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Tag: Maruti Suzuki India Limited

  • Maruti Suzuki & Hero Fincorp offer customised car financing across India

    Maruti Suzuki & Hero Fincorp offer customised car financing across India

    Mumbai: Maruti Suzuki India Limited (MSIL) has entered into a MoU with Hero Fincorp Limited to offer tailored financial solutions for new and pre-owned car loans. The partnership aims to combine Maruti Suzuki’s extensive network with Hero Fincorp’s customised financing options, providing customers with a broader range of choices.

    The MoU was signed by senior officials from both companies, including Partho Banerjee, senior executive officer, Marketing & Sales, and Kamal Mahtta, vice president of allied business from Maruti Suzuki, alongside Abhimanyu Munjal, MD & CEO of Hero Fincorp.

    Banerjee stated, “At Maruti Suzuki, our focus is always on the customer. This collaboration with Hero Fincorp strengthens our ability to provide innovative, transparent, and attractive financing options, offering customers over 40 retail finance partners to choose from.”

    Munjal added, “This partnership further advances Hero Fincorp’s mission to make car ownership easier and more accessible across India, particularly in tier 2 and tier 3 cities. Our seamless digital solutions ensure we continue empowering Indians’ aspirations for upward mobility.”

    The alliance is expected to offer a hassle-free, comprehensive solution for car financing, expanding access to a wider customer base.

  • Discovery goes #Indiamyway in Maruti Suzuki

    Discovery goes #Indiamyway in Maruti Suzuki

    MUMBAI: Discovery Channel in association with Maruti Suzuki India Limited (MSIL) organised an event in New Delhi to celebrate the culmination of its journey across 29 states. Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 kilometers, the epic-journey entitled #Indiamyway was captured by Discovery cameras and was televised on the network.

    A showreel presenting the best-off moments of the journey was screened at the event. On this occasion, Discovery also released a DVD pack of the television series unveiled MSIL executive director – marketing and sales R S Kalsi, Discovery Networks Asia-Pacific VP advertising sales (south Asia) Karamjit Dua, and Meraj Shah, actor and presenter of the series.

    The 13-part series which aired on Discovery, travelled across India in search of young Indians, their passion and their continual quest for the unusual, glamourous and adventurous side of life. The series was hosted by Paloma Monappa, an actor and avid traveler, and Shah, a travel writer, who went on a road trip for an exploration of a ‘New India’. They introduced viewers to a range of fun, eclectic characters ranging from celebrities, tribal fashionistas, women wrestlers, young scientists, tattoo artists, path breaking entrepreneurs and many others.

    Kalsi said, “It has been a matter of immense pride for the two pioneering brands – Maruti Suzuki and Discovery to collaborate and explore the new-age India.” Dua said, “Discovery offers captivating and incomparable blend of programmes that stimulate viewers’ mind. #Indiamyway has been our endeavor to showcase the immense talent, passion and changing aspirations of the millennials in the country.” Shah said, “I have been travelling for years, however, this road trip was unique and invigorating.”

  • Discovery goes #Indiamyway in Maruti Suzuki

    Discovery goes #Indiamyway in Maruti Suzuki

    MUMBAI: Discovery Channel in association with Maruti Suzuki India Limited (MSIL) organised an event in New Delhi to celebrate the culmination of its journey across 29 states. Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 kilometers, the epic-journey entitled #Indiamyway was captured by Discovery cameras and was televised on the network.

    A showreel presenting the best-off moments of the journey was screened at the event. On this occasion, Discovery also released a DVD pack of the television series unveiled MSIL executive director – marketing and sales R S Kalsi, Discovery Networks Asia-Pacific VP advertising sales (south Asia) Karamjit Dua, and Meraj Shah, actor and presenter of the series.

    The 13-part series which aired on Discovery, travelled across India in search of young Indians, their passion and their continual quest for the unusual, glamourous and adventurous side of life. The series was hosted by Paloma Monappa, an actor and avid traveler, and Shah, a travel writer, who went on a road trip for an exploration of a ‘New India’. They introduced viewers to a range of fun, eclectic characters ranging from celebrities, tribal fashionistas, women wrestlers, young scientists, tattoo artists, path breaking entrepreneurs and many others.

