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Tag: Marquees

  • Marquees 2018 sees Hotstar, Jio among winners

    Marquees 2018 sees Hotstar, Jio among winners

    MUMBAI: The Advertising Club yesterday announced the winners of Marquees 2018 at an award ceremony in Mumbai. The second edition of Marquees brought together thought leaders and industry stalwarts of the marketing world to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift the perception that led to behavioural changes. Marquees celebrates excellence in marketing and this edition was presented by Zee and powered by Colors and Republic TV in partnership with One India.

    The winners of the Sector Awards at Marquees 2018 were:

    Auto:4-Wheeler                       

    Maruti Suzuki

    Auto: 2-Wheeler

    Honda Motorcycles and Scooters

    Telecom Service Provider

    Reliance Jio

    Durables

    LG

    Life Insurance 

    HDFC Life

    Banking 

    State Bank of India

    E-commerce

    Paytm mall

    Handsets 

    Xiaomi

    FMCG: Foods

    Parle

    FMCG: Beverages

    Brooke Bond

    FMCG: Household Care

    Surf Excel

    FMCG: Personal Care

    Colgate

     

    The entries at this year’s Marquees were judged by a high power jury headed by HUL chairman and MD and EVP Unilever South Asia Sanjiv Mehta and WPP India country manager CVL Srinivas; RPG Enterprises chairman Harsh Goenka; Taproot Dentsu founder and CCO Agnello Dias; TPG Capital senior advisor Naveen Chopra and Viacom18 COO Raj Nayak.

    BARC India chairman and CEO Partho Dasgupta said, “At the outset, I would like to congratulate the winners of Marquees 2018. The awards are a recognition of your efforts and contribution to the world of marketing. I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders.”

    Taking the conventional route is usually the easiest and safest route for brands. However, some brands opted for the road less travelled and succeeded against the odds. Marquees 2018 paid a special tribute to the marketing efforts of these brands who turned the tide in the face of an adversity through the special awards category.

    The five winners of the special category were:

    Breathing New Life into a Category

    AMFI

    Creating a Global Impact

    IPL

    Reimagining for the Better

    Carvaan by Saregama

    Carving out a Niche

    Nykaa.com

    Digital Media Property

    Hotstar

    The awards evaluated brand performance objectively, with data from Kantar IMRB thus making the winners a truly “Marquee” property. The award recognised the brand custodians and all aspects of marketing – price, product, presence and promotion that resulted in a game-changer moment for the brand.

    Madison Communications group CEO, media and OOH Vikram Sakhuja and The Advertising Club president said, “I would like to congratulate each Marquee winner and thank them for setting standards that inspire us.”

  • Sanjiv Mehta re-appointed as jury president for Marquees 2018

    Sanjiv Mehta re-appointed as jury president for Marquees 2018

    MUMBAI: The Advertising Club’s second edition of award ceremony Marquees has reappointed Hindustan Unilever CEO and MD Sanjiv Mehta as jury president.

    The other jury members include industry stalwarts and media mavens like WPP India country manager CVL Srinivas, RPG Enterprises chairman Harsh Goenka, Taproot Dentsu founder and chief creative officer Agnello Dias, TPG Capital senior advisor Naveen Chopra, Viacom18 COO Raj Nayak andPerfect Relations founding partner and group chairman Dilip Cherian.

    The awards will be held on 29 August  2018 at St Regis, Mumbai.

    The Advertising Club Madison Communications and president Group CEO Vikram Sakhuja said, “The Ad Club launched the Marquees in 2017 to celebrate Excellence in Marketing. In its second year, we are happy to have the same stellar jury chaired by Unilever’s Sanjiv Mehta deciding on this year’s laurels. The Ad Club sets the gold standard for excellence in creativity through Abbys, effectiveness through Effies, media through Emvies and now marketers through Marquees. Stay tuned to see the winners in each category and the Special awards on August 29.”

    BARC India CEO and chairman Partho Dasgupta says, “Marquees has been able to carve out a niche for itself and I am glad to be a part of this journey. After a successful debut edition last year, I am looking forward to some great entries this year.”

    “As they say, an award is as good as its jury and in this case the jury can’t get better than this. The jury with its years of experience and wisdom will be able to recognise the extraordinary work done by marketers over the past one year,” he added.

    The event had huge success in the last year with 300 top marketers of the country gathered to receive awards. 

    The award is known for its brands that showcase resilience and emerge successful in the face of numerous adversaries, thus iterating the well known adage. Marquee is all set to bring all the leaders and industry veterans from advertising, marketing and media fraternity.

  • Marquees: High-powered jury announced, News18 India to present debut

    MUMBAI: The Advertising Club, India’s foremost advertising community that is all set to present the maiden edition of Marquees 2017 has now announced the esteemed jury panel for the awards. Presented by News18 India and powered by COLORS and MTV in its debut edition, Marquees 2017 instituted to recognise brands for their excellence in building effective and sustainable equity will now be adjudged by media legends that includes RPG Enterprises chairman Harsh Goenka, UpGrad co-founder Ronnie Screwvala, Taproot India chairman & co-founder Agnello Dias, TPG Capital sr Advisor & Vodafone former COO Naveen Chopra and Perfect Relations founding partner Dilip Cherian and GroupM CEO – south Asia CVL Srinivas.

    The stalwarts along with Hindustan Unilever CEO and MD Sanjiv Mehta as jury chair is all set to bring great perspective and acumen into the judging process for the first edition of this unique awards. The debut edition of the awards is slated to premiere on August 11th, 2017 in Mumbai.

    Speaking about the diversity of the jury panel for the awards the Advertising Club president Raj Nayak said “The illustrious jury for Marquees 2017 that consists of stalwarts from across categories brings in great diversity of experience and vigor into the deliberation process. This diversity is set to provide significant insight mining potential and range in perspective into the evaluation method, ensuring that only the most deserved and path breaking marketers facilitating social and behavioral change emerge victorious.”

    Speaking about associating with Marquees 2017, A+E Networks – TV18 MD and Network18 president – strategy, product & alliances Avinash Kaul said, “Network18 through its front-running Hindi General News brand News18 India believes in acknowledging talent that has transformational potential. As a news organisation, we bring cutting-edge stories that prompt authorities into action. Similarly, we believe Marquees 2017 will recognise forward thinking marketers who create campaigns to inspire positive change. The multi-disciplinary jury panel of industry legends is sure to bring further credence and value to the awards, making it a much sought-after event for marketers.”

    Talking about Marquees 2017 awards jury, Marquees 2017 chairman Partho Dasgupta said “The debut edition of Marquees has already set a significant benchmark by bringing together a highly respected jury panel that consist of media legends. The combined experience, wisdom and technical know-how of the jury is sure to recognize and validate brands and marketers that have redefined and challenged the conventional communication paradigm.”