ITV

Tag: Maruti Suzuki India

  • Maruti Suzuki partners with the Indian Air Force

    Maruti Suzuki partners with the Indian Air Force

    Mumbai: Maruti Suzuki India has partnered with the Indian Air Force and Uttarakhand War Memorial for the Vayu Veer Vijeta Rally, tagged as the “Himalayan Thunder” and “Wings of Glory.” The rally aims to honour fallen soldiers and inspire youth to join the Indian Armed Forces. It was ceremonially flagged off on 1 October 2024 by defence minister Rajnath Singh at the National War Memorial, with the formal flag-off on 8 October at one of the world’s highest air force stations.

    The rally includes 52 participants, including air warriors, women officers, veterans, and War Memorial representatives, covering 7000 km from Ladakh’s THOISE Air Force Station to Arunachal Pradesh’s Tawang Air Force Station. Three former Air Force chiefs will join in different segments, with 12 Maruti Suzuki Jimny SUVs tackling the challenging terrain. The rally, supported by PHDCCI, will stop at War Memorials and hold 16 halts and 20 youth interactions to raise awareness about the armed forces.

    Maruti Suzuki’s senior executive officer of marketing & sales Partho Banerjee stated, “Maruti Suzuki is proud to associate with the Indian Air Force in the Vayu Veer Vijeta Rally, an initiative that honours our armed forces. This rally stands as a symbol of the enduring spirit of the heroes who have given everything in the line of duty. We have a long-standing association with the armed forces and the Jimny is building on that legacy with its legendary off-road capabilities. The Jimny perfectly aligns with the ethos of this mission, and we are proud to have our vehicles to be a part of this rally.”

    The rally will pass through key regions like Leh, Kargil, Srinagar, Jammu, Chandigarh, and Tawang, paying tribute to the sacrifices of India’s heroes while promoting the legacy of courage and service.

  • TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun’24

    TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun’24

    Mumbai: According to the latest report from TAM AdEx India for the period Jan-Jun’24, print ad space saw a five per cent growth compared to the same period in 2023.

    The education sector was the biggest contributor, accounting for 19 per cent of the total ad space, followed by services with 15 per cent and the auto sector with 13 per cent. Together, the top three sectors captured over 47 per cent of total ad space. Notably, the telecom products sector made its entry into the top 10 sectors in print advertising.

    Cars led the way in terms of ad space growth, with a 25 per cent increase compared to last year. The cellular phones/smartphones category saw the highest growth rate, expanding by 2.9 times. Other growing categories included two-wheelers (plus 29 per cent) and multiple courses (plus 21 per cent).

    Among advertisers, Maruti Suzuki India maintained its leadership position, followed by SBS Biotech and Honda Motorcycle & Scooter India. A significant rise was noted for Samsung India Electronics, which moved from 30th place in 2023 to sixth place in 2024. Eight of the top 10 advertisers from last year remained in the top rankings for 2024, with newcomers Samsung and Kent RO System making the list.

    In terms of brands, Honda Shine 100 topped the print ad charts, followed by Aakash Medical/IIT-JEE/Foundation and Allen Career Institute. The top 10 brands together contributed six per cent of the total print ad space, with a strong representation from the auto and education sectors.

    On the language front, Hindi and English publications together accounted for more than 60 per cent of total ad space in both 2023 and 2024. Hindi publications took the largest share at 38 per cent, followed by English at 26 per cent.

    Lastly, sales promotion ads made up 28 per cent of the total print ad space, with discount promotions leading the way at 44 per cent, followed by multiple promotions at 41 per cent.

     

  • TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24

    TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24

    Mumbai: TAM AdEx India has released its half-yearly report on radio advertising for Jan-Jun’24, which showed a three per cent rise in ad volumes compared to the same period in 2023.

    The services sector remained the top contributor with thirty-one per cent of total ad volumes. The auto sector climbed to second place with ten per cent, followed by banking/finance/investment at eight per cent. Together, the top three sectors accounted for nearly fifty per cent of the total ad volumes. The top ten sectors remained consistent from 2023, with minor rank shifts.

