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Tag: Masterchef India

  • DSP Mutual Fund snaps up marketing powerhouse Aparna Kulkarni

    DSP Mutual Fund snaps up marketing powerhouse Aparna Kulkarni

    MUMBAI: Aparna Kulkarni has stepped into the role of vice president of consumer marketing at DSP Mutual Fund, leaving behind a glittering six-year stint at the Natural Diamond Council.

    At the Natural Diamond Council, Kulkarni built what she calls “the world’s biggest content publishing platform” for natural diamonds, masterminding celebrity campaigns and driving digital performance.

    Her impressive media background includes key positions at Times Network, where she headed marketing for premium movie channels, and Star India, where she managed high-profile shows including Siya Ke Ram and MasterChef India.

    Kulkarni now takes charge of brand marketing and investor education at DSP, bringing her content expertise and digital savvy to the financial services firm at a time when mutual funds are racing to connect with India’s rapidly expanding retail investor base.

    From entertainment to luxury to finance, Kulkarni’s fast-paced career shows no signs of slowing as she takes on this latest challenge at the respected fund house.

  • MAGGI Magic sparks up MasterChef India on Sony LIV

    MAGGI Magic sparks up MasterChef India on Sony LIV

    Mumbai: Sony LIV is reigniting the country’s passion for the art of cooking like never before, as MasterChef India is streaming exclusively on the platform from Monday to Friday at 8 p.m. This new season promises to be an absolute feast for viewers across the country. In a unique momentous collaboration, Sony LIV has joined hands with MAGGI Masala-ae-Magic, to set a new benchmark of culinary excellence on MasterChef India.

    MAGGI Masala-ae-Magic by Nestle comes on board as the ‘co-powered by’ sponsor for MasterChef India, bringing with it a unique blend of innovation and flavours. The brand will infuse the show with numerous themes like zero waste, sustainability and fuelling home cooks’ entrepreneurial aspirations.

    Through this partnership, the brand aims to engage with a wide range of consumers and become a trusted ally to home cooks across the country in enhancing the flavour of everyday meals. Nestle and MasterChef India’s share a common vision of celebrating culinary arts, nurturing talent and inspiring food enthusiasts across the nation.

    MasterChef India marks the return of Chef Vikas Khanna and Chef Ranveer Brar, along with the latest addition, Chef Pooja Dhingra, on the judging panel. With their unrivalled expertise serving as the guiding light, 12 passionate home cooks will engage in a fierce culinary battle in the iconic MasterChef kitchen, each vying to emerge as the ultimate MasterChef of the season.

    MasterChef India, co-powered by MAGGI Masala-ae-Magic, streaming exclusively on Sony LIV at 8 p.m.!

    Sony LIV head of ad sales revenue, Ranjana Mangla stated, “ MasterChef India exclusive on Sony LIV has opened to a grand reception. The show with its blend of intense competition and innovative culinary delicacies, offers a plethora of opportunities for curated content innovations. This dynamic environment opens doors for brands to seamlessly integrate their stories in effective and meaningful ways. Nestle’s collaboration with Sony LIV marks a significant milestone to drive associative value and enhance the brand’s core proposition through customized solutions that will enhance the thrill of the competition and reflect our shared commitment to fostering culinary talent.”

    Nestlé India Head – Foods Business Rajat Jain commented, “MAGGI Masala-ae-Magic has been an integral part of Indian kitchens for more than a decade. With a deep understanding of the ever-evolving cooking requirements, we stand as a trusted ally in making everyday meals extraordinary. We look forward to this first-ever association of MAGGI Masala-ae-Magic with MasterChef India. With this association, we hope to inspire all Indian home cooks to believe that they can create magic in their daily cooking.”

