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Tag: marketing

  • Videocon bags National Energy Conservation Award 2016

    Videocon bags National Energy Conservation Award 2016

    MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of BEE Star Labelled Appliances, in the Air Conditioner category, at the National Energy Conservation Award – 2016. This is the second time in a row that the brand has been awarded the most energy efficient brand. Last year during the award ceremony, Videocon bagged the first prize for the refrigerator category. The award aims at giving national recognition to companies who have made significant contributions in creating awareness towards and production of energy efficient appliances.

    Highlighting Videocon’s energy efficient products and practices Videocon Chief Manufacturing and Procurement Officer Abhijit Kotnis said, “It is a moment of pride for all of us at Videocon. We have always worked towards creating high quality and energy efficient Air Conditioners, and it seems that our focus on high-end products has paid off. Videocon extends its sincere appreciation towards the trust of its customers. The award surely would not have been possible without the hard work that the team at Videocon has put in.”

    “We are truly honoured to receive the National Energy Conservation Award for the second time in a row. As a responsible Indian manufacturer, we understand the importance of conserving energy for a brighter and better tomorrow, and that is exactly what this award also encourages us all to do. It is our endeavour to achieve the highest energy standards for our products and for that we relentlessly adhere to best practices. Videocon’s focus is always on the high-end products, and hence products like the BEE-certified 5 star range of Air Conditioners will always remain on of the brand’s key strengths,” Videocon Head of Technology and Innovation Akshay Dhoot.

    Organised by the Bureau of Energy Efficiency, the award ceremony was held in the capital on the occasion of National Energy Conservation Day. Minister of State (I/C) for Power, Coal, New and Renewable energy & mines, Shri Piyush Goyal presented the awards to all the winners. The award is presented annually by the ministry of power, Government of India.

  • Videocon bags National Energy Conservation Award 2016

    Videocon bags National Energy Conservation Award 2016

    MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of BEE Star Labelled Appliances, in the Air Conditioner category, at the National Energy Conservation Award – 2016. This is the second time in a row that the brand has been awarded the most energy efficient brand. Last year during the award ceremony, Videocon bagged the first prize for the refrigerator category. The award aims at giving national recognition to companies who have made significant contributions in creating awareness towards and production of energy efficient appliances.

    Highlighting Videocon’s energy efficient products and practices Videocon Chief Manufacturing and Procurement Officer Abhijit Kotnis said, “It is a moment of pride for all of us at Videocon. We have always worked towards creating high quality and energy efficient Air Conditioners, and it seems that our focus on high-end products has paid off. Videocon extends its sincere appreciation towards the trust of its customers. The award surely would not have been possible without the hard work that the team at Videocon has put in.”

    “We are truly honoured to receive the National Energy Conservation Award for the second time in a row. As a responsible Indian manufacturer, we understand the importance of conserving energy for a brighter and better tomorrow, and that is exactly what this award also encourages us all to do. It is our endeavour to achieve the highest energy standards for our products and for that we relentlessly adhere to best practices. Videocon’s focus is always on the high-end products, and hence products like the BEE-certified 5 star range of Air Conditioners will always remain on of the brand’s key strengths,” Videocon Head of Technology and Innovation Akshay Dhoot.

    Organised by the Bureau of Energy Efficiency, the award ceremony was held in the capital on the occasion of National Energy Conservation Day. Minister of State (I/C) for Power, Coal, New and Renewable energy & mines, Shri Piyush Goyal presented the awards to all the winners. The award is presented annually by the ministry of power, Government of India.

  • Gionee elevates Deepika Singh

    Gionee elevates Deepika Singh

    MUMBAI: Gionee India has promoted Deepika Singh as the director for marketing communications. Singh has been heading the company’s important communications and corporate affairs portfolio for the last one and a half years.

    Singh, along with managing and directing company’s internal and external communications, will also support the company’s brand building initiatives and sales growth across regions.

    Singh’s elevation comes at a time when Gionee is looking to aggressively push its current market share of five per cent upwards. Singh’s role is intended to augment the core team in strengthening brand communications and build preference and loyalty for Gionee among a fast increasing customer base. As part of Gionee’s concerted push to foster community connect, Singh will also be responsible for spearheading the company’s CSR initiatives, developing appropriate social responsibility goals and metrics and overseeing their implementation.

    Gionee India Country CEO and MD Arvind R Vohra said, “We are looking to beef up our core management team in India with fresh thinking and talent that blends multiple skills and experiences. This is the year when we will focus on taking Gionee to the next level of growth, while becoming one of the most loved brands in India. I believe Deepika has all it takes to deliver on this mandate and we are excited to promote her to this new role.”

