and virtual boundaries, the metaverse enables global access to products, services, and social interactions, enhancing connectivity.

    L’Oréal Professionnel’s important pillar for this year’s Metaverse initiative includes – More Hair Looks with Hair Drops for Multiple Platforms. The brand aims to provide an extensive collection of diverse and playful hair looks, ensuring that users can find the perfect style for their virtual identities.  The brand has premiered five hair looks in collaboration with a CGI artist, Evan Rochette on the world’s biggest cross-game avatar platform Ready Player Me. Additionally, these hair drops will be available on Robox and Zepeto. The brand has dropped 16 playful and avante garde looks on several platforms like Ready Player Me, Roblox and Zepeto.

    Sharing her thoughts, L’Oréal Professionnel India general manager Mathilde Barthelemy-Vigier said, “We are the first professional hair tech brand to enter the Metaverse end of last year. The brand’s vision of ‘Professional hair tech that elevates you’ has been the driving force behind this momentous journey into the Metaverse. We’re now accelerating, leveraging the avatar as an entry point. In the rapidly evolving Metaverse, avatars have become an artistic canvas for self-expression. As users immerse themselves in this digital realm, their avatars become a reflection of their personality, style, and identity, with hair being a prominent feature to craft their unique virtual persona. L’Oréal Professionnel stimulates this connection, offering experiences through diverse and inclusive hair looks that empower users to authentically express themselves in this limitless virtual world. Indeed, research shows that within 5 to 10 years, people will have up to 10 avatars as virtual identities that represent them.”

    L’Oréal Professionnel’s metaverse entry extends its brand equity, showcasing innovation in hair beauty. A globally recognized pioneer in beauty, the brand adapts to evolving trends by embracing the metaverse, leveraging its reputation and demonstrating agility in meeting consumer preferences and technology. The metaverse’s focus on self-expression and digital engagement aligns seamlessly with L’Oréal Professionnel’s values. Empowering unique styles through hair has been central to the brand, now extended to the metaverse. With virtual tools and experiences, L’Oréal Professionnel’s creativity flourishes, enabling authentic expression. This reinforces the brand’s equity as a beauty trailblazer, adept at foreseeing trends and creatively engaging consumers.