ITV

Tag: marketing

  • “Where Advertising Can’t, Content Can”

    Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent “advertising” for a new generation of empowered consumers.

    Media proliferation and fragmentation is making it harder to reach consumers with traditional formats of “interruption” advertising. New technologies, media platforms and consumer behaviors are affecting every aspect of traditional marketing and thereby dramatically impacting marketing effectiveness.

    There is a strong need to create “engagement” advertising models with digital at the core which will facilitate more sophisticated, powerful and profitable connections between brands, content creators and their target audiences….
    _____****_____

    There is a strong need to create “engagement” advertising models with digital at the core which will facilitate more sophisticated, powerful and profitable connections between brands, content creators and their target audiences.

    Internationally, the content-commerce partnership evolution is gathering momentum. Brand entertainment partnerships are changing the rules of developing creative campaigns, marketing and advertising planning and production.

    In response to these challenges, GroupM India launched GroupM ESP to help brands harness the power of content based solutions by activating the power of movies, music, sports, live, celebrities and characters.

    GroupM ESP specialises in evaluating, negotiating, developing, activating and measuring strategic content platforms and partnerships around movies, music, sports, celebrities and characters. Uniquely positioned at the intersection of the media and the sports and entertainment industries, the ESP teams focus on developing innovative content strategies and solutions with a digital core that embed advertiser‘s brands in consumer passion points using multimedia leverage and multifaceted partnerships.

    GroupM ESP also works closely as a high end consultant with clients and rights owners to help create and own multi-media content assets of long term value and their exploitation through media distribution, marketing, licensing and retailing to build deeper and more valuable connections with consumers.

    The Indian entertainment and sports market, the largest in the world by size, offers advertisers and their brands, unique and multiple passion points to reach and engage target audiences with profitable and proven content solutions, embracing all the learnings from traditional media and advertising. New technologies and new channels incorporating licensing need to be harnessed creatively using insights with marketing ROI rigorously quantified.

    The Indian entertainment and sports market, the largest in the world by size, offers advertisers and their brands, unique and multiple passion points to reach and engage target audiences…
    _____****_____

    The GroupM ESP content team comprises more than 50+ specialists (the largest for any advertising or media agency in India) has been providing end-to-end solutions for over a decade now. Known for its transparent dealings, easy and preferred access to content and talent (International, National and Regional), GroupM ESP is also able to seamlessly deliver the benefits of parent GroupM media volumes, relationships and specialist units backed by robust systems and processes. All this has been recognised through more than 50 awards at various industry and company platforms.

    Through its high profile alliances and partnerships with content creators, rights owners and talent across every domain and geography, the GroupM ESP team is able to offer expanded capacity and capability to handle complex projects smoothly.

    As we move from a decade of “Airing” to “Sharing”, digital needs to be at the core of any marketing program and the GroupM ESP team is adequately equipped to impart a strong digital dimension in all its projects. An in-house ESP digital team backed by the parent GroupM resources ensures that solutions are digitally centered and executed.

    More than 100 advertisers in India have benefited from their association with GroupM ESP.

     

  • Where Advertising Can’t, Content Can: Vinit Karnik National Director, Sports and Live Events of GroupM ESP

    Where Advertising Can’t, Content Can: Vinit Karnik National Director, Sports and Live Events of GroupM ESP

    Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent “advertising” for a new generation of empowered consumers.

    Media proliferation and fragmentation is making it harder to reach consumers with traditional formats of “interruption” advertising. New technologies, media platforms and consumer behaviors are affecting every aspect of traditional marketing and thereby dramatically impacting marketing effectiveness.

    There is a strong need to create “engagement” advertising models with digital at the core which will facilitate more sophisticated, powerful and profitable connections between brands, content creators and their target audiences….

    There is a strong need to create “engagement” advertising models with digital at the core which will facilitate more sophisticated, powerful and profitable connections between brands, content creators and their target audiences.

    Internationally, the content-commerce partnership evolution is gathering momentum. Brand entertainment partnerships are changing the rules of developing creative campaigns, marketing and advertising planning and production.

