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NEW DELHI: Covid2019 impacted every category of the television business. In the news genre, ad volumes, as well as ad rates, were hit initially, but have...
MUMBAI: The Advertising Standards Council of India (Asci) has, for the past few weeks, intensely monitoring possible surrogate advertising during the ongoing Indian Premier League (IPL)....
MUMBAI: That boyish charm, that dimpled smile, that romantic effervescence – Shah Rukh Khan has effortlessly won viewers' hearts, be it on the silver screen with...
NEW DELHI: Bajaj Auto registered 11 per cent year-on-year growth in the overall sales of its vehicles (across portfolio) in October 2020. It sold 512,038 vehicles...
NEW DELHI: Nivea has launched a video campaign Taapsee Pannu to promote the revamped Nivea Milk Delights Face Wash, which encourages consumers to not just “face...
NEW DELHI: Covid2019 impacted brands across the board and as a result, ad volumes on television also took a hit. At that point, businesses were forced...
NEW DELHI: IPL buzz volume is on track to go two times from the last season, reaching more than 60 million, indicated the Wavemaker Mesh report,...
NEW DELHI: IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with...
New Delhi: Facebook has announced its third quarter results. The ad revenue for the social media giant stood at $21.2 billion dollar up by 22 per...
Mumbai: Havas Group India has announced the elevation of Mohit Joshi to CEO of Havas Media Group with immediate effect. This appointment comes as part of...
CHENNAI: TVS Motor has reported revenue of Rs 4,617 crore in the second quarter of 2020-21 as against Rs 4,353 crore in the second quarter of...
NEW DELHI: Global advertising conglomerate WPP reported a 9.8 per cent decline in revenue from last year to £2.97 billion for the third quarter ended September...
NEW DELHI: Maruti Suzuki India has reported a net profit of Rs 1,371, a slim growth of one per cent year-on-year for the quarter ended 30...
NEW DELHI: Pawan Soni, VP, head of programming & marketing has moved on from National Geographic. At Nat Geo, Soni was responsible for overall P&L and...
NEW DELHI: Titan Company reported an 89 per cent recovery in sales in Q2 of FY 2020-21 led by sharp recovery in the jewellery division post...
New Delhi: Mzaalo, a blockchain-based video streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for...
NEW DELHI: Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per...
NEW DELHI: Telecom operator Bharti Airtel announced its highest ever consolidated quarterly revenue, reporting a 22 per cent jump driven by higher tariffs and a rise...
KOLKATA: Tyre manufacturer CEAT has appointed Hindustan Unilever Limited’s Priya Nair as additional director in the capacity of independent director. Her appointment is effective from 27...
NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency,...
New Delhi: Colgate-Palmolive (India) has reported net sales of Rs. 1,277.6 crore for the quarter ended September 30, 2020, an increase of 5.3 per cent over...
HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020, against the Rs...
NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth....
Kochi: Mathrubhumi elevates Naveen Sreenivisan as head media solutions TRD. In his new role, Naveen will be responsible for the management of sales and marketing functions...
NEW DELHI: The year 2020 has put a dampener on everyone’s spirit with most people having been confined to their homes for the major part of...
NEW DELHI: Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience Research Council (BARC India). BARC...
MUMBAI: Brand Sentry has bagged the digital and PR mandate for Orchids International. It is a leading name in the hygiene product industry. They started their...
NEW DELHI: The News Broadcasters Federation (NBF), India’s largest industry association representing interests of news broadcasters from across the length and breadth of the country, has...
Mumbai: The Indian Society of Advertisers (ISA), which is the only national body as the strong voice of advertisers over the last 68 years, has announced...
NEW DELHI: HUL’s beauty brand Glow & Lovely has unveiled the findings of the recently conducted ‘Identity Survey’ which revealed that only 38 per cent Indian...
New Delhi: The Tanishq ad controversy seems to have got the attention of the entire advertising industry. In the latest development, Advertising Agencies Association of India...
NEW DELHI: Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings...
NEW DELHI: Harman, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies for automotive, consumer, and enterprise markets, has awarded it's integrated creative,...
USV – Sebamed has appointed The Womb to handle its strategy and creative duties without the conventional multi-agency pitch. The agency will be responsible for building...
MUMBAI: Veteran media professional DK Bose passed away on Friday. He was a pioneering advertising and media professional who laid the foundation for media planning function...
NEW DELHI: Toppr, a leading player in the edtech space, has rolled out its latest ad campaign, “Better Learning. Better Results.” It puts a strong emphasis...
MUMBAI: FoxyMoron has appointed Nakul Dutt as the national strategy director. He will be overlooking the overall integrated brand, media and communication strategy and working towards...
NEW DELHI: White Rivers Media has elevated Chirag Sangai as head of client partnerships. He joined the agency in August 2020 as an accounts director. Sangai...
NEW DELHI: Shavon Barua has moved on from her role of chief client officer at PHD. She confirmed the news to Indiantelevision.com. Although, she did not...
Leading FMCG player Marico stated in its quarterly report that the brand has upped its advertising spends in Q2 FY21 (July, August, September 2020) to pre-Covid...
NEW DELHI: Slow braised with the choicest of ingredients, infused with flavourful spices and presented like poetry on a plate – a karela (bitter-gourd) would still...
NEW DELHI: Myntra is teaming up with Max Fashion, one of the largest fashion retailers in India, to make your festive season shopping spree even more...
NEW DELHI: Fantasy cricket app Gamezy has come up with Naya Zamana V/S Purana Zamana ad campaign starring brand ambassador KL Rahul to usher the game...
NEW DELHI: Somany Home Innovation, makers of ‘Hindware Appliances’ and one of the leading players in auto clean chimney segments in India, has introduced its breakthrough...
MUMBAI: In the months of June and July 2020, the Advertising Standards Council of India (Asci) investigated complaints against 363 advertisements, of which 76 were promptly...
NEW DELHI: Dailyhunt, a local language content discovery platform for Bharat, today announced CSK Originals – an exclusive and exciting content partnership with IPL favorites’ Chennai...
NEW DELHI: GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India – Bijness Bhai. This campaign...
DELHI: Snacking enhances everyday moments and cricket fans love to munch on something while they are watching their favourite sport. Bingo! is the preferred snacking choice...
MUMBAI: Zee Bangla and Zee Bangla Cinema cluster business head Samrat Ghosh is really looking forward to the next couple of months, like almost everyone in...
Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising...