  • Gionee elevates Deepika Singh

    Gionee elevates Deepika Singh

    MUMBAI: Gionee India has promoted Deepika Singh as the director for marketing communications. Singh has been heading the company’s important communications and corporate affairs portfolio for the last one and a half years.

    Singh, along with managing and directing company’s internal and external communications, will also support the company’s brand building initiatives and sales growth across regions.

    Singh’s elevation comes at a time when Gionee is looking to aggressively push its current market share of five per cent upwards. Singh’s role is intended to augment the core team in strengthening brand communications and build preference and loyalty for Gionee among a fast increasing customer base. As part of Gionee’s concerted push to foster community connect, Singh will also be responsible for spearheading the company’s CSR initiatives, developing appropriate social responsibility goals and metrics and overseeing their implementation.

    Gionee India Country CEO and MD Arvind R Vohra said, “We are looking to beef up our core management team in India with fresh thinking and talent that blends multiple skills and experiences. This is the year when we will focus on taking Gionee to the next level of growth, while becoming one of the most loved brands in India. I believe Deepika has all it takes to deliver on this mandate and we are excited to promote her to this new role.”

  • Ad:tech announces date, agenda for 2017

    Ad:tech announces date, agenda for 2017

    MUMBAI: International marketing ad advertising event ad:tech will be held on 9-10 March, 2017 at The Leela Ambience Hotel and Residences, Gurugram. The two day conference and exhibition, to be held in New Delhi on 9th and 10th March, will bring together technology and media communities to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace

    The theme of ad:tech 2017 is “Accelerating The Evolution”, to keep pace with the transformative changes currently refining the landscape of technology, marketing and media. . The last edition ofad:tech saw over 6500 attendees, 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 90+ companies and an Innovation Zone with the latest disruptive technology in digital marketing.

    Commenting on the launch Comexposium India country MD Jaswant said, ‘We are excited to bring the 7th edition of the biggest advertising and marketing technology platform in the world to India. The new ad:tech is hoping to be well timed to harness the enthusiasm for the kind of tech innovation in the area of marketing and advertising owing to an exponential rise of the digital sector in India over the past few years. Witnessing this boom, we believe that, now is the time to ‘Accelerate the Evolution’ and discuss avenues through which brands can enhance the efficiency of businesses thereby helping them deliver the right experience for their customers. The response of last editions has been exceptional and we are confident that this time around it will be bigger and better.”

    ad:tech 2017 will house industry’s most highly coveted keynote speakers from all walks of advertising and marketing. sharing their knowledge on marketing technology with major tracks of IoT, science of creating Content and its distribution, platform and screen amiable strategies, Data Analytics & Insights, Evolving Marketing Technologies and eCommerce & Mobile. Further, it will be host to modern marketing and media community, source suppliers to network with industry players making it an apt place for networking.

  • Ad:tech announces date, agenda for 2017

    Ad:tech announces date, agenda for 2017

    MUMBAI: International marketing ad advertising event ad:tech will be held on 9-10 March, 2017 at The Leela Ambience Hotel and Residences, Gurugram. The two day conference and exhibition, to be held in New Delhi on 9th and 10th March, will bring together technology and media communities to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace

    The theme of ad:tech 2017 is “Accelerating The Evolution”, to keep pace with the transformative changes currently refining the landscape of technology, marketing and media. . The last edition ofad:tech saw over 6500 attendees, 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 90+ companies and an Innovation Zone with the latest disruptive technology in digital marketing.

    Commenting on the launch Comexposium India country MD Jaswant said, ‘We are excited to bring the 7th edition of the biggest advertising and marketing technology platform in the world to India. The new ad:tech is hoping to be well timed to harness the enthusiasm for the kind of tech innovation in the area of marketing and advertising owing to an exponential rise of the digital sector in India over the past few years. Witnessing this boom, we believe that, now is the time to ‘Accelerate the Evolution’ and discuss avenues through which brands can enhance the efficiency of businesses thereby helping them deliver the right experience for their customers. The response of last editions has been exceptional and we are confident that this time around it will be bigger and better.”

    ad:tech 2017 will house industry’s most highly coveted keynote speakers from all walks of advertising and marketing. sharing their knowledge on marketing technology with major tracks of IoT, science of creating Content and its distribution, platform and screen amiable strategies, Data Analytics & Insights, Evolving Marketing Technologies and eCommerce & Mobile. Further, it will be host to modern marketing and media community, source suppliers to network with industry players making it an apt place for networking.