    In response to these challenges, GroupM India launched GroupM ESP to help brands harness the power of content based solutions by activating the power of movies, music, sports, live, celebrities and characters.

    GroupM ESP specialises in evaluating, negotiating, developing, activating and measuring strategic content platforms and partnerships around movies, music, sports, celebrities and characters. Uniquely positioned at the intersection of the media and the sports and entertainment industries, the ESP teams focus on developing innovative content strategies and solutions with a digital core that embed advertiser’s brands in consumer passion points using multimedia leverage and multifaceted partnerships.

    GroupM ESP also works closely as a high end consultant with clients and rights owners to help create and own multi-media content assets of long term value and their exploitation through media distribution, marketing, licensing and retailing to build deeper and more valuable connections with consumers.

    The Indian entertainment and sports market, the largest in the world by size, offers advertisers and their brands, unique and multiple passion points to reach and engage target audiences with profitable and proven content solutions, embracing all the learnings from traditional media and advertising. New technologies and new channels incorporating licensing need to be harnessed creatively using insights with marketing ROI rigorously quantified.

    The Indian entertainment and sports market, the largest in the world by size, offers advertisers and their brands, unique and multiple passion points to reach and engage target audiences…

    The GroupM ESP content team comprises more than 50+ specialists (the largest for any advertising or media agency in India) has been providing end-to-end solutions for over a decade now. Known for its transparent dealings, easy and preferred access to content and talent (International, National and Regional), GroupM ESP is also able to seamlessly deliver the benefits of parent GroupM media volumes, relationships and specialist units backed by robust systems and processes. All this has been recognised through more than 50 awards at various industry and company platforms.

    Through its high profile alliances and partnerships with content creators, rights owners and talent across every domain and geography, the GroupM ESP team is able to offer expanded capacity and capability to handle complex projects smoothly.

    As we move from a decade of “Airing” to “Sharing”, digital needs to be at the core of any marketing program and the GroupM ESP team is adequately equipped to impart a strong digital dimension in all its projects. An in-house ESP digital team backed by the parent GroupM resources ensures that solutions are digitally centered and executed.

    More than 100 advertisers in India have benefited from their association with GroupM ESP.

  • MEASAT elevates Vishal Mathur to senior sales director

    MEASAT elevates Vishal Mathur to senior sales director

    MUMBAI: MEASAT Satellite Systems Sdn. Bhd. (MEASAT) has elevated Vishal Mathur from director (south Asia) to senior director, sales and marketing.

    In his new role, Vishal will be responsible to build the MEASAT’s customer base with a focus in the broadcasting and DTH customer segments.

    Vishal will be responsible to build the MEASAT’s customer base with a focus in the broadcasting and DTH customer segments

    Vishal joined MEASAT in 2006. During his seven years with MEASAT, he has been instrumental in expanding the company’s position across south Asia.

    Prior to joining MEASAT, Vishal has also served as assistant VP at Zee Telefilms – international division, ESPN Star Sports and Ten Sports channels handling the affiliate sales business in India.

    Vishal holds a Bachelor of Commerce and a post graduate diploma in Business Management from the University of Rajasthan, Jaipur

    MEASAT is a premium supplier of satellite communication services to leading international broadcasters, DTH platforms and telecom operators. With capacity across five satellites, the company provides satellite services to over 150 countries representing 80 per cent of the world’s population across Asia , Middle East, Africa, Europe and Australia.

  • Horlicks Nutribic invites consumers to unveil new TVC

    Horlicks Nutribic invites consumers to unveil new TVC

    New Delhi: Horlicks Nutribic- one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC.The contest, live on the brand'sFacebook pagesince August 5, 2013, posts several clues about the new TVCthat will help users guess the story line of the new TVC.This contest ends on August 8, 2013, post which the new TVC would be unveiled.

    Post the TVC launch, the second phase of the contest invites consumers to interact with the TVC in an exciting way, for a chance to grab multiple prizes.

