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Tag: Maserati

  • Shaking up brands in a jar, agency brews success with creative mix

    Shaking up brands in a jar, agency brews success with creative mix

    MUMBAI: When it comes to branding, Brandsjar has found the perfect recipe shake well, add creativity, and serve with a dash of personalisation. In just six years since its founding in 2019, the digital integrated creative agency has worked its way onto the radar of some of the biggest names in business, from Clean Slate Filmz and Monginis to Tourism New Zealand, Swiggy Packaging and even Maserati.

    What started as the brainchild of Shlokh Sanjay Sangtani and Sidhant Sanjeev Kakar has grown into a two-city operation, with branches in Mumbai and Pune, and a portfolio spanning branding, social media marketing, performance marketing, SEO, UI/UX design, and website development.

    The agency even managed to impress the notoriously tough panel of Shark Tank India with Ashneer Grover, Namita Thapar, and Aman Mittal praising Brandsjar’s smart and budget-friendly design for Inacan, a crafted canned cocktail brand. For a young shop competing in a crowded creative market, that sort of applause is worth more than a marketing award.

    “Our journey has just begun, but we’re delighted with the overwhelming response from partner brands,” said Shlokh Sangtani, pointing to the firm’s insistence on tailoring every campaign so brands achieve top-of-mind recall.

    Brandsjar co-founder Sidhant Kakar added that value for money and distinct brand appeal remain the agency’s guiding principles. “Being praised on Shark Tank India was a sign we’re on the right track,” he said, noting that the agency now wants to scale its formula for success to even more industries.

    For a company that prides itself on shaking up conventional brand storytelling at a time when attention spans are shrinking and engagement matters more than ever, BrandsJar has managed to create something rare, a blend that works for both start-ups and global giants. And if its trajectory so far is any indication, this jar is only just being opened.

  • Maserati appoints Hamdy Elshantoury as head of overseas region

    Maserati appoints Hamdy Elshantoury as head of overseas region

    Mumbai: Maserati kicks off 2024 by announcing the creation of the new overseas region, expected to give the Italian luxury manufacturer’s markets a new business configuration. Hamdy Elshantoury is appointed as the new head of the region, starting from 1 January.

    With this latest addition, Maserati’s new market organisation now consists of five regions, namely: US & Canada (North America), Europe, China, Japan & Korea, and the newly created overseas.

    With the new overseas region, Maserati is reshaping the borders of its worldwide organisation. It is redistributing some of markets that were previously part of the former regions and has merged them into a completely new one, with a relevant marketing team ready to act as a gateway for partners and the dealer network in everyday activities and initiatives.

    Alongside with the new head of the overseas region, Hamdy Elshantoury – who is also maintaining ad interim responsibility for MEA – Wong Yi Mui Wallace has been appointed responsible for SEAP & India markets and Marco Spadaro has taken responsibility for the East Europe and Latin American markets.

    The decision to add the new overseas region was made as a result of Maserati’s commitment to serving every market, to implement focus, growth, and expanding relationships with the relevant players; the aim is to seize every opportunity and meet the differing requirements of the various business structures.

    The region head and the regional functions will be based in Italy, at Maserati’s headquarters in Modena, to deeply connect the new Overseas Region leadership team with central management and make the support to markets and decision-making process faster and more effective. Conversely, the market management team will remain in the region with close contacts to their countries.

    Maserati CEO Davide Grasso: “We are pleased to begin the year with the announcement of a new global region and the appointment of Hamdy Elshantoury as its head. Maserati operates in more than 70 markets around the world and the creation of a fifth region confirms the intention to give our business an even more precise and specific configuration at a global level, to better cover and respond to individual market requirements, and to give each area the attention it requires to improve its development and efficiency.” 

  • Davide Grasso, former CEO of NIKE’s Converse named COO of Maserati

    Davide Grasso, former CEO of NIKE’s Converse named COO of Maserati

    MUMBAI: Fiat Chrysler Automobiles N.V. (“FCA”) (NYSE: FCAU/MTA: FCA) today announced two moves in its leadership team. Davide Grasso, former Chief Executive Officer (CEO) of NIKE’s Converse, joins FCA and is named Chief Operating Officer (COO) of Maserati. Grasso also is appointed to the Company’s Group Executive Council (GEC).

    While at Converse, Grasso engineered that iconic brand for long-term sustainable growth. His previous experience includes a string of successes at NIKE, where he served in numerous leadership positions, including Chief Marketing Officer for the Nike brand.

    In a related move, Harald Wester assumes the role of Executive Chairman of Maserati.  In addition, his responsibilities as Chief Technical Officer (CTO) expand to include global powertrain along with global vehicle engineering for the Group.

    In his expanded role, Wester will oversee all product development and engineering for the Group’s ongoing new product strategy, including the expansion of its internal combustion and hybrid/electric powertrain offerings. As Executive Chairman of Maserati, Wester maintains strategic involvement in that historic brand and will oversee all technical and industrial areas.

    "With Davide’s arrival, we continue to round out FCA’s senior leadership team with world class talent,” said Mike Manley, CEO FCA. “He brings a wealth of brand expertise to one of the most historic marks in the automotive world. Davide and Harald will build on the work that’s already underway to rejuvenate Maserati worldwide; and Davide will be a valuable advisor to the GEC on brand matters across the FCA portfolio.

    “The expansion of Harald’s CTO role will further accelerate our progress in powertrain development and drive the integration of market leading technologies into our brands. Combining vehicle and powertrain engineering under one of the industry’s most respected technology leaders will streamline the delivery of our product strategies,” said Manley.

    Grasso said, "Joining Maserati at such a transformational time is an extraordinary opportunity that speaks to my passion for cars, great brands and my personal Italian heritage. Working with Mike Manley, Harald Wester and the rest of the FCA team will be a privilege. I’m honored to be joining FCA at such a defining and transformative moment for the company and the industry.”

    “This is a fundamental step in the growth of Maserati both for its technological development and for brand expansion and for this I’m excited to work with Davide” said Harald Wester. “I’m honored to take the lead of global powertrain for the Group in this challenging period.  The combined vehicle and powertrain teams will speed-up the development and integration of world class propulsion systems.”