  • MasterChef India joins forces with leading brands for Sony LIV exclusive

    MasterChef India joins forces with leading brands for Sony LIV exclusive

    Mumbai: Over the years, MasterChef India has played an integral role in igniting the nation’s passion for food and culinary. In addition, the emergence of the digital age has fuelled the love for food across cultures and continents. Understanding the widespread reach, accessibility of digital platforms, and audience preferences, MasterChef India is now exclusively digital on Sony LIV. This season of MasterChef India captures the aspirations, dreams, and narratives of countless aspiring home cooks who are passionate about the culinary arts.

    This strategic move not only signifies the show’s adaptation to changing viewer patterns but also opens a world of opportunities for advertisers to connect with their audience. Sony LIV is delighted to partner with esteemed sponsors who share the platform’s passion for culinary excellence. Veeba, a leading name in condiments and sauces, has come on board as the co-presenting sponsor and is set to showcase various usages of its products to curate exclusive delectable dishes, adding a dash of unique flavour to MasterChef India. The show is also co-powered by ACKO Health Insurance and Maggi Masala Ae Magic, who will have customized challenges in the show curated specifically to showcase their product offerings and usage.

    Additionally, ITC Aashirvaad Atta, India Gate Basmati Rice, iD Fresh Food, Urban Company, and Welspun have stepped in as partner sponsors, along with Dyson, further enriching the show’s flavour palette.

    Tune in to MasterChef India from October 16 only on Sony LIV!

    Comments

    Sony LIV head ad sales revenue Ranjana Mangla

    Embracing the digital wave, MasterChef India is undoubtedly redefining culinary entertainment for viewers across the country. Each sponsor adds a unique flavour to the show, enhancing the experience for viewers. In this digital-exclusive format, where food meets fierce competition, we are showcasing exciting culinary skills and crafting engaging content bytes for an interactive experience. While we are cooking up a storm of innovation and entertainment, our sponsors are the secret ingredients that make it all possible.

    ACKO EVP marketing Ashish Mishra

    At ACKO, we are disrupting the health insurance space and in MasterChef India we found the perfect partner to drive awareness about it. A healthy lifestyle starts with a healthy diet. We believe that MasterChef India has the power and reach to educate millions of Indians on how to cook and eat healthy. ACKO “health ki baat” is the perfect device to deliver this.

    ITC Ltd COO, staples & adjacencies Anuj Rustagi

    We are delighted to announce our association as partner sponsors with MasterChef India. The show stands for the best-in-class culinary experience created by handpicked chefs. Just like MasterChef contestants infuse their magic into traditional recipes, Aashirvaad Select Atta too is crafted using 100% Sharbati wheat sourced from select farms of Madhya Pradesh, providing consumers with the finest roti experience. This partnership perfectly reflects our shared values of pursuing excellence and pushing the boundaries of innovation. We look forward to seeing how these talented contestants use their creative minds and Aashirvaad Select Atta to bring together innovative and delicious dishes every day.

    KRBL Ltd head of marketing Kunal Sharma

    Our continued partnership with MasterChef India is a testament to our commitment to excellence. As the ‘Masters of Basmati,’ this partnership is as perfect as the ‘Winning Recipe’ – A symphony of flavours, authentically prepared & beautifully served. In this alignment with MasterChef India on Sony LIV, we are also strategically leveraging the expanding OTT landscape to foster a more profound connection with our consumers, ensuring our brand thrives in their hearts and homes.

  • MasterChef India – Hindi, Sony LIV introduces two new editions

    MasterChef India – Hindi, Sony LIV introduces two new editions

    Mumbai: Building upon the incredible triumph of reality show MasterChef India – Hindi, Sony LIV proudly unveils the new regional language adaptions, namely MasterChef India – Tamil and MasterChef India – Telugu. The Tamil judging panel will feature – Chef Koushik Shankar, Chef Shreeya Adka and Chef Rakesh Raghunathan whereas the Telugu judging panel will have Chef Sanjay Thumma, Chef Nikitha Umesh and Chef Chalapathi Rao.

