ITV

Tag: Masoom

  • Channel7 to launch ‘Bas Zindagi – It’s life’ & ‘Mein Bhi Jasoos’

    MUMBAI: With news and current affairs channels going gung-ho about non-news shows to cater to all demographics. The latest entrant in the news block, Channel7 is all set to launch two new non-fiction programmes Bas Zindagi- It’s life and a detective show Mein Bhi Jasoos.

    Speaking to indiantelevision.com, Channel7 head programming Saritaa Joshi confirms the information and adds, “Bas Zindagi- It’s life and the detective show Mein Bhi Jassos are one of its kind on Indian television screen.”

    Joshi says, “We create shows, which have never been showcased earlier and also design formats, which are unique in its nature. Our channel is perched on diverse and comprehensive mix of programming with news and focuses on non-fiction programmes for our viewers.”
    “Lately, the channel has tied up with IMG, for the reality hunt show Scorpio Speedster, which is clearly an indication that we want to cater to viewers through different genres,” concludes Joshi.

    All the glamour and the glitter of showbiz, there is a life behind Bas Zindagi -Its’ life, which is slotted for Sunday viewing at 8:30 pm. The show will screen the life beyond hits and flops of the superstars. The high note as well as low note of every personality will be brought out in the show.

    Speaking about Bas Zindagi -Its’ life, she offers, “We are not here to sell the actors’ movie, the show has been shaped looking at different facets of the actors life. It is ‘Kirdar Ki Peeche Aasli Zindagi’, of the big stars such as Small B- Abhishek Bachan, Lata Mangeshkar, Saif Ali Khan to name a few.

    Bas Zindagi will be anchored by the former NDTV hand Chuman Das.

    Channel7 at present features Premium 7 which airs on Saturday at 8:30. The channel invites four people from all demographics to watch the latest movie and dissect the movie with the anchor of the show.

    Besides being packaged with latest Bollywood news, on a lighter note, the show encloses varying facets of Bollywood movies in every episode. In the past, the show had featured how dialogues have changed over a period of time from the era of Rajesh Khanna to the present.

    The channel also showcases the charismatic world of Bollywood and Hollywood through a daily show 7Sitare. While Bollywood forms an important element, crime based shows also figure as an integral component of the content matrix.

    Kya aap Jassos Banna Chahti Haye! this teaser will well be visible on Channnel7. The channel is launching an interactive detective show Mein Bhi Jassos which will kick off on 23 September.

    The interactive crime based show is slotted for 11 pm. Channel7 recently, created an exclusive band — Crime Band — for its all crime shows, which airs from Monday to Friday at 10:30 pm to 11:30 pm. The subjects covered range from scams to the savagery of a love turned sour, from a look into the world of juvenile crime as well as an insight into the world of forensics.

    Mein Bhi Jassos, the interactive detective show, engages the viewers to solve the mystery. The show will provide clues and the viewers will stumble on evidences about unsolved mysteries. The viewers can respond to SMS 7272 and win megabuck prize for being the first to solve the mystery.

    Channel7 at present features crime shows which includes, Giraftaar Raaz, Masoom and Deewangi.

  • Channel 7 creates ‘crime band’ for Mon-Fri

    MUMBAI: With crime reporting becoming an important ingredient for all the news channels, Hindi news Channel 7 has now created an exclusive band — Crime Band — for its all crime shows, which will air from Monday to Friday at 10:30 pm to 11:30 pm.

    From scams or financial frauds to the savagery of a love turned sour, from a look into the world of juvenile crime, an insight into the world of forensics, Channel 7 has it all, stated a statement issued by the channel.

    Giraftaar, which will air from Monday and Friday at 10:30 pm, is a daily presentation of crime news in an innovative anchorless, dark and brooding film noir format. The shows like Raaz, Masoom, Deewangi will air from Monday to Firday at 11:30 pm.

    The transformation of love to brutality is the central theme of the crime show Deewangi, which shows how some demented souls get obsessed with love and commit heinous crimes that border or cross the limits of sanity.    

    Raaz, the forensic show emphasises on how forensic science helps in nabbing the criminals and solving complex cases. Based on real life cases, the stories are re-created with the help of Central Forensic Science Laboratories (CBI Delhi) former Director Dr. V. N Sehgal.

    Masoom, the juvenile crime program will air every Wednesday at 11 pm. The show charts out the murky world of adolescent crimes and presents some unnerving real life stories to the Indian television audience. Ek Aur Natwar, which will air on Thursday, has derived its name from Natwar Lal, the notorious scamster of yesteryears.

    According to Channel 7 director Siddhartha Gupta, “Crime is a niche genre of its own. Crime is not just to just rape, murder, kidnapping and robberies, but a lot more. Apart from doing the regular daily crime news bulletin we also look at different aspects of crime… juvenile crimes, crimes of passion, intellectual frauds, forensic science usage in crime etc. Through this bouquet of five new crime shows, Channel 7 is giving a holistic perspective on every aspect of crime.”

  • DD National to air ‘matinee shows’ on Saturdays

    DD National to air ‘matinee shows’ on Saturdays

    MUMBAI: Doordarshan (DD) seems to be banking on the Bollywood formula to woo viewers during the afternoon slot on the last Saturday of the month. Starting 29 March, DD National has started airing a Hindi film in the 3-6 pm slot.

    The film screened on 29 March was ace director Shekhar Kapoor’s Masoom starring Jugal Hansraj, Shabana Azmi and Naseeruddin Shah. Marketing concessionaire Reasonable Advertising, which markets BR TV’s Aap Beeti , bagged the mandate of putting together the package for the newly developed slot, including the selection of the movie.

    The film shown last Saturday managed to rake in advertising moolah, despite the fact that the telecast coincided with the financial year end for several clients. Other clients who had spent heavily during the cricket World Cup also stayed away due to budgetary constraints. However, big guns Colgate, Bajaj Sevashram, Dabur and Parle Products were the major sponsors.

    Regional vernacular movies are normally aired in the Saturday afternoon-evening slot and they get good advertising support from advertisers. DD’s primetime Hindi film slot is scheduled for evenings.

    With this new experiment, DD is seeking to examine the possibility of expanding its viewer base in the afternoon slot.