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Tag: Marzban Patel

  • EndemolShine India dives into branded entertainment, teams up with Mediascope

    EndemolShine India dives into branded entertainment, teams up with Mediascope

    MUMBAI: EndemolShine India, the content behemoth under Banijay Entertainment, is stepping into the branded entertainment arena, forging a strategic partnership with marketing agency Mediascope. This move is all about turning brand integration and advertiser-funded programming (AFP) into must-watch storytelling.

    In a world where brands crave authentic connections, EndemolShine India’s creative might meets Mediascope’s brand partnership expertise to build content that isn’t just about visibility — it’s about narrative. Branded entertainment will now be baked into original IPs, creating stories where brands play leading roles.

    Banijay Asia & EndemolShine India group chief operating officer Rishi Negi (pictured above) summed it up: “As the media landscape evolves, brands are seeking more organic, immersive ways to connect with audiences. Branded entertainment sits at the intersection of storytelling and strategy — and that’s where we thrive. With our strong creative engine and Mediascope’s expertise in brand partnerships, we’re excited to build a powerful branded content ecosystem in India.”

    EndemolShine India  EVP & head of content strategy Trevellyn Fynn added: “Branded entertainment allows us to design narratives that audiences choose to engage with while giving brands a compelling, purposeful role in the story. With this partnership, we’re bringing together strategic thinking and creative ambition to tell stories for and with brands in India.”

    For Mediascope, the partnership is a chance to harness EndemolShine’s storytelling prowess. Mediascope CEO & founder Marzban Patel noted:  “Branded entertainment lies at the heart of how brands build emotional resonance in the current media landscape. This isn’t just about visibility; it’s about creating stories that audiences genuinely seek out, where the brand plays a meaningful and lasting role in the narrative. EndemolShine India brings world-class storytelling and scale, and at Mediascope, we see this as a powerful opportunity to help Indian brands forge deeper, more nuanced connections with audiences.”

    The tie-up also syncs with Banijay Entertainment’s global push in branded entertainment, fuelled by its Banijay Branded Entertainment (BBE) division, which is already crafting brand-led content across markets. Expect a slate of original branded IPs from this powerhouse duo, blurring the line between storytelling and strategy.

  • VICE Media and Mediascope Partner on ad Inventory Deal in India

    VICE Media and Mediascope Partner on ad Inventory Deal in India

    MUMBAI: VICE Media Group and Mediascope have entered a deal in India which will see Mediascope take on all sales for VICE’s ad inventory, signaling a new phase of growth for the youth media company in the region.

    Mediascope takes responsibility for all banners, pre-rolls, and display, which appears alongside VICE’s diverse and disruptive content. This deal allows brands and marketers to connect with VICE India’s young, digitally connected audience and align on the content they truly care about.  

    VICE launched in India in 2018 and now reaches over 10 million users on Facebook and scores more than 13 million impressions on Instagram every month. VICE Media Group is now the world’s largest independent media company, having grown its audience over 10 times in size in the last five years to now include a global audience reach of 380 million unique monthly, whilst employing 2,500 people in over 30 offices around the world.

    Mediascope launched in 1979 and has become India’s leading international media services and content consultancy exclusively representing international media brands. VICE joins a roster of leading brands from sectors including technology, retail, fashion, automobile, tourism, hospitality, and real estate. Combining technology, creativity, integrity, and meticulous planning across platforms and geographies, Mediascope offers real scale and opportunity within advertising.

    VICE Media COO Nilesh Zaveri says "Since the launch of VICE India, we have seen tremendous growth across youth audiences and built deep relations with multiple advertisers across industries. VICE is known for its award-winning content which attracts advertisers to us for authentic storytelling around their brands. Our next exciting initiative in the region is partnering with Mediascope to leverage our media inventory across multiple platforms to bring to their large advertiser base."

    Mediascope founder & CEO  Marzban Patel  says “VICE is hot. And there can be no better platform to reach the evolved GenZ and millennial Indian & their counterparts across geographies. Mediascope provides only the best premier solutions to advertisers across audience profiles and VICE fits perfectly with our portfolio, ethos, and strategy.”

  • Publicitas establishes presence in Japan

    Publicitas establishes presence in Japan

    MUMBAI: Publicitas, the leading international media service company, has opened a new office in Tokyo on 15 April. Escalating its global footprint, the firm will be an important link between media brands and the local advertising market in Japan.

    It represents international media owners in local markets, offering advertisers direct access to a premium, global media portfolio. The operations in Tokyo provide Japanese advertisers with print, TV, and digital media solutions along with premier OOH and custom events to reach their international and premier local target audiences.

    Japan MD Hiroko Minato with support from India and Asia CEO Marzban Patel will head the initiative in delivering bespoke solutions to clients in the region.

    Patel is extremely proud of opening its operations in Japan and said, “We have a brilliant team on the ground that will work closely with our regional and global experts to deliver the right solutions to our media partners and esteemed advertisers across media platforms”.

    Minato said, “We are very excited at the launch of Publicitas Japan. Publicitas‘ worldwide network, wealth of knowledge, experience and premier portfolio of traditional and new media enables us to offer clients in Japan an unparalleled fully integrated service”.

    Japanese businesses increasingly allocate a significant portion of their marketing budget to overseas advertising and bespoke communication, emphasising the importance of partnership with non-Japanese clients and overseas markets. Publicitas Japan is distinctively well placed to benefit from this new market development.

