Tag: Mascots

Netflix becomes exclusive US pay TV home for Disney, Marvel, Lucas film & Pixar movies

MUMBAI: The global OTT player Netflix has partnered with Disney to broadcast forthcoming titles throughout the summer. Under the pact that was signed three and a half years ago, the streaming service will become the exclusive US pay TV home of the latest films from Disney, Marvel, Lucas film and Pixar with effect from September 2016.

Netflix’ chief content officer Ted Sarandos has also announced that Netflix original movie Mascots and War Machine will be arriving the same month. While the earlier is a mockumentary on sports mascots from This Is Spinal Tap writer Christopher Guest, the latter is from acclaimed Australian director David Michod and starring Brad Pitt, in the serio-comic tale of the U.S. military adventure in Afghanistan.

The partnership with Disney will allow Netflix to offer the movies during the same window as HBO and other paid cable channels but after the DVD and Blu-Ray releases.

It has also added various films that will be available in its catalogue this summer which includes titles like The Big Short, Hotel Transylvania 2, Spotlight, Goosebumps, the Back to the Future trilogy, the Lethal Weapon franchise, Sixteen Candles and The Wedding Planner. Other new additions include Spotlight, the Jurassic Park series and The Fundamentals of Caring.

Meanwhile, few Disney movies will not be featured on the platform. Movies that will no longer be aired from next month include titles like Hercules, Mulan and The Hunchback of Notre Dame.

May 24, 2016
Netflix becomes exclusive US pay TV home for Disney, Marvel, Lucas film & Pixar movies

MUMBAI: The global OTT player Netflix has partnered with Disney to broadcast forthcoming titles throughout the summer. Under the pact that was signed three and a half years ago, the streaming service will become the exclusive US pay TV home of the latest films from Disney, Marvel, Lucas film and Pixar with effect from September 2016.

Netflix’ chief content officer Ted Sarandos has also announced that Netflix original movie Mascots and War Machine will be arriving the same month. While the earlier is a mockumentary on sports mascots from This Is Spinal Tap writer Christopher Guest, the latter is from acclaimed Australian director David Michod and starring Brad Pitt, in the serio-comic tale of the U.S. military adventure in Afghanistan.

The partnership with Disney will allow Netflix to offer the movies during the same window as HBO and other paid cable channels but after the DVD and Blu-Ray releases.

It has also added various films that will be available in its catalogue this summer which includes titles like The Big Short, Hotel Transylvania 2, Spotlight, Goosebumps, the Back to the Future trilogy, the Lethal Weapon franchise, Sixteen Candles and The Wedding Planner. Other new additions include Spotlight, the Jurassic Park series and The Fundamentals of Caring.

Meanwhile, few Disney movies will not be featured on the platform. Movies that will no longer be aired from next month include titles like Hercules, Mulan and The Hunchback of Notre Dame.

May 24, 2016
Fevicol spreads togetherness with its elephant mascots

MUMBAI: They have endorsed the message of togetherness for last many years. Now, Fevicol, the largest selling brand of adhesives in India, has rolled out its third edition of the animated TV campaign series to connect with its audiences during festive season.

For the third edition of the TVC developed by Ogilvy & Mather, the communication has taken a step further to reinforce the ‘strong bond of togetherness’. What is working for the brand is the clever use of Fevicol mascots – the elephants. O&M has clubbed the interesting concept with animation advertising that has brought its elephants to life, thus growing its connect with the audience. The animated elephants have kept the wit and humour quotient intact as always in a Fevicol fashion way.

Pidilite Industries Chief Marketing Officer Anil Jayaraj, said, “We are happy to present the third TVC in our ‘Judh Jayein Tyohaar Pe’ festive series. We have received positive feedback for our earlier commercials on Rakhi and Navratri and hope Diwali TVC also draws similar response. Picking out simple events of life, marrying these with the brand’s message and incorporating it in such a manner that the audience can find connect with the brand’s message has been the philosophy of all our campaigns and so has been for our festive campaign. We are happy to subtly remind our audiences that Fevicol would “stick” around and bond with them on all festive and joyous occasions.”

The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets, they are also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.

Commenting on the concept, Ogilvy & Mather executive chairperson and creative director South Asia Piyush Pandey, said, “Fevicol has never shied from experimentation or risked averse. We wanted to give animated life to our elephants and are happy to already see them growing fondness and capturing places in the minds of the audiences.”

The ad will be aired across key Hindi speaking markets from 2 November to 4 November including sports during India-Australia ODI on 2 November, 2013. The communication will be extended through various digital promotion plan and BTL activities such as high visibility and innovative POS, demand generation activations, dealer certification, contractor certification and gratification program, Contractor contact programs among other elements.
The commercial opens with one of the Fevicol elephants developing cold feet at his attempt to burst tenderfoot sutli crackers. Meanwhile, he is realises that the other elephant, his fellow companion, has slyly already lit the much impactful rassi bomb right at his back. Bang! With the thudding noise of the crackers, the elephants go back to forming the Fevicol logo (trademarked for Fevicol – The Ultimate Adhesive) wishing everyone a happy, playful and a safe Diwali.

November 1, 2013