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  • Promax India to host the Regional Conference & Awards 2021

    Promax India to host the Regional Conference & Awards 2021

    Mumbai: Honouring outstanding achievement in entertainment, marketing and design, the Promax India Regional Awards 2021 is all set to be held virtually on 11 June, the association announced on Monday.

    The event will witness some of the best creative works in entertainment, marketing, promotion and design from all regional markets of India compete across 25 categories. Since 1997, Promax has honoured creativity, innovation, and storytelling in the media and entertainment industry. Given the ‘new-normal’, it has embarked on a new innovative journey with the first-ever Promax India Regional Conference and Awards 2021.

    The event will see some prominent names from FMCG to the media industry deliberate on the rise of regional content, newer audiences, latest trends and new set of rules in the regional story of media & entertainment. Keeping in line with the evolving entertainment landscape, the sessions will feature Zee Entertainment Enterprises Ltd, executive vice president and cluster head, Siju Prabhakran, EY India, media and entertainment leader, Ashish Pherwani, Viacom18, head – regional entertainment (Kannada & Marathi Cluster), Ravish Kumar, Sony Pictures Networks India, head of originals, Saugata Mukherjee, Zee Entertainment Enterprises Ltd, cluster business head (East), Zee Bangla & Zee Bangla Cinema, Samrat Ghosh among others.

    Promax, country head & strategic partnerships (India, Hong Kong & Philippines) Rajika Mittra said, “Be it global or Indian brands, each one of them has broken new grounds in their respective sectors by localizing their content and communication to reach the Indian audiences. Keeping a close eye on these brands, we are proud to honour their work and encourage them to set new milestones. Even though the awards are to be held in a virtual setting, we look to transcend all geographical barriers and come together in celebrating the sheer brilliance by some of the finest brands out there.”

  • Dettol launches anthem to spread the message of hope

    Dettol launches anthem to spread the message of hope

    New Delhi: With India struggling to combat the second wave of the coronavirus pandemic, Dettol on Monday launched an anthem to spread the message of positivity and hope. The brand has attempted to reiterate the criticality of good habits like hand hygiene, wearing masks, maintaining social distance and vaccination to fight the pandemic.

    The anthem to infuse positivity has been performed entirely by children across the nation from the safety of their homes and executed with complete adherence to current safety protocols, said the company.

    Reckitt, South Asia- Health and Nutrition, regional marketing director, Dilen Gandhi said, “Dettol has been driving mass behavioral change and has played an important part in creating a healthier and more hygienic environment. Children have played a crucial role in helping us spread awareness on the importance of health and hygiene. Today, our children have been massively impacted and facing extreme duress due to the virus. This campaign is our way of saluting the future of our country and spreading the message through them of hope, positivity and protection.”

    Elaborating on the concept, McCann, executive director and India head of creative, Ashish Chakravarty said, “This anthem is a message of positivity and hope. And who better to bring such a message than those in whom the hopes of a better tomorrow lie; the children of the nation. We hope that this simple message finds a voice in every home of India.”  

    Dettol has been focused on addressing the rising need of health, hygiene and sanitation in India. With Dettol’s Banega Swasth India initiative, Dettol has impacted more than 20 million children across India.

  • Saatchi & Saatchi Propagate ropes in Deepak Prakash as South Lead

    Saatchi & Saatchi Propagate ropes in Deepak Prakash as South Lead

    New Delhi: Saatchi & Saatchi Propagate, the digital agency from L & K Saatchi & Saatchi has roped in Deepak Prakash as the South Lead for Saatchi & Saatchi Propagate. He has joined the agency as associate vice president and will be reporting to Sabah Iqbal, senior vice-president, head – Saatchi & Saatchi Propagate.

    Prakash’s mandate will be to drive new business growth and creative output while also strategically supporting existing clients to achieve business goals. He will also manage relationships for brands including AbInbev, Practo, Scripbox, Bharti Axa, Wipro, Stovekraft, said the agency on Friday.

    Welcoming Prakash to the agency, Sabah Iqbal said: “Deepak has high levels of strategic prowess and an unparalleled enthusiasm. His multi-vertical experience will help identify new innovative solutions for our clients. He is the perfect mix that we were looking for in this next stage of our growth journey.”

    Prior to joining Saatchi & Saatchi Propagate, Deepak was with FoxyMoron Media Solutions as account director. He was involved in driving business growth and media activities for multiple brands, and ensuring timely delivery of services and products to clients. Some of the accounts he worked for included AO Smith, Amazon Prime, Fashion & Pantry, InMobi, Ampere Electric Vehicles, Sero, Skore Condoms, Ikea, Mercedes Benz Financial, Betway, Freshworks, Swiggy etc. 