  • Q2-17: Zee Media operating profit up

    Q2-17: Zee Media operating profit up

    BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent of Total Income from Operations or TIO) in Q2-17 as compared to Rs 7.28 crore (5.7 per cent of TIO) in the corresponding year ago quarter. The company’s EBIDTA grew 1.6 per cent quarter-over-quarter (q-o-q) from Rs 17.71 crore (13.8 per cent of TIO) in the immediate trailing quarter.

    Revenue breakup

    ZMCL’s TIO in the current quarter was almost flat y-o-y as well as q-o-q. The company reported 0.7 per cent y-o-y decline in Q2-17 at Rs 126.15 crore as compared to Rs 127.05 crore and a 1.6 per cent q-o-q decline from Rs 128.24 crore.

    ZMCL reported an 8.3 per cent y-o-y growth in advertising revenue in Q2-17 at Rs 98.24 crore (77.9 per cent of TIO) as compared to Rs 90.69 crore, but a 4 per cent q-o-q decline from Rs 102.35 crore. Advertising revenue from ZMCL’s existing channels increased 17.7 per cent y-o-y in Q2-17 to Rs 77.63 crore from Rs 65.93 crore but declined 3 per cent q-o-q from Rs 80.01 crore. Advertising revenue from new channels increased 6.3 per cent y-o-y in Q2-17 to Rs 7.08 crore from Rs 6.66 crore, but declined 2.9 per cent q-o-q from Rs 7.29 crore

    Since 1 June, 2016, the company’s flagship channel Zee News became free-to-air (FTA). Subscription revenue in the current quarter declined 39.9 per cent y-o-y to Rs 16.37 crore (13 per cent of TIO) from Rs 27.24 crore (21.4 per cent of TIO) and declined 8.4 per cent q-o-q from Rs 17.89 crore (14 per cent of TIO).

    Subscription revenues from Existing channels declined 42.3 per cent y-o-y to Rs 14.09 crore from Rs 24.44 crore and declined 9 per cent q-o-q from Rs 15.48 crore.

    Other sales and services revenue increased 26.8 per cent q-o-q to Rs 11.55 crore (9.2 per cent of TIO) from Rs 9.11 crore (7.2 per cent of TIO) and increased 44.4 per cent from Rs 8 crore in the immediate trailing quarter. Other revenues for existing channels declined 45.9 per cent y-o-y to Rs 1.77 crore from Rs 3.27 crore, but increased 14.2 per cent from Rs 1.55 crore.

    Business Revenue breakup

    Revenue from ZMCL’s Television Broadcasting Busin ess (TV Business) was flat y-o-y (increased by 0.3 per cent) at Rs 100.57 crore as compared to Rs 100.30 crore, but declined 3.6 per cent q-o-q from Rs 104.34 crore. The TV Business reported more than sevenfold (7.41 times) y-o-y increase in operating profit at Rs 13.89 crore as compared to Rs1.88 crore, but a 6.1 per cent q-o-q decline from Rs 104.34 crore.

    Revenue from ZMCL’s print business was almost flat (increased 0.7 per cent) y-o-y at Rs 30.26 crore vis-à-vis Rs 30.03 crore and increased 4.3 per cent q-o-q from Rs 29 crore. The business reported lower y-o-y operating loss of Rs 5.88 crore as compared to Rs 6.86 crore. ZMCL’s print business had reported a lower operating loss of Rs 3.79 crore in Q1-17.

    A look at the other numbers reported by ZMCL

    ZMCL reported a lower y-o-y loss of Rs 18.04 crore in the current quarter as compared to a loss of Rs 19.86 crore in the corresponding year ago quarter. The company had reported a profit after tax of Rs 0.09 crore for the immediate trailing quarter. In may be noted that ZMCL has incurred an exceptional loss of Rs 18.88 crore due to sale of land and buildings of a subsidiary in the current quarter.

    The company has controlled its total expenditure in Q2-17, which declined 11 per cent y-o-y to Rs 118.22 crore (93.7 per cent of TIO) as compared to Rs 132.79 crore (104.5 per cent of TIO) and was 2.2 per cent lower q-o-q as compared to Rs 120.83 crore.

    Cost of Raw materials consumed in the current quarter declined 18 per cent y-o-y to Rs 10.32 crore (8.2 per cent of TIO) as compared to Rs 12.59 crore (9.9 per cent of TIO) but was 2.1 per cent more q-o-q than Rs 10.11 crore (7.9 per cent of TIO).

    Employee Benefits Expenses in the current quarter declined 19.8 per cent y-o-y to Rs 30.45 crore (24.1 per cent ofTIO) from Rs 31.92 crore (29.9 per cent of TIO) and was 4.6 per cent lower q-o-q than the Rs 38.60 crore (24.9 per cent of TIO) in the immediate trailing quarter.

