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  • Promax India announces speakers for Regional Conference and Awards

    Promax India announces speakers for Regional Conference and Awards

    Mumbai: Promax India has announced the line-up of speakers for their upcoming Promax India Regional 2022 Conference and Awards to be held virtually on 22 April from 2 pm onwards. The Promax Awards are a celebration of outstanding achievements in entertainment marketing and design.

    The awards ceremony will recognize outstanding creative works from regional markets of India across 36 categories. The second edition will host a slew of virtual panel discussions with eminent speakers.

    The first-panel discussion explores ‘Crafting A New Tomorrow’. Led by Shankar Bala, the session will have speakers like Guruprasad Rao, Raghavanand D V, Ramsai Panchapakesan, and Shriram Sanjeevi, who will take us through the journey of the evolution of the regional market in the entertainment industry. They will also throw light on the fast-paced growth of the sector, its tremendous potential and what to expect in the year.

    The second session is ‘Hot spots: Elevating The Regional Experience’. On the panel led by Rahul Mishra, brand curators and industry doyens such as — Ajit Thakur, Ajit Varghese, and Ashish Golwalkar — will come together and share their thoughts on how trendy content, creative styles, innovation, and strategy have helped in creating the power that has led to a boom in regional content in India.

    “Promax, over the past 25 years, has marvelled at how the Indian M&E industry continues to break new ground. In a country as diverse and large as ours, the growth of regional media is nothing short of phenomenal,” said Promax Asia country head and strategic partnerships India, Hong Kong and Philippines Rajika Mittra. “The inaugural edition witnessed a host of fabulous speakers who engaged and informed audiences about the remarkable strides made in the industry. With the sector scripting new success stories, we welcome a new set of esteemed speakers to share their valuable insights and what to expect in the year ahead.”

  • Amrita Thapar named as CMO for Microsoft India

    Amrita Thapar named as CMO for Microsoft India

    MUMBAI: Microsoft Corporation (India) has named Amrita Thapar as the new chief marketing officer (CMO). Thapar’s LinkedIn profile confirms her taking over the new role for the tech giant in January.

    Thapar also headed India Communications at Amazon Web Services (AWS) before moving on to her new role.

    Erstwhile India’s chief marketing officer, Hitu Chawla has joined into a new role at Microsoft, sources told Indiantelevision.com, while declining to disclose any further details.

    Chawla has served 16 years at the American multinational technology corporation. Having started as a marketing & communications manager in 2006 and rose through the ranks to become a senior director (Partner Go-To-Market strategy) of the organisation in the US in 2017, before taking on the mantle of CMO at Microsoft India in May 2020.

    A marketing and communications professional with nearly 25 years of experience, Thapar has worked at companies spanning broadcast television, media strategy, and professional services both big tech giants in India and globally. She also has worked in television programming, corporate strategy and sales before pivoting to marketing and communications.

    Previously, Thapar served as vice president of marketing and communications at Genpact in a stint lasting over thirteen years. She has also worked in corporate strategy at The Times of India Group and served as a television producer at NDTV. She has reported and produced shows including ‘Night Out’, ‘Jeena isi ka naam hai’, ‘Moneywise’ and ‘IT: India Tomorrow’ at NDTV. She was also a member of the core response team for COVID-19 at Genpact in 2020 and AWS in 2021.

    Armed with a bachelor’s degree in journalism from Lady Shri Ram College at Delhi, Thapar lists her areas of expertise as brand storytelling, content and digital operations, mergers & acquisitions (M&A), reputation management, virtual collaboration, thought leadership, to name a few, to deliver business growth objectives.

  • R Ashwin teams up with Colgate to talk about oral care for diabetics

    R Ashwin teams up with Colgate to talk about oral care for diabetics

    Mumbai: Colgate India has roped in cricketer R Ashwin for it’s awareness campaign about oral health for people dealing with diabetes. The campaign has been conceptualised by VMLY&R, in partnership with Redfuse Media.

    In the campaign film, Ashwin speaks from his experience of witnessing his father’s experience after being diagnosed with type-2 diabetes. The film aims to create awareness of how gum infections can complicate diabetes management.

    Run in Hindi, English, Gujarati, Marathi, Kannada, Telugu, Tamil and Bengali languages, the campaign will be visible across digital platforms.

    The cricketer gives a glimpse of the changes his family had to incorporate into their daily life following the diagnosis. It brings to the forefront the relatively unknown connection between diabetes and its oral complications and highlights the importance of oral health management and the benefits of Colgate’s special oral care toothpaste for people with diabetes.