    Kalsi said, “It has been a matter of immense pride for the two pioneering brands – Maruti Suzuki and Discovery to collaborate and explore the new-age India.” Dua said, “Discovery offers captivating and incomparable blend of programmes that stimulate viewers’ mind. #Indiamyway has been our endeavor to showcase the immense talent, passion and changing aspirations of the millennials in the country.” Shah said, “I have been travelling for years, however, this road trip was unique and invigorating.”

  • Indian Marketing Awards 2014 Winners Announced

    Indian Marketing Awards 2014 Winners Announced

    MUMBAI: Indian Marketing Awards 2014 (IMA), India’s first overall marketing awards were announced at a gala evening celebrating the finest and trend-setting  work  in the marketing arena.

    The awards spanned 10 categories (Brand Activation; Brand Revitalisation; Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Marketing Communication; Marketing on a Small Budget and New Brand, Product or Service Launch) and were decided by an eminent jury of 12 industry specialists. 

    The IMA jury was headed by Vinita Bali, former Managing Director, Britannia and the jury members include Ranjan Kapur, Country Manager – India at WPP; Prema Sagar, Principal & Founder at Genesis Burson-Marsteller; Thomas Puliyel, President at IMRB International, Mumbai; Vijay Subramaniam, Managing Director – India & South East Asia, Bacardi India; Kamal Bali, Managing Director, Volvo India; Dr. Amarnath Ananthanarayanan, Managing Director & CEO, Bharti AXA General Insurance; Amit Burman, Vice Chairman, Dabur; Geetu Verma, Executive Director – Foods & Refreshments, HUL; Harit Nagpal, CEO, Tatasky; Sangeeta Pendurkar, Managing Director, Kellogg and Saugata Gupta, Managing Director & CEO, Marico.

     

    INDIAN MARKETING AWARDS 2014 WINNERS:S.No. Company - Campaign Category1 TATA Global Beverages Ltd – PO49: The Media Movement That Changed The Role Of Women In Indian Elections Brand Activation2 Dabur India Ltd- Dabur Honitus Brand Revitalisation3 Infosys- Trends: 2014 In 90 Seconds Business-To-Business Marketing4 Star India Pvt Ltd - Satyamev Jayate's Vote For Change Campaign Cause Related Marketing5 Hindustan Unilever Ltd- Kan Khajura Tesan Consumer Insight6 BJP- Election Campaign Digital Marketing, Social Media, Mobile Marketing7 Tata Value Homes- NHBD E-Commerce8 BJP- If Content Is King, Context Is Queen Then Distribution Is Wazir Marketing Communications9 93.5 Red FM- Pothole Utsav Marketing On A Small Budget10 Colgate Palmolive India Ltd- Sonam's Beauty Secret New Brand, Product Or Service Launch

    IMA 2014 also honoured R C Bhargava, Chairman, Maruti Suzuki India Limited with Lifetime Achievement Award and Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular Ltd with Marketer of The Year Award. The event also witnessed the announcement of India’s Top 10 CMOs 2014. E4M looked only at consumer brands for the purpose of this research and the eligibility criteria were that the CMO had been with the company in the CMO position for more than a year.

     

    Announcing the winning campaigns, Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, said, “Indian Marketing Awards is our biggest and most prestigious competition, aimed at advancing the marketing profession and identifying the emerging trends in marketing. The awards have been presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programs”.

     

    “The lines between advertising, native advertising, digital marketing, public relations, are blurring. For companies, it’s about making sure that the messaging is communicated rightly, no matter who does it. Agencies across the communication spectrum have to remain agile and focused on client solutions,” says Prema Sagar, Principal & Founder, Genesis Burson-Marsteller.

     

    “I would like to thank the jury for giving me this award and I accept this award on behalf of all who are behind the success of Maruti. Success to an individual which really matters when the success is related to the growth of the organization. The better way of doing things is to work for the growth of the institution or organization without worrying about yourself and if you do that the organization grows,” said R C Bhargava, Chairman, Maruti Suzuki India Limited.