Tag: Marks & Spencer

Marks & Spencer and Grey launch “Rethink” campaign in India

MUMBAI: Grey have created a unique first for Marks & Spencer India – a campaign specifically designed for market, keeping in mind an in-depth understanding of the brand and consumer in India.

While an increasingly more fashion forward audience in India prides itself at adopting new trends and styles, they do feel the need for a guide and a mentor who can provide not just the right inspiration, but also encourage one to go beyond their usual comfort zone.

The spring re-launch campaign invites customers to “Rethink” their wardrobes, with guidance and inspiration from Marks & Spencer. Style is about having
the confidence to try something new, so whether you want to dip your toe in the water or leap in and take the plunge Marks & Spencer is here to give you the confidence to try something different.

The series of ads shot in street style settings challenge people to “Rethink” the latest trends and occasion wear, with double stripes, pink on pink, animal print for work, styled up joggers for the weekend, and will run across print, social, digital, out of home and in-store.

Ira Dubinsky, Head of International Marketing at Marks & Spencer, said: “We’re really excited to launch the ‘Rethink’ campaign in India, it’s the next evolution for Marks & Spencer in India as we look to deepen our connection to the local consumer. The work is totally relevant for the Indian consumer and positions M&S as an incredible destination for style and a trusted partner where they can come for guidance and advice time and again. Developing
the campaign has been a true partnership between our UK and Indian teams,
both agency and in-house.”

Bikram Bindra, VP and Strategic Planning Head- Delhi, Grey group, said: "For Marks & Spencer in India, this campaign is an important step, since it positions it not just as a trend-setter, but also a brand that challenges perceptions and asks you to explore new sides of your personality.”

Marks & Spencer opened in India in 2001 and now 71 stores across the country, making it the retailer’s second biggest market outside the UK.

February 8, 2019
Isobar India wins digital mandate for Marks & Spencer

MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer (M&S).

Marks & Spencer is an iconic British retailer that offers fashionable and high-quality apparel and accessories across India. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office.

Marks & Spencer managing director James Munson says, “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”

Marks & Spencer, with 67 stores across 30 cities in India, is one of the most accessible international fashion brands in India.

Marks & Spencer signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India.

Isobar India executive vice president Gopa Kumar adds, “We’re excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”

Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications.

October 3, 2018
Razorfish brings on board Anushree Ghosh

MUMBAI: Razorfish today announced the appointment of Anushree Ghosh as director, strategic planning who comes with a rich experience of 15 years. She will be operating from the Mumbai office but is mandated to lead strategy across key businesses for Razorfish India. She will be reporting in to Charulata Ravikumar, Chief Executive Officer Razorfish India.

Commenting on the appointment Charulata Ravi Kumar, CEO Razorfish India, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. Her ability to quickly cut through the million possibilities to get to that one clear insight will be a big asset for us.”

On her appointment Anushree Ghosh – Director, Strategic Planning, Razorfish India, “I have admired Razorfish for long and have been closely following all their work in India and globally. The opportunity to drive Business Transformation for some of the most prestigious brands in India is a fantastic one, and I am really excited to be part of the same.”

Charulata adds, “A planner who brings the synchronization of brand and digital strategy is unique and Anushree’s experience in both will help our clients to see the brand, not in pieces, but rather as a seamlessly integrated whole.”

Anushree has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro. Over the years Anushree has driven strategy for brands such as e-Bay, Nestle, Horlicks, Smirnoff, Lipton, Marks & Spencer, Lux, Magnum Ice Cream, Lifestyle.

January 14, 2015