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Tag: Maruti Suzuki

  • Khatron Ke Khiladi returns with the 9thseason, hosted by Rohit Shetty – Promises to be the most thrilling season yet

    Khatron Ke Khiladi returns with the 9thseason, hosted by Rohit Shetty – Promises to be the most thrilling season yet

    MUMBAI: In the wilderness of Argentina, 12 daredevil challengers must test their grit and give the best ‘performance’ of their lives being totally unprepared. An amalgamation of thrill, adventure, courage, entertainment and a whole lot of fear, COLORS brings to you the 9th season of stunt-extraordinaire show, MARUTI SUZUKI – ARENApresents “Khatron ke Khiladi”. With Jigar pe triggeras the theme the series will see Rohit Shettyonce again don the mantle of the Host and the Stunt-Architect in this journey. Produced by Endemol Shine Indiathe show will premiere on 5th January and will air every Saturday and Sunday at 9 pm only on COLORS.

    With the God of Action Rohit Shetty headlining the show, the contestants will be pushed beyond their comfort zone to face their most dreaded fears and emerge victorious. The season will see an eclectic mix of celebrity contestants take up the most daring challenges and throw a curve ball at the viewers with their steely resolve. Whether it is Bigg Boss famed Vikas Guptaand Sreesanth, dance sensation Puneet Pathakor the lissomeShamita Shetty, every contestant will fight to win the coveted title. Joining them are TV’s first lady of comedyBharti Singhwith husband Harsh Limbachiya, television beauties Jasmine Bhasin, Ridhima Panditand Avika Gorand the heartthrobs of the small screen Aly Gony, Zain Imamand Aditya Narayan. Together, the audacious khiladiswill battle it out in Argentina braving high intensity stunts under Rohit Shetty’s instructions.

    Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Khatron Ke Khiladi is one of our most awaited properties and even after 9 years, this marquee showcontinues to pique viewer interest and engagement. The iconic show with its edge of the seat and thrilling stunts has proven to be a motivation foreach of its celebrity contestants who face their greatest fears in this challenging show. We are sure that this edition of this high-octane action adventure reality series will bring to life unmatched scale and pulse racing challenges that is sure to enthrall our viewers.”

    Speaking on the launch,Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said,“Khatron Ke Khiladi is one of our most awaited shows.”Over the years it has proven to be a motivation for the celebrity contestants to face their fears. We have a very interesting mix of contestants this season. The most unusual suspects like Bharti Singh and Sreesanth who have challenged themselves to fight their fears head on. Every year we work meticulously to scale up the show and ensure that it allures rural and urban viewers alike. Argentina has always been a tough terrain. That coupled with tough tasks, minus temperatures, nerve wracking stunts along with the company of deadly animals, creepy crawlies makes this show a great disrupter. Rohit Shetty is a natural host which makes the show even more entertaining.”

    Ace Director Rohit Shetty, who has become synonymous with the show, having hosted 4 out of the previous 8 seasons, said, “The untamed terrains of Argentina, the high intensity of stunts and the brave hearted contestants is what this season is all about. After the last season, this time we have taken the stunts to a new level which will challenge the contestants and make them test their boundaries. I am confident that the show will keep the viewers on the edge of their seats and they will enjoy it as much as I enjoyed making each contestant perform their stunts”

    Abhishek Rege, CEO, Endemol Shine India said, “Khatron Ke Khiladi is one of Endemol Shine India’s most loved and popular shows on Colors. With every new season we ensure that we push the boundaries of action and entertainment and make the show larger than life. Season after season, it is thrilling to see the contestants revel in overcoming their fears despite the extremity of the challenges and coming out more confident than ever with every new stunt. This year our khiladis will battle it out in the raw and unexplored milieus of Argentina. Watch them jump from higher heights, dive into deeper waters and face innumerable phobias making it the most exciting season you’ve ever witnessed”.

    Mr. R.S Kalsi, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited commented, “We at Maruti Suzuki have been continuously evolving our marketing initiatives to target our core audience effectively. With the expansion of the new Maruti Suzuki Arena channel, we are driving towards a more dynamic and youthful imagery. With our associations, we aim to connect with the ever changing mindset of today’s youth. We have now partnered with Khatron Ke Khiladi which resonates with our brand proposition of performance and is an apt fit with consumers who are individualistic, experiential and like to challenge themselves”

    Watch the contestants experience new challenges that will force them to redefine their definition of fear, forever. MARUTI SUZUKI – ARENApresents “Khatron ke Khiladi”premiers on 5thJanuary 2019and will air every Saturday and Sunday at 9 pm.

  • Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

    Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a new integrated brand campaign for the next generation Maruti Suzuki Ertiga. Positioning the Next-Gen Ertiga as a ‘Stylish New MPV’, the campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle. Maruti Suzuki Arena’s brand ambassador, Varun Dhawan, has been roped in to launch the Next Gen Ertiga 2018.

    Dentsu Impact president Amit Wadhwa said, “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualising and executing the language which will certainly resonate well with the TG”.

    Dentsu Impact national creative director Anupama Ramaswamy said, “The Next Gen Ertiga is a great example of how a world of style, comfort, and performance brings people together. And this idea is a celebration of the same philosophy. Needless to say, this campaign saw the team truly working together in style.”

    As its long-standing partner, Dentsu Impact has been involved in conceptualising and creating this integrated campaign for Next Gen Ertiga. The campaign is tailored to fit the consumer journey on offline & digital platforms through numerous assets and smarter use of celebrity for the “digitally savvy audience”. Beyond building awareness, the campaign intends to position the Next Gen Ertiga as the most stylish MPV.

  • 26/11- Stories of strength

    26/11- Stories of strength

    MUMBAI: TEN YEARS after the 26/11 attacks on Mumbai, The Indian Express will host what promises to be one of the year's most widely covered media events. Presented by Facebook, the founding partner of the initiative, driven by Maruti Suzuki and powered by Viacom 18, 26/11 Stories of Strength will be telecast 6 pm onwards from the Gateway of India on November 26.

    The third in an annual series, The Indian Express 26/11 Stories of Strength gives a voice to the inspiring stories of over 70 survivors who have been interviewed by The Indian Express's Mumbai bureau over a span of three years. 

    The event produced by Wizcraft International is directed by the director of the musical Mughal-e-Azam, Feroz Abbas Khan, will feature a rare performance by actor Amitabh Bachchan, and speeches by Railway Minister Piyush Goyal and Maharashtra Chief Minister Devendra Fadnavis.

    The event will be live streamed across the digital properties of The Indian Express — India's second largest digital news group — ABP News, Republic TV and big92.7fm, and broadcasted on COLORS, India’s ~no.1 premium Hindi Entertainment channel.

    Among those who will share their stories of overcoming anger and fear and inspiring courage at the Stories of Strength event would be Mumbai Police Constable Arun Jadhav, K. Unnikrishnan,  father of slain NSG commando Sandeep Unnikrishnan, and Anjali Kunte, a nurse at the Cama and Albless Hospital that was attacked on 26/11, as well as other survivors.

    At the event, The Indian Express and Penguin will also unveil a book titled 26/11 Stories of Strength, edited by The Indian Express Associate Editor Kavitha Iyer. The first copy of the book was presented to His Holiness the Dalai Lama, who wrote in his note, "India's thousand-year-old tradition of tolerance and philosophy of ahimsa are very necessary in today's world. With my prayers."

    Underlining the intent behind 26/11 Stories of Strength, Anant Goenka, Executive Director of the Indian Express Group, said, "In our country, we tend not to take the time to remember. For India's millennials, 26/11 was one of the most horrific acts of violence that they have witnessed.

    We intend to use this day to remind ourselves what Amitabhji said last year: that we shouldn't define ourselves by what we are against, but by what we are for. And what we must be for, is each other."

    On their association with the project, Ankhi Das, the Director of Public Policy for Facebook in India, said, "It's important to remember those who lost their lives in such a horrific attack ten years ago today, today is about those who showed bravery, courage and strength at the hands of terror. I thank the Indian Express for making sure survivors and those families who lost loved ones share these stories of civic courage and resilience."

    Sudhanshu Vats, Group CEO and Managing Director Designate, Viacom18 said, “We are proud to partner The Indian Express Group on this initiative. 26/11 is a landmark day in the history of this city and country – both because it marks one of the worst attacks on us as a people and also because it highlights the amazing stories of sacrifice and resilience that defines us as a people. As a network with a humane purpose, it is both our duty and privilege to amplify these ‘Stories of Strength’ and celebrate the spirit of our city and people.”

    Bhind's husband had died when a bomb planted in his taxi by two of the attackers had gone off. She continues to live in a place 30 km from Allahabad from where her husband had left for Mumbai shortly after they got married. Every month, he would send home a part of his earnings from driving the taxi. 

    Some of the key performers at this memorial include Amitabh Bachchan, Javed Akhtar, Kaushiki Chakravarty, Rakesh Chaurasia, Mayuri Upadhya, Merlin D'souza, Harshdeep Kaur, Neeti Mohan, Rahul Deshpande, Mahesh Kale, Javed Ali, Ani Choying Drolma, Shivam Mahadevan, Police Band and the Navy Band.

