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Tag: masculine

  • Aristobrat launches new boxer collection

    Aristobrat launches new boxer collection

    Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, has launched a new collection of boxers that redefines conventional apparel and celebrates the intimacy shared between couples. This new boxer collection surpasses the ordinary, showcasing sleek design, comfort, and sensuality while also igniting irresistible sparks of desire in one’s partner. With a bold motto, ‘It’s for Him, but liked by Her,’ the brand is set to redefine the very essence of modern masculinity and intimate fashion.

    Boxers, according to a press release from the company,  have become monotonous, with an abundance of designs featuring checks or polka dots that lack widespread appeal. With the modern gentleman in mind, Aristobrat’s boxer collection is designed to raise the wearer’s confidence and emphasize his innate masculinity, making a bold statement of style and attraction.  Whether worn as a foundation for daily attire or showcased as a statement piece, Aristobrat’s boxers are more than just inner garments; they are expressions of individuality, radiating the essence of suave appeal and magnetic charm.

    Says Aristobrat director &  CEO Karan Singh: “Traditionally, men’s clothing has been overlooked. As we launch our latest boxer collection, we’re not just redefining men’s wear; we’re reimagining moments of intimacy. It’s not just about what he wears; it’s about the experience it creates for both. Aristobrat’s boxers offer versatility, designed to be worn indoors while also providing comfort for lounging. This timeless designs distinguishes them from others in the market. These boxers are suitable for sleeping, leisurely afternoons, or simply slipping into after a long day and ditching your trousers. Our aim at Aristobrat is to evoke admiration, spark connection, and redefine comfort, allowing love to speak in the quiet moments of lounging.”

    Aristobrat’s collection includes a range of impeccably designed items such as sport-luxury polos, formal shirts, occasion shirts, trousers, all-purpose pants, and their signature Tjamas- a true crossover between pants & pajamas, each crafted to serve as a cornerstone in every man’s wardrobe. The affordable luxury brand takes pride in the fact that it never has dead stocks, actively selling all the inventory it generates. This conscious business practice aligns with the its ethos of promoting mindful consumption, reducing waste, and contributing to a more sustainable fashion industry.

  • Old Spice celebrates International Men’s Day

    Old Spice celebrates International Men’s Day

    MUMBAI: It was a mantastic day when supermodel, ace marathon runner and India Face of Old Spice, Milind Soman and Bollywood heartthrobs — Vidyut Jamwal, Rana Daggubati and Sonu Sood — came together to  inspire Indian men on International Men’s Day.

    The show-stoppers indulged in many manly acts to celebrate the day which in this year’s edition focuses on good health and equality while highlighting positive male.

    The Mantastic Brigade also marked the grand culmination of the Smell Mantastic Campaign by unveiling the commandments that a manly man should follow — Smell Good; Be Yourself; Stay Active, Stay Fit and Respect for All.

    “Mantastic videos” that are an ode to the bolder and masculine self that every man wants to be were also showcased as part of event. Featuring Milind Soman, India’s Mantastic Man, donning different avatars of an Indian manly man across geographies, the videos have already garnered over five million views in the social media space.

    “Celebration of International Men’s Day gives perfect opportunity to an increasing number of Indian men who are unleashing their masculine self! In fact, this reflects in today’s society as well, with showbiz icons, Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face of this irreverent campaign that will change the prevalent mindset and inspire men across India to take pride in unleashing their manlier versions,” remarked India Face of Old Spice Milind Soman.

    Rana Daggubati exclaimed, “Young men are now imitating their new icons and graduating from metrosexuals to a new Manly Man era! Through our Mantastic messages, I hope Indian men take a cue and unleash a manlier avatar of themselves.”

    Old Spice Country Marketing Manager Nikhil Ramesh said, “International Men’s Day is the perfect occasion to celebrate ‘Smell Mantastic’ Campaign.  Old Spice’s ‘Smell Mantastic’ campaign is designed to inspire Indian men to express themselves and help unleash the manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood – have done an amazing job of bringing alive the Old Spice campaign and its raw masculinity.”

    With its new campaign, Old Spice also launched a cool range of manly scented deodorants with captivating, refreshing, and long lasting scents, all cooked up in the Old Spice scent kitchen.