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Tag: Maruti Suzuki Ltd

  • Maruti Suzuki ARENA Devils Circuit returns with A 10 city rollout

    Maruti Suzuki ARENA Devils Circuit returns with A 10 city rollout

    Mumbai: The 12th Season of India’s biggest Obstacle race – The Maruti Suzuki ARENA Devils Circuit – is announced with a pan India rollout across 10 cities, with Ahmedabad and Indore added to the lineup. Since its inception almost a decade ago, The Maruti Suzuki ARENA Devils Circuit Races have attracted athletes and thrill-seekers alike. Proclaimed to be the Toughest Race in Asia, the winners of the Maruti Suzuki ARENA Devils Circuit competitive category have been army personnel, fitness trainers, and professionals with an affinity to personal fitness.

    The current season, just launched, aims to attract 60,000+ devilslayers to the course where they will be met with a 5 km long course peppered with 15 military style obstacles.

    Known for offering the biggest prize in amateur sports, the competitive category of participation sees enthusiasts run across every city of the season to try and get a podium finish which gives them points. The male and female athlete at the end of the season wins themselves a brand new Maruti Suzuki Swift Car. The competition every year has been fierce and the participants who emerge victorious showcase the best athletic prowess seen in any amateur competition.

    Speaking at the launch of the season, Adnan Adeeb, Founder of the property, said: “I am very emotional as we launch the 12th Season, and I wish to dedicate this season of the Devils Circuit races to the never die spirit of this amazing growing tribe of Devilslayers who are all now determined than ever before to raise the bar of their personal fitness goals and compete to win because to them and us, life is no longer a spectator sport.”

    In the last 10+ years, it has been an absolute privilege to have hosted participants from over 800 cities, and 30 countries. And now as we look ahead, I am grateful and feel truly blessed to have received the support from partners, participants and the incredible tribe of devilslayers. My biggest thanks to Maruti Suzuki for their continued belief in Devils Circuit, together we will make this property soar to higher skies,” he added.

    Commenting on this occasion, Maruti Suzuki India Ltd senior executive officer Partho Banerjee said, “Our association with the Devils Circuit has been a long standing one. As it continues to strengthen, we enter this year’s 12th season of Devils Circuit with renewed zeal and gusto, showcasing the Epic New Swift. We hope to satiate the thrill seekers, rightly called the ‘Devilslayers’, yet again with their enormous appetite for adventure. The Maruti Suzuki Swift, with its agility and performance, embodies the contestants’ tenacity and high energy to overcome challenging obstacles. We believe that this collaboration underscores our shared value of striving for excellence.”

    Apart from Maruti Suzuki India Ltd, Red Bull, Bisleri, Page Industries (Jockey), Adani Realty, Raheja Developers, & Omaxe are brands that have come on board to collaborate with the property.
     

  • IDS 2024: First-Party Data in a Cookieless World: The Future of Targeting and Measuring

    IDS 2024: First-Party Data in a Cookieless World: The Future of Targeting and Measuring

    Mumbai: The 18th India Digital Summit, hosted by IAMAI, delved into the intricate world of advertising and the martech industry, amidst the evolving landscape of data privacy regulations. Held at the Jio Convention Centre in BKC on 27 February 2024, the event brought together industry leaders to discuss the paradigm shift towards first-party data utilisation in a cookieless environment.

    Moderated by Vivek Malhotra from India Today Group, the panel comprised distinguished experts: Arnad Fraude from Nielsen, Shuvadip Banerjee representing ITC Ltd., Mohit Kumar of Havas Media Network India, and Shashank Srivastava from Maruti Suzuki India. Their insights shed light on navigating the challenges and opportunities presented by the changing digital ecosystem.

    In recent years, concerns over data privacy and the impending demise of third-party cookies have prompted a reevaluation of digital marketing strategies. The focus has shifted towards harnessing first-party data, which is collected directly from consumers through interactions with owned digital platforms. This transition heralds a more personalised and ethical approach to targeting and measuring campaign effectiveness.

    Fraude emphasised the importance of leveraging first-party data to gain deeper insights into consumer behavior while respecting their privacy. He highlighted the need for transparent data practices and emphasized the role of consent in data collection.

    Banerjee shared insights from ITC Ltd.’s journey towards building a robust first-party data infrastructure. He stressed the significance of data quality over quantity and advocated for investing in data analytics capabilities to derive actionable insights.

    Joshi said the role of creativity and innovation in crafting narratives that resonate with consumers in a cookieless world. He also said the need for collaboration between creative and data teams to deliver personalized experiences at scale.

    Srivastava provided perspectives from the automotive industry, highlighting the challenges of targeting niche audiences in a cookieless environment. He told that the importance of data partnerships and ecosystem integration in delivering seamless customer experiences across channels.

    Overall, the session underscored the pivotal role of first-party data in driving effective digital marketing strategies amidst evolving privacy regulations. As the industry adapts to a cookieless future, organizations must prioritize transparency, consent, and data stewardship to build trust and deliver value to consumers. 

  • ‘Winning in India’, co-authored by Samarjit Singh and Amit Burman unveiled

    ‘Winning in India’, co-authored by Samarjit Singh and Amit Burman unveiled

    MUMBAI: The book ‘Winning in India’- Secrets of the World’s Most Complex Market, was launched at the Oberoi, New Delhi by Montek Singh Ahluwalia in the presence of Analjit Singh and Sunil Munjal. Over 350 high profile guests representing the most successful entrepreneurs and who’s who of the Delhi circle attended the event.

     

    The book written by Samarjit Singh and Amit Burman with Pooja S Mehta explores secrets for running a successful business enterprise in India. Montek Singh Ahluwalia in his launch speech called it “an affectionate account of India.” R C Bhargava, Chairman, Maruti Suzuki Ltd, said that the book is “A fascinating and deeply insightful understanding of what makes India “Different.” The authors have compiled a must read for anyone doing business in India, especially foreign investors.

     

    In ‘Winning in India’, the authors, who themselves run very large companies, India Homes and Dabur Foods Ltd, have distilled the business learning of five business titans- Analjit Singh, Sunil Mittal, K P Singh, Sunil Munjal and Hari S Bhartia.

     

    An essence of many intense discussions with these business leaders, ‘Winning in India’ explores how Indian frugality makes admiration of flamboyance a spectator sport and therefore what it means for a business in India. It unravels how deep spirituality ensures that while we are teetering on the brink of chaos, we are never falling.  It provides insights for working with emotionally sensitive Indians who find solace in community.  From Jugaad mindset to value perception to a unique Indian way, the book takes you through a series of experiences that help envisage a strategy for winning in India.

     

    In a nation that was always known to be obsessed with cricket and Hindi cinema, the unbridled pursuit of success and winning is becoming a new national sport. Millions of starry-eyed graduates leave schools and colleges armed with over-reaching ambition as their primary emotion. On the other hand the international businesses have viewed the rising spending power and the promise of volumes in India with a longing eye. Yet, India has remained elusive and business in India a daunting challenge.

     

    However, in this conundrum of action, there is an axiom of insight. The book unravels the secrets of the world’s most complex market in a simple actionable format that allows for racy reading, thought provoking reflection and determined action.

     

    The authors call it a project that is not intended to be a conclusive thesis. It is a thought and a conversation starter. It is an invitation for the readers to join them on their quest to understand the enigmas called corporate India and the Indian consumer and therefore they invite the readers to join the debate at www.WinningInIndia.com and share their personal experiences at #WinningInIndia.