    The event is supported by Viacom Network led by Colors, ABP News, Republic TV, Vodafone, Centrum Foundation, Taj Mahal Palace Hotel, LIC, Air India, Laqshya, Mumbai Port Trust, Mumbai Police, Prime Focus, Air India.

  • Dentsu Impact celebrates launch of ‘Dumdaar’ Super Carry

    Dentsu Impact celebrates launch of ‘Dumdaar’ Super Carry

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has created a new campaign to celebrate the pan India launch of Super Carry, the commercial vehicle (LCV) from the house of Maruti Suzuki.

    The ‘Dumdaar’ Campaign for Maruti Suzuki’s commercial vehicle, Super Carry has been beautifully ideated and executed. The campaign highlights the dumdaar features of the powerful mini truck that depicts easy handling and stability of the deck across different geographical terrains, excellent mileage, comfortable drivability of the vehicle throughout long commutes and the reliability of the vehicle with the trust of Maruti Suzuki.

    In 2016, Maruti Suzuki ventured into the commercial vehicle segment with the pilot launch of Super Carry in 3 cities. Riding on the company’s trust, quality after-sales and mass-market appeal, it managed to establish a strong foothold in the light commercial vehicle (LCV) space in 2017-18, selling more than 10,000 units. Its smooth car-like handling, roomy interiors, superior overall comfort and advanced safety features make the Super Carry the perfect Dumdaar saathi.

    Maruti Suzuki senior director RS Kalsi said, “With Super Carry, we target to fulfill the business needs of our customers. Super Carry is a robust load carrying vehicle that is made for carrying large loads yet offers high fuel efficiency. Moreover, our strong service network brings a huge assurance to the customers.”

    He added, “Maruti Suzuki has changed the way India drives; similarly, Super Carry brings in a revolution in the LCV segment. To reach out to more customers, we have opened 235 outlets which are selling this vehicle in more than 190 cities. Super Carry today has crossed 20,000 sales with the 10,000 numbers coming just in last six months.”

    Dentsu Impact president Amit Wadhwa mentioned, “Maruti Suzuki is a leader when it comes to passenger cars. So, when a company like Maruti Suzuki decides to launch a commercial vehicle, it has to be special in terms of the product and its communication. Super Carry being the reliable mini truck, deserves a communication that connects with its audience. This campaign according to me, does just that.”

    Dentsu Impact national creative director Anupama Ramaswamy said, “The audience for a commercial vehicle is very different from that of a passenger car. Therefore, it was important to look at ways in which we could connect with the prospective buyer both functionally, as well as emotionally.”

    The campaign has been rolled out in 11 languages and on multiple mediums ranging from TVC, print and radio which has been able to generate high resonance with customers belonging to different geographies.

  • Star India pegged to earn close to Rs 450 cr from ISL 5

    Star India pegged to earn close to Rs 450 cr from ISL 5

    MUMBAI: Star India is aiming to earn more from this year’s Indian Super League (ISL). Industry experts believe it will earn close to Rs 450 crore revenue from advertising and sponsorship. The projected revenue includes broadcast as well as digital. Season 5 starts from 29 September 2018 to 16 December 2018.
    “Star is eyeing around Rs 450 crore. This was the aim last time but this time it looks like they will be able to achieve it because they have put Star Gold and Star Utsav in the frame,” an industry source informed Indiantelevision.com on condition of anonymity.

  • NEXA invents sound of blue colour in digital campaign

    NEXA invents sound of blue colour in digital campaign

    MUMBAI: Hakuhodo India has invented an innovative digital campaign for #NEXABlue the signature shade, exclusively created for cars sold at NEXA.

    The new digital campaign is targeted at the NEXA customer aged between 18-45, who follow online information and trends from around the world and is well versed with social media platforms. The #NEXABlue campaign brings to life a car colour through Synesthesia – an innate ability to translate sound to colours and vice versa, in a first-ever digital format across Facebook, Twitter, Instagram and YouTube.

    The objective of this campaign was to highlight both innovation and invention through this signature shade in a way never-before-seen. Here, color has been used to create something novel, something unprecedented. The Sound of NEXA Blue was the work of three western classical musicians with Synesthesia who came together and traveled to India to help create this signature tune. These uniquely gifted musicians Samara and Litsa from the United Kingdom and Eduardo from Canada were presented with the colour #NEXABlue and were asked to give notes that they ‘heard’ after seeing the colour. 

