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Tag: marketing

  • Mercedes-Benz elevates Pradeep Srinivas as marketing head

    Mercedes-Benz elevates Pradeep Srinivas as marketing head

    MUMBAI: German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.

    Srinivas will be taking the responsibility of marketing and customer journey from 17 May, Mercedes-Benz India said in a statement.

    He was earlier helming the company’s e-commerce, data management and system functions. In his new position, he will be responsible for managing Mercedes-Benz India’s vehicle preparation centre (VPC), outbound logistics and dealer stock management, it said.

    Thete will be moving to head the sales operations, the luxury carmaker said, adding that the new role of sales operations will be a significant catalyst for Mercedes-Benz’s future growth and customer centricity.

  • Shiprocket hires Amit Bhatia as vice president – marketing

    Shiprocket hires Amit Bhatia as vice president – marketing

    NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.  

    Bhatia’s mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth.   

    In a career spanning 15 years, he has also worked with Droom, Times Internet and Interactive Avenues.   

    Shiprocket CEO and co-founder Saahil Goel said, “Shiprocket is fiercely expanding its leadership team as more businesses in India continue to join the digital bandwagon. To scale our services and drive innovation as India’s leading post-order fulfilment platform, we are pleased to welcome Amit Bhatia as our new vice president for marketing. A young, motivated professional with rich experience in marketing and a proven track record, we are confident that his analytical and strategic style of working will elevate Shiprocket towards greater heights.”  

    Bhatia said, “I am thrilled to be a part of a distinguished platform such as Shiprocket in the next phase of my career. My plans for Shiprocket a few years down the line include scaling 5X, making it a default choice for e-commerce shipping for any d2c brand, and making it the most popular and used independent shipping platform. I look forward to working closely with the team to jointly achieve these goals.”   

  • Sudhir Sitapati moves on from HUL, to be replaced by Srinandan Sundaram

    Sudhir Sitapati moves on from HUL, to be replaced by Srinandan Sundaram

    NEW DELHI: Hindustan Unilever (HUL) executive director foods and refreshment Sudhir Sitapati is moving on from the FMCG major. He will be replaced by Srinandan Sundaram, currently executive director – customer development. The appointment will be effective 1 July 2021.

    Sitapati is leaving the organisation to pursue an external opportunity.

    He joined HUL as a management trainee in 1999 and has successfully managed roles across sales and marketing. As executive director – foods and refreshment, he led the transformation of the brand’s Tea portfolio into a purpose-led category that regained market leadership and gained shares for the last three years.

    During his tenure, he also led the merger of Adityaa Milk and more recently, GSK Consumer Healthcare business into HUL, bringing iconic brands like Horlicks and Boost into the Unilever family. The Unilever Food Solutions business was also rewired and transformed into a growth engine.

    Sundaram joined HUL as a management trainee in 1999 and over the last 22 years, has had a strong track record in both customer development and marketing. In his current role, Srinandan has been at the forefront of bringing in leading-edge technology and transforming the company’s CD organisation into a high tech – high touch team. The Shikhar app, launched under his leadership, has lent a competitive edge to the business, especially during the pandemic and is the largest eb2b app in India today.

    HUL chairman & MD Sanjiv Mehta said, “I would like to thank Sudhir for his immense contributions to the company over the last two decades. We cherish iconic ad campaigns like Daag Acche Hain and Swad Apnepan Ka that were created under his leadership. He played a pivotal role in the merger of GSK CH into HUL. I wish him the very best as he embarks on a new chapter in his career. I am delighted with the appointment of Srinandan as head of foods and refreshment and I’m certain that he will take the business to the next level of performance.”

  • Nykaa onboards Vikas Gupta as CEO – B2B Business

    Nykaa onboards Vikas Gupta as CEO – B2B Business

    MUMBAI: Flipkart’s head of customer, marketing and digital business Vikas Gupta has joined online beauty & personal care products marketplace Nykaa as CEO of its b2b business.

    The e-commerce portal posted the development on its LinkedIn page.

    “We are delighted to welcome on board, Vikas Gupta, the new CEO of our B2B business at Nykaa. Having held leadership roles for over two decades, Vikas is an expert at building business for digital-first enterprises that are data driven and fast-evolving. We are excited to have him on the team to drive a new wave of growth at Nykaa,” read the post.

    Gupta has over two decades of leadership experience at companies such as Unilever and more recently, Flipkart, where he was the head of customer and marketing function, the company said. 

    His work over the years has won him several recognitions including 14 effectiveness awards (Effies and AMEs), 27 innovation and creative awards (16 Cannes Lions) and 10 top Unilever awards.  

    Gupta shared the news of his appointment on LinkedIn saying, “Incredibly excited to start this new journey at Nykaa. Big Thank you to the wonderful people at #Flipkart for the lasting learnings and friendships and an everlasting gratitude to my family at #Unilever #hindustanunilever as I begin this new chapter of my life.”

    At Nykaa, Gupta will be setting up the e-distribution arm that aims to become the one-stop shop for retailers across the country to source beauty and personal care products, the company said.

  • Gozoop onboards Sushil Anantharaman as media director

    Gozoop onboards Sushil Anantharaman as media director

    MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director.

    With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying. He has also worked with agencies like Madison, PHD, Maxus, Carat in the past.

    Anantharaman will report to Gozoop CEO & co-founder Ahmed Aftab Naqvi. He will be responsible for media strategies for mandates like EuroSchool, GNC, Ace Blend, Bisleri, 3M, Times Interact & Tata Steel, the agency said in a press statement.

    “Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry,” Anantharaman said.

    “Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched force when coupled with our existing creative capabilities,” Naqvi added.

  • Publicis Worldwide India hires Radhika Burman as VP – strategic planning

    Publicis Worldwide India hires Radhika Burman as VP – strategic planning

    NEW DELHI: Publicis Worldwide India has brought on Radhika Burman as vice president – strategic planning. She will be based out of New Delhi and will report into BBH-Publicis Worldwide India MD & chief strategy officer Sanjay Sharma.

    In her role, Burman will lead the strategy mandate for the New Delhi office, spearheading the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.

    Sharma said, “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”

    Burman has over 11 years of experience both on the client side as well as across network agencies. In her last role, she was manager – strategy and consumer insights at Platinum Guild International and played a central role in the strategic planning process to build the platinum jewellery business for India by effectively analysing and translating consumer and trade research into insightful strategies. Prior to that, she has worked at FCB and JWT and was part of the strategic planning team that worked on brands such as Zee, PepsiCo, Hero, and Cargill among others.

    “I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners,” said Burman. “The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing and messaging strategies has never been stronger. Our efforts will be to give our partners just that.”

  • Mars Wrigley’s India biz elevates Varun Kandhari to director – marketing

    Mars Wrigley’s India biz elevates Varun Kandhari to director – marketing

    NEW DELHI: Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director – marketing and customer marketing for India. He has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari.

    Kandhari joined Mars Chocolate Business in September 2014 as senior brand manager and was subsequently promoted to marketing manager – chocolates for Mars Wrigley business in October 2017.

    In his new role, he will be responsible for leading the marketing and customer marketing functions for Mars Wrigley India across all categories.

    Mars Wrigley- India general manager Kalpesh R Parmar said, “Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights.”

    Before joining Mars Wrigley, Kandhari was associated with Hindustan Unilever where he managed brands like Surf Excel and Wheel.