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Tag: marketing

  • Maruti Suzuki sales up 20% in December 2020

    Maruti Suzuki sales up 20% in December 2020

    NEW DELHI: Maruti Suzuki India Ltd posted total sales of 160,226 units in December 2020.

    This is a growth of 20.2 per cent over December 2019, when sales stood at 122,784 units. Total sales include domestic sales of 146,480 units and 3,808 units for other OEMs. In addition, the company exported 9,938 units in December 2020.

    With total sales of 495,897 units in Q3 (FY 2020-21) the company registered a growth of 13.4 per cent over the same period previous year.

    The carmaker remains committed to the health, safety and well-being of all members across the value chain, it said in a release. All manufacturing, sales and service operations continue to take place fully consistent with all safety requirements for employees and customers. 

    The sales figures for December 2020 are given below:

  • Chrome DM week 51: Religious genre emerges as top gainer

    Chrome DM week 51: Religious genre emerges as top gainer

    NEW DELHI: Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.6 per cent.

    In this category, Sanskar has gained the highest OTS with 98.3 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the Hindi movies genre has emerged a close second on the top gainers list with a marginal growth of 0.4 per cent in the all India market. In this genre, B4U Kadak has gained the highest OTS with 93.3 per cent.

    Read more coverage on ChromeDM

    Among other genres, business news, English news, and infotainment have grown slightly by 0.15 per cent, 0.15 per cent and 0.07 per cent respectively.

  • News18 India to welcome 2021 with an entertaining line-up

    News18 India to welcome 2021 with an entertaining line-up

    NEW DELHI:  With the majority of the country hoping for new and better beginnings, News18 India is all geared up to mark the year-end with its special programming line-up 2021 Shubh Mangal Sawdhaan. As we are bidding adieu to an unprecedented year that taught us to live a new normal, the channel has curated special programming to bring cheer and optimism to its viewers as they enter into the New Year.

    Slated for New Year’s Eve, the programming will comprise of shows such as 2020 ki Sabse Badi Mehfil and Lapete Mein Netaji, accompanied by a sensational performance by the popular Haryanvi singer-dancer, Sapna Chowdhry, and stand-up comedy by KK Naikar.

    Adding a musical touch to the evening, the show 2020 ki Sabse Badi Mehfil will bring together renowned singers on one platform who will perform 2020 v/s 2021 Jawabi Qawwali along with all the heroes of 2020 such as Sonu Sood and Ravi Kishan to name a few. News18 India will also be hosting the grandest edition of Lapete Mein Netaji with seven poets to bring a fresh perspective on the political climate of the country through sharp sarcasm and humour as they face off against the leaders from all the major political parties. The programming will also feature well-known astrologer such as Sanjay Jumani who will share their unique perspectives on the coming year, new beginnings, and hopes.

  • DBS Bank India introduces travel marketplace on digibank app

    DBS Bank India introduces travel marketplace on digibank app

    MUMBAI: DBS Bank India has introduced ‘Travel Now’, a one-stop travel marketplace within the digibank app. The new feature enables customers to browse and book flights, bus tickets and hotels across hundreds of destinations within and outside of India. Customers can also opt for travel insurance, offered by Bharti AXA General Insurance, with an automated claims process for flight cancellation, and flight departure and arrival delays of over 60 minutes.

    digibank’s intuitive UX is designed to remember customer preferences and deliver a customised and hassle-free experience. Customers can make payments using their digibank account through a seamless and secure one-click payment process, thereby eliminating the need to enter or save card details and wait for an OTP. They can also avail a range of targeted offers tailored to their individual requirements.  

    DBS Bank India executive director – digital bank Kartik Jain said, “Recognising that customers often spend significant time navigating multiple sites for their travel arrangements, we have introduced a one-stop-shop in digibank to cater to all their travel needs and streamline their booking process. The Travel Now proposition provides an intuitive booking experience, including bespoke flight cover with automated claims solution, and hassle-free one-click payment from the customer's DBS account. The proposition aligns with our focus on delivering innovative and seamless solutions to address our customers' needs.”

    The integrated insurance offering is available for flight and bus bookings in partnership with Bharti AXA General Insurance Company Ltd. Designed to address customer pain-points and key challenges in their travel journey, the insurer auto-detects flight delays and flight cancellations and notifies the customers, while enabling an automatic claims process. The claim journey is a simple, two-click process, and the amount is directly credited to the customers’ account. For bus bookings, customers can avail an accidental death cover of up to five lakh rupees and an emergency medical expenses cover up to one lakh rupees at a price of Rs 20 (inclusive of taxes).