    Then, the Hakuhodo India team worked with a composer who helped create a symphony using only the particular notes. In a never-before-done collaboration, NEXA, musicians and a special colour came together to create the Sound of NEXA Blue. 

    Hakuhodo India national creative director Sabuj Sengupta says, “NEXA Blue is a unique colour created for the NEXA range of cars. By taking colour and elevating it to another level, this campaign has once again showcased NEXA’s ability to create something original, something inventive for its premium and exclusive customers in their car owning experience.”

    The idea for #NEXABlue came from the age-old premise of the colour blue having been the inspiration for innovation be it art, science or culture. For instance, take the gemstone lapis lazuli, that lead to innovation of transporting it centuries ago to Egypt from present day Afghanistan; or how denim, the innovative fabric revolutionised the textile industry; architectural/photographic blueprints, or the blue rose, all discoveries in blue #BlueisInnovative!

  • Maruti Suzuki straps on your seat belt with #PehniKya

    Maruti Suzuki straps on your seat belt with #PehniKya

    MUMBAI: Road accidents and fatalities are a national concern. According to the recent Ministry of Road Transport and Highways (MRTH) data, not wearing seat belts resulted in 5,638 fatalities during 2016. Fifty percent of these fatalities could be prevented through use of seat belts, an important safety device often ignored by car users in India. A recent study by Maruti Suzuki conducted with Kantar Group (Millward Brown and IMRB) reveals seat belt usage rate is as low as 25 per cent in India.

    To address the issue, Maruti Suzuki India has recently rolled out a nationwide social campaign to create awareness and promote seat belt use among drivers and passengers.

    Maruti Suzuki senior executive director RS Kalsi says, “Seat belt is one of the most effective safety equipment in a car. Studies by National Highway Traffic Safety Administration (NHTSA), USA, show that if an occupant is not wearing a seat belt in a vehicle equipped with airbags, the airbags may actually cause more harm in the event of a crash. At the same time, with the new safety regulations, more cars in India will come equipped with airbags. This makes the usage of seat belts even more critical.”

    Called #PehniKya, conceived by Happy mcgarrybowen, a unit of Dentsu Aegis Network, it focuses on driving this behaviour change among car users in India. The high impact 360-degree integrated campaign by Maruti Suzuki comprises print, TVC, radio, digital and on-ground activations.

    The emotionally resonant TVC for ‘#PehniKya?’ is centred on a kid trying to stop his father from driving his car, because his father is not in the habit of wearing the seat belt. The TVC is currently being played on major television channels in India spanning the genres of news, movies, etc.

    He added, “Lack of awareness of seat belt as a safety device, lack of encouragement from family and friends, and weak law enforcement were among the key reasons for non-usage. Through this campaign, we aim to encourage car occupants to wear their seat belts.” 

    Happy mcgarrybowen chief creative officer and MD PM Praveen Das mentions, “We were very excited to work on their latest campaign on the seat belt initiative. Drawing from research, we decided to keep the message simple and thought-provoking, thus was born #PehniKya? Another key insight that was validated by research was that people would be far more impacted if the message came from a family member. Hence, the construct of the TVC. The film captures the simple emotion of love of a son for his father.”

  • Isobar brings integrated video chatbot tech for Dzire

    MUMBAI: Isobar, the digital agency from Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. Together, they have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow us to entertain users’ first level queries, thereby educating them about ‘A whole new world of Dzire’ and redirecting them to the main website and enabling a two-way communication with the relevant audience.

    Isobar, the agency that handles the digital mandate for Maruti Suzuki India, created this innovation as part of the launch campaign of brand Dzire. The all-new Maruti Suzuki Dzire, with its smooth sedan styling, rich interiors and seamless enhancements, had to be introduced to the market in exciting new formats. Being an existing segment leader, Maruti Suzuki decided to be bold and bring forward the renewed brand message and capture existing and new audiences’ interest.

    Commenting on this first of its kind innovation, Sanjeev Handa, VP Marketing said, “The video chat bot used for the All New Dzire is a very exciting innovation for us at Maruti Suzuki. It not only enables two-way communication with our audience, but allows us to immediately address their first level queries, real time and in a very engaging manner. We look forward to sustained quality engagement with consumers in future.”

    Gopa Kumar, VP Isobar India, added, “We’re thrilled to be working with Maruti Suzuki and pioneer into the next level of conversational and engaging ad. This being an industry first, provides superior user experience on video and adding this extra level of personalisation with the Chatbot makes them even more powerful. This is also an example of what can be created when a great brand and truly cutting-edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of Chabot integrations with their video ads.”