    Apart from FoxyMoron, he has also had previous professional stints with Digitally Inspired Media – Chennai, DDB Mudra and Ogilvy. He played a central role in managing brands like Saint-Gobain India, Gold Winner oil, Green Trends, Fedora Olive oil, Cardia Life, Zee Tamil, Sun Pictures, Sun Life, Sun Nxt, Vroom, TTK Prestige & Aircel, IBM among others.

    Talking about his new role, Prakash said: “An average consumer today is well connected, aware, and evolving faster, and it is a must for all brands to evolve with the consumers in tandem. This gives us an opportunity to be an enabler for brands through smart solutions and to stay relatable at every step of the user journey. Saatchi & Saatchi Propagate has been such an enabler for brands over the years by producing some great work in the digital spectrum and I am happy to be part of this journey.”

  • Carat & dentsu X announce senior leadership appointments

    Carat & dentsu X announce senior leadership appointments

    New Delhi : Dentsu International on Friday bolstered its senior leadership team with the appointment of Fiona Lloyd as the global client & brand president at Carat and Sanjay Nazerali as the new global client & brand president, dentsu X.

    The two executive appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands: Carat, dentsu X and iProspect.

    Dentsu international, global CEO Media & Global Clients, Peter Huijboom said, “We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our business. Even before taking on these new roles, both Sanjay and Fiona have already been instrumental in shaping our new, simpler and streamlined market proposition.  Sanjay helped to establish and grow the dentsu X brand outside of APAC when it launched and Fiona has been driving an entire global rebrand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”

    Lloyd has been with dentsu since 2005. Starting first as an account director, she has held key leadership roles in both the Carat UK and Global business, including chief client officer and global CMO. Most recently, as MD Carat Global she spearheaded the global re-brand. Lloyd on her new role and the direction of the brand said, “Empathy, collaboration and value exchange are at the heart of our brand.  I’ll be focussed on driving these hard across our network to ensure Carat continues to be the industry powerhouse it is, maximising the contribution media makes to growth for our clients and creating a place where our people can thrive.”

    Nazerali joined dentsu over seven years ago, originally at Carat as global chief strategist, he then moved over to dentsu X in 2018 as part of the plan to make the brand a worldwide media agency, outside of its Japanese heartland.  Since then, dentsu X has been on an upward trajectory and was named the fastest growing agency by RECMA for two years. Before joining dentsu, he was SVP marketing at the then newly-launched MTV Europe and subsequently the first ever Global CMO at BBC News.

    Talking about his ambition for the brand, Nazerali said,“dentsu X is dentsu international’s bridge builder, across clients, partners, and civil society, creating value for all.  We’re the radical collaborators who forge meaningful progress through awe inspiring work.”

    Lloyd and Nazerali, alongside Amanda Morrissey, who joined as global president of iProspect in October 2020 now form the global leadership of the three global media brands within dentsu international.

  • BL Agro’s ambitious Rs 150 crore expansion plan

    BL Agro’s ambitious Rs 150 crore expansion plan

    Mumbai: BL Agro Industries Limited, one of the fastest growing edible oils and food products companies in India, with a turnover of Rs 2500 crore is on an aggressive expansion mode with extensive brand endorsements to reach out to target audiences.

    The company which recently launched TVCs for its brands, Bail Kolhu and Nourish has rolled out its marketing plans for the fiscal year 2021-22. The company will invest in a media mix of mainline, digital and innovative media vehicles led by Television, to create brand positioning resulting in consumer awareness and demand for BL Agro products across India.

    “Our company is on an aggressive B2C expansion spree with a keen eye on profitable incremental growth and sustained capability, which can be achieved through proper marketing strategies” says BL Agro managing director Ashish Khandelwal. 

    “To take the brand to the next level through marketing and proper messaging, we have earmarked a media budget of Rs 150 crores for the current year. With a vision to contribute to the nation’s agro-economy, we would be channelizing our capacities through a manifold approach to reach out to the maximum audiences,” Khandelwal added.

    BL Agro’s brands include Bail Kolhu, a 50-year-old product, and Nourish that envision a growing need to add nutrition to the consumers’ daily food habits. The company recently on-boarded Nawazuddin Siddiqui, Manoj Bajpayee, Pankaj Tripathi and Shilpa Shetty for its brands, says BL Agro brand spokesperson Richa Khandelwal.

    “The entire range of BL Agro products are (meant) for all age groups, across different strata of society, and therefore it is imperative to be on every media. Television still holds the maximum mileage, where spends would be close to 60 per cent, followed by the print/radio/OOH, digital and online media besides other media such as public relations and influencer marketing,” adds Richa. 

