MUMBAI: ABP live, the digital arm of ABP network, has teamed up with Maruti Suzuki to bring round-the-clock news, podcasts and infotainment directly into car dashboards, making the morning commute a little less mundane.
The partnership makes ABP live the first Indian digital news publisher to be integrated natively into Maruti Suzuki’s in-car infotainment system, Maruti connect. Starting later this year, drivers will be able to tune into ABP News in Hindi, ABP Majha in Marathi and ABP Ananda in Bengali, alongside a slate of podcasts on culture, lifestyle and current affairs.
With more than 25 million Maruti vehicles already on the road, the tie-up promises to transform how Indians catch up with the world while on the move, whether stuck in Delhi’s gridlock or cruising down the Mumbai-Pune expressway.
ABP Network, chief executive, Sumanta Datta said, “Our collaboration is about much more than delivering content; it’s about creating convenience, credibility and connection. Whether drivers are facing city congestion or open highways, ABP Live ensures trusted news and engaging audio are always accessible.”
By embedding credible journalism into India’s largest car fleet, the partnership puts ABP Live at the wheel of connected mobility. For Maruti drivers, infotainment will no longer be an afterthought but part of the journey itself.