ITV

Tag: marketing

  • Rediffusion throws open consumer research wing Red Lab

    Rediffusion throws open consumer research wing Red Lab

    MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab).

    This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence which can then lead to brand solutions. Red Lab will be reporting to Rediffusion joint president Navonil Chatterjee.

    Rediffusion Group chairman Diwan Arun Nanda said, “I have always believed in the power of brands, and brand building is all about looking beyond the short term and focussing on the long term. It involves understanding consumer behaviour and sometimes, even changing consumer habits. That’s possible only through actionable, data-backed intelligence and not lose assumptions and vague gut feelings. And Red Lab will be that voice of wise counsel for our client partners and prospects.”

    Rediffusion Brand Solutions managing director Sandeep Goyal added, “This was a clear priority area so far as I was concerned. In the olden days, sailors looked at stars and constellations to navigate their way around in the high seas. To tide over the choppy waters of a hypercompetitive market, brands too need guiding stars and accurate category, market and consumer information can be those guide-marks for brands. Besides right from my Airtel and Mogae days, I have been a strong advocate of data-based marketing and this is a step in that direction from Rediffusion.”

    Chatterjee said, “Think of it as a first step towards brand consultancy. We already had some fantastic brand workshopping and creative ideation tools and techniques. Coupled with that, this consumer intelligence gathering wing will help us further in spotting trends and insight mining, and we sincerely hope that we end up mining gold here.”

  • Wondrlab ropes in Jateen Kore as digital head

    Wondrlab ropes in Jateen Kore as digital head

    MUMBAI: Martech start-up Wondrlab has appointed Jateen Kore as its digital head. He will be based in Mumbai and report to Wondrlab co-founder & managing partner – content platform Rakesh Hinduja.

    Kore joins from IDFC First Bank where he was the head – digital marketing. At Wondrlab, he has been tasked with setting up the digital practice and bringing forth the agency’s platform-first approach to help brands win on digital.

    “Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners,” Hinduja said.

    “The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” Kore added.

  • Amazon Prime Video drives ‘LOL- Hasse Toh Phasse’ promotions with Pac-Man game

    Amazon Prime Video drives ‘LOL- Hasse Toh Phasse’ promotions with Pac-Man game

    KOLKATA: Amazon Prime Video is all set to add to the excitement of the launch of the it’s original series LOL- Hasse Toh Phasse, as the chaotic and fun madhouse transforms into a PAC-MAN maze. The streaming service has rolled out a limited edition Pac-Man game as a part of a consumer engagement campaign for the unscripted comedy reality show.

    This maze chase video game has the show’s hosts and comedians as Pac-Man icons. The player can choose their favourite comedian to play the game, and then try to evade the hosts Boman Irani and Arshad Warsi’s sharp and vigilant watch. The player has to score as much as possible with three lives to navigate through three challenging yet exciting levels. With an engaging and addictive web and mobile (iOS & Android) interface, this limited edition Pac-man game will have gaming enthusiasts and fans of the series hooked.

    The streamer has also come up with a quirky consumer engagement campaign titled #LastSeenLaughing by posting a flurry of memes about funny instances from its shows and movies, with the hashtag. Jumping on the bandwagon, close to a 100 brands which include Zomato, Jack and Jones India, Mentos, Dunzo and Rage Coffee joined the conversation along with netizens.

    An international format comedy show with an Indian twist, LOL- Hasse Toh Phasse brings together comedy kings Boman Irani and Arshad Warsi to keep a vigilant watch on India’s 10 most celebrated comedians: Aadar Malik, Aakash Gupta, Aditi Mittal, Ankita Shrivastav, Cyrus Broacha, Gaurav Gera, Kusha Kapila, Mallika Dua, Sunil Grover and Suresh Menon. Bringing the toughest challenge of their life, the show witnesses the contestants pitted against each other in a house with two objectives – to make others laugh and more importantly, ensure that they should be the last one standing with a straight face!

    Visit www.lolpacman.com to play the game.

  • MediaCom bolsters leadership team with key appointments

    MediaCom bolsters leadership team with key appointments

    New Delhi: MediaCom has strengthened its senior leadership with the appointment of Shekhar Sharma as managing partner (north and east) and Averill Sequeria as chief product officer.

    In his new role, Sharma will be responsible for the offices, clients, and growth. An accomplished Integrated marketing professional, Sharma has experience in managing large media investments from global clients to large Indian conglomerates across different verticals.

