MUMBAI: Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.
Contrary to other life insurance ads, this digital-only campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents.
Aegon Life Insurance chief digital officer Martijn de Jong says, “The primary landing thought behind this campaign was to establish and take responsibility of eliminating people’s fear towards insurance buying. With this campaign, we are optimistic that we will be able to burst the myth that insurance buying is complicated.”
He adds, “Through this campaign, we pledge to take away the tensions and anxiety associated with insurance solutions. Hence, Aegon toh tension gone.”
Enormous Brands creative director Ajeet Shukla mentions, “With the otherwise serious tonality of insurance communication, we have taken steps to break the conventional approach towards buying insurance. With this campaign, we aim to communicate the subject of insurance buying with a pinch of humour attached to it. To attract the target audience in an innovative way, we took a creative call to feature astronauts in a spacecraft and address that buying an insurance plan is no rocket science.”