    Commenting on the new campaign,Mr.Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, "Horlicks Nutribic is arange of Digestive biscuits targeted atworking people who spend long hours and often lack the right snack options at work.This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign."

    For details, please visit: https://www.facebook.com/HorlicksNutribic

  • Zee Learn reports PAT for Q1-2014 after 8 consecutive quarterly losses

    Zee Learn reports PAT for Q1-2014 after 8 consecutive quarterly losses

    BENGALURU: The last time that Zee Learn Limited (Zee Learn) reported a profit was for the Q3-2011, the second quarter since it commenced operations. The education player then reported loss for eight quarters and two financial years until Q1-2014 when it showed a PAT of Rs 3.25 crore as compared to a loss of Rs 3.36 crore in Q1-2013 and a loss of Rs 7.35 crore in Q4-2013. For FY 2013, Zee Learn reported a loss of Rs 21.22 crore. Zee Learn saw an improvement in operational EBITDA by Rs 5.69 crore in corresponding Q-o-Q.

    Let us look at the other financials of Zee Learn for Q1-2014

    Zee Learn reported Rs 33.52 crore as total income from operation for Q1-2014 as compared to Rs 23.34 crore in Q1-2013, registering a growth of 43.6 per cent. However, operating income was lower by eight per cent as compared to Rs 36.43 crore in Q4-2013.

    Zee Learn also had ‘Other Income’ of Rs 2.22 crore in Q1-2014, in Q1-2013, this was 0.3931 crore, while ‘Other Income’ was Rs (-0.5607) crore for Q4-2013. Other income includes Rs 1.8561 crore exchange gain on remittance of GDR issue proceeds.

    Total expense for Q1-2014 at Rs 30.95 crore was higher by 19 per cent as compared to Rs 26.01 crore for Q1-2013, but lower by 23.3 per cent than the Rs 40.37 crore in Q4-2013.

    Expense towards purchase of education goods and television content in Q1-2014 at Rs 12.28 crore was more than double (more by 117.8 per cent) as compared to the Rs 5.37 crore for Q1-2013 and 15.3 per cent lower than the Rs 15.08 crore in Q4-2013.

    Other expense for Q1-2014 at Rs 9.51 crore was lower by 8.4 per cent as compared to the Rs 10.38 crore in Q1-2013 and was 28.6 per cent lower than the Rs 13.32 crore in Q4-2013. Other expenses includes marketing, advertisement and publicity expenses of Rs 3.6028 crore and Rs 3.9683 crore for the quarter ended 30 June, 2013 and 30 June, 2012 respectively.

    Zee Learn CEO Navneet Anhal said, “The improved financial performance is a result of all brands in the Zee Learn bouquet performing well due to improved efficiencies. Our investments in each of the brands are continuing to payoff. This year Kidzee has registered almost 25 per cent growth in the number of operational centers (192 new centers added) significantly expanding our footprint in the country.”

    “Also, we have witnessed growth of 37 per cent in enrolments in our MLZS schools wherein average enrolments has moved up to 292 students in Q1 FY14 vis-?-vis 213 students in Q1FY13 largely on account of better academic content and its delivery model. Zee Learn’s school solution program ‘BrainCafe’ which has undergone business model change last year pre-empting the change in dynamics of school solutions, is also showing signs of acceptance across schools. Our offerings of educational content to ZeeQ are getting amazing responses from parents and industry alike,” added Anhal.

    Zee Learn says that the outlook for the Education business remains positive despite overall challenges in the Indian economy. The Company also sees good momentum in MLZS and Kidzee, overwhelming positive response in ZeeQ, India’s First Edutainment Channel for kids wherein Zee Learn provides content to the channel and huge potential in its newly revamped BrainCafe School Solutions.

    Zee Learn launched its first Global Depository Receipts (GDR) for value of $9.99 million which were subscribed by overseas investors on 21 May, 2013. The GDR issue was fully subscribed and the company allotted 56,17,977 GDRs at a price of $3.56 per GDR. Each GDR represents 10 (ten) underlying equity shares in the company and the GDRs are listed on the Luxembourg Stock Exchange.