    In the top ten categories, ‘properties/real estates’ and ‘hospital/clinics’ retained first and second positions, contributing sixteen per cent and seven per cent of ad volumes, respectively. ‘Cars’ moved up to third position, recording a fifty-seven per cent growth in ad volumes. ‘Retail outlets-jewellers’ grew by twenty-nine per cent, while ‘multiple courses’ and ‘schools’ entered the top ten categories.

    LIC of India held the top spot among advertisers, followed by Maruti Suzuki India. The top ten advertisers accounted for twelve per cent of the ad volumes, with LIC Housing Finance being the leading brand, followed by Alishan and LIC Jeevan Utsav. Notably, three brands in the top ten were from the banking/finance/investment sector, and two were from the auto sector.

    Gujarat led the states with a twenty per cent share, followed closely by Maharashtra at nineteen per cent. Among cities, Jaipur topped the list, contributing nine per cent of ad volumes, with Nagpur and New Delhi following.

    Evening time (5 pm to 9:59 pm) was the most preferred time band for advertising, contributing thirty-eight per cent of ad volumes, followed by the morning and afternoon slots. Ads of twenty to forty seconds in duration were the most popular, contributing sixty-seven per cent of total ad volumes. Shorter ads (under twenty seconds) saw an increase in share compared to the previous year.

  • TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio

    TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio

    Mumbai: TAM AdEx India has released a radio advertising quarterly report for Jan-Mar’24. TAM AdEx monitors more than 110 radio stations (In association with RCS India).

    On radio, ad volumes/station witnessed the growth of seven per cent during Jan-Mar’24 compared to Jan-Mar’22. But, ad volumes/station of Jan-Mar’23 remained unchanged compared to Jan-Mar’22.

    Compared to Jan-Mar’23, services, banking/finance/investment and auto continued to dominate the top three positions in Jan-Mar’24. Household products entered the top 10 sectors during Jan-Mar’24 over Jan-Mar’23. Together, the top 10 sectors had a combined share of 88 per cent.

    Top 10 advertisers contributed to 14 per cent share of ad volumes on radio. More than 4K advertisers were present on radio during Jan-Mar’24 among which Life Insurance Corporation of India was leading the list. Additionally, LIC of India, LIC Housing Finance and Maruti Suzuki India continued to be the top three advertisers during Jan-Mar’24 over Jan-Mar’23. Out of the top 10 advertisers, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23.

    The top 10 brands contributed nine per cent share of radio ad volumes. LIC Housing Finance was the top brand for advertising on radio during Jan-Mar’24. Among the top 10 brands present in Jan-Mar’24, three of them were new brands and five of them were new entrants compared to Jan-Mar’23.

    Properties/real estate was the top growing category in terms of increase in ad secondages followed by cars in Jan-Mar’24 compared to Jan-Mar’23.

    2.5k plus advertisers & 3.3k plus brands were exclusively present in Jan-Mar’24. Astral and LIC Jeevan Utsav were the top exclusive advertisers and brand on radio during Jan-Mar’24 over Jan-Mar’23.

    During Jan-Mar’24, Gujarat was the leading state with 19 per cent share of ad volumes, closely followed by Maharashtra with 18 per cent share. The top five states accounted for 65 per cent of total ad volumes. In cities, Jaipur secured the top position with a nine per cent share of ad volumes in Jan-Mar’24. Also, the top 10 cities added 68 per cent share of ad volumes.

    Evening was the most preferred time band on the radio followed by morning and afternoon time bands. Evening & morning time bands together added 69 per cent share of ad volumes.

    Ad commercials with 20-40 secs was most preferred for advertising on radio during Jan-Mar’24 & Jan-Mar’23.

  • TAM AdEx: Top 10 advertisers contributed 16 per cent share of ad space in print

    TAM AdEx: Top 10 advertisers contributed 16 per cent share of ad space in print

    Mumbai: TAM AdEx India has released a print advertising quarterly report for Jan-Mar’24.

    In print, ad space per publication witnessed growth of seven per cent and 17 per cent during Jan-Mar’23 and Jan-Mar’24 respectively, compared to Jan-Mar’22. Also, compared to Jan-Mar’23, ad space per publication observed growth of 10 per cent in Jan-Mar’24.