    BL Agro consistently produces nutritionally well balanced quality food products using state-of-the-art technology that provides substantial support to Indian farmers. The company has a wide portfolio of food products and relies on agricultural value chains to procure raw materials at scale thus boosting farmer incomes. The company also aims to empower farmers and drive long-term growth through creation of infrastructure to support the agro-industry.

    At the same time, with expansion of such a magnitude, BL Agro is contributing considerably in the domain of employment generation. The company already has a work force strength of about 5000, including a huge field force, with this number set to rise in times to come. 

  • Gozoop wins digital mandate for Villain Lifestyle

    Gozoop wins digital mandate for Villain Lifestyle

    MUMBAI: Digital-first integrated marketing company Gozoop has successfully won the digital duties for Villain Lifestyle, a men’s fashion brand. Gozoop has taken over the reins of social media management for the brand, along with aspects of creative communication and influencer outreach. The company will craft a social media strategy to strengthen brand recall and build a strong social media community.

    Villain is a men’s fashion and lifestyle brand that celebrates the antagonist’s story through products that are trend-making, masculine and strong. The brand is founded by ex-bad boys Beardo, Ashutosh Valani & Priyank Shah, in brand partnership with KGF-famed Rocking Star Yash. The trio came together to introduce the brand with a vision of making it a cool brand for the youth, exclusively for men. Villain aims to make style statements more accessible and affordable for the youth with a wide range of products like fragrances, hoodies, t-shirts and so on. It is perfect for all men who believe in styling and keeping the vibe of their style alive, the brand said. 

    Gozoop CEO  & co-founder Ahmed Aftab Naqvi said, “It was a privilege to work alongside Ashutosh and team while helping build and scale Beardo – from its early stages into a category leader. We are honoured and humbled to be chosen once again as partners, this time for Villain. We look forward to leveraging our experience, expertise and team chemistry to #BreakTheBox for the brand”

    Villain Lifestyle co-founder & director Ashutosh Valani said, “With Gozoop, we are looking forward to creating a legacy for Villain that’s bigger than ever. Having worked with them in the past, we know the kind of unique solutions they bring to the table and are sure that this partnership will be mutually exciting. We trust them to do their best work for the brand and are ready to launch some kickass campaigns with them!”

  • Fire-Boltt announces Vicky Kaushal as brand ambassador

    Fire-Boltt announces Vicky Kaushal as brand ambassador

    New Delhi: Audio and wearable brand Fire-Boltt has roped in Bollywood actor Vicky Kaushal as its brand ambassador. Kaushal will launch the brand’s new smartwatch in the market.

    The new smartwatch and the brand ambassador resonate Fire-Boltt’s identity of energy, action, dynamism and fashion as a brand, said the company on Tuesday.

    “Fire-Boltt 360 is a perfect companion for young India to track health parameters on the go and also to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a home-grown brand that is about prioritising health with the help of technology,” said Kaushal post the announcement.

    Elaborating on the selection of the actor to promote the brand, co-founders, Aayushi Kishore and Arnav Kishore said, “He is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him onboard other than the launch of our one-of-its-kind smartwatch 360.”

  • Dhatri Bhatt named VP marketing and communications at Nykaa Fashion

    Dhatri Bhatt named VP marketing and communications at Nykaa Fashion

    MUMBAI: Dhatri Bhatt has been appointed as the vice president, marketing and communications at Nykaa Fashion. Prior to joining Nykaa, Bhatt was associated with LVMH’s House of Christian Dior as the marketing and communications manager.

    Previously, Bhatt was head, communications at H&M. She was also the spokesperson for the brand in India and responsible for leading, planning and organising internal and external communications and press activities in collaboration with the global H&M Communications team.

    Bhatt carries an experience of over 18 years in brand management, media relations, retail strategy, and influencer collaborations and event management.

    A retail specialist with experience in managing international fashion and lifestyle brands across all aspects of the business, she has dealt with in-depth brand launches, PnL management, retail operations, e-commerce, buying and merchandising, marketing, communications and PR among others.

  • Rajiv Gupta moves on from Honda Cars, joins Tricolite as CEO

    Rajiv Gupta moves on from Honda Cars, joins Tricolite as CEO

    New Delhi: Rajiv Gupta has quit as vice-president, sales & marketing of Honda Cars India. He will now lead Tricolite Electrical Industries as chief executive officer.

    The Delhi based company is involved in manufacturing of custom-built electrical panels and switchboards.

    Gupta has spent over five years at Honda Cars, an organisation he joined in April, 2016 as national head, sales planning, brand management and marketing communications. Prior to this, he was associated with Banyan Capital Advisors Pvt Ltd for investing, mentoring and scaling start-ups. He has also spent eight years as vice-president and head – retail channel management at Reliance Industries Ltd.

    A graduate from Harvard Business School, Gupta’s first stint with Honda Cars began in 1996 as manager of marketing.