  • Despite losses, NDTV reports improved operational performance for Q1-2014

    Despite losses, NDTV reports improved operational performance for Q1-2014

    BENGALURU: Despite the fact that the first quarter is seasonally the worst quarter, and one-time expenses related to the re-launch of NDTV Profit, New Delhi Television Networks Limited (NDTV) has reported an improved operation performance for Q1-2014.

     

    NDTV’s consolidated net loss for Q1-2014 at Rs 24.04 crore was 7.9 per cent lower than the consolidated loss of Rs 26.09 crore for Q1-2013. The company had reported a consolidated profit of Rs 27.81 crore in Q4-2013 and a consolidated profit of Rs 19.1 crore for FY-2013.

     

    Consolidated income from operations of Rs 102.4 crore for Q1-2014 was slightly lower (by 4.1 per cent) as compared to the Rs 106.83 crore for Q1-2013 and substantially lower (45.1 per cent lower) than the Rs 186.56 crore for Q4-2013.

     

    Total consolidated expense was Rs 125.75 crore for Q1-2014, lower by 5.1 per cent as compared to Rs 132.56 crore for Q1-2013 and 21.8 per cent lower than the Rs 160.90 crore for Q4-2013.

     

    NDTV’s consolidated production expense at Rs 24.11 crore for Q1-2014 was lower by 12.1 per cent as compared to the production expense of Rs 27.42 crore for Q1-2013 and 39.9 per cent lower than the Rs 40.12 crore for Q4-2013.

     

    NDTV spent Rs 21.57 crore towards marketing, distribution and promotional expenses, 37.7 per cent lower than the Rs 34.65 crore for Q1-2013 and almost half (50.6 per cent of the total marketing, distribution and promotional expenses) of the Rs 42.63 crore in Q4-2013.

     

    NDTV’s consolidated operating and administrative expense for Q1-2014 at Rs 28.58 crore was 7.2 per cent more than the Rs 26.65 crore for Q1-2013, but 4.8 per cent lower than the Rs 30.01 crore for Q4-2013.

     

    NDTV’s Profit / (Loss) from ordinary activities before finance cost and exceptional Items for Q1-2014 at Rs (-14.74) crore was 13.6 per cent lower than the Rs (-17.05) crore for Q1-2013. NDTV reported a profit / from ordinary activities before finance cost and exceptional items of Rs 14.65 crore for Q4-2013.

     

    NDTV’s finance costs for Q1-2014 at Rs 4.65 crore was substantially lower by 31.5 per cent as compared to the Rs 6.79 crore for Q1-2013 and lower by 24 per cent as compared to the Rs 6.12 crore for Q4-2013.

     

    NDTV says that traditionally, the April to June quarter is seasonally unfavourable for the media industry. This has been exacerbated by the economic downturn. Further, some of the benefits of Phase I and Phase II Digitisation – substantial reduction in carriage fees and significant increase in subscription revenues – are yet to fully accrue.

     

    NDTV group CEO Vikram Chandra said, “We are excited at the imminent re-launch of NDTV Profit. We are working on a unique concept. A business channel only attracts viewership in the day, when the markets are open. The relaunched channel will cover markets during the day, and high viewership programming in the evening. This enables us to tap into two prime-time bands.”

     

    NDTV is the first Indian company to have 1 million followers on Twitter.

  • CogMat bags social media marketing duties for Plobal

    CogMat bags social media marketing duties for Plobal

    MUMBAI: CogMat, a digital media agency based in Mumbai, has been awarded the social media marketing duties for Plobal.

    Plobal is a fast-growing interactive mobile and web platform that helps locals ask questions, join discussions, get recommendations or simply be updated with what‘s happening around them.

    Plobal co-founder Atul Poharkar said, “The whole idea about building Plobal is to create a social network that helps people discover what is happening in their city in real time. People can see updates posted directly by their favourite brands or simply ask and get recommendations from people with similar interests in their city.”

    This mobile and web platform has reinvented the face of communication by uniting lifestyle business owners and users on a common, social media platform in real time.

