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Mumbai: Recently, Social Panga joined LS Digital (erstwhile Logicserve Digital) to form India’s biggest independent group for the global market. This move enables the group to...
Mumbai: Chris Riedy, who previously held the designation of vice president – EMEA at Twitter, has now been made incharge as head of advertising sales at...
Mumbai: The Big Picture Summit 2022, organised by the Confederation of Indian Industry (CII) on 16 & 17 November saw the presence of various senior executives...
Mumbai: Panasonic has unveiled its new brand action slogan, “Create Today. Enrich Tomorrow.” Through this slogan, Panasonic reiterates its commitment to providing solutions to enrich people’s...
Mumbai: The meaning of brand safety has evolved over time for marketers. In traditional marketing, a marketer’s focus was to ensure their trademarks and copyrights were...
Mumbai: redRail, the authorised IRCTC partner and rail ticketing app from redBus, is one of the few brands that have obtained platform naming rights, including other...
Mumbai: CEAT, India’s leading tyre manufacturer, has roped in Lakshmi Narayanan B as chief marketing officer. In this role, Narayanan will spearhead the marketing initiatives of...
Mumbai: Cannes Lions has announced the launch of the Entertainment Lions for Gaming. The new Lion will be judged and awarded for the first time in...
Mumbai: Puretech Digital has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual fund investment companies backed by the 150+ year...
Mumbai: Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate for Electrolux to strengthen their footprint in the country. The directive...
Mumbai: Dabur India has announced that it has signed definitive transaction agreements to acquire 51 per cent shareholding of Badshah Masala,which is engaged in the business...
Mumbai: While the 5G discourse has been mainly centred on autonomous vehicles and telecom capabilities, the truth is that there is more to this emerging technology...
Mumbai: RISE, the edtech platform, has announced the appointment of Devendra Nagle as the company’s vice president of marketing, in a major boost to its leadership...
Mumbai: Johnson Controls-Hitachi Air Conditioning India Ltd, India’s premium air-conditioner brand Hitachi, has appointed BBH India as its creative strategy and advertising agency partner. With this...
Mumbai: Mondelez India has appointed Nitin Saini as vice president of marketing. Nitin will be based out of the company’s headquarters in Mumbai and will be...
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats...
Mumbai: Digital-native insurer Acko has announced the appointment of Saurabh Jha as the senior vice president of digital marketing. Saurabh is a seasoned leader with strong...
Mumbai: Across geographies, the performance marketing ecosystem is constantly growing and has become more complex over time. It has witnessed fast-tracked growth on the sidelines of...
Mumbai: The women’s activewear brand BlissClub announced the appointment of Abhirath Anuwal as their head of commerce. In this role, he is responsible for all marketing...
Mumbai: Homegrown school edtech unicorn, LEAD, has elevated Anupam Gurani to chief business & marketing officer and Manoj Naik to chief finance & operations officer. In...
Mumbai: In today’s digital world, the way that companies connect with their customers and cater to their preferences is key. The digitally empowered consumers of today...
Mumbai: With another weekend upon us, it is the time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal...
Mumbai: The unassuming bicycle has come a long way today from its humble antecedents in India. From being the go-to means of transport for the common...
Mumbai: For quite a while now, two terms have been making very speedy rounds in marketing circles-web3.0 and artificial intelligence. This new wave of the internet...
Mumbai: It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But...
Mumbai: With yet another Saturday upon us, it’s time to unwind with a dose of our weekend special series. Weekend Unwind is a tete-e-tete with an...
Mumbai: Dentsu India’s media agency Carat has won the media mandate for TimesPro. The account was won following a multi-agency pitch and will be serviced from...
Mumbai: TriVayu Media Works has announced the launch of its new customer success service portfolio. The services will be launched under a new brand called TMW:...
Mumbai: With yet another weekend upon us, in our latest ‘Weekend Unwind’ series, it’s time to take a peek into the mind of the head of...
Mumbai: As a business leader, you know that the world of marketing is constantly evolving. The advent of digital technology has created new opportunities for reaching...
Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal at its 68th annual...
Mumbai: If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and...
Mumbai: The immersive experience was popular earlier, but the Covid-19 pandemic accelerated its application by several companies, making it take centre stage rather than being offered...
Mumbai: Historically, in India, during the three to four months of the festive season that stretches from August, starting with Raksha Bandhan, up until New Year’s...
Mumbai: Moving on to the next in our series of lighthearted snippets that peek into the minds of corporate executives by having them share their mantras...
Mumbai: adidas and Rohit Sharma have signed a collaboration to launch their first-ever collaboration in sustainable apparel for the Indian market. This collection comes in continuation...
Mumbai: Publicis Groupe owned Leo Burnett India has announced the launch of LB regional-a specialised division that aims to help brands maximise their reach with national...
Mumbai: Days after a Twitter user posted a video allegedly showing poor hygienic practises followed at a Domino’s outlet in Bengaluru, the Food Safety and Standards...
Mumbai: Home Credit India has announced the appointment of Ashish Tiwari as its chief marketing officer (CMO). This decision was made with the continued focus on...
Mumbai: Amazon is all set to expand its collection of smart home appliances. It has announced plans to acquire the vacuum maker, iRobot, for approximately $1.7...
Mumbai: Influencer marketing is extremely popular in the B2B arena, owing to the fact that customers trust experts more than advertisements. However, the worldwide pandemic has...
Mumbai : With yet another weekend upon us, it’s once again time to unwind with our special series ‘Weekend Unwind’. Where we take a peek into...
Mumbai: The year 2020 was unprecedented in many ways, but what was undeniably phenomenal was the rise of the crypto world, drawing new users to it....
Mumbai: Cherryn Dogra joined Bharti Land on Wednesday as chief marketing officer. She will be leading the marketing function with Bharti Land for the upcoming commercial...
Mumbai: He’s hoping to bring some joy to Zee News. Veteran broadcast executive Joy Chakraborthy has hopped on board Zee Media as its chief business officer....
The advertising & media landscape in the country is evolving every day, especially with the exponential growth of all things digital during the pandemic. According to...
Mumbai: Omnicom Media Group (OMG) India on Tuesday announced the on-boarding of Anand Chakravarthy as its new chief growth officer. Anand is set to use his...
MUMBAI: GroupmM’s Wavemaker has bagged the media account for Truecaller. The account was won following a multi-agency pitch. The pitch includes all 360 degree-media services. Previously,...
Mumbai: Sony Pictures Networks India has appointed Rachin Khanijo as the marketing head. Earlier, he was associated with Beginnen Media as the Chief Marketing Officer (CMO)....
MUMBAI: How much does talking about brands and products impact sales? And how do businesses tap into this power? Over 90 per cent of shoppers actively...