    “With over 25 years of diversified experience in media and marketing, his expertise ranges from crafting a media strategy, bringing in an insights-based approach to sharpen the strategic planning and deliver ROI for clients,” said the agency in statement.

    In his previous stint as a vice president for platform services in GroupM, he has been instrumental in spearheading a digital-first approach for brands varying from global to large Indian conglomerates and mid-sized businesses.

    Whereas, GroupM alumni Sequeira will lead ‘Seeing the Bigger Picture’, a MediaCom Creative Systems wherein they use the power of data to bring together media and creativity.

    “She is an original thinker, working to bridge the worlds of data, digital media, strategy, and creativity. Her formative years were spent in developing audience insight tools and specialising in Marketing ROI/econometric modelling. In this decade of digital transformation, she has passionately championed the customer experience journey, with creative solutions using data and technology,” stated the agency.

    MediaCom south Asia CEO Navin Khemka said, “Today brands want to communicate quickly and effectively, and we believe that together with our new appointments, we will be able to deliver more powerful work for our clients. With having Shekhar and Averill as a part of our team, I am convinced that they’re uniquely positioned to successfully drive the company and are here to put their best foot forward towards offering the best solution to our clients and strengthening our portfolio.”

  • Abhishek Chaturvedi joins Digitas India as SVP & head of planning

    Abhishek Chaturvedi joins Digitas India as SVP & head of planning

    NEW DELHI: Publicis Groupe’s global marketing and technology services brand Digitas has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report to Digitas India chief operating officer Sonia Khurana.

    Chaturvedi is a seasoned advertising professional who has more than 18 years of experience managing key strategy related positions across leading advertising agencies. At Digitas India, he will play a vital role in assisting brands and businesses to leverage the agency’s comprehensive data, technology, creative, media and strategy capabilities and proprietary planning processes and effectively drive strategic growth and direction for the agency.

    Previously, Chaturvedi was with McCann Worldgroup as vice president. He held a similar profile at Ogilvy and Grey Group where he led planning for some of the leading brands across categories including Dabur, Marico, GSK, Colgate Palmolive, Voltas, BMW, Eicher, Hero Motocorp, Mahindra B2C & B2B, Wal-Mart, Max Life and some government and non-profit organisations.

    Khurana said, “Abhishek’s specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”

    “We are about being a ‘connected marketing agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses,” remarked Chaturvedi. “All my interactions with Sonia Khurana, Mark Mcdonald and Unny Radhakrishnan have been energising and positive. Here’s a set of people absolutely determined about creating great work and I look forward to creating some magic together.”

  • Sandeep Goyal to take over as the managing director of Rediffusion

    Sandeep Goyal to take over as the managing director of Rediffusion

    New Delhi: Advertising agency Rediffusion founders Diwan Arun Nanda and Ajit Balakrishnan on Monday announced their decision to step back from the day-to-day management of the ad agency.

    Mogae Media founder and chairman and industry veteran Sandeep Goyal, who served as president of Rediffusion  from 1997 to 2001, will take over as the managing director.

    The 48-year-old agency has been acquired by Goyal led Integrated marketing and communications agency Mogae Media which was set up in 2012. The deal also includes sibling agency Everest Brand Solutions.

    While Nanda will continue to mentor the agency and will stay on as chairman, Balakrishnan will step back from all day-to-day operations here. “He will focus his attention on Rediff.com, the technology world and public service and will be always available to Rediffusion for any guidance it may need going forward,” said the agency in a statement issued on Monday.

    One of the largest independent full service ad agencies, Rediffusion was set up in July, 1973 by Diwan Arun Nanda, Ajit Balkrishnan, and Mohammed Khan. In 1994, agency holding network WPP had acquired Rediffusion and merged it with US agency Young & Rubicam (Y&R) to form Rediffusion Y&R. In 2018, Nanda and Balakrishnan gained 100 per cent control of the agency to become an independent entity once again.

    Over the years, it has created some of India’s most iconic and memorable advertising for brands like Jenson & Nicholson, Eveready, Parle, Garden Vareli, Godfrey Phillips, Tata Tea, Lakmé, Telco (Tata Motors), Colgate Palmolive, Citibank and Maruti Suzuki.

    It was also credited for launching the brand Airtel in 1995. The agency currently works with Tata Sons, Parle, Tata Trusts, Tata Motors, State Bank of India, Liebherr, Larsen & Toubro, Brookfield, PGIM, Orra, Eveready, Dey’s Medical, Sulekha, Danone, Sun Pharma, Dr. Reddy’s, Audi India and many more.