  • Rupert Harrow joins Publicitas as APAC ED – sales and biz development

    MUMBAI: After acquiring Indian company Mediascope, Publicitas has appointed Rupert Harrow as executive director sales and business development. He will be based out of Hong Kong and will report to Publicitas India and Asia CEO Marzban Patel.

    Harrow will be in charge of sales and business development for Asia Pacific.

    Patel said, “Rupert‘s professionalism and knowledge of the business, combined with his excellent network are perfect for our business. I am looking forward to rapidly growing our business across Asia together with Rupert.”

    Harrow comes with 13 years of experience in the field. He spent 10 years at The Economist as head of sales. Prior to that he spent three years at Getty Images as business head. His experience covers the entire region – Asia (including China and Japan), the Pacific and India for both his earlier companies.

    Harrow said, “I am excited by the opportunity of working for Publicitas, their media partners and advertising customers. There’s is such a powerful offering and strong team to work with, that am confident we will be able to build on the current success and continue to be a preferred partner for media owners and advertisers.”

  • Publicitas Digital signs exclusive representation with Qunar.com

    MUMBAI: Publicitas Digital in India has been signed on by China based online travel information website Qunar.com as its exclusive representative in India. It will exclusively sell the digital advertising space of Qunar.com on a domestic and international level with immediate effect.

    Qunar (meaning ‘where to go‘ in Mandarin) is a search engine designed to help travellers compare air ticket and hotel room prices, and to provide other travel-related information. Users are able to access travel products provided by airlines, hotels and travel agents, and choose the best deals for themselves.

    Qunar.com senior sales director Michelle Ong said, “Qunar being the largest travel site in China, we have seen tremendous interest from travel brands globally to market themselves on our site. India being one of the fastest growing travel destinations for Chinese travellers, we were seeking to appoint an India based partner with strong local presence, history, resources and recognition by brands /media agencies within India. After in-depth evaluations, we came to a conclusion that Publicitas excelled in all the criteria that we‘re looking for with impeccable sales house qualities. Together, we‘re confident our synergy will surely bring to the table the best tailored-made solutions for each client‘s needs in India that aims to reach out to the most digital-savvy, affluent, Chinese travellers.”

    Publicitas India and Asia CEO Marzban Patel said, “The media landscape in China is not easy to navigate. Publicitas has over a decade invested in building competencies to assist its clients reach their audiences in China. We now have fully trained multilingual staff in Beijing and Shanghai that work with our offices around the world to deliver the right target audience across media platforms. Our partnership with Qunar in India is important as it will enable Indian companies, tourism boards and tour operators reach the Chinese travel market with ease.”

  • Mediascope Publicitas to represent The Australian in India

    MUMBAI: Australian daily publication The Australian has awarded Mediascope Publicitas (India) the duties of media representation in India.

    The agency will be responsible for complete communication mandate from advertising, media selling/buying and content generation in the Indian context.

    Mediascope Publicitas CEO – India and Asia Marzban Patel said, “A number of Indian companies have established operations on the continent and more are planning to venture there. All of them have communication needs that we will now be able to service through this tie up. That apart, the strengthening of the Australian dollar has suddenly opened up immediate opportunities for Indian Tourism Boards, Luxury Hotels and Tour Operators to woo the affluent culture and adrenalin seeking Australian family. Winning The Australian contract could not have come at a better moment.”

    The Australian is a multi platform media brand with content in formats across digital delivery with its website, ipad application, mobile site and daily in depth sections in print, through magazines and researched report environments. The Australian‘s editorial values focus on leading and shaping public opinion on the issues that affect Australia and the global environment and has content on segments like Australian IT, higher education, travel, aviation, wealth, arts, lifestyle and sports as well.

    Mediascope Publicitas is a multi media, content generation and media sales corporation which is part of the Swiss headquartered PubliGroupe. The agency‘s India headquarter is at Mumbai and it provides innovative advertising solutions that are targeted and affordable to its clients. It also has offices in Delhi, Bangalore, Chennai and franchisees in Kolkata, Cochin, Hyderabad, Pune, Ahmedabad and Lucknow.

  • earthTV inks deal with Mediascope for live global feeds; NDTV to telecast in India

    MUMBAI: German media group, earth television network (earthTV) has entered into a representational agreement with Indian media house headquartered in Mumbai, Mediascope to develop earthTV’s business within India.

    The shared goal is to develop a network of earthTV’s cameras across India, and use this network to generate Live TV programming that will air earthTV’s partner broadcasters around the world, live, daily, states an official announcement.

    In India, earthTV’s programming will be is broadcast live every day on news network, NDTV.

    Mediascope – Publicitas CMD Marzban Patel said, “We are truly delighted at having won the contract to represent earthTV in India. earthTV is a unique and innovative program that airs on a constantly expanding list of leading news channels across the world. India will now enjoy the benefit of its massive reach.”

    earthTV president Thomas Hohenacker said, “We had been considering our India strategy for some time now, and the partnership with Mediascope really is an ideal fit. The tie-up gives us the opportunity to partner with the market leader to develop earthTV’s presence across India, to develop a network of cameras across India, and to broadcast the best of India to the rest of the world, live, every day.”

    Coinciding with this announcement, earthTV has set up its first camera in India, located at Udaipur, the City of Lakes. Live video from Udaipur is now broadcasting around the world on more than 40 TV networks daily. It is also available at www.earthTV.com.