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NEW DELHI: French carmaker Renault is taking the brand in a new direction. The company has adopted a Nouvelle Vague strategy targeting to maximise its number of electrified...
MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director. With over 10...
NEW DELHI: Publicis Worldwide India has brought on Radhika Burman as vice president – strategic planning. She will be based out of New Delhi and will...
MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be...
NEW DELHI: Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director – marketing and customer marketing for India. He has been...
MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding,...
MUMBAI: Martech start-up Wondrlab has appointed Jateen Kore as its digital head. He will be based in Mumbai and report to Wondrlab co-founder & managing partner...
KOLKATA: Amazon Prime Video is all set to add to the excitement of the launch of the it’s original series LOL- Hasse Toh Phasse, as the chaotic and...
New Delhi: MediaCom has strengthened its senior leadership with the appointment of Shekhar Sharma as managing partner (north and east) and Averill Sequeria as chief product...
NEW DELHI: Publicis Groupe’s global marketing and technology services brand Digitas has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report...
New Delhi: Advertising agency Rediffusion founders Diwan Arun Nanda and Ajit Balakrishnan on Monday announced their decision to step back from the day-to-day management of the...
KOLKATA: Senior media and marketing professional Anita Nayyar has moved on from OTT platform Zee5. Nayyar was heading customer strategy and relationships at the organisation. In...
New Delhi: Pranav Thakker has joined as the national head-brand partnerships at The Viral Fever, the Indian video on demand and over-the-top streaming service. He was...
New Delhi : Former managing director of Maruti Suzuki India, and veteran of the Indian automobile industry, Jagdish Khattar passed away on Monday due to cardiac...
NEW DELHI: Dukaan.com has appointed entrepreneur, blogger & consultant Mani Karthik as VP – marketing. Prior to this, Karthik held the post of chief marketing officer...
MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely...
As the entire country is battling the second wave of coronavirus outbreak, advertisers asserted that they will continue advertising on television as it is the most...
New Delhi: Social media giant Facebook Inc said on Thursday that it will begin testing advertisements on Instagram Reels in India as it aims to expand...
MUMBAI: Digital life insurance company Aegon Life has onboarded Akhil Almeida as its head of marketing. In this role, Almeida will be responsible for heading the...
Mumbai: Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide...
MUMBAI: It's not without reason that cricket is considered a religion in India – nothing can whip up mass fervour like this sport. And what could...
Havas Sports and Entertainment, which functions under Havas Media Group, in association with YouGov has launched Hi-CRICKET, a proprietary study to understand the impact of the Indian...
NEW DELHI: Hershey India has appointed Rajeshwari Jayaraman as general manager – marketing (category lead). "Excited about this journey… Onward and upward," she wrote on professional...
NEW DELHI: As the world underwent a tectonic shift in 2020, sparking evolution in consumer behaviour, brands had to resort to innovative ways to target their...
KOLKATA: E-commerce player Snapdeal has rolled out a new campaign – Brand Waali Quality, Bazaar Waali Deal, which seeks to disrupt the notion that only expensive products offer...
NEW DELHI: L&K Saatchi & Saatchi has onboarded Namit Prasad as senior vice president, planning. He will be based out of Mumbai and will report to...
NEW DELHI: International spirits company Bacardi India, has appointed Zeenah Vilcassim as marketing director. She will head consumer and customer marketing across the entire Bacardi portfolio...
NEW DELHI: The growing affinity of consumers towards digital platforms to connect with brands has elevated the popularity of influencer activities in India. Moreover, the Covid2019 outbreak...
MUMBAI: Madison Media has promoted its chief digital officer Vishal Chinchankar to CEO at Madison Digital and Madison Media Ultra. Chinchankar has been involved in shaping...
MUMBAI: L’Oréal Paris launched its global initiative ‘Stand Up Against Street Harassment’ in India in November last year with NGO Breakthrough as its on-ground training partner....
New Delhi: Video streaming service MX Player has elevated Abhishek Joshi as business head – SVoD (subscription business). “I have been given an additional mandate and...
MUMBAI: If there was one thing that bowled over netizens this weekend, it was Rahul Dravid’s dramatic turn as ‘Indiranagar ka gunda’ in a Cred advertisement. Otherwise...
MUMBAI: After the success of its #DontLickAssKickAss campaign last year featuring a donkey, edtech platform upGrad has come out with another campaign which sees the animal...
NEW DELHI: Edtech platform Great Learning has released a new TVC that features brand ambassador Virat Kohli meditating on the importance of lifelong learning. The ad...
NEW DELHI: Just Dial has roped in Bollywood actor Ranveer Singh as its brand ambassador. The local search company has launched a campaign with Singh for...
MUMBAI: Travel and tourism were among the first sectors to be hit in 2020, due to the outbreak of the Covid2019 pandemic and the resultant closure...
NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a...
MUMBAI: Last year, the world stayed at home. Outdoor divertissements like live sports and events, and catching a movie at the multiplex were off the table,...
NEW DELHI: Beauty brand Lotus Herbals is encouraging women to reclaim the narrative by defying stereotypical beauty standards and wear the colours that define them. The...
NEW DELHI: UAE-based real estate developer Emaar Group has appointed Chandrasekar Radhakrishnan as its new head of marketing. He joins Emaar this month after stints with...
KOLKATA: Women are increasingly coming out and taking up more challenging roles against all odds. The media, entertainment and advertising industry is no exception. Despite the...
SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company...
New Delhi: Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products...
NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the...
Mumbai: Castrol India has elevated Jaya Jamrani as vice president – marketing, effective from 1 January 2021 to lead the company’s marketing functions in India. In...
NEW DELHI: Samsung opened the Consumer Electronics Show 2021 with a crisp, 30-minute keynote, sharing its vision for the future and introducing a slew of new...
NEW DELHI: With the outbreak of the novel Coronavirus, Indians were beset with a zeal for personal and home hygiene products. Hand sanitisers and anti-germ wipes,...
NEW DELHI: Forever21 general manager and head of marketing Saloni Arora Nanda has moved on from the organisation. She announced the development on her social handle....
NEW DELHI: TV Today GM strategy planning and research Amit Sinha has moved on from the organisation and is set to join India TV in the...
NEW DELHI: Flipkart has further strengthened its vernacular language offerings with the introduction of Marathi, the third most widely spoken language in India. With this, the...
