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Tag: Mars International India

  • Pedigree picks Brett Lee as brand endorser

    Mumbai: Pedigree, the Global pet food brand from the stable of Mars International India, has announced Brett Lee as their new brand ambassador.

    With this association, Pedigree aims to create an ideal environment for responsible pet ownership and increase awareness on the fact that “Dogs are Different and so are their Food needs”.

    Mars International India director-corporate affairs Nitin Kulkarni said, “We at Mars International India are delighted to bring Brett Lee as the brand ambassador for our leading pet food brand Pedigree. We believe that Responsible Pet Ownership is to Love and Care in the right way and Right Food is a critical part of that journey. A dog is completely dependent on you for food, shelter and companionship so it is important to make sure you are ready for this relationship before you go out and find your new best friend.”

    Lee said, “Being a responsible pet parent this is an ideal opportunity to connect with Pedigree which is dedicated towards the well-being of dogs. This association gives me a wonderful opportunity to share the magical relationship of Human Companion Animal bond. Right Nutrition is the key to a pets health and longevity. I strongly agree with Pedigree and ‘Every dog deserves leading Nutrition‘.”

  • Rekha to endorse Snickers

    MUMBAI: Snickers, a brand of Mars International India, is launching a new ad campaign featuring Bollywood actor Rekha.

    Snickers‘ upcoming television commercial is a global campaign ‘You‘re Not You When You Are Hungry‘.

    The company said in an official statement, “The TVC idea is conceptualised from the insight that hunger has physical, emotional and psychological side effects on us – it not only makes us physically weak, dizzy, tired and lifeless, but also makes us irritable, angry, whiny, grumpy, loopy, scatty and unable to concentrate. In a nutshell, we are not quite ourselves when we‘re hungry. The TVC packs all the humour and refreshing candor of the Snickers brand and at the same time keeps very much to the Indian idiom and ethos.”

    Titled ‘Captain Rekha‘, the campaign will be created by RK Swamy BBDO brand while it will be directed by Imtiaz Ali.

    Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate has thirty-four brands including M&M‘S, Snickers, Dove/Galaxy, Mars/Milky Way and Twix.