  • YouTube watch time grew 400% y-o-y, 80% on mobile

    MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in India has grown 400 per cent year on year and 80 per cent of watch time in India comes from mobile. From entertainment to education, from news to beauty – Indians are turning to YouTube for every aspect of their lives

    Held in Mumbai, the event brought together top advertisers, agencies, and partners from all across the country to discuss and celebrate YouTube – the destination where Indians choose to watch video.

    Improved connectivity, affordable data plans and huge variety of content available has led to over 400 million Indians online and 300 smartphone users today. In the mobile video era, viewers can watch what they want, where they want and when they want – and this greater choice for viewers also means greater opportunities for marketers. In today’s media environment, while there is plentiful reach, it’s harder to attract viewers’ attention.

    Elaborating on how ‘attentive reach’ has become the new currency for the advertisers, Google India and South-East Asia head of marketing Sapna Chadha, said, “According to a survey we conducted with Majestic Research, using eye-tracking technology we discovered, the first ad in an TV ad break is watched actively by 50 per cent of people while the last one is watched actively by only 13 per cent of viewers. Attention has always been inherent to advertising. But, capturing and keeping attention has never been harder for advertisers.”

    Addressing the audience, Chadha asked them to change how they buy and plan media for attentive reach. She also shared that over the years, YouTube captures audience attention by delivering 95 per cent audibility and 93 per cent viewability.

    Speaking on how to make advertising more effective online, MOAT CEO Jonah Goodhart added, “Everywhere in the world, consumption patterns are changing, making ‘attentive reach’ the foundation of any digital campaign. Measurability is the key to understand the efficacy of any brand engagement and we are thrilled to be the first company to independently measure viewability on YouTube.”

    Maruti Suzuki VP and head of marketing Sanjeev Handa asserted, “When you combine a format like video and you want to reach out to a billion+ Indians, the answer comes naturally and that is YouTube. YouTube allows us to tell the right brand stories to the right audiences helping us capture their attention. Case in point, is the launch of the IGNIS which was done simultaneously through the physical as well as digital medium to engage with the millennials and, the results were astounding. On YouTube, the launch was viewed over 10 million times, and 20 per cent pre-launch bookings came from digital in the first 10 days.” He further added, “For advertisers to leverage digital effectively, one needs to have deep insights into your consumers, look to target their interests and effectively measure the viewability of the ad.”

    Sharing his experience of working with brands, Kurt Hugo Schneider who has over 8 million subscribers on YouTube and has collaborated with over 40 global brands said, “Concept integration and not product integration, is key to making a brand video authentic and earning people’s attention. With technological innovation, brands today have the opportunity to interact more closely with their audience and get a feel of their preferences.”

    Attended by over 800 marketers, advertisers and creators, YouTube Brandcast 2017 also saw YouTube Leaderboard Awards where top 10 advertisers with the most creative ads were felicitated. The award celebrated the brands that performed best through a combination of popularity and promotion.

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  • LinEngage appoints Gagan Pal Singh Nagi

    MUMBAI: LinEngage has announced the launch of its Delhi (NCR) office to cater to clients in North India. Gagan Pal Singh Nagi has been appointed VP and business head – North. He would report to LinEngage India executive VP Sriharsh Grandhe.

    MullenLowe Lintas president marketing services and group CMO Vikas Mehta said, “As we move into the experience-age, activation is moving from the fringes of a marketing plan to its core. LinEngage is an essential component of our Marketing Services offerings as we strengthen our omni-channel capabilities. Sriharsh built a client portfolio in Delhi and we’re getting great traction from clients in NCR across product categories.”

    Prior to joining, Nagi was working with RK Swamy (Hansa Group) as the general manager and business head – North for Hansa events, the experiential business unit.

    Over the years, Nagi has worked with the Mudra Group and Encompass Events (now a part of WPP), where he handled brands such as Samsung, Vodafone, Nestle, Yamaha, Maruti Suzuki and Piaggio, among others.

    Sriharsh said, “LinEngage is focusing on strategic activations and experiential marketing leveraging digital and data. Gagan (Singh) is an old hand with a young heart. We are eager to see him get started with the fresh and innovative approach of LinEngage and expand our presence in Delhi.”

    The mandate for Singh is two-fold. Set up a team with skills that leverages technology and data to create large format experiences that are also personalised. And tap Delhi’s Consumer-Tech, Auto, FMCG & Pharma segments to grow LinEngage’s business.

    Singh said: “LinEngage has a fresh approach towards experiential marketing which gives me a huge opportunity to innovate. My focus will be to grow business with interesting experiential solutions for brands using new-age technologies and help brands measure and monitor their events and activation better.”