    ZMCL’s Marketing, Distribution and Business Promotion Expenses (Marketing expenses) in the current quarter declined 45.9 per cent y-o-y to Rs 13.52 crore (10.7 per cent of TIO) from Rs 24.97 crore (19.6 per cent of TIO) and declined 15.8 per cent q-o-q from Rs 16.05 crore (12.5 per cent of TIO).

    Operational costs in Q2-17 increased 11.4 per cent y-o-y to Rs 23.55 crore (18.7 per cent of TIO) from Rs 21.14 crore (16.6 per cent of TIO) and increased 26.1 per cent q-o-q from Rs 18.67 crore (14.6 per cent of TIO).

    Other expense in Q2-17 increased 31.3 per cent y-o-y to Rs 30.31 crore (24 per cent of TIO) from Rs 23.08 crore (18.2 per cent of TIO) but declined 21.3 per cent q-o-q from Rs 38.51 crore (30 per cent of TIO).

     

  • Q2-17: Zee Media operating profit up

    Q2-17: Zee Media operating profit up

    BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent of Total Income from Operations or TIO) in Q2-17 as compared to Rs 7.28 crore (5.7 per cent of TIO) in the corresponding year ago quarter. The company’s EBIDTA grew 1.6 per cent quarter-over-quarter (q-o-q) from Rs 17.71 crore (13.8 per cent of TIO) in the immediate trailing quarter.

    Revenue breakup

    ZMCL’s TIO in the current quarter was almost flat y-o-y as well as q-o-q. The company reported 0.7 per cent y-o-y decline in Q2-17 at Rs 126.15 crore as compared to Rs 127.05 crore and a 1.6 per cent q-o-q decline from Rs 128.24 crore.

    ZMCL reported an 8.3 per cent y-o-y growth in advertising revenue in Q2-17 at Rs 98.24 crore (77.9 per cent of TIO) as compared to Rs 90.69 crore, but a 4 per cent q-o-q decline from Rs 102.35 crore. Advertising revenue from ZMCL’s existing channels increased 17.7 per cent y-o-y in Q2-17 to Rs 77.63 crore from Rs 65.93 crore but declined 3 per cent q-o-q from Rs 80.01 crore. Advertising revenue from new channels increased 6.3 per cent y-o-y in Q2-17 to Rs 7.08 crore from Rs 6.66 crore, but declined 2.9 per cent q-o-q from Rs 7.29 crore

    Since 1 June, 2016, the company’s flagship channel Zee News became free-to-air (FTA). Subscription revenue in the current quarter declined 39.9 per cent y-o-y to Rs 16.37 crore (13 per cent of TIO) from Rs 27.24 crore (21.4 per cent of TIO) and declined 8.4 per cent q-o-q from Rs 17.89 crore (14 per cent of TIO).

    Subscription revenues from Existing channels declined 42.3 per cent y-o-y to Rs 14.09 crore from Rs 24.44 crore and declined 9 per cent q-o-q from Rs 15.48 crore.

    Other sales and services revenue increased 26.8 per cent q-o-q to Rs 11.55 crore (9.2 per cent of TIO) from Rs 9.11 crore (7.2 per cent of TIO) and increased 44.4 per cent from Rs 8 crore in the immediate trailing quarter. Other revenues for existing channels declined 45.9 per cent y-o-y to Rs 1.77 crore from Rs 3.27 crore, but increased 14.2 per cent from Rs 1.55 crore.

    Business Revenue breakup

    Revenue from ZMCL’s Television Broadcasting Busin ess (TV Business) was flat y-o-y (increased by 0.3 per cent) at Rs 100.57 crore as compared to Rs 100.30 crore, but declined 3.6 per cent q-o-q from Rs 104.34 crore. The TV Business reported more than sevenfold (7.41 times) y-o-y increase in operating profit at Rs 13.89 crore as compared to Rs1.88 crore, but a 6.1 per cent q-o-q decline from Rs 104.34 crore.

    Revenue from ZMCL’s print business was almost flat (increased 0.7 per cent) y-o-y at Rs 30.26 crore vis-à-vis Rs 30.03 crore and increased 4.3 per cent q-o-q from Rs 29 crore. The business reported lower y-o-y operating loss of Rs 5.88 crore as compared to Rs 6.86 crore. ZMCL’s print business had reported a lower operating loss of Rs 3.79 crore in Q1-17.

    A look at the other numbers reported by ZMCL

    ZMCL reported a lower y-o-y loss of Rs 18.04 crore in the current quarter as compared to a loss of Rs 19.86 crore in the corresponding year ago quarter. The company had reported a profit after tax of Rs 0.09 crore for the immediate trailing quarter. In may be noted that ZMCL has incurred an exceptional loss of Rs 18.88 crore due to sale of land and buildings of a subsidiary in the current quarter.

