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Tag: MASK

  • Mankind Pharma urges people to mask up in new campaign

    Mankind Pharma urges people to mask up in new campaign

    Mumbai: India is still grappling with the second wave of Covid-19 and continues to report over 1.5 lakh cases in a day. Still, there are people who are reluctant to take basic measures like wearing a mask to stop the virus from spreading. Mankind Pharma, the fourth largest pharmaceutical company in India has taken the initiative to make citizens aware of the importance of wearing a mask and is urging them to do their bit through its new campaign #MaskMyIndia.

    The pharma company has released a video that captures a moment in the life of doctors, the frontline Covid warriors, who are setting examples by doing more than their call of duty during the pandemic in India. The campaign, #MaskMyIndia throws light at the stressful working hours and heavy duty situations of healthcare workers and doctors. It walks the viewer through their endless spirit-breaking work routine day in and day out to ensure every one of us are safe while we, the people, are coming up with excuses to not wear a mask.

    Despite all the efforts our frontline workers are putting, the mortality rate is on the higher side and people are witnessing the grief of losing their loved ones. Through this campaign Mankind Pharma has urged everyone to do their bit by wearing a mask properly and help to fight the deadly virus. They request each one to be a responsible citizen and not take the situation lightly. Not wearing a mask is not an option, and we all should ensure we support our frontline workers by just doing our basic duty.

    The campaign is designed to raise awareness and to grow a sense of responsibility amongst the citizens and encourages all of us to take a pledge to wear a mask correctly to cover the nose and mouth entirely.

    Managing director & vice chairman Rajeev Juneja said, “At Mankind Pharma, we follow a strong brand philosophy of raising awareness on social issues. Through this campaign, we would like to spread the message that together we can all fight with deadly coronavirus, all we have to do is wear a mask and follow all the preventive measures given by the government. The video campaign is an attempt by Mankind Pharma to deliver the message of wearing a mask, and keep ourselves and our loved ones safe and healthy. We all need to behave as responsible citizens and take ownership of ensuring our safety and other’s as well.”

  • Dic Entertainment re-acquires the rights of over 750 half hour of animated properties from Disney

    Dic Entertainment re-acquires the rights of over 750 half hour of animated properties from Disney

    MUMBAI: Dic Entertainment has re-acquired the rights to an extensive slate of animated children’s properties from The Walt Disney Company and Jetix Europe for television, home entertainment and consumer products.

    The announcement was made by Dic Entertainment chairman and CEO Andy Heyward.

    As part of the deal, Dic will now control various marketing and distribution rights for 750 half-hour episodes of globally recognised brands previously produced by Dic, including Care Bears, Inspector Gadget, Heathcliff, Dennis the Menace, The Littles and more.

    “We have one of the largest libraries of animation in the world consisting of some of the most popular children’s properties ever, and we are thrilled to have these properties back in the Dic family. There is always a huge demand for classic children’s programming, particularly in the home entertainment marketplace, and we look forward to offering our clients these series across multiple platforms,” said Heyward.

    The slate of programming, which will be offered at MipTV this year, includes, Inspector Gadget, Beverly Hills Teens, Care Bears, Dennis the Menace, Dennis the Menace specials, Get Along Gang, Heathcliff, Hulk Hogan, Jayce & the Wheeled Warriors, Lady Lovelylocks, The Littles, MASK, Photon, Pole Position, Poochie, Popples, Rainbow Brite, Starcom, Sylvanian Families, The Littles Movies and Ulysses 31.

    Brand highlights from the new programming include Care Bears, an evergreen property and one of the most popular children’s brands across the world. Since re-launching four years ago, Care Bears has grown into a $1.8 billion franchise and generated more than $600 million in worldwide retail in 2005. Inspector Gadget, Dic’s flagship property, is a franchise that includes a television series which has aired for over 20 years in key territories around the world.

    Additionally, the property has been a major success with two blockbuster features — a star-studded, Disney live-action feature film that generated over $100 million at the box-office and a direct-to-DVD title, which has sold nearly three million units to date. Based on the classic cartoon strip, which still appears in over 1,000 newspapers globally, Heathcliff has been a best-selling children’s book, a greeting card line and No. 1 best-selling comic book.