    The top five sectors retained their respective positions in print advertising during Jan-Mar’24 over Jan-Mar’23. The top ten sectors collectively added 82 per cent share of ad space. Compared to Jan-Mar’23, telecom products was the only new entrant among the top sectors in Jan-Mar’24.

    Among the top 10 categories present in Jan-Mar’24, three belonged to the education sector. The top 10 categories together covered 40 per cent share of ad space. During Jan-Mar’24, multiple courses and cellular phones smartphones entered the top 10 categories and secured ninth and tenth positions compared to their 11th and 21st positions respectively in Jan-Mar’23.

    Top 10 advertisers contributed 16 per cent share of ad space in print. On print, SBS Biotech ascended to first position during Jan-Mar’24 compared to Jan-Mar’23. Whereas, Maruti Suzuki India descended to fourth position in Jan-Mar’24, compared to its first position in Jan-Mar’23. In print advertising, more than 57K advertisers were present during Jan-Mar’24.

    Top 10 brands contributed seven per cent share of print ad space. Among the top 10 brands present, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23. Honda Shine 100 was the leading brand for print advertising in Jan-Mar’24. Fiitjee shifted down to eighth position in Jan-Mar’24, compared to its first position in Jan-Mar’23.

    Cellular phones – smart phones witnessed the highest growth of three times in terms of both ad space difference and growth per cent, followed by cars with 17 per cent growth in Jan-Mar’24 over Jan-Mar’23.

    33 K plus advertisers & 43 K plus brands exclusively promoted during Jan-Mar’24 in print compared to Jan-Mar’23. Shri Ram Janmabhoomi Teerth Kshetra and Honda Shine 100 were the top exclusive advertiser and brand respectively in Jan-Mar’24.

    Sales promotion advertising covered 29 per cent share of ad space in print during Jan-Mar’24. Among sales promotions, discount promotion obtained first position with 44 per cent share of ad space followed by multiple promotion. The top two promotions covered more than 85 per cent share of ad space during Jan-Mar’24.

  • NEXA Music Season 3: Celebrating the power of Indie music in India

    NEXA Music Season 3: Celebrating the power of Indie music in India

    Mumbai: Maruti Suzuki India Ltd (MSIL) announced the launch of NEXA Music Season 3, a transformative platform celebrating the vibrant and diverse indie (independent) music landscape in India.

    Music is a cornerstone of the NEXA philosophy, embodying the brand’s belief in creating experiences that inspire. NEXA Music stands on the ‘Create. Inspire’ brand philosophy, caters to the connected, demanding, and evolved urban consumer.

    This season, NEXA Music forays into regional music in addition to English music, offering participating artists a unique opportunity to showcase their talent to a global audience alongside superstars such as King, Raja Kumari and Arjun Kanungo under the guidance of A.R. Rahman.

    Announcing the launch of NEXA Music Season 3, Maruti Suzuki India Ltd senior executive officer, marketing & sales Partho Banerjee said, “NEXA Music is about breaking boundaries and creating extraordinary experiences. With Season 3, we are embracing India’s rich and diverse musical landscape. With NEXA Music, our goal is to discover and nurture artists from every corner of the country, bringing their unique voices to the forefront. Under the spotlight of globally renowned musicians like Mr. A.R. Rahman, these artists will create original compositions that resonate globally. We anticipate an overwhelming response to NEXA Music Season 3 as we continue to offer the NEXA global experience.”

    Expressing his enthusiasm, A.R. Rahman commented, “India is a treasure trove of diverse musical talent. NEXA Music Season 3, in partnership with Qyuki, is an extraordinary initiative to unearth and celebrate both English and regional music from across the country. The last two seasons have given several artists access to global platforms for displaying their talent. I am delighted to be part of this journey and look forward to discovering exceptional talent that will bring the richness of Indian English and regional music to the world stage.”

