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Mumbai: As the market pins its hope on the festive season for a hike in sales, the crypto exchange platforms too aren’t lagging behind in wooing...
BENGALURU: Indian chain of luxury watch studios Ethos Limited (Ethos) is looking at television commercials as a part of its mass media communications mix during the...
The biggest threat for advertisers is rapidly climbing as the rate of ‘ad avoidance’ crosses the 70 per cent threshold across all media, among both active...
NEW YORK: A new study from MediaVest USA and Knowledge Networks has found that people pay more attention to traditional media ads and less so to...