    DBS introduced digibank in 2016 and has acquired one million savings accounts since its launch. In addition to savings accounts, digibank provides unsecured loans and is the first to offer paperless onboarding for mutual fund investments from multiple fund houses. DBS also provides a compelling suite of services and wealth solutions through DBS Treasures. These include accelerated account opening services globally, an all-in-one digital banking and wealth management platform, remittance services and 40+ exclusive signature experiences and bespoke privileges to its customers. 

  • MX TakaTak announces Rs 100 crore creator fund

    MX TakaTak announces Rs 100 crore creator fund

    New Delhi: MX TakaTak, a popular short form video platform, has shown huge growth in terms of users, usage time and its large community of content creators amongst other metrics. It has now announced a new initiative for creators – the MX TakaTak creator fund to encourage India’s talented and innovative set of established and emerging creators to create engaging, impactful and inspiring content on the platform. The fund will deploy one billion rupees (Rs. 100 crore) for creators. In a promise to support its existing creators as well as to encourage new creators with impactful content ideas, the fund is meant to help them use their creativity to build an exciting career. The fund will support creators of all sizes and backgrounds, rewarding the passion and creativity they put into inspiring, engaging and entertaining the community on MX TakaTak. 

    It will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories such as education, tech, sports, art, entertainment, fashion and makeup, travel and photography etc. Once selected in the fund, the creators will receive regular rewards for their content based on various performance criteria such as uniqueness of their content, authenticity, views, engagement, followers etc. In addition, a select few aspiring creators with story ideas that make a social impact will receive a start-up fund to support the start of their journey on MX TakaTak. The guidelines of the fund are available on https://mxtakatak.com/creator-fund. 

    MX Player CEO Karan Bedi said, “The MX TakaTak Creator Fund is a way to give back to millions of people who bring their ideas into videos as well as to inspire other digital enthusiasts. Millions of users upload videos daily on the MX TakaTak App. We were thrilled to see the amount of creativity and hard work that our users put into bringing their dreams alive and into a video. We hope that the creator fund will not only reward them but also inspire them to continue creating impactful content, build an inspiring digital career, and help give back to the society that we all benefit from.”

    He further added saying, “The short format video ecosystem is fast evolving and we’re delighted to have emerged as the market leaders in this category. Home to 70 million monthly active users and with over 10 million unique content creators, we are the preferred platform of choice for both the users and creators; we aim to further scale this in the new year.”

    Through the MX TakaTak creator fund, creators will realize additional earnings to remain committed and connected to their audience, thereby creating great quality content.

  • #Throwback2020: India’s Top Brand Ambassadors

    #Throwback2020: India’s Top Brand Ambassadors

    New Delhi: Brand ambassadors – they are the icons, the celebrities which consumers associate with a brand because they extoll its virtues on television, print, and digital adverts. The role of any and every brand ambassadorin 2020 came with added responsibilities than ever before. They were not just selling products or services but trust and assurance to the potential customer that whatever they are promoting  is safe to use in the times of coronavirus.

    It is to their credit that  many of them stepped forward on the government’s call for social messaging, telling the homebound to stay that way and resort to social distancing,  masks and extreme sanitisation  measures every time they stepped out.

    While expensive, expansive shoots were a no-no for about four months in the early stages of the pandemic, many celebs found innovative ways to continue filming from their homes with the help of remotely located directors and production teams, Once the unlock orders were passed and proper standard operating procedures put in place for TV commercial and other shoots, the brand ambassador band played out in full swing. Several brands roped in new ambassadors this year and several new ambassadors started shining on air.

    Here are India’s op 10 brand ambassadorsin terms of ad volume on TV according to Tam data (from Jan 2020 – Nov 2020).

    Akshay Kumar

    The 50 plus year old actor has emerged as the king of endorsements in the Bollywood fraternity. He is associated with brands across different categories such as Protein Plus, Dollar Industries, RB, CarDekho, Honda, Nirma, Pagarbook and several others. Kumar has a kitty of over 20 brands including traditional and new-age brands.

    Known for his discipline, fitness, and integrity the actor’s credibility reached its peak when he interviewed prime minister Narendra Modi at his residence just before the 2019 general elections. Over the years his fan base has increased and brands have found him to be a credible face when it comes to creating a strong recall.