    By embracing the Southern adaptation, the franchise aims to establish a sense of relatability and foster a connection between the audience and the cultural nuances. In India, a nation brimming with cross-cultural prospects, every region showcases its unique culinary identity. Through venturing into regional formats, the franchise celebrates and honours the incredible diversity found within the country.

    The shows will witness auditions across the country for the new editions. The competition will be fierce and tasteful as MasterChef India will serve a delectable spectacle, packed with suspense, innovation, and culinary brilliance that will leave viewers’ taste buds tingling and hearts racing!

    Sony LIV head of content Saugata Mukherjee commented, “India is a land of diverse cultures, languages and even of culinary choices. We are excited to announce the expansion of Masterchef in Tamil and Telugu, in keeping with our continued effort to program in regional Indian languages. This expansion of the franchise allows us to discover new cuisines as well as get a new set of home cooks into this already successful show.”

  • Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Mumbai: MasterChef India is gearing up to make a sizzling return exclusively on Sony LIV soon. The show has been a resounding success in its previous season with entire nation streaming the culinary extravaganza. As the anticipation builds for the upcoming season, Sony LIV is thrilled to unveil an exciting collaboration with Veeba, a beloved brand renowned for its wide range of sauces and condiments.

    As the co-presenting sponsor of MasterChef India, Veeba is set to showcase various usage of its products to curate exclusive delectable dishes. Veeba’s partnership with MasterChef India marks a significant milestone in drawing synergies between the brand and the content proposition. Veeba shares a common vision with MasterChef India to celebrate the art of gastronomy, empower culinary talent and inspire food enthusiasts.

    MasterChef India will soon return with celebrity chef Vikas Khanna, chef Ranveer Brar along with latest addition chef Pooja Dhingra. With their unparalleled expertise and refined palates, they will inspire contestants to push culinary boundaries. Just like the previous season, 16 dedicated cooks will fight tooth and knife in the iconic MasterChef kitchen to emerge as the ultimate MasterChef of the season.

    Sony LIV head ad revenue Ranjana Mangla: As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken the center stage in the digital sphere, with audiences consuming plethora of food related content. Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation.

    Veeba (flagship brand of VRB Consumer Products Pvt Ltd)  founder & managing director Viraj Bahl: At Veeba, we’re thrilled to present and partner with MasterChef India this year. This collaboration reflects our passion for culinary excellence and innovation. The essence of MasterChef India seamlessly resonates with Veeba’s core values of fostering creativity and experimentation. It is an iconic platform for aspiring chefs across the country to showcase their talent, and we’re excited to inspire and empower their limitless imagination.  Together, we embark on a journey to establish a new legacy—one that deeply resonates with budding chefs and food enthusiasts alike.

    mSix&Partners India managing partner Subhamay Mukhopadhyay: We at mSix&Partners, are committed to innovation and solving business problems for our clients. There couldn’t be any other great opportunity other than MasterChef India for Veeba to address both awareness for their extended portfolios and engaging with the like-minded audiences at scale to drive consideration. We are designing bespoke solution which will resonate with the digital native aspiring chefs and co-creating industry-first in-show content disruption which will help the brand to stand out. We partnered with Veeba and MasterChef India to create an inspiring campaign that will help us to showcase multiple innovative ways of using range of Veeba products. We are more than confident that this partnership will captivate the audience, leaving an indelible mark.

    Get ready to embark on a mouth-watering journey with MasterChef India, streaming soon only on Sony LIV!

  • Chef Pooja Dhingra to join chef Vikas and chef Ranveer as a co-judge in the new season of MasterChef India

    Chef Pooja Dhingra to join chef Vikas and chef Ranveer as a co-judge in the new season of MasterChef India

    MasterChef India carved a special place in the hearts of millions across the nation with its debut season last year. This cooking reality show has emerged as the one-stop destination for food lovers, thanks to the culinary wizards who grace the judges’ panel, bringing their gastronomical expertise and knowledge to contestants and audiences alike. While the anticipation around MasterChef India is palpable, Sony LIV has announced the newest addition to its esteemed panel of judges, none other than chef Pooja Dhingra. She graced the show as a guest judge last season and is now set to step into the role of a judge along with chef Vikas Khanna and chef Ranveer Brar in the upcoming season of MasterChef India.

