ITV

Tag: Mars Chocolate

  • Mars Wrigley’s India biz elevates Varun Kandhari to director – marketing

    Mars Wrigley’s India biz elevates Varun Kandhari to director – marketing

    NEW DELHI: Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director – marketing and customer marketing for India. He has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari.

    Kandhari joined Mars Chocolate Business in September 2014 as senior brand manager and was subsequently promoted to marketing manager – chocolates for Mars Wrigley business in October 2017.

    In his new role, he will be responsible for leading the marketing and customer marketing functions for Mars Wrigley India across all categories.

    Mars Wrigley- India general manager Kalpesh R Parmar said, “Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights.”

    Before joining Mars Wrigley, Kandhari was associated with Hindustan Unilever where he managed brands like Surf Excel and Wheel.

  • M&M’s make a stylish entry in red and yellow

    MUMBAI: They are fun, they are irresistible and they are now in India!

    This morning, M&M’s® took Maximum City by storm and, oh boy, what a grand filmy entry. Mr. Red and Mr. Yellow scootered down the iconic Gateway of India, in true Bollywood style, channeling their own Sholay moment a la Jai and Veeru, leaving the crowd ecstatic.

    Mars International India, a wholly owned subsidiary of Mars Inc., operates in two categories, a pet care manufacturing and marketing business; and a chocolate importation and marketing operation.

    Globally known for their camaraderie and friendly banter, the Red and Yellow M&M’s® were in Mumbai to share happiness and spread joy in their unique style!

    Mars Chocolate GM – India & Indian sub-continent Andrew Leakey said, “India is a priority market for Mars Incorporated and we are committed to bring our best loved brands to Indian consumers. Our product portfolio in India reflects the same promise while offering our consumers the power to make informed choices. With the launch of M&M’s® in India, our aim is to grow the nascent bite-size category in the market. Across the world, for more than 70 years, M&M’s® have been a favorite brand.”