MUMBAI: Hemlata Yederi has moved to B4U Network as chief revenue officer after spending 14 years building the sales operation at rival broadcaster Sri Adhikari Brothers...
MUMBAI: Have you ever wondered what happens when two iconic Indian media powerhouses join forces? The answer is an unprecedented expansion of content horizons, blending tradition...
Mumbai: Media and entertainment company Sri Adhikari Brothers (SAB) Group has partnered with California-based media technology company DistroScale to expand its footprint across the globe. DistroTV is...
MUMBAI: While India is battling Covid2019 at its forefront, unemployment has shaken the very core of its economy and its impact is likely to change the...
MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing...
MUMBAI: Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content...
MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs,...
MUMBAI: Mastiii remained on the top of the chart, but witnessed a slight dip in numbers in week 32 of Broadcast Audience Research Council (BARC) all...
MUMBAI: In week 26 of Broadcast Audience Research Council (BARC), all India (U+R) did not see significant changes in the chart. Mastiii being the champ, witnessed...
MUMBAI: Mastiii has emerged as the topper in BARC week 24 and 25. Now, it is taking forth to advertisers its viewership strength claimed to be...
MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach...
MUMBAI: In week 18 of Broadcast Audience Research Council (BARC), all India (U+R) Mastiii dipped in numbers from 162998 Impressions (‘000s) to 154900 Impressions (‘000s) but...
BENGALURU: A number of brands often advertise on niche or speciality television channels to target specific audiences. A specialty channel can be a commercial broadcasting or...
MUMBAI: Cupid has struck the TV channels in India this Valentine’s Day as they dish out a unique line-up for entertaining the audience. If you are...
MUMBAI: Music and Youth channel Mastiii has launched an awareness initiative by the name of Karo Theek #BanoDheet as part of its resolve to bring about...
MUMBAI: Music and Youth channel Mastiii has launched an awareness initiative by the name of Karo Theek #BanoDheet as part of its resolve to bring about...
MUMBAI: Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles. Mastiii Star Wars is a one-of-its-kind...
MUMBAI: Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles. Mastiii Star Wars is a one-of-its-kind...
MUMBAI: Markand Adhikari and Gautam Adhikara – the promoters of Sri Adhikari Brothers – first tasted success as TV producers when they produced some of the...
MUMBAI: After the News Broadcasters Association (NBA) presented its side of the story, it was the turn of the music channels to present their case in...
NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) today said a petition by Reliance Big Broadcasting, Mumbai, relating to their television channels will be...
Year 2011 was special for the youth and music channels in more than one way. For starters, the genre grew with the advent of focused new...
Year 2010 saw major changes in the music and youth TV channel genre. Firstly, the space got further cluttered with the launch of a new player...