    Chef Pooja shared her enthusiasm about donning the judge’s hat, expressing, “MasterChef India is an incredible platform that celebrates the art of cooking as an ever-evolving journey, where each dish is a canvas and every flavour is a brushstroke painting a unique story. I’m delighted to be joining the MasterChef judging panel alongside the culinary luminaries, chef Vikas Khanna and chef Ranveer Brar. As someone who has been both an avid admirer and a guest judge on the show, this opportunity to now join MasterChef as the third judge feels truly momentous. I’m humbled and grateful to be surrounded by such remarkable mentors like chef Vikas and chef Ranveer and together we aim to inspire innovation and discover the next generation of culinary maestros. I can’t wait to see the sparks of creativity ignite in the MasterChef kitchen as we embark on this delectable adventure.”

    Dhingra will be teaming up with the beloved celebrity chefs Vikas Khanna and Ranveer Brar for judging MasterChef India. Together, they will guide and inspire dedicated contestants who will soon go hammer and tongs on an epic culinary contest in the iconic MasterChef kitchen, striving to earn the coveted title.

  • Sony Entertainment Television acquires the rights to Endemol Shine’s MasterChef India

    Sony Entertainment Television acquires the rights to Endemol Shine’s MasterChef India

    Mumbai: Celebrating food, togetherness and diversity, Sony Entertainment Television embarks on an appetising journey as it acquires the rights for the Indian adaptation of the internationally revered culinary reality format, “MasterChef”, produced and distributed by Endemol Shine India.

    The show has been airing on StarPlus ever since it was adapted from the original international version, produced by EndemolShine India.

    The Indian version of MasterChef is based on the Australian show, MasterChef Australia, which itself is based on the original British MasterChef, created by Franc Rodaam. It is a top-rated show across the globe, from the UK to Australia, France to Israel, Italy to the Middle East, India and beyond.

    The show has been wowing audiences for more than thirty years. It is produced in over 50 countries worldwide and broadcast in over 200 territories, with over 64 local versions and more than 10,000 episodes, with over 500 milestone seasons. MasterChef is watched globally by over 250 million viewers and has transformed over 100 amateur chefs into professionals.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

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    Sony Entertainment Television (SET) head-programming (non-fiction) Sonal Yadav said, “MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming the lives of amateur chefs globally who have a passion for cooking.” The pandemic has seen a swift rise in home chefs who embark on culinary adventures, experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavorful new season that will celebrate India’s diverse gastronomic excellence.

    Speaking on the collaboration, Endemol Shine India CEO Rishi Negi said, “MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming the lives of amateur chefs globally who have a passion for cooking. The Pandemic has seen a swift rise in home chefs who embarked on culinary adventures experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavorful new season that will celebrate India’s diverse gastronomic excellence.”

  • Bertolli appoints Ranveer Brar as its Indian brand ambassador

    Bertolli appoints Ranveer Brar as its Indian brand ambassador

    MUMBAI:  Italy’s Bertolli Olive Oil has appointed leading culinary expert and celebrity chef  Ranveer Brar as their first Indian brand ambassador. A global market leader in olive oil, Bertolli is owned by Deoleo, the biggest olive oil company in the world.

    Television personality and  Masterchef India judge, Brar is famous for representing Indian food across the globe with over 20 years of experience in the food industry and more than 10 years at kitchen management positions across Indian and USA.

    “Olive oil consumption is growing worldwide every year and India is one of the countries with great potential. Ranveer’s contribution to the brand will be via multiple innovative marketing campaigns that will demystify cooking with olive oil in an Indian scenario and attract a new generation to the kitchen in a fun and easy way. Bertolli is an international food brand with its core product range of olive oil, which comes in 3 types for different uses: Extra Light and Classico, which are suitable for high heat cooking and Extra Virgin, which is recommended for cold dishes such as salad or bread dips” says Deoleo, India brand manager, Riddhi Kapoor.