    NEXA Music was created to promote and cultivate original indie music talent in India. Seasons 1 and 2 each saw the emergence of 24 standout musicians mentored by global music icon A.R. Rahman supported by Clinton Cerejo. The winners of each season saw their efforts culminating in the release of original tracks and music videos, amassing millions of views on YouTube and establishing a strong digital presence on leading audio streaming platforms such as Spotify, Amazon Music, and Apple Music.

    Building on the robust foundation of the last two seasons, NEXA Music Season 3 will embrace the rich tapestry of India’s diverse musical landscape. Besides English music, it will also spotlight artists who sing in regional languages, offering them a once-in-a-lifetime opportunity to create and share their unique musical expressions on a global platform.

    Emerging artists from anywhere in India can submit their tracks on www.nexamusic.com to participate in NEXA Music Season 3. The jury comprising A.R. Rahman, NEXA, and Qyuki will shortlist contestants from all entries received. These contestants will be showcased at the ‘NEXA Music Lab’, which identifies and focuses a spotlight on their talent.

    NEXA Music Season 3 will continue to be anchored by its two foundational pillars: NEXA Music Lounge and NEXA Music Lab.

    ●    NEXA Music Lounge: The Lounge will showcase headline performances from top indie artists and winners of previous seasons, who will contribute their original compositions to elevate the NEXA Music platform. Season 3 will feature indie legends including Raja Kumari, King, and Arjun Kanungo in addition to the curator, A. R. Rahman.

    ●    NEXA Music Lab: The NEXA Music Lab is where selected participants will receive guidance from international music publishers alongside global music icon A.R. Rahman. Emerging artists will have a platform to showcase their original work, allowing for complete creative expression.  This ensures their original compositions and music videos reflect their true artistic vision.

    NEXA Music Season 3 promises to be a landmark album, celebrating the depth and diversity of India’s musical heritage. By embracing talent across the country, it will continue to redefine the musical landscape, creating a vibrant and inclusive platform for artists to shine.

    Artists can click on www.nexamusic.com to participate and submit their entries.

  • Maruti Suzuki spotlights hybrid technology in a new campaign

    Maruti Suzuki spotlights hybrid technology in a new campaign

    Mumbai: Maruti Suzuki India, the automobile manufacturer, announced the launch of its latest brand campaign – ‘IT’S UNBELIEVABLE. IT’S STRONG HYBRID.’  Featuring the advanced Grand Vitara and the extraordinary Invicto, the campaign stems from a simple yet powerful thought: ‘the extraordinary benefits of Strong Hybrid technology’. The campaign has been conceptualised to educate consumers about Maruti Suzuki’s commitment to bring technologies that not only benefit its consumers but also foster a sustainable environment. The campaign demonstrates how Maruti Suzuki Strong Hybrid technology, harmoniously blends electric mobility with an Internal Combustion Engine (ICE), harnessing the power of both under various driving conditions.

    With the ability to be 60 per cent on EV mode under city driving conditions, the technology delivers an eco-friendly and remarkably silent drive experience. Strong Hybrid technology also offers unmatched fuel efficiency providing a range of more than 1200 km in a full tank and significantly lower carbon emissions.

    Commenting on the launch of the new campaign, Maruti Suzuki India Ltd’s senior executive officer, of marketing and sales Shashank Srivastava said, “Strong hybrid vehicles are pivotal in propelling sustainable mobility forward, and our latest campaign is crafted to educate our audiences on the unbelievable benefits this sophisticated technology offers. The surge in demand for strong hybrid technology vehicles, nearly doubling from last year, underscores a growing eco-consciousness among consumers. The increasing demand for sustainable transportation among consumers also translates into Strong Hybrid sales almost matching those of electric vehicles for this financial year. Through this initiative, we endeavour to arm consumers with comprehensive insights into the beneficial attributes of Strong Hybrid vehicles.”

    What sets Strong Hybrid cars apart is the incorporation of regenerative braking technology, a game-changer that converts braking energy into electricity. In suitable conditions, Strong Hybrid technology lets the vehicle seamlessly operate in electric mode, significantly reducing emissions and promoting a cleaner, eco-friendly driving experience, allowing consumers to contribute to a greener, more sustainable future. Not only does the Strong Hybrid technology reduce fuel consumption and tailpipe emissions, but it also instils confidence in long-distance travel, providing peace of mind and convenience.