    “Few people realise that diabetes and oral health are very closely related. In fact, nine out of 10 diabetics suffer from oral health problems and these oral health problems further complicate diabetes management. Colgate has launched a special toothpaste for diabetics and an information campaign to educate diabetics about this connection. We are committed to reach millions of people across the country with this educational campaign and make the Colgate for diabetics toothpaste available across the country,” said Colgate-Palmolive (India) vice president marketing Arvind Chintamani.

    Research done in India and around the world suggests that people with diabetes are three times more likely to get gum infections as compared to the non-diabetic population. Colgate has launched a special toothpaste for diabetics to address these specific problems, said the statement.

    Speaking about the idea behind the campaign, VMLY&R chief creative officer Mukund Olety said, “Colgate toothpaste for the oral health of diabetics is an ayurvedic solution designed with diabetes experts to help with better diabetes care. While the product is clinically proven, we wanted to keep the storytelling warm and emotional. For this campaign, we picked a celebrity not only for his popularity but also because he is a genuine care giver. Ashwin’s father has type-2 diabetes and Ashwin, despite his busy schedule, takes time out to help his father in diabetes care. They have made changes in their lifestyle as well. And all of this can be seen in the film. The film is a slice of their life, a day in their household.”

  • IPL 2022: Bombay Shaving Company inks partnership deal with Mumbai Indians

    IPL 2022: Bombay Shaving Company inks partnership deal with Mumbai Indians

    Mumbai: Homegrown grooming brand Bombay Shaving Company has signed on as the ‘official grooming partner’ of Mumbai Indians for the upcoming season of Indian Premier League (IPL).

    As part of this association, the brand logo will be seen on player helmets, caps and kits right through the two-month carnival of cricket. It will appear at the stadium, on TV, in social media, and across all other Mumbai Indians marketing touchpoints in the city, said the brand in a statement. “The company aims to reach over 300 million men and women across India over the next three months as partners of the T20 Cricket extravaganza 2022,” it added.

    “We’re not only immersed in Mumbai Indians, we intend to become an integral part of the lives of the people in Mumbai and the state of Maharashtra,” said Bombay Shaving Company COO Deepak Gupta. “We are planning to expand our distribution to 1,00,000 stores by the end of this year, stock up shelves with some of our best products, and paint the town blue with exciting merchandise, offers and activities for both – customers and partners. We understand the love people of the city have for the team, and we want to be the brand that brings them closer to the team.” 

    “We have always believed in associating with brands which resonate and support our objective to create the best fan experience,” stated Mumbai Indians’ spokesperson. “Bombay Shaving Company brings a seamless brand and team connect as our partner and we look forward to having a successful collaboration with them in a season where we eagerly await welcoming and entertaining the fans in the stadiums.”

     

     

    More than anything else, it’s been a meeting of values with the franchise. Beyond the blue, and similarities in name, Mumbai Indians represent the sentiment of the nation – with a wonderful mix of players and faces from every region. As a brand and company built with the intent to bring a smile on faces across India, and help them put their ‘best look forward’, there couldn’t have been a better platform and team to partner with. It’s been the most spontaneous choice,” commented Bombay Shaving Company founder and CEO Shantanu Deshpande.

    Earlier this year, the grooming brand made its presence felt in the recently concluded India vs Sri Lanka series. This partnership is set to further propel the brand, according to a statement.

  • Amit Shankar joins Hashtag Orange as co-founder & CCO

    Amit Shankar joins Hashtag Orange as co-founder & CCO

    Mumbai: Digital advertising agency Hashtag Orange on Tuesday announced the appointment of Amit Shankar as its co-founder and chief creative officer.

    Shankar moves on from Famous Innovations, where he served as the head of creative at the agency’s Gurugram office.

    In a career spanning over 25 years, Shankar has won multiple accolades such as metal at Cannes, One Show, AdFest, Spikes Asia, Effies and Abbies. His work has also featured often in Luerzer’s Archive.

    “Amit is a brand in himself, and we are thrilled to have him sail the ship for our creative department,” Hashtag Orange founder Mukesh Vij said. “Hashtag Orange is richer in its talents to have such a decorated creative soul be a part of the journey ahead. We look forward to making a big bang shortly.”

    Shankar’s advertising journey includes tenures at agencies like Publicis, J Walter Thompson, Contract and Grey (including Trikaya). Among the marquee brands he has actively contributed to and helped build, are Microsoft, Windows XP, Domino’ Pizza, NIIT, Honda, Hyundai, General Motors, Monte Carlo, Pernod Ricard, Pedigree, GlaxoSmithKline, Procter & Gamble, Hero MotoCorp, Times of India, Nestle, ITC, India Today, Government of India, Whirlpool, SpiceJet, Hindustan Times, Montecarlo and Revlon, according to the agency.