    Virat Kohli

    The current Indian cricket team captain is one of the most successful brand ambassadors from the world of cricket. He represents a variety of virtues such as discipline, aggression, commitment, team-player, and most recently soon-to-be-father. Kohli has been breaking multiple records and cricket experts across the world have been lauding his success.

    Going by the latest reports, his brand value is above Rs 320 crore and is slated to grow as he has a good number of years left in his career before his retirement. Kohli endorses brands like Great Learning, Blue Star, WellMan, Himalaya Men, Google Duo, MPL, Shyam Steel, Amaze inverters and batteries, Puma, Hero MotoCorp, Colgate, Volini, Too Yumm, Wrogn, Tissot, Audi, Royal Challenge.

    Kareena Kapoor

    The leading lady of Bollywood is one of the most expensive ambassadors in the industry. Kapoor represents virtues such as finesse, quality, beauty, glamour and fitness. She has been in the industry for over 20 years and has emerged as a big influencer and commands a very strong social following. A brand report in August clearly stated that Kapoor leads the brand endorsement chart among the women in Bollywood. She endorses brands such as Lux, Puma, Vectus Group, RB, Airbnb, Prega News, VIP Bags, and others.

    Amitabh Bachchan

    He is known as the evergreen brand ambassador of the industry. Bachchan is the easiest choice for any brand manager to make since he cuts across multiple age-groups, communities and commands an unwavering love and respect from the audiences. He represents virtues such as patience, calmness, commitment, etiquettes, politeness, friendly, family man, elderly and many other things. He is among the veterans in the industry and commands an ability to shift the needle of sales on any product. Some of the brands that he endorses are – Ghadi Detergent, Dr Fixit, FirstCry, Gujrat Tourism, RBI, TVS and others. He has a kitty of over 15 brands.

    Kiara Advani

    She is the new girl on the endorsement block. Advani emerged in the industry with her performance in Kabir Singh and since then has bagged multiple roles in films and contracts from brands. She represents youth and beauty. Advani is associated with Myntra, Colgate, Limca, Priyagold, boat, Giordano Handbags, and others.

    Ranveer Singh

    He is one of the most revered youth icons the industry has seen in a long time. Be it his dressing sense, commitment towards maintaining his shape, love towards his lady lass, Singh is much followed by youth (both male and female) across geographies. Singh represents virtues such as – living the moment, lively nature, commitment, carefree attitude, and others. He is undoubtedly the darling of brands. Some of the brands that he represents are Harman JBL, Thums Up, Jio, Eduauraa, Royal Stag, BigMuscles Nutrition, Astral Pipes, Bingo, Ching’s, Kotak Mahindra, Siyaram’s and others.

    Alia Bhatt

    They hated her, they trolled her and then finally they started liking her. Alia Bhatt has emerged as a popular brand ambassador in the last three years. She is followed by youth and cuts across the age group of 18 – 30 years old. She is associated with brands such as PhonePe, MakeMyTrip, Lux, Nestle, Capresse, JSW Paints, Tresemme, Vicco, and others.

    MS Dhoni

    He is the legend of Indian cricket has etched a name for himself in the history books. The story of a boy rising from a small town to the highest levels of the game is nothing less than inspirational. Audiences have always loved this story and brands have backed it. Despite retirement from cricket (minus the 20:20 format) Dhoni still represents virtues like leadership, skills, calmness, patience, sportsman spirit, family man, mentor and much more. He has been associated with brands such as India Cements, PokerStar, Oppo, Khatabook, GoDaddy, Snickers and others.

    Anushka Sharma

    The soon-to-be-mother and a popular Bollywood actor has emerged as a top ambassador this year on the back of Prega News spending heavily on advertising. The brand immediately signed Sharma as she broke the news of her pregnancy and launched a massive campaign with her.

    Shraddha Kapoor

    She is one of the most under-rated actors of Bollywood and was seen in almost all the big box-office hits of 2018 and 2019. Kapoor has built her brand saliency step-by-step and has emerged as one of the most popular and credible faces of the industry. She represents hard work, persistence, patience, beauty, glamour, fitness and other such virtues. Kapoor represents brands such as The Body Shop, Vogue Eyewear, 2bme, Lakme, Veet, Hair & Care, Hershey’s, 

  • Tata Sky adds new platform service Astro Duniya

    Tata Sky adds new platform service Astro Duniya

    KOLKATA: Tata Sky, India’s leading content distribution and payTV platform has added a new platform service, Tata Sky Astro Duniya, to its vast bouquet of interactive services. Joining hands with Dominiche Productions Pvt. Ltd., Tata Sky Astro Duniya offers curated content created by celebrity astrologers making the service a one-stop destination into the world of astrology, numerology, vastu and many more.