    The brand campaign kicks off with the unveiling of a captivating TV commercial that encapsulates the essence of driving a Maruti Suzuki Strong Hybrid car. The TVC, broadcasted across various platforms, aims to bring forth the benefits of Strong Hybrid technology, emphasising Maruti Suzuki’s commitment to a sustainable, greener, and more efficient future.

  • “I think the international Indian-South Asian diaspora is very fond of Bollywood and starve for it”: Zee Studios’ Shariq Patel

    “I think the international Indian-South Asian diaspora is very fond of Bollywood and starve for it”: Zee Studios’ Shariq Patel

    Mumbai: Zee Entertainment Enterprises Ltd, a powerhouse in India’s media and entertainment, is set to host the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ Set against the backdrop of a triumphant 2023 for Indian cinema, the event promises to honor outstanding contributions to the industry.

    Recently, stars like Alia Bhatt, along with Maruti Suzuki and ZEEL representatives, unveiled the chic trophy. The kickoff event featured actors sharing memories from past editions, with an exciting performance lineup announced for the much-anticipated on-ground event on 10 March.

    Delving deeper, Indiantelevision.com caught up with Zee Studios chief business officer Shariq Patel to gain insights on Zee Cine Awards 2024 being special; impact that Zee Cine Awards aims to create in the world of Bollywood celebrations and more…

    Edited Excerpts:

    On Zee Cine Awards’ evolution over the years, and the 2024 edition particularly being special

    What will make the 2024 edition special, is Shah Rukh Khan, as he is coming back to the Zee Cine Awards after nine years, he is the showstopper for us. This year, there is a certain amount of enthusiasm as cinema has bounced back, especially after how well the films like ‘Pathaan’, ‘Gadar 2’, ‘Jawan’, ‘Rocky Aur Raani Kii Prem Kahaani’ did last year. An entire boom happened at the box office; that’s why we are following the mantra of ‘Cinema Zindabaad’ this year for the award show. We took the line from the movie ‘Gadar’ and made it into ‘Cinema Zindabaad Tha, Hai Aur Rahega’. With two key people in the industry associated with the award show- Shah Rukh Khan coming on board and Bobby Deol, along with the Deol family, the main agenda is to put the spotlight on the fine talents of the industry. The excitement is a lot more, with movies like ‘12th Fail’, ‘Sam Bahadur’ and some great performances that were delivered. It’s a natural progression, and I think it’s interesting because the films were so loved in 2023, it has been a landmark year in terms of Box-Office collection. post covid, everyone thought that Box-Office was going to die, but the audience has come back saying ‘We Want Cinema’, especially with OTT emerging and everyone thinking that overall habits have changed, and people just prefer sitting at home. All these theories got de-bunked in 2023 much to the elation to all of us, who actually are involved in this field.

    Are there any new or innovative award categories introduced for Zee Cine Awards 2024 to reflect the changing dynamics of Bollywood

    No, the categories pretty much remain the same because we are not looking at adding anything which isn’t there, it is basically honouring excellence in all departments of Cinema. Everyone knows what those departments are, so we are not creating any new departments or awards. The idea is to honour thousands of people who give their blood, sweat and tears to come up with movies on a week-on-week basis, it’s like holding in high esteem for the best of the lot.

    On some exciting details about the star-studded lineup and collaborations for Zee Cine Awards 2024, and in what ways do brands, sponsors, and celebrities benefit from their involvement in the event

    I guess the brands look at sponsoring any event which gives a positive rub-off, the bigger the event, the greater the recall and obviously if the event is in line with what the brand stands for, there is a positive rub-off that association brings in, which has happened with Zee Cine Awards and other film awards. I believe even in other big events like IPL, or other sports properties, there is always an association benefit that brands get. I think if you talk to the Maruti Suzuki team or any other sponsors, it’s easy for them to hire the same artist and do TVC or get their brand ambassadors to be a part of the event of the same scale. But shooting over one to two days and being posted or premiered later on might not have the same impact as much as an event of this kind and as it offers positive brand allure that rubs off so on the brand. Hence, they might choose this.  However, the on-ground event is on the 10 March, so the excitement will be there from today till its actual on-air date, which will probably be a week or so later. So, that 20-day effect of conversations around it, especially the trade media and consumers as such, will always be a positive benefit.