    “We‘re very excited to work with Plobal. They are a young, dynamic team of professionals who‘ve created an application that gives users access to real-time and relevant information pertaining to local lifestyle needs. We look forward to do something creative, yet effective, in the social media space for them,” said CogMat co-founder Mitchelle Carvalho.

  • Sab TV revamps look; announces marketing initiatives

    Sab TV revamps look; announces marketing initiatives

    Comedy general entertainment channel (GEC) SAB TV has added vibrant colours and new motifs to its channel and show packaging, which went on air from 9 pm onwards on 21 June.

    Argentinian design studio Steinbranding was hired for the revamp."Our new look signifies renewed freshness and a positive move into the future, truly articulating the spirit of ‘Asli Mazaa SAB Ke Saath Aata Hai‘. We have only changed the clothing of the show, but retained the content, concept and basic colours. We have also added more designs which is relayed between soaps," said SAB TV EVP & business head Anooj Kapoor at a conference held at JW Marriot Hotel.

    And in order to further propagate the fact that it has a fresher and peppier look it has put together quite a few promotional films on the lines of its existing ‘Sab Ka Wakt Ata Hai‘ called "Saas-bahu," "Mooch" and "Hands-Up."

    The channel‘s management announced that it is going the whole hog on digital with online games and applications. One of these is ‘Sabarbia‘, a one of its kind social game, which has attracted 75,000 people in the past two months.

    The channel has also launched a loyalty program called ‘Sab ki Sawari‘, through which viewers are rewarded for watching its shows for longer durations: they get a chance to meet their favourite actors on the sets of different Sab shows. "Then we have school programmes called Sab ki Paathshala that aims to engage with a younger audience by providing them with interactive learning experience," added Kapoor.

    Then SabTV has integrated free applications including, SAB Ke Comics – a mobile app available on iOS and Android smart phones. The application has over 100 comic strips of six shows cracking jokes on five popular characters of Sab. The five characters which have been animated include: SAB ka Gadha, SAB ka Gopi, SAB Ka Gulgule, SAB ka Mama and SAB ki Jeannie. "The application has already registered 200,000 users," informed Kapoor.

    Apart from this, Sab has rolled out ‘SAB Khelo SAB Jeeto,‘ an unique game show that can be played with the entire family. The game show enables fans and consumers to participate and win gifts and merchandise.60 per cent of the channel‘s total promotional budget is set aside for TV advertising, 30 per cent for print and the remaining 10 per cent for out-of-home advertising and others. "As far as digital media is concerned, we have not made any investments. It is just a platform for us to drive the audience to television," said Kapoor.

    The channel has gone in for oodles of activation in malls, Big Bazaar, Cafe Coffee Days and multiplexes and has a huge outdoor presence – over 700-800 hoardings pan India, excluding Mumbai. "In Mumbai, we have placed our hoardings in over 100 bus shelters in residential areas," said a source.

    The faith that both Sony Entertainment COO N.P. Singh and Kapoor have had in taking the comedy route for the channel five years ago seems to have been well-placed when one looks at its success today.

    "Our ratings have gone up by 600 per cent and revenues by 900 per cent in the last five years. We have seen a surge in advertisers from 25 in 2008 to 80 plus now. With its current presence in the US, the UK, Australia and South Africa, the channel will soon expand to Dubai," Kapoor informed.

  • Measat appoints Jarod Lopez VP – Broadcast Sales

    Measat appoints Jarod Lopez VP – Broadcast Sales

    MUMBAI: Measat Satellite Systems (Measat) has appointed Jarod Lopez as Vice President – Broadcast Sales.

    In this role, Jarod leads all the broadcast distribution sales activities across the Measat and Africasat fleet of satellites. Jarod is also supporting the expansion of the Measat business into the African region.

    Prior to assuming this role, Jarod was Measat‘s Senior Director of Sales and Marketing. Jarod has been with Measat since 2006

    and holds a Bachelor of Engineering degree from University of Northumbria at Newcastle, UK.