    Tata Sky Astro Duniya will bring non-stop and ad-free access to astrology content for subscribers, featuring a wide range of services from numerology to horoscope, tarot reading to reiki, vastu to fengshui, vedic astrology to palmistry and face reading on a single platform. The service boasts of a line-up of celebrity experts like Munisha Khatwani, Sundeep Kochar, Biindu Khuraana, Rasesh Shah, Jai Madaan, Jyoti Jhangiani, Greenstone Lobo, Dimple Luniya and many more. Additionally, the service allows subscribers to get personalised predictions wherein they can ask a question to an expert anytime between Monday to Friday by emailing their queries. Around five to 10 questions will be answered by renowned celebrity astrologer, Narendra Bunde.

    Subscribers can get access at no additional cost to kundali making, daily horoscope and features like ask a genie by accessing the service through the Tata Sky Mobile App. Additionally, all subscribers of the service can press the red button on their remote and get daily predictions and fortune cookies. Famous astrologers on the platform can be contacted easily via call/chat. All this and more makes Tata Sky Astro Duniya an ideal window into the world of astrology.

    Tata Sky chief commercial and content officer Pallavi Puri said, “At Tata Sky we have a diverse portfolio of platform services and believe in constantly strengthening them. With Tata Sky Astro Duniya we aim to provide our subscribers with information on various aspects of life and home using astrology, numerology, vastu from credible astrology experts, including personalized consultations. We thank Dominiche Productions for helping us develop this property and are confident that our promotional campaign featuring actor Vinay Pathak will create great buzz for the service.”

    Dominiche Productions director Utpal Vaishnav said, "When me and my co-founding partner Adarsh Gupta started our journey with Dominiche, we had set out a very clear objective for our company, to dominate scalable genres of the future. Astrology, given its generic appeal in India came up as a great opportunity to go after as a pioneering initiative. We are honoured to join hands with Tata Sky to bring to the audiences a credible Astrology offering that would make for a compelling watch.”

    The service is now available to all subscribers on #512 at an optimised cost of Rs.2 per day after the first 10 days at no additional cost.  As part of their platform service offerings, Tata Sky has a robust and vast range of offerings – including Tata Sky Fitness, Tata Sky Cooking, Tata Sky Theatre, Tata Sky Beauty to name a few.

  • Dr Fixit’s new ad humorously explains technicality of waterproofing

    Dr Fixit’s new ad humorously explains technicality of waterproofing

    Mumbai : Dr. Fixit, from the house of Pidilite, has unveiled its new TV campaign featuring actor Amitabh Bachchan urging consumers to prefer technically correct solutions like Dr. Fixit Roofseal as a remedy for roof repairs and waterproofing, over temporary solutions like paint and patch repair.

    The latest TVC addresses to dispel the myth that paint solutions can be used for waterproofing as well. Most people believe that painting the roof or patch repair can solve the problem of leakage and cracks. The new TVC aim to alter this belief. It emphasizes thatcosmetic solutionsor patch repair is not enough to fix the cracks that form and cause leakage. Since the roof is the most highly exposed surface of a structure one must ensure that the right products are being used in the right manner. The TVC draws attention towards Dr. Fixit Roofseal's elastomeric nano-fiber technology that offers long-lasting protection for roof from heat, rain and ultimately leakage.   

    At the end, the TVC urges the consumer to reach out to Dr. Fixit via SMS <ROOF> 57575 for more details on the product.

    Pidilite Industries CMO Vivek Sharma said, “Dr. Fixit is the market leader in the water-proofing segment and it continues to play the role of building and growing the category with innovative new products. People often make the mistake of choosing the wrong waterproofing methods and resort to temporary solutions. They don’t realise that longevity of a structure depends to a great extent on the waterproofing of the roof. They fail to understand the consequences of opting for incorrect techniques only to regret it later. This campaign featuring a humorous interplay between Mr. Bachchan and Mr. Popat Lal aims to nudge people in the right direction andseek proper roof waterproofing solutions from Dr.Fixit.”

