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Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets...
At a time when India has been hit hardest among emerging economies, our entrepreneurs have stood strong in the face of economic headwinds. With the economy...
KOLKATA: How do you spend time when a virus has taken away all the usual options of outside home entertainment? The answer lies in screens. For...
Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under ‘The Rewire’ programme, the US-based motorcycle maker announced on...
Ikea, a global furniture and home furnishing brand, is promoting its sleep range products with clever print and outdoor campaign and positions itself as sleep expert....
NEW DELHI: While the industry battles arguably one of the most challenging issues of modern times, Prachi Bali has been promoted as the national head for...
NEW DELHI: India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill ambassador, UN Secretary General’s SDGs...
Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will...
NEW DELHI: Acer India, the PC brand, has roped in Bollywood actor Sonu Sood as its brand ambassador. The actor will be seen endorsing the brand's...
The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products,...
NEW DELHI: Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And...
NEW DELHI: On 19 September, the newspaper readers were in for a surprise as there was not one but two Times of India newspapers at the...
Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz...
NEW DELHI: Surrogate Advertising has been a very old debate in the India’s advertising industry. An alcohol brand can advertise in the garb of music CD...
Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has...
NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020....
NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit...
NEW DELHI: It does not seem to be tiring of its partnership with the IPL. Leading Indian tyre maker Ceat has been associated with the world’s...
MUMBAI: Newspapers and online news media have been flashing headlines how this company or that brand has invested huge outlays to get associated with the Dream11...
NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou”...
NEW DELHI: Stylam, a leading laminate company, has come onboard as Associate Sponsor for Kings XI Punjab for the upcoming season of the Dream11 Indian Premier...
MUMBAI: McDonald’s India west and south has launched its new campaign that celebrates the brand’s unwavering commitment to serving safe, hygienic and delicious food to its...
NEW DELHI: Fintech platform MobiKwik has promoted Chandan Joshi as the company’s co-founder and CEO, payments business. Joshi has been part of the MobiKwik leadership team...
Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming T20 season. As the official partner, the brand has launched its #RoarForCricket campaign. As part...
NEW DELHI: Chimp&z Inc, the digital-first integrated marketing agency has won the online reputation management (ORM) mandate for legal, tax, and compliance services platform, VakilSearch.com, and...
Network Advertising has appointed Harish Shriyan and Amit Ray as Executive Directors. Shriyan was earlier group CEO of Omnicom Media Group and has played a key...
NEW DELHI: Paytm First Games, a subsidiary of India's homegrown digital financial service platform Paytm, has roped in global sporting legend Sachin Tendulkar as the brand...
NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – north & east (Connaught Plaza Restaurants Pvt. Ltd.). The...
NEW DELHI: ArcelorMittal Nippon Steel India has roped in Scarecrow M&C Saatchi as the creative agency for its customer communication needs. The brand will be handled...
NEW DELHI – Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed T. Gangadhar aka Gangs as the company’s CEO...
BANGALORE: Havas Media has won media duties for MyGate, India’s leading community management solution, whose comprehensive offering comprises security, ERP and a host of other features...
New Delhi: GSK Consumer Healthcare’s leading antacid brand in India, ENO has launched the third phase of the successful #WhatARelief campaign to drive relevance for the...
NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive...
Amazon Prime Video and Amazon Studios SVP Mike Hopkins is a 30-year vet old in streaming veteran, having overseen the developed of products such as BTN2GO...
New Delhi: Facebook global chief marketing officer Antonio Lucio announced via a social media post that he is stepping down from his role. Lucio has been...
KOLKATA: India’s undisputed DTH leader Tata Sky unveiled a digital campaign to celebrate its 14 anniversary recently. Of all other usual campaigns, it stands out in...
New Delhi: Publicis Media has hired Mimi Deb to lead its dedicated bespoke unit platformGSK. In this role, Deb will manage end-to-end responsibilities under media investment...
NEW DELHI- Covid2019 battered the automotive industry in India with the demand for new cars and two-wheelers plummeted between March-May 2020. The month of April 2020...
KOLKATA: ShemarooMe has today announced its association with Sony India to expand the Smart TVs content library, further enhancing the accessibility and convenience for consumers. With...
NEW DELHI: Among India’s leading independent advertising agencies, Network Advertising has won the above-the-line creative mandate for Essilor India, a world leader in prescription lenses, following...
NEW DELHI: Chimp&z Inc, the 360-degree global marketing agency has announced two senior-level promotions. Sean Pereira was elevated to associate creative director – from creative supervisor....
MUMBAI: She built her reputation as a solid marketer building Star India, along with her boss Uday Shankar, as chief marketing officer and president – strategy...
MUMBAI: Applause Entertainment marketing and revenue head Ashok A Cherian has moved on to join TikTok India as marketing head. Cherian joined Applause Entertainment back in...
MUMBAI: One of the world's best known content marketing gurus, Robert Rose, will address the marketers, advertising professionals and digital publishers via a webinar presented by...
MUMBAI: The deadly Covid19 has put every country in an alarming situation with the economic impact of the pandemic disease being immediate for certain industries. To...
Here’s a ringside view of the marketing circus from an IT professional who has been ‘hovering’ around media and marketing for the past 24 years. (Information...
MUMBAI: Over the last decade we’ve witnessed the field of marketing transform in previously unimaginable ways. Much of this transformation has been driven by the breakneck...
MUMBAI: In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executive Harikrishnan Pillai and Ex-Times Network's Manish...
MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well...
MUMBAI: With five original web-series, Times Internet-owned over-the-top (OTT) service MX Player made its grand entry in the highly contended Indian market. While the new entrant...
