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Tag: mascot

  • Cornitos unveils Crusties featuring Corny the Chimp

    Cornitos unveils Crusties featuring Corny the Chimp

    Mumbai: Step into a world of snacking sophistication with Cornitos – the beloved ‘Made in India’ snack brand that has just unveiled a captivating packing to its timeless favorite Crusties. This pack comes  wrapped in an innovative packaging featuring mascot – Corny the Chimp, that redefines the snacking experience. Beyond the familiar taste, this packaging is a visual masterpiece, seamlessly marrying glamour.

    Cornitos’ unwavering dedication to innovation and functionality is vividly displayed in this visually striking packaging overhaul. The redesigned packs, reminiscent of the vibrant and enthusiastic character of Corny, are a bold symbol of the brand’s commitment to delivering a visually appealing and top-quality snacking experience. This tasteful upgrade provides an attractive solution for snack enthusiasts, aligning perfectly with Cornitos’ dynamic and exciting approach to snacking.

    Cornitos head of marketing Manoj Singh said, “In our pursuit of excellence, we’re thrilled to unveil the all-new packaging for Cornitos Crusties priced at an enticing Rs 10 per pack. We’ve combined innovation, functionality, and glamour, ensuring that each pack is a visual delight for our consumers. As we embrace this new chapter, Corny the Chimp takes center stage, charming snack enthusiasts and adding a playful touch to our packaging that’s hard to resist. To meet and exceed our consumers’ expectations, we have increased the product quantity along with enhanced flavour. “

    Now available at your nearest store, Cornitos Crusties in their fresh avatar invite you to indulge in a snack that goes beyond the ordinary. With each bite, savor the delight of responsible snacking and relish the joy of unwrapping a pack that’s visually enchanting. Cheers to a new era of snacking – where taste and creativity take center stage!

  • Parimatch introduces its official brand hero: LAKHY THE TIGER

    Parimatch introduces its official brand hero: LAKHY THE TIGER

    Mumbai: Parimatch, a leading name in the iGaming industry, is honored and proud to introduce its newest addition to the family—a mascot named LAKHY THE TIGER. It’s the first time an iGaming company in the Asian market is presenting its brand hero to the audience. LAKHY, born in the virtual world of Parimatch, serves as a guide to the exciting world of entertainment, sharing life hacks, and demonstrating how to get the most out of the game.

    Meet LAHKY: Appearance and Personality

    Half-human, half-tiger, LAKHY wears a helmet and leather outfit in Parimatch’s brand colors. He rides a streetfighter motorbike. All this symbolizes the thrilling world of speed and adrenaline he lives in.

    LAKHY is all about confidence and risk-taking. He is a quick learner, a visionary, and a techno-geek. He personifies Parimatch’s technological superiority and expertise. LAKHY’s energy, self-confidence, and competitive spirit make him the ideal representation of Parimatch’s commitment to competition and winning.

    The symbol of speed and treasure hunting

    In Asia, the tiger holds a symbolic meaning of good luck, prosperity, power, and courage. It personifies a brave winner, a determinate champion—and those are the first words to describe LAKHY. Like a true hunter, he resonates with Parimatch users who chase thrilling emotions and prizes, too. The choice of the tiger as the Parimatch brand symbol also signifies speed, mirroring the fast and efficient experience offered by Parimatch’s platform.

    Mascot’s Mission: Guiding You to Success

    LAKHY is more than a symbol; he’s the roaring heart of Parimatch’s commitment to excellence and success. He’s also a PRO user of Parimatch. With his wealth of experience, LAKHY expertly guides users through the platform’s features and functionalities, like a seasoned mentor who has already conquered the game. He’ll unveil the brand’s coolest features and share gaming tips and tricks. With LAKHY by their side, Parimatch users are guaranteed to stay ahead of the curve!

    The mascot will accompany you at every part of the gaming journey. Whether you’re a beginner or an experienced player, you’ll discover something new that will add an extra layer of excitement.

    Parimatch is happy to have LAKHY THE TIGER as its brand hero, and can’t wait for its users to join on this incredible journey of winning. With a dedicated focus on enhancing the user experience to the highest level, introducing a mascot is one of the steps in this direction.

     

  • India gets its own IPR mascot ‘IP Nani’

    India gets its own IPR mascot ‘IP Nani’

    MUMBAI: India’s intellectual property (IP) mascot – IP Nani – was launched by Commerce and Industry minister Suresh Prabhu over the weekend.

    Speaking on the occasion, Prabhu said that the protection of IP rights (IPR) is critical for building a knowledge-based society adding that mere legal provisions are not sufficient for its protection but their strict implementation is equally required. He underlined that piracy is a serious crime which should not go unpunished. He even called for creating awareness against stealing IPR and stressed on the need for participation of society in the effort.

    Mascot IP Nani is a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson ‘chhotu’ aka Aditya. The IP mascot will spread awareness about the importance of IPRs among people, especially children, in an interesting manner.

    This character is also in line with the World Intellectual Property Organisation’s campaign for the World IP Day which celebrates the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future. It also highlighted that how a strong IP system can support innovative and creative women.

    The Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion collaborated with the European Union Intellectual Property Office to produce a series of animated videos on IPRs for children with IP Nani as the central character.

    CIPAM has been conducting IPR awareness workshops for school students since April 2017. For the first time ever IPRs have been exclusively included in the NCERT textbook for class 12 school syllabus. These efforts are aimed at inspiring the next generation of creators and innovators to become proud IP owners.

    Also Read :

    World IP Day celebration in Delhi and Mumbai

    Owning IP not priority for Big Synergy