    “The best thing about advertising is that it unfolds a whole new chapter for you, every time you look forward to breaking the continuum,” commented Amit Shankar. “Being a technology-driven agency, Hashtag Orange offers a rich playfield for ideas that ride on tech. The creative energy here is irresistible and infectious, and I look forward to adding more vigour to it. The time is to un-learn and learn much more; I see lots of experiments, innovations and some sharp work on the cards.”

  • Gulco splashes organic colours with Holi

    Gulco splashes organic colours with Holi

    Mumbai: As the lockdown has eased and the impending doom of the Covid-19 wave is fading away. Indians are preparing well to welcome the festival of Holi. However, people have become a little conscious about what they eat, wear or apply on their skin! Understanding this behavioural change, Jaipur-based cosmetic startup Gulco has brought out a unique range of organic Holi colours and backed with a digital advertising promotion that is buzzing on social media.

    The tagline of the campaign #KhushiyaanAapkeRangHumare and the effort by Gulco is to ensure that those celebrating the festival of colours have a safe and nature-friendly Holi. According to founder Divya Jain, organic is the new normal! From organic vegetables to organic products and clothes, people are becoming too conscious about organic products.

    Jain says: “Gulco is a conscious celebration brand that aims to provide a unique experience of luxury to joyful moments. Our ethos lies in not just creating but elevating.”

    And on the occasion of Holi, Gulco is offering a 100 percent chemical-free product range that is safe for the environment and users. Jain explains that Gulco’s products are intricately handcrafted with pure, organic, real and indigenous ingredients to make the celebrations more memorable. 

    Jain points out that the campaign is very close to people’s hearts because the past two years have been a dull and dark phase for everyone. What makes this campaign special is the hope to get back to a normal life after continuous struggle and lockdowns for the last two years. 

    People are looking forward to celebrating the ‘Holi’ festival whole-heartedly in 2022. 

    “This hope has been the driving force that birthed Gulco. With this campaign, we make sure our celebrations are more wholesome than ever in every way,” Jain says.

    Post Covid-19 unlock turned out as an opportunity 

    She also reveals the idea behind the campaign! She highlights that the motive was to tap into the emotional connection with the target audience. 

    “After a long pandemic, everyone has been longing to celebrate and rejoice with their loved ones. That was one of the key motives we were targeting to achieve. With the overall rise in the social media consumption and screen time of our target audience, social media awareness of the brand has been our primary concern while launching the brand,” Jain says.

    The aim is to translate memories and emotions into products and experiences. For Holi 2022, we have developed a new range of gulal made from real flowers and enriched with essential oils. A lot of people are sceptical about playing Holi because of the skincare repercussions.

    “All our colours are made from food-grade produce, real flowers and essential oils. Our products are safe for children too,” she says.  

    How Gulco’s spreading awareness around organic

    On being asked how Gulco spread awareness around organic products and what impact they have created so far, Jain says that to spread awareness they are focusing on micro details to create a macro difference. For example, Holi and its colours are too common to even realise that we can go nature friendly here! But we realised it, hence launched this product.

  • IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    Mumbai : Homegrown internet commerce company Meesho, announced its partnership with four Indian Premier League (IPL) teams for the upcoming season of the T20 league. Meesho will be the official online shopping partner for the five-time champion Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals, and Gujarat Titans. As part of the tie-up, Meesho will be the lead trouser branding partner of all four teams. It also marks Meesho’s entry as the on-air broadcast partner on the Star Sports network for the coverage of Tata IPL 2022.

    As a homegrown internet commerce company, Meesho’s collaborative step with the four franchises for the T20 league that was conceived and started in India, comes as a natural choice, according to the brand. Forging ecosystem partnerships will help create the right visibility and traction for Meesho as part of the company’s growth strategy. The increasing popularity of the T20 league over the last few years will add a fillip to Meesho’s objective of targeting a diverse portfolio of customers, stated the company.

    “We are thrilled to associate with and be seen in one of the biggest cricketing events in the country,” Meesho VP & head of Brand Lucky Saini, said, commenting on the new partnership. “The scale, reach, and popularity of the T20 league will be instrumental in expanding our reach and tapping into a new customer base. Sports is a great way to connect with our audience and make deeper market penetrations. With this collaboration, we aim to leverage the combined synergies in scaling our business while unlocking new opportunities for driving greater brand awareness.”

    “We welcome Meesho to our brand partnership programme,” Mumbai Indians Spokesperson said. “Our collaboration reflects one of our key attributes of providing budding talent with the opportunity to showcase their true potential through a massive and new age platform. We look forward to a mutually successful partnership with them.”

    Speaking of the partnership, Royal Challengers Bangalore vice president & head Rajesh Menon said, “We are delighted to partner with Meesho, the fastest-growing internet commerce company. RCB shares the same ethos of being a cutting-edge GenZ lifestyle brand, and this association further helps enhance the proposition.”

