Connect with us
NEW DELHI: Dentsu India chief creative officer Soumitra Karnik has moved on from the agency, six months after taking on the new role. Karnik was leading...
MUMBAI: Mahindra & Mahindra (M&M), part of the Mahindra Group, has increased the prices of its personal and commercial range of vehicles by around 1.9 per...
NEW DELHI: Remember the good ol’ days when we could go to the corner store and buy essentials without fear of catching some newly fangled disease?...
NEW DELHI: Hero Motocorp has brought on Vijay Thomas to lead marketing for its premium segment range. Thomas joins the organisation from Harley Davidson where he...
NEW DELHI: Online travel booking platform Rehlat.com has named Ashish Pratap Singh as its chief marketing officer. He will be leading brand, growth, partnership and alliances...
NEW DELHI: Godrej Consumer Products has reported that demand trends in key categories remained stable in the quarter ended 31 December 2020. In India, the company...
Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point website for Allcargo Logistics – India’s largest integrated...
MUMBAI: BharatPe has onboarded Sumeet Singh as the general counsel and head – corporate strategy. The appointment will further bolster the leadership team at BharatPe, which...
NEW DELHI: Lagom. A single word that succinctly sums up the Swedish ethos of moderation in everything. But when it comes to home furnishings retailer Ikea’s...
New Delhi: Havas Media India in collaboration with Innocean Worldwide and The Viral Fever (TVF) has rolled out a digital-first smart campaign for Hyundai’s Grand i10...
NEW DELHI: FMCG major Marico has posted strong performance with double-digit volume growth in its India business in Q3 2021. In an investor update on BSE,...
NEW DELHI: In a big boost to the Tamil film industry, the state government on Monday issued a new directive removing the 50 per cent cap...
New Delhi: Rob Leathern, Facebook's chief of advertising integrity, who handled the company's ad products, stepped down earlier this week after serving the social media giant...
NEW DELHI: Twitter is a reflection of what’s happening in the world and what people are talking about. Over time brands across categories have leveraged Twitter’s...
NEW DELHI: Countless cups of coffee and hours of brainstorming lead to that one great creative idea that justified the brief from the brand. This used...
NEW DELHI: Maruti Suzuki India Ltd posted total sales of 160,226 units in December 2020. This is a growth of 20.2 per cent over December 2019,...
NEW DELHI: Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of...
NEW DELHI: With the majority of the country hoping for new and better beginnings, News18 India is all geared up to mark the year-end with its...
MUMBAI: DBS Bank India has introduced ‘Travel Now’, a one-stop travel marketplace within the digibank app. The new feature enables customers to browse and book flights,...
New Delhi: MX TakaTak, a popular short form video platform, has shown huge growth in terms of users, usage time and its large community of content...
New Delhi: Brand ambassadors – they are the icons, the celebrities which consumers associate with a brand because they extoll its virtues on television, print, and...
KOLKATA: Tata Sky, India’s leading content distribution and payTV platform has added a new platform service, Tata Sky Astro Duniya, to its vast bouquet of interactive...
Mumbai : Dr. Fixit, from the house of Pidilite, has unveiled its new TV campaign featuring actor Amitabh Bachchan urging consumers to prefer technically correct solutions...
New Delhi: Practo, a leading digital healthcare company, has released a new rap song, titled ‘#Flashback2020’, marking the end of a year that saw the entire...
Mumbai: Tata Motors has announced a price hike across its commercial vehicle range, effective 1 January, 2021. The steady rise in material and other input costs,...
NEW DELHI: Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16...
New Delhi: 2020 has been an extremely challenging year for the advertising industry — in the wake of the pandemic, marketing budgets were slashed, teams had...
NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #BadiPepsiBadaSwag campaign with...
MUMBAI: Consumer requirements from their painting partners have evolved dramatically due to the ongoing pandemic. From finalising the perfect shade combinations, to following all the safety...
Mumbai: Tata Motors, along with its channel partners, has launched the ‘Go Green’ initiative in line with its commitment to environmental sustainability. Under this initiative, Tata...
NEW DELHI: GSK Consumer Healthcare has launched the first campaign for their denture care brand, Polident, in India. The ‘Eat, Speak & Smile with Confidence’ campaign...
New Delhi: Wavemaker India today announced that it has retained media duties for Perfetti Van Melle. Wavemaker has been furthermore entrusted with integrated media duties for...
NEW DELHI: Over the years, Cadbury 5 Star has come up with a few memorable campaigns that immediately lights the bulb of brand recall among consumers....
NEW DELHI: To mark the 20th anniversary of its flagship product- Activa, Honda Motorcycle and Scooter India in association with dentsu One, has launched a special...
MUMBAI: Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in...
NEW DELHI: Avinash Shenoy has joined Tilt Brand Solutions as senior business director. He makes the move from Social Beat, where he was last serving as...
NEW DELHI: No doubt Covid2019 had an impact on nearly each and every category, but it could not deter the long-term objectives of brands. They ensured...
MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to...
NEW DELHI: Saurabh Varma along with two other co-founders – Rakesh Hinduja and Vandana Verma – launched his own martech agency Wondrlab in November this year....
NEW DELHI: English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of...
NEW DELHI: SBI has launched a campaign titled #KhushiyanOnEMI to promote its EMI through debit card facility. Through this facility, consumers can make high ticket purchases...
NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking...
NEW DELHI: Incense sticks are a big part of India’s culture. People use them to offer their prayers to the gods and deities they believe in....
NEW DELHI: Chivas India has launched its latest digital campaign ‘Celebrate Within’ to revive the true meaning of celebration. The campaign features five eminent personalities who...
MUMBAI: In 2017, 197.3 million people had mental health disorders in India (lancet psychiatry 2020), implying that while at least 14 per cent Indians are living...
NEW DELHI: PharmEasy, the online medicine and healthcare ordering app, has launched a new three-film campaign called ‘DanceEasy’, which reiterates that ordering medicines on the platform...
NEW DELHI: A Mumbai court on Friday granted anticipatory bail to Republic TV COO Priya Mukharjee in the alleged TRP manipulation case. The sessions court directed...
NEW DELHI: Personal care brand Mamaearth has appointed Essence, part of GroupM, as its integrated media agency. The account will be managed out of Essence’s Delhi...
NEW DELHI: WarnerMedia’s AT&T has agreed to sell Crunchyroll to Sony in a deal worth $1.175 billion. Crunchyroll is an anime direct-to-consumer service within AT&T’s WarnerMedia...
NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a...