    On the enduring impact that Zee Cine Awards aims to create in the world of Bollywood celebrations

    I think it’s honouring the talent; we have been putting out a lot of our old winners and if you see some of those clips on our Instagram page, everyone from Hrithik’s debut till this year, it’s a platform which gives opportunities, and make known of the brand Zee actually is. There is an ingrained association that every big actor or artist has with Zee, and this award kind of solidifies it in a slightly different manner. All the big actors, directors, and technicians have at some point or the other won a Zee Cine Award over the last 22 years, which kind of deepens the association. You have heard how everyone talks about it and how there is a specific emotional connection with it, whether they have performed, won, or have been nominated. There is a bit of that family feeling that Zee brings, being the true homegrown brand.

    On Zee Cine Awards catering to an international audience, and the efforts that are being made to showcase Indian cinema on a global platform

    I believe that if you speak to Ashish Sehgal (chief growth officer- ad sales) or Ruchir Tiwari (chief cluster officer- Hindi movies), they will be able to provide you with a better understanding of that. I think the international Indian-South Asian diaspora is very fond of Bollywood and starve for it. Like how Ashish mentioned that we cater to 17 channels that are distributed all over the world, which automatically includes cinema. This creates a complete circle where you can watch a large number of movies on the Zee platform, and then see many artists performing and getting appreciated.

    On Zee Cinema/Zee TV planning to elevate the viewer experience in 2024, navigating creative challenges to make award shows entertaining and engaging, and adapting to the digital transformation and industry trends for Zee Cine Awards

    I believe that in order to keep the audience engaged for the expected three hours, they should get entertained; it is the same thing as watching a series, a film or a TV show. We are asking for the time of the audience, and the moment you are asking for their time, you need to make sure that it is engaging, there is entertainment happening, so either there is a big performance, a gag, some fun moment or felicitation of the award, it’s a mix and match of all. So, creatively delivering that is a challenge for us, for which we have teams. And the rest of it will be giving three to four thousand people who are on-ground, a grand experience to enjoy those particular four or five hours a day in the arena watching these actors perform and being present under the same roof as them.

  • Zee Cine Awards 2024 press conference shines bright!

    Zee Cine Awards 2024 press conference shines bright!

    Mumbai: Zee Entertainment Enterprises Ltd, a prominent name in India’s television, media, and entertainment landscape, is gearing up to revive the grand celebration of Bollywood with the return of the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ Against the vibrant backdrop of an exhilarating 2023, a year marked by the resounding success of Indian cinema with blockbuster hits, the awards ceremony promises an evening of honoring the industry’s finest achievements. This March, Mumbai will once again transform into the epicenter of Bollywood glamor, welcoming a constellation of stars including actors, directors, producers, and technicians for this eagerly awaited gala.

    In an atmosphere exuding glamor, Bollywood actress Alia Bhatt, alongside Maruti Suzuki India’s CMO & senior executive officer Shashank Srivastava and ZEEL’s chief growth officer – advertising revenue Ashish Sehgal, unveiled the elegant trophy for the prestigious ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024’. The press conference was a nostalgic journey as actors Bobby Deol, Aparshakti Khurana, and Mouni Roy fondly reminisced about anecdotes and cherished moments from previous editions of this esteemed awards gala.

    The kick-off event set pulses racing with the announcement of the performances by some of the most revered figures in the film fraternity, including Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur, and more. Adding to the allure, the evening will be gracefully hosted by the charismatic duo of Ayushmann Khurrana and Aparshakti Khurana, with the irrepressibly witty Sunil Grover injecting moments of levity with his humor.

    However, the crescendo of excitement reached its zenith when the curtain was lifted on the biggest surprise of the kickoff meet – the return of actor Shah Rukh Khan, who is poised to grace the Zee Cine Awards stage after a hiatus of nine long years.