    “Meesho has been a company I’ve followed and admired over the last few years. I’m delighted we’ll be supporting their growth as a business, especially when their focus is so aligned to that of our foundation, “Enabling empowered women”, and supports our purpose of Transforming Society through Cricket. We look forward to working closely together for this season and hopefully many more to come,” expressed Rajasthan Royals chief executive officer Jake Lush McCrum.

    “Meesho, a young brand, has shown great growth in recent times,” Gujarat Titans chief operating officer Arvinder Singh said. “We, at the Gujarat Titans, endeavour to do something similar, by making an early impact on the IPL. We welcome Meesho on board as a partner and look forward to a successful association.”

     

  • ZMCL chief revenue officer Manoj Jagyasi moves on

    ZMCL chief revenue officer Manoj Jagyasi moves on

    Mumbai: Manoj Jagyasi has quit as Zee Media Corporation Limited (ZMCL) chief revenue officer, ending his 1.9 years stint with the company, sources confirmed to Indiantelevision.com 

    Having joined ZMCL in 2020 as executive cluster head – sales, Jagyasi was promoted as CRO in April 2021. Prior to this, he was executive cluster head – revenue for Zee Entertainment Enterprise Ltd.

    At ZMCL, Jagyasi was responsible for the top-line revenue for all 11 news channels of the Group. He is credited for turning around the regional news cluster for the organization, across all markets like West Bengal, Maharashtra, Gujarati and the North belt.

    Jagyasi has nearly 15 years of experience in business development and sales across industries including television, radio, internet, and FMCG. He has been associated with brands like ZEE Unimedia Ltd., ETV News Network at TV18, iTV Network – India News, HUL and India Today.

  • PaperBoat rolls out its summer campaign with fresh new flavours

    PaperBoat rolls out its summer campaign with fresh new flavours

    Mumbai:- Packaged beverage brand PaperBoat has rolled out its first campaign for the summer. The campaign conceptualised by The Script Room, showcases the various flavours of PaperBoat Swing. The agency was named as the beverage brand’s creative partner recently following an account win.

    The ad film, set in a heart-warming setting, sees a couple of children working up a cosplay of a lemonade stand, where they are serving the refreshing flavours of the drink to their mother. 

    The campaign will be seen on television and digitally as well. 

    “This is a new variant of Paper Boat. And we felt that it would be best to now just introduce ourselves and our offering to the world. The task was to continue to keep the innocence and simplicity that the brand is known for. And still infuse it with some newness. We’re delighted with the outcome. It’s always been a great pleasure to work on Paper Boat,” The Script Room co-founder and the director of the film Ramsam (Rajesh Ramaswamy) said, speaking about the campaign.

    Adding to Ramsam, Ayyappan Raj, co-founder, The Script Room said, “Once in a while in life, and business, you need some sort of an affirmation. For me, Neeraj choosing to work with us was exactly that. Paper Boat ad from The Script Room means a lot to us. The new Swing film is a lovely starting point and first of many good things to come”. 

  • Taproot Dentsu wins creative mandate for Biba

    Taproot Dentsu wins creative mandate for Biba

    MUMBAI: Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won by the dentsuMB company and creative agency from the house of dentsu India following a multi-agency pitch, and will be serviced from the agency’s Gurgaon office.

    As per the mandate, Taproot Dentsu will create campaigns for BIBA’s ‘2022 spring-summer collection’. The focus will be on the brand’s perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

     Speaking of the association, BIBA managing director Siddharath Bindra said, “We are excited to partner with Taproot Dentsu as our creative partner for BIBA. They bring to the table a good mix of understanding the category and interesting creative outputs for the same. We look forward to our partnership and creating some great campaigns together.”

    “Biba is a well-established brand that every woman has seen, heard of, and at some point, shopped from,” added Taproot Dentsu Gurgaon executive vice president & head of office Abhinav Kaushik. “To work with such a well-entrenched brand in giving it a contemporary voice that will connect with the woman of today is both exciting and challenging. We are working closely with the Biba team for their upcoming collections and are gearing up to create a fantastic campaign for 2022.”

    BIBA has recently launched a variety of styles such as workwear, occasion wear, fusion, mix & match, to name a few. Apart from this, the brand has also launched a line of clothing called ‘BIBA Girls’ for young girls aged 2-15.

    Taproot Dentsu national creative director Titus Upputuru commented, “Fashion is such an exciting segment! In my college days, I remember creating designs for a few women’s Indian wear design boutiques in Delhi. When we got a chance to work on Biba, a homegrown Indian brand, my mind went straight to my college days. Working on the new direction of the brand and checking out the new collections was so fascinating. The colours, the fabrics, the cuts are all very exciting and we are excited to create stunning new campaigns for the brand!”