ITV

Tag: Markus Andorfer

  • Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’

    Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’

    MUMBAI: Nickelodeon and Movie Park Germany, a film and entertainment theme park, have signed a multi-year strategic partnership to bring Nickelodeon’s animated children’s television programs to life in a 50,000 square feet interactive adventure zone called Nickland.

    Scheduled to open in April 2007 at Movie Park Germany, Nickland will feature seven new attractions and will be the first Nick- themed adventure site in Europe.

    Also inclusive within the new partnership, Nickelodeon and Movie Park Germany will create co-branded promotions and marketing campaigns; develop licensing and merchandising programs within the park and increase advertising on Nickelodeon’s kid’s channel, Nick in Germany.

    This agreement grants Movie Park Germany theme park rights to use Nickelodeon’s characters and intellectual properties, including SpongeBob SquarePants, Jimmy Neutron, Dora The Explorer, My Life As A Teenage Robot, Danny Phantom and The Backyardigans, at its theme park. The first two attractions to premiere will be Jimmy Neutron’s ‘Atomic Flyer,’ a suspended coaster and ‘Splash Bash,’ a romp through the undersea world of SpongeBob SquarePants, informs an official release.

    Nickelodeon costumed-characters including SpongeBob, Patrick, Dora the Explorer and Jimmy Neutron, will be on-site at the park.

    “Nickelodeon and Movie Parks Germany epitomize kids, families and fun, and together we are exceptionally well positioned to create an innovative, bespoke destination for German kids,” commented Nick and Comedy Central, Germany vice president Markus Andorfer. “NICK has the highest brand affinity among kids in Germany and Nickland at Movie Parks will serve the same objectives, where kids come first and have fun.”

     

  • Viacom to launch Comedy Central in Germany next year

    Viacom to launch Comedy Central in Germany next year

    MUMBAI: MTV Germany will launch the first dedicated comedy channel on free-to-view German television. Comedy Central launches next year.

    To this end, the channel will broadcast not only shows from its American namesake, but also home-grown German productions. In addition, it will provide a platform for local comedy talent.

    MTV Germany vice president Markus Andorfer will oversee Comedy Central in addition to Nickelodeon. He says, “In the US, we have made a name for ourselves with programmes such as South Park, Chappelle’s Show and the Emmy Award-winning Daily Show with Jon Stewart. The schedule will be tailored to German tastes, to help us reach the 14-49 year olds audience in Germany.”

    Andorfer oversaw the launch of Nickelodeon, successfully establishing it in the marketplace since it began broadcasting in September 2005.

    Comedy Central’s channel manager in Germany Thorsten Sievert says, “This new position is particularly challenging, because there has never been a 24-hour comedy channel on German television.”