    Amidst the fervor of the event, Indiantelevision.com on the sidelines of the event, seized the opportunity to engage with.

    Ashish Sehgal, Chief Growth Officer, Ad Revenue, Zee Entertainment Enterprises Limited and Ruchir Tiwari, Chief Cluster Officer, Hindi Movies, ZEE. During the interaction, they provided illuminating insights into the award show and beyond.

    Edited excerpts

    On Zee TV integrating digital platforms to maximize the reach and impact of Zee Cine Awards

    Sehgal: Today we are very focused on how we are trying to build our reach not only in linear television, but also in the digital space. If you see social media, the entire meta ecosystem we had almost 150 million reach and almost 60 million followers across all our pages. That’s a humongous amount of viewership, which no broadcaster had till date. However, we feel that there are many platforms like Meta, YouTube, etc, we know don’t see them as competition, but more like our platforms. So the idea is how we can take our content to our consumers as much as possible? Hence, we have a proper strategy behind building viewership amongst all the platforms, whether it is telcos, whether it is YouTube ecosystem, or whether it is like a Meta ecosystem. So our digital presence is going to be quite formidable.

    On the landscape of Hindi cinema influencing the execution of Zee Cine Awards

    Tiwari: The Cinema cluster at ZEE holds a strategic commitment to recognizing and applauding exceptional cinema. Over our three-decade legacy, we have positioned ourselves as adept aggregators of quality films, spanning 8 languages across 17 channels. The Zee Cine Awards stands tall as our iconic initiative, dedicated to honouring the finest performances of the year.

    Celebrating its 22nd edition, this year holds special significance against the backdrop of the uncertainties that loomed over Hindi cinema, following the challenges posed by Covid. It started with Pathaan, then came Gadar 2, Jawaan, and now Animal. Apart from these mega successes, there were incredible stories like  ’12th Fail’ , Mrs Chatterjee vs Norway and Sam Bahadur. This cinematic journey in 2023 has proven to be a transformative one, marked by a resurgence of joy as the industry got back its confidence and garnered a renewed appreciation and so much love from the audiences.

    The narrative of 2023 unfolds as a narrative of comebacks, symbolizing the resurgence of Hindi cinema, the return of Shahrukh Khan, and the revival of the Deols. This thematic underpinning is integral to our presentation, encapsulated by our tagline, ‘Cinema Zindabaad’. It reflects our commitment to not only acknowledging excellence but also embracing the triumphs and resurgences that have defined the cinematic landscape this year.

    On the strategies Zee TV employs to ensure sponsors receive tangible returns on their investment to the award show

    Sehgal: Zee Cine Award is not just a one day event like how normally people perceive it. For us it’s a festival for almost two and a half three months. We showcase the show across all our channels, and also various Hindi speaking markets whether it is Bhojpuri, whether it is Bangla, Marathi apart from all the Hindi channels and the free-to-air channels as well,  so that maximum reach happens on the show and the content is curated before and after also for the show. While there will be one day of the awards, prior to that we start building a lot of content which will be in promoting but at the same time facilitating or you know kind of showcasing what you are going to see during that one day. So Zee Cine Award is always a culmination of the award. Now having said that, how does it help the sponsors? Sponsors do get mileage across these three months, so they can actually build their whole campaigns around this show. Secondly, these sponsors do not just run their inventory there, we create a lot of content for the sponsors within the show. There is a lot of customisation of the brand’s energy along with our shows . We create moments within the show and before the show, which helps advertisers build their message within that. It’s a 360 degree, where they get a lot of mileage in ground presence and for Maruti we do dealer visits with our stars who would go and promote the listing in the dealership etc.

    On Zee Cinema envisioning the future of award shows in the era of digital platforms

    Tiwari: Content is always platform-agnostic, it inherently transcends platforms, seamlessly adapting to both linear broadcasting and OTT channels. The beauty lies in its universal accessibility, reaching audiences regardless of the medium. The overarching objective is to maximize viewership.