    The company has controlled its total expenditure in Q2-17, which declined 11 per cent y-o-y to Rs 118.22 crore (93.7 per cent of TIO) as compared to Rs 132.79 crore (104.5 per cent of TIO) and was 2.2 per cent lower q-o-q as compared to Rs 120.83 crore.

    Cost of Raw materials consumed in the current quarter declined 18 per cent y-o-y to Rs 10.32 crore (8.2 per cent of TIO) as compared to Rs 12.59 crore (9.9 per cent of TIO) but was 2.1 per cent more q-o-q than Rs 10.11 crore (7.9 per cent of TIO).

    Employee Benefits Expenses in the current quarter declined 19.8 per cent y-o-y to Rs 30.45 crore (24.1 per cent ofTIO) from Rs 31.92 crore (29.9 per cent of TIO) and was 4.6 per cent lower q-o-q than the Rs 38.60 crore (24.9 per cent of TIO) in the immediate trailing quarter.

    ZMCL’s Marketing, Distribution and Business Promotion Expenses (Marketing expenses) in the current quarter declined 45.9 per cent y-o-y to Rs 13.52 crore (10.7 per cent of TIO) from Rs 24.97 crore (19.6 per cent of TIO) and declined 15.8 per cent q-o-q from Rs 16.05 crore (12.5 per cent of TIO).

    Operational costs in Q2-17 increased 11.4 per cent y-o-y to Rs 23.55 crore (18.7 per cent of TIO) from Rs 21.14 crore (16.6 per cent of TIO) and increased 26.1 per cent q-o-q from Rs 18.67 crore (14.6 per cent of TIO).

    Other expense in Q2-17 increased 31.3 per cent y-o-y to Rs 30.31 crore (24 per cent of TIO) from Rs 23.08 crore (18.2 per cent of TIO) but declined 21.3 per cent q-o-q from Rs 38.51 crore (30 per cent of TIO).

     

  • Twitter ads pro ecosystem to be created by Simplilearn

    Twitter ads pro ecosystem to be created by Simplilearn

    MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered by Twitter, as the core of its certification in Twitter Advertising which will educate marketers on how to leverage Twitter successfully for their business’s digital and social media marketing efforts.

    Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building. Edric Subur from Twitter’s marketing team is presenting on the power of Twitter Advertising through Simplilearn’s Online Self-Learning (OSL) model.

    Edric Subur from Twitter’s marketing team, said, “We are really excited to work with Simplilearn to distribute a structured Twitter Ads course to thousands of marketing professionals. Many marketers are interested in leveraging Twitter Ads to grow their business but are unsure of what’s the best way to do it.”

    Simplilearn chief business officer Kashyap Dalal, said “The Certification in Twitter Advertising will also be a part of Simplilearn’s flagship offering – the Full-stack Digital Marketer Masters Program Learners on this course will be trained to make the most of Twitter’s advertising platform, gain insights into audience targeting and content strategies, and learn how to measure results accurately to gauge the success of Twitter ad campaigns.”

    Simplilearn is one of the world’s leading providers of online training for IT, Software Development, Project Management, Data Science, Cloud Computing, Digital Marketing, and many other emerging technologies.

  • Twitter ads pro ecosystem to be created by Simplilearn

    Twitter ads pro ecosystem to be created by Simplilearn

    MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered by Twitter, as the core of its certification in Twitter Advertising which will educate marketers on how to leverage Twitter successfully for their business’s digital and social media marketing efforts.

    Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building. Edric Subur from Twitter’s marketing team is presenting on the power of Twitter Advertising through Simplilearn’s Online Self-Learning (OSL) model.

    Edric Subur from Twitter’s marketing team, said, “We are really excited to work with Simplilearn to distribute a structured Twitter Ads course to thousands of marketing professionals. Many marketers are interested in leveraging Twitter Ads to grow their business but are unsure of what’s the best way to do it.”

    Simplilearn chief business officer Kashyap Dalal, said “The Certification in Twitter Advertising will also be a part of Simplilearn’s flagship offering – the Full-stack Digital Marketer Masters Program Learners on this course will be trained to make the most of Twitter’s advertising platform, gain insights into audience targeting and content strategies, and learn how to measure results accurately to gauge the success of Twitter ad campaigns.”

    Simplilearn is one of the world’s leading providers of online training for IT, Software Development, Project Management, Data Science, Cloud Computing, Digital Marketing, and many other emerging technologies.