    “Rediffusion has been known over the years for ‘advertising that became famous and part of the language and the culture of the people’, and helped brands build long term, and lasting equity with consumers”, said Rediffusion chairman Diwan Arun Nanda on Monday.

    ‘Whenever you see colour, think of us’ for Jenson & Nicholson was a path breaking campaign. So was ‘Hum Red & White peene walon ki baat hi kuchh aur hai’ for Red & White cigarettes, ‘Annu taazgi de de’ for Tata Tea, ‘Gimme Red!’ for Eveready and the recent ‘Isko laga dala, toh life jhingalala’ for Tata Sky. Rediffusion was also responsible for creating the cult ad film featuring AR Rahman, with the very memorable Airtel brand tune that has had the highest number of downloads in history.

  • Zee5’s customer strategy head Anita Nayyar quits

    Zee5’s customer strategy head Anita Nayyar quits

    KOLKATA: Senior media and marketing professional Anita Nayyar has moved on from OTT platform Zee5. Nayyar was heading customer strategy and relationships at the organisation.

    In her expansive career spanning over 20 years, Nayyar has been instrumental in driving strategic business development, client relations and creative narratives for brands across her stints at varied Indian and global firms.

    Prior to Zee5, she was associated with Havas Media Group as the CEO India & southeast Asia. She has been acclaimed and received accolades on various platforms over the years for her leadership and achievements.

    She also worked with Starcom, Mudra Communications at the outset of her career. She is skilled in digital strategy, marketing strategy, digital marketing, digital media planning and buying.

  • Pranav Thakker is TVF’s national head – brand partnerships

    Pranav Thakker is TVF’s national head – brand partnerships

    New Delhi: Pranav Thakker has joined as the national head-brand partnerships at The Viral Fever, the Indian video on demand and over-the-top streaming service.

    He was earlier general manager- new business development at Universal Business Group, which he joined in February 2020 and helped brands to connect with their consumers.  It is Thakker’s second stint at TVF, as he had earlier worked with the organisation from 2017-2020 as the west head-brand partnerships.

    He has also worked with Reliance Broadcast Network as account director, Magicbricks as zonal manager and Diligent Media Corporation as manager- ad sales (five years).

  • Former Maruti MD Jagdish Khattar no more

    Former Maruti MD Jagdish Khattar no more

    New Delhi : Former managing director of Maruti Suzuki India, and veteran of the Indian automobile industry, Jagdish Khattar passed away on Monday due to cardiac arrest. He was 78.

    Khattar had joined the company as director (marketing) in July 1993 and went on to become the managing director in 1999. He was first appointed as a government nominee, and then in May 2002 as Suzuki Motor Corporation (SMC) nominee.

    He had served Maruti Udyog for 14 years and steered the company towards remarkable growth. His last day at Maruti as MD, at age 65, was on 18 December 2007.

    Prior to this he had worked as joint secretary in the ministry of steel, government of India, for about five years and held several administrative positions in the Uttar Pradesh government before that.

    In 2008, Khattar launched his next venture – Carnation Auto to develop a multi-brand automobile sales and service network.

  • Dukaan.com appoints Mani Karthik as VP – marketing

    Dukaan.com appoints Mani Karthik as VP – marketing

    NEW DELHI: Dukaan.com has appointed entrepreneur, blogger & consultant Mani Karthik as VP – marketing. Prior to this, Karthik held the post of chief marketing officer at Rankz. He is also the founder of BackToIndia, an online community that’s on a mission to help NRIs return back to India.

    Karthik posted the development on professional networking site LinkedIn:

    “Quick update. Will be taking over as VP of Marketing with Dukaan. So kicked about two things. First, working with an amazing team that’s weaving magic and second, helping scale a product that I believe can help India grow with more businesses, more entrepreneurs get online (perhaps even for the first time), from her remotest parts. Proud, excited and happy about this challenge ahead.”

    Founded in 2020, Dukaan is a ‘do-it-yourself’ (DIY) platform which enables small retailers with zero programming skills to set up an online store. Apart from this, each merchant gets a unique store link on which they can showcase their products or services and further share this link with customers over social media channels.

    The digital start-up that helps local stores to sell their products online had announced in October last year that it has raised $6 million as a part of its seed funding round, co-led by Matrix Partners India and Lightspeed India Partners.

    With Covid2019 accelerating the shift to digital, Dukaan has already onboarded over 2.7 million merchants onto its platform across India since its launch.