ITV

Tag: Markus Tan

  • Cyrus Broacha’s ‘Cyrus Says’ explores Singapore’s local secrets

    Cyrus Broacha’s ‘Cyrus Says’ explores Singapore’s local secrets

    Mumbai: Get ready for laughter, self-discovery, and a unique exploration of Singapore as IVM Podcast’s popular show ‘Cyrus Says’, teams up with the Singapore Tourism Board (STB) for an exciting new series.

    This dynamic collaboration will see the witty and ever-curious Cyrus Broacha embark on a whirlwind adventure through the eclectic city-state of Singapore, uncovering hidden gems, experiencing local culture, and rediscovering his zest for life along the way.

    The collaboration with the Singapore Tourism Board offers an insider’s view of the city’s diverse culture, rich history, and modern marvels. The eight-episode podcast follows Cyrus as he explores iconic Singaporean landmarks, hidden gems and meets fascinating Singaporean personalities. Each episode promises a vibrant mix of humor, discovery, and “Made in Singapore” moments, from nature reserves to culinary delights and traditional crafts to modern innovations.

    Join Cyrus Broacha as he explores the breathtaking Jewel Changi Airport’s lush Shiseido Forest Valley and the must-be-seen-to-be-believed HSBC Rain Vortex, eats his way through the awe-inspiring Gardens By The Bay, and discovers the aromatic world of Haji Lane’s Sifr Aromatics, where the magic of crafting memories through scent comes alive. The podcast also delves  into the unique fusion of traditional Chinese medicine and craft cocktail culture at Synthesis Bar, and an exploration of the art of gin-making at Brass Lion Gin Distillery – an experience where Cyrus crafts his bottle for a distinctively Singaporean souvenir. Cyrus steps into the world of indulgence, Singapore-style, creating his own delectable chocolates at Bucket Chocolaterie. The journey continues with a dive into nocturnal secrets through the Night Luge experience and a captivating trip down history at the Intan Museum.

    ‘Cyrus Says’ has been IVM Podcasts’ longest running podcast, where Cyrus Broacha, the renowned comic and entertainment personality, gives his take on all kinds of topics. Commenting on his sojourn, Cyrus Broacha shared “The Singapore of today surprised me! Haji Lane’s aroma got me hooked, HyperDrive sent my adrenaline soaring, and crafting my own gin at Brass Lion Distillery. It was a truly sensory adventure through a city pulsates with life, innovation, and hidden delights. Join me and discover the new Singapore that’s left me wanting more.”

    IVM Podcasts- Pratilipi head Amit Doshi commented on the partnership “Podcasts can be a great companion to every kind of brand. It is heartening to know that the Singapore Tourism Board saw in us the potential of the kind of insight we could bring to the destination.  We aimed to cull out great episodes that do not conventionally showcase Singapore. Audiences will understand that once they tune into the podcast”

    Singapore Tourism Board regional director, India Middle East South Asia Africa Markus Tan said: “We are always seeking new ways to engage with the Indian traveller and showcase Singapore’s evolving destination offerings through immersive storytelling. Partnering IVM Podcasts and Cyrus Says was a natural choice to highlight how Singapore transforms the travel experience from ordinary to extraordinary, as Cyrus himself experienced.”

    The podcast’s first episode was dropped on 10 February 2024.

    Link to the first episode:

  • Singapore Tourism Board names Markus Tan as Regional Director India, Middle East, South Asia and Africa (IMESA)

    Singapore Tourism Board names Markus Tan as Regional Director India, Middle East, South Asia and Africa (IMESA)

    Mumbai: The Singapore Tourism Board announced the appointment of Markus Tan as the regional director for India, Middle East, South Asia, and Africa (IMESA) effective January 1, 2024. In his new role based in Mumbai, Tan will spearhead STB’s initiatives in promoting leisure and business travel & meetings, incentives, conventions, and exhibitions (BTMICE) in the IMESA region. His responsibilities will include overseeing travel promotions, public relations, marketing and driving developmental efforts to enhance Singapore’s position as a premier travel and business destination.

    Tan is a veteran of STB, having dedicated 18 years to the organisation in various pivotal roles. Prior to this appointment, he served as the director for World Expo and led the whole-of-government efforts to conceptualise, develop, and operate the Singapore Pavilion at Osaka World Expo 2025. From 2015 to 2022 he was based in Tokyo, Japan, as the regional director for North Asia, overseeing STB operations in Japan and the Republic of Korea. His innovative marketing initiatives and collaborations with several brands played a crucial role in showcasing Singapore as an exciting destination, influencing markets beyond the two countries. His international stint includes an impactful role in Guangzhou, China, where he was appointed as area director, Southern China and Hong Kong and Macau. His significant contributions to the tourism industry have left an indelible mark on the China and North Asia markets as they have been instrumental in transforming these dynamic regions into key pillars of Singapore’s global tourism success. One of Tan’s unique strengths is his keen grasp and deep understanding of the BTMICE market through his various roles and projects in the space. Over the years, he has honed his skills and held key positions like deputy director, BTMICE planning & marketing where he played a crucial role in developing strategies for the growth of Singapore’s BTMICE industry, as well as in marketing activities to strengthen Singapore’s position as a global business and MICE destination.

    Tan will be taking over from the current regional director GB Srithar. Speaking on the leadership handover Srithar said, “I am thrilled to pass on the baton to Markus to lead Singapore’s tourism business across the IMESA region. Over the course of my tenure in this role, we have witnessed India’s steady growth into a true global powerhouse, with an outbound tourism market that is brimming with opportunities. With his robust expertise in the industry and building on the strong affinity that Indian travellers have for Singapore, I am confident that he is in good stead to steer the organisation through this new era of travel and tourism.”

    On his appointment Tan said, “I am excited to take on the role of STB’s regional director in IMESA. India is a nation of rich culture, diversity, and, particularly in this historic moment of its explosive global growth, incredible business opportunities. As STB strives to showcase the best of what Singapore has to offer, we remain committed to nurturing our existing relationships and cultivating new ones with the Indian travel industry. With the support of my team, I look forward to embarking on this journey with our partners and friends across India and together encouraging Indians to build even deeper connections with Singapore.”