    O&M ECD Talha Bin Mohsin said, “Dr Fixit offers a range of products for different types of expert waterproofing. This time, we wanted to convey that when it comes to roof one requires an expert product as well, that protects it from heat, rain and moisture for a long time. It is Dr Fixit’s Roofseal that offers expert waterproofing that no one else can match. The ad featuring our brand ambassador Mr Amitabh Bachchan is a humorous analogy of Dr Fixit and its expertise in quintessential Pidilite humour. The simplicity of communication to tell rather complex and technical benefits through Mr Bachchan has always been a hallmark of our work on this brand."

    The TVC opens where Popat Lal Ji is shown with a neck injury talking to a consultant, advising him to use paint for waterproofing. Here, Bachchan who is shown as `himself shooting on the adjoining roof, overhears them and asks Popat about his injury. Popat responds to him by saying the doctor has prescribed an operation. Bachchan then asks his stylist to hide the neck brace Popat is wearing with paint so as to heal his injury with rang rogan instead of an operation.

    Upon hearing Bachchan’s suggestion, Popat starts laughing and asks how an injured neck can be fixed with rang rogan? Bachchan then explains that just like a neck can't be fixed without an operation, even leakage or cracks on the roof cannot fixed without proper waterproofing. Waterproofing is a very technical job. He further explains, the roof expands and contracts due to heat which results in cracks and acts as a source of leakages. Thus painting is not the solution to prevent leakage or cracks. Mr. Bachchan further explains the unique feature of Dr. Fixit Roofseal, whose nanofiber technology safeguards the house from heat and leakage and urges the audience to opt for the same. A roof coated in Dr. Fixit Roofseal stays 10 degrees celsius cooler than an uncoated roof. It is a far more superior solution to paint, due to its elastomeric nature that allows the coating to expand and contract along with the structure, which minimises crack formation.

    Dr. Fixit commercials have always been loved by the audiences for their lightness and sense of humour. The new campaign stays true to this approach with Bachchan bringing his own trademark style and wit to it.

  • Practo’s new Coronavirus rap song is a reminder to stay safe

    Practo’s new Coronavirus rap song is a reminder to stay safe

    New Delhi: Practo, a leading digital healthcare company, has released a new rap song, titled ‘#Flashback2020’, marking the end of a year that saw the entire world in the grip of a pandemic on a positive note.

    Created in collaboration with Jagdish Chaturvedi – who besides being an ENT surgeon is also a stand-up comedian and writer – the latest track is a satirical round-up of the year that has just gone by. The special number forms part of a campaign by Practo that aims at reminding people that the pandemic is not over yet and that they should continue taking precautions and maintain ‘2 gaz ki doori’.

    In his inimitable style, Chaturvedi takes the audience back and forth in time, from the beginning of the lockdown phase when the virus jostled us into taking a hard look at the way we live, work and interact with each other. Peppered with humour and witty remarks, the video nudges us to take a moment and reflect on our recent past before we step into the new year.

    The campaign is a concerted effort to spread awareness about safety and hygiene measures, and reinstates the fact that even as the launch of vaccines brings a lot of hope, we will have to continue fighting till the disease is completely eradicated.

    Chaturvedi said, “It doesn’t always happen that a doctor turns a rapper to convey a healthcare message. ‘#Flashback2020’ will always remain close to my heart, given that we are trying to put a smile on people’s faces and bring some positivity while we continue to wade through gloomy times.”

    The video is live and can be viewed on Practo’s YouTube, blog, and social media channels. 

  • Tata Motors to increase commercial vehicle prices from January 2021

    Tata Motors to increase commercial vehicle prices from January 2021

    Mumbai: Tata Motors has announced a price hike across its commercial vehicle range, effective 1 January, 2021.

    The steady rise in material and other input costs, impact of forex and transition to BS6 norms, have cumulatively escalated the cost of manufacturing vehicles. The company had thus far been absorbing the addition in costs but with their gradual increase in line with market trends, it has become imperative to pass at least some portion of the cost increase to customers via appropriate price revisions.

    The price increase is expected across the portfolio of M&HCV, I&LCV, SCV and buses. The actual change in price will depend on individual model, variant and fuel type. Tata Motors will continue to offer best in class value in each segment with low total cost of ownership and increasing profit potential for vehicle owners.

    Tata Motors has a huge portfolio of cars, SUVs, trucks, buses, defence cars and others. It commands a strong market share in the segment that has been supported with heavy advertising and marketing activities both on-ground and on-air.