    Sehgal: TV gives you the highest reach. But at the same time digital will become an engagement partner for us before the show. As I said, we will use your social media for engaging, remoting bytes of the stars when they’re coming, then the whole content will be also showcased on digital platforms like our Zee5 and later on to YouTube etc. So we use platforms now to take the content to as many people as possible. We are creating content which is platform agnostic.

    Tiwari: Few properties exhibit a natural compatibility across all mediums. Notably, in non-fiction and event categories, award functions exemplify the synergy between digital and linear domains. They thrive in the digital realm, presenting a seamless blend that resonates well with audiences on both fronts.

  • Zee Cine Awards continues its association with Maruti Suzuki Arena for its 22nd Edition

    Zee Cine Awards continues its association with Maruti Suzuki Arena for its 22nd Edition

    Mumbai: Zee Entertainment Enterprises Ltd, India’s leading television, media and entertainment powerhouse, is bringing back the biggest celebration of Bollywood – ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ Set against the backdrop of a spectacular 2023 – a year when Indian movies made a roaring comeback with record-breaking blockbusters and it felt almost as if a chant of ‘CINEMA ZINDABAD’ was echoing within the walls of the theatres, the awards ceremony promises to be an evening of recognition for some of the finest work by the film industry. This March, once again, Mumbai will play host to Bollywood’s crème de la crème, actors, directors, producers and film technicians as they come together for this much anticipated star-studded extravaganza.  

    At a chic and glamorous affair, Bollywood superstar Alia Bhatt, alongside Maruti Suzuki India CMO & senior executive officer Shashank Srivastava and ZEEL chief growth officer – advertising revenue Ashish Sehgal, unveiled the sleek trophy for the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024’. At the press conference, actors Bobby Deol, Aparshakti Khurana and Mouni Roy walked down memory lane and recounted anecdotes and special moments from the previous editions of the esteemed awards show. The kick-off meet announced an exciting line-up of performances by some of the most popular faces of the film fraternity including Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur amongst others. The evening will be hosted by the charming Ayushmann Khurrana and Aparshakti Khurana while the witty Sunil Grover will take over for a few fun segments. Excitement hit the roof when the big surprise of the kick-off meet was finally revealed – The Baadshah of Bollywood – Shah Rukh Khan is all set to perform at Zee Cine Awards after nine long years!

    Bhatt said, “I always look forward to performing LIVE on stage! Last year’s performance at Zee Cine Awards was one of the most memorable one for me, I’m even more excited to be performing second year in a row for them. It’ll again be a very very special act and truly dedicated for my audiences. Zee Cine Awards have a legacy of their own and it’s been a long-standing relationship with the Zee team that has only become stronger in the years. The thrill and energy of a live performance is unbeatable and I can’t wait to get onto the Zee Cine stage!”

    Deol said, “Privileged to announce the Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024. After having attended the ceremony regularly over the years, I’m thrilled to perform this time. Brace yourselves for a night of excitement, as Abrar will have everyone dancing to ‘Jamal Kudu’ and some delightful surprises.”

    Srivastava said, “This association is continuation of our exciting partnership between India’s largest automotive channel Maruti Suzuki Arena and one of biggest celebration of Bollywood – Zee Cine awards, to celebrate the magical and extravagant world of Bollywood. Maruti Suzuki believes in bringing the Joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena is bringing this vision to reality with future ready products like The All New HOT & TECHY Brezza that goes above and beyond your expectations. And Zee Cine brings alive the world of entertainment, top notch experiences and much more and truly we found our match to reach out to our audiences.”

    Sehgal said, “The year 2023 has been a stellar chapter for Indian cinema, with box office records shattered and a slew of blockbuster hits captivating audiences worldwide. We aim to take the entertainment quotient to a whole new level through the presence of some of the most sought-after faces of the fraternity and exciting performances at the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ We have an excellent lineup including Shah Rukh Khan who’s performing with us after 9 years, Alia Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur and we’re committed to making it an evening to remember. Cinema buffs who wish to experience the thrill of watching their favorite stars perform LIVE and win accolades at the ground event in Mumbai on 10th March can buy their passes via BookMyShow!”