    Speaking of the association, Brar says, “Bertolli Olive oil is not only a delicious flavoring, it is healthy too. With inherent benefits that fully match today’s growing needs for a nutritious lifestyle, the benefits of olive oil have been seen in the Mediterranean Diet for centuries and the oil can naturally lend itself to Indian cuisine with scope for great creativity in the kitchen. Olive oil is one of the most dynamic and healthy contributors in the food sector today and I am honoured to be associated with Bertolli’s core values of quality and consistency.”

  • Bertolli appoints Ranveer Brar as its Indian brand ambassador

    Bertolli appoints Ranveer Brar as its Indian brand ambassador

    MUMBAI:  Italy’s Bertolli Olive Oil has appointed leading culinary expert and celebrity chef  Ranveer Brar as their first Indian brand ambassador. A global market leader in olive oil, Bertolli is owned by Deoleo, the biggest olive oil company in the world.

    Television personality and  Masterchef India judge, Brar is famous for representing Indian food across the globe with over 20 years of experience in the food industry and more than 10 years at kitchen management positions across Indian and USA.

    “Olive oil consumption is growing worldwide every year and India is one of the countries with great potential. Ranveer’s contribution to the brand will be via multiple innovative marketing campaigns that will demystify cooking with olive oil in an Indian scenario and attract a new generation to the kitchen in a fun and easy way. Bertolli is an international food brand with its core product range of olive oil, which comes in 3 types for different uses: Extra Light and Classico, which are suitable for high heat cooking and Extra Virgin, which is recommended for cold dishes such as salad or bread dips” says Deoleo, India brand manager, Riddhi Kapoor.

    Speaking of the association, Brar says, “Bertolli Olive oil is not only a delicious flavoring, it is healthy too. With inherent benefits that fully match today’s growing needs for a nutritious lifestyle, the benefits of olive oil have been seen in the Mediterranean Diet for centuries and the oil can naturally lend itself to Indian cuisine with scope for great creativity in the kitchen. Olive oil is one of the most dynamic and healthy contributors in the food sector today and I am honoured to be associated with Bertolli’s core values of quality and consistency.”

  • Zee Khana Khazana ropes in Srikant Malladi as programming head

    Zee Khana Khazana ropes in Srikant Malladi as programming head

    MUMBAI: Zee Khana Khazana, the 24-hour food channel, has appointed Srikant Malladi as head of programming.

     

    Formerly with Colosceum Media as non-fiction head, Malladi played a pivotal to make MasterChef India one of the most popular shows in the Indian TV industry.

     

    Zee Khana Khazana business head Amit Nair believes that the channel has been growing at an incredible momentum and it is time to take it to the next level. “We are honored to appoint Srikant Malladi as the head of programming for our channel. Srikant comes with a lot of valuable experience across the entertainment and media platform and we are happy to have him on-board. We are confident that he will help us take the brand to greater heights,” he said.

     

    Malladi comes with over 14 years of diverse media experience – web journalism, films (Bollywood and Hollywood) and television. In the last eight years he has focused and specialised in large format, prime time, non – fiction shows for a variety of Indian broadcasters.

     

    Malladi joined Miditech India in 2006 as associate creative director (non-fiction) for shows like Lead India (Star One), K for Kishore (Sony) and Acting Ki Funshala (Sab TV). Post that he joined Colosceum Media in 2007 as supervising producer and moved up the ladder to become head of development and eventually got appointed as the head of entertainment (non-fiction). In his seven year stint at Coloseum Media, he was part of  several mainstream non fictional shows like Covershot 2: Mission North East, Roadies X1, Jaanbaaz, MasterChef Junior, MasterChef India and MasterChef Season 4.