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MUMBAI: Known for its celebrity brand endorsements, Best Deal TV was recently lauded for going ‘people first’ with its notable campaign on women empowerment. Best Deal...
MUMBAI: Hindi GEC channel Sahara One aims to strengthen its position in the ratings race armed with niche content and new packaging. Rebranded under the tagline...
MUMBAI: Bollywood’s quintessential superstar Amitabh Bachchan is emerging as the flag bearer of Star Sports’ Pro Kabaddi League season 2 marketing blitzkrieg. It all began with...
BENGALURU: In a bid to attract more domestic tourists to the state, Assam’s Tourism Department plans to spend around Rs 15 crore towards a 360 degree...
BENGALURU: Indian consumer products company in the beauty and wellness space Marico Limited (Marico) spent 14.1 per cent more towards advertisement and sales promotion (ASP, marketing) in the...
KOLKATA: Kolkata head-quartered real estate company, Forum Projects, which is developing a luxury residential condominium, Atmosphere, on the EM Bypass, at a cost of around Rs...
BENGALURU: Last quarter (Q2-2015), Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent the highest amount towards advertisement and sales promotion (ASP) in a quarter at Rs 201 crore (20.1...
2014 was an interesting year. It started with a great deal of promise but at the end there is a feeling of unfulfillment too. What started...
Mumbai: Digital agency Tonic Media has appointed of Mahesh Narayanan to its advisory board. Formerly with Google India as Mobile country head, Narayanan is credited with...
MUMBAI: IndiaCast that distributes TV18 and Viacom18’s channels in India and abroad has roped in Rahul Mishra as associate director for marketing. Confirming the news...
BENGALURU: One of the biggest spenders on advertisement and sales promotion in India is nutrition, health and wellness company Nestle India Limited (Nestle). The company which...
MUMBAI: Zomato has appointed Rameet Arora as chief marketing officer. With over 17 years of experience in the field of advertising and marketing, Arora will...
MUMBAI: With more and more people accessing the internet through smartphones and tablets, the internet user base has grown to be around 243 million. ...
The world’s biggest media conglomerate, which shapes the advertising and marketing of brands globally, has good news for marketing companies even though some nations are going...
MUMBAI: Imagine spending all your time and effort on a project, which doesn’t even give a chance for a second glance? Well, this is what is...
MUMBAI: iProspectCommunicate2 dominated the DMAi Echo Awards, winning a total of five awards in every category they were nominated in. This includes three Gold and two Bronze...
MUMBAI: Election wave is on and is not sparing anyone. In the same context, International Advertising Association (IAA) in its next IAA Conversations will see political...
MUMBAI: Among a sea of news channels gearing up for the impending elections is one that aims to gauge the mood of the electorate and help...
MUMBAI: The analytics arm of To The New, ThoughtBuzz, has launched a new analytics platform – Omnio G. The platform is an advanced, feature rich...
MUMBAI: “One needs to look at brands which will help each other grow as well as benefit the industry…” This was the message conveyed by...
MUMBAI: The blue has given away to silver with a red streak and that is how Star Pravah aims to align itself with its parent network...
BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16...
MUMBAI: It was in October last year that Zee Media Corporation got the board approval to acquire up to 100 per cent stake in the regional...
RUSSIA: Micromax, world’s 11th largest mobile phone player has announced the launch of its operations in Russia by extending its innovative product portfolio and services to...
MUMBAI: A leader is said to be the one who takes criticism in his stride and recognition is the last thing on his mind. We wonder...
Out of Home industry has always been categorised as a supporting medium for television; however, it has gained more popularity amongst advertisers after the two-minute ad...
MUMBAI: Frequent allegations of sensationalist journalism notwithstanding, India TV has managed to stay at the top of its game, what with veterans like Rajat Sharma associated...
MUMBAI: Aegis Media India has launched Carat Fresh Rural, a professionally run, international rural communications agency. Carat Fresh Rural, the rural division of Carat Fresh Integrated,...
MUMBAI: The recent-concluded Delhi elections, took everyone by surprise when Aam Admi Party won 28 seats. We take a look at what one can learn from...
MUMBAI: MEC India has bagged an award for the ‘Most Effective Location-based Service/Campaign’ at the recently concluded 2013 Effective Mobile Marketing Awards ceremony held on 28...
MUMBAI: Hershey India Private Ltd., a wholly-owned subsidiary of The Hershey Company (NYSE: HSY), today announced it will bring the iconic North American sweets brand, Jolly...
MUMBAI: Network18’s business channel CNBC-TV18 has got a date with one of the most powerful man in the world of media and advertising. WPP chief executive...
MUMBAI: Colgate-Palmolive (India) has unveiled a new integrated marketing campaign for Colgate Sensitive Pro-Relief. According to the Colgate spokesperson, a survey was conducted by Colgate-Palmolive (India)...
BENGALURU: Indian construction equipment manufacturer JCB India (JCB) plans to showcase 19 innovative made-in-India machines at Excon 2013 in Bengaluru on 20 November. The company also...
BENGALURU: New Delhi Television Limited (NDTV) reported a lower consolidated net loss of Rs (-15.26) crore for Q2-2014, which was 57.5 per cent lower than the...
MUMBAI: Do it in style. Do it big. That’s what big brands do. And Star India has taken the same tack during the ongoing relaunch of...
MUMBAI: Hakuhodo Percept has created a TVC featuring Katrina Kaif- the new brand ambassador for social messaging app ‘Line’. The TVC showcases Katrina talking to a...
MUMBAI: Hindustan Unilever Limited (HUL), the market leader in consumer products in the country, has joined twitter recently. The company which has presence in over...
MUMBAI: While shows such as Bigg Boss and Dance India Dance are capable of drawing eyeballs on their own steam, they owe their popularity, at least...
KOLKATA: Digital marketing may have caught on in a big way in metros like Mumbai and Delhi but in Kolkata, it is struggling to play catch-up,...
Intuitive.Intelligent.Interactive. The 3 Is’ that effectively sum up what the newly launched website is all about. Striving to break free the traditional and expected, the website...
BENGALURU: The countdown for many an ad agency has already commenced. The Ad Club of Bangalore’s Big Bang Awards function will be held tonight at the...
Priyanka Chopra has been making waves on the international stage ever since the release of her first single In My City. Now adding yet another feather...
MUMBAI: Star Network and MSN recently collaborated to introduce a new offering for television fans online – What’s On Star. The offering gives netizens access into...
NEW DELHI: Television entrepreneur Ekta Kapoor, who commenced her career with Itihaas on Doordarshan, is back on the national broadcaster with a family-oriented love story. Pavitra...
Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent “advertising” for a new generation of empowered consumers. Media proliferation...
Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent “advertising” for a new generation of empowered consumers. Media proliferation...
MUMBAI: MEASAT Satellite Systems Sdn. Bhd. (MEASAT) has elevated Vishal Mathur from director (south Asia) to senior director, sales and marketing. In his new role, Vishal...
New Delhi: Horlicks Nutribic- one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of...
BENGALURU: The last time that Zee Learn Limited (Zee Learn) reported a profit was for the Q3-2011, the second quarter since it commenced operations. The education...
