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MUMBAI: Unilever has appointed Amruta S as executive vice president, business development, handing her the brief to sharpen the group’s dealmaking engine and push its next...
MUMBAI: In this guest column, Sameer Joshi and Anindya Ghosh, founders of brand marketing firm Sam & Andy, bring together their combined experience of over 45+ years to reflect on how 2025...
MUMBAI: If 2025 made artificial intelligence indispensable to marketing, 2026 will make it decisive. In this authored perspective, Nikhil Kumar, chief growth officerat mediasmart, argues that...
Masuma Siddique, founder and chief strategist of InkCraft Communications, looks back at 2025 as a reset year for advertising and marketing, one shaped by intention, restraint...
MUMBAI: Marketing has stuffed its own stocking with metrics—and misplaced its meaning. That, in essence, is the Christmas message from Gayatri Vasudeva Yadav, group chief marketing...
MUMBAI: India is at a pivotal moment in rethinking how businesses move people. As companies continue to grow in a post-pandemic, sustainability-focused era, safe and efficient...
MUMBAI: Nikhil Gupta has landed himself a plum new role as marketing manager at Accenture, capping off what must feel like a victory lap around the...
MUMBAI: Kanchi Parekh has ascended to vice president marketing at Kotak Mahindra Bank, capping a three-year climb through the private banking heavyweight’s ranks. The April 2025...
MUMBAI: Adil Memon, Zee Entertainment’s long-standing content and marketing whiz, has now taken the hot seat as acting territory head – Mena at the broadcaster. After...
MUMBAI: She’s brushed up brand campaigns for over a decade and a half— now she’s scrubbing into a new gig. After a sparkling 16-year stint at...
MUMBAI: Reema Kundnani has just bagged a promotion at Brookfield Properties, leaping from senior vice president to executive vice president, head of marketing and key account...
MUMBAI: Aparna Kulkarni, a marketing heavyweight with a glittering CV, has hung up her diamond-studded boots at the Natural Diamond Council, after a six-and-a-half-year stint. She’s...
MUMBAI: High-flying marketing strategist Varun Thakar has nabbed a plum position as director of brand marketing at fintech powerhouse Razorpay, after catapulting travel major Cleartrip into...
MUMBAI: The advertising landscape in India is on the brink of its most transformative year yet. With AI taking over marketing workflows, quick commerce redefining e-commerce,...
MUMBAI: India’s advertising industry isn’t just growing; it’s strutting down the marketing runway like a star-studded campaign launch. The media investment giant under WPP, GroupM has...
MUMBAI: Celebrity endorsements remained the lifeblood of India’s advertising world in 2024, proving once again that a star-studded ad is worth its weight in gold. While...
MUMBAI: Last night, at precisely 9 pm, Zepto turned social media upside down with a cheeky new TVC that had people convinced they’d cracked the code...
MUMBAI: Founded by visionary leaders Prasad Shejale and Venugopal Ganganna, LS Digital has long been the underdog-turned-powerhouse in the marketing world. Now, with the launch of...
MUMBAI: In a move that promises to revolutionise its online presence, Rushi Ventures Pvt Ltd (RVPL) has joined hands with C Com Digital, a global full-service...
MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries across the globe. At the 19 India Digital Summit, Madison...
MUMBAI: hBits, India’s leading platform for investing in commercial real estate, has just made a big power move by appointing Zahid Gawandi as its director –...
MUMBAI: In a world obsessed with instant gratification, where a fleeting moment can spark a billion impressions, the advertising and marketing industry stands as the unsung...
MUMBAI: After an 18-year whirlwind of success in banking marketing, Pulak Sarmah has made a bold leap into the pharmaceutical arena, becoming the head of corporate...
MUMBAI: SW Network, an advertising and marketing agency known for integrating creativity with technology, is expanding its presence in Bengaluru. The agency focuses on delivering innovative...
MUMBAI: Havas Media Network has appointed Pankaj Nayak as CEO – Singapore & president – southeast Asia, effective immediately. With over two decades of experience in...
MUMBAI: In an era where digital transformation is reshaping every aspect of business, marketing, and branding are undergoing revolutionary changes. With India’s digital consumer base projected...
MUMBAI: In the battle of operating systems, where iPhones reign supreme and Androids hustle for the limelight, Flipkart’s Android Advantage campaign has flipped the script—quite literally....
MUMBAI: Ever wondered how the masterminds behind the most iconic ads cracked the code of grabbing your attention? From billboards that dominate cityscapes to campaigns you...
MUMBAI: When has Bacardi not turned the mundane into a memory, setting the rhythm at your favorite club, igniting laughter at house parties, or simply elevating...
MUMBAI: Lynx Technik, a provider of modular signal processing solutions, has appointed Vincent Noyer as its director of product marketing. With over 20 years of combined...
MUMBAI: He’s taken a trip from Lucknow to Delhi. Atishay Agarwal has moved on from Lucknow Super Giants as head of digital to Delhi Capitals as...
Mumbai: Promodome Communications, a full-service advertising agency with nearly two decades of experience, has secured the advertising, marketing, and digital mandate for the first-ever Kho Kho...
Mumbai: Parag Milk Foods’ flagship brand Pride of Cows launched its brand film, emphasising its leadership in single origin milk. The film highlights Parag’s Bhagyalakshmi Dairy...
Mumbai: In the ever-evolving landscape of marketing, understanding consumer behaviour is paramount. Visual merchandising, a vital tool in a marketer’s arsenal, taps into the subconscious cues...
Mumbai: As B2B marketing grows more complex with longer decision cycles and fragmented buyer behaviors, Innova Solutions is stepping up to simplify and unify the process....
Mumbai: Greenpanel, the largest manufacturer of wood panels in India, is redefining its market strategy with a blend of innovative marketing and strategic partnerships. Known for...
Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, is delighted to announce its exclusive mid-summer sale, aptly named #TheQuietLuxurySale. This initiative is set to...
Mumbai: Spending three decades in the advertising industry is no small feat, and Anand Suspi’s illustrious career stands as a testament to his creative genius. As...
Mumbai: “In the ever-evolving marketing landscape, amidst constant refinement of strategies and methods, one timeless instrument persists due to its enduring effectiveness: storytelling”. The art of...
Public relations (PR) plays a vital role in shaping a brand’s image and driving growth in India’s ever-evolving market. It fosters relationships with key stakeholders, both...
Mumbai: Indus Valley, a leader in ‘Organic and Natural beauty products’ for over five decades, aims to invest ₹40 crores towards marketing, and research. This investment...
Mumbai: Behind the scenes of GoPromoto’s rise in the marketing realm is an entrepreneurial journey marked by resilience and vision. Founded by Anshul Gupta, the company...
Mumbai: In today’s ever-evolving marketing landscape, Rishi Sharma stands as a seasoned chief marketing officer with a diverse background in managing brands across various sectors and...
Mumbai: As the holy city of Ayodhya gears up for the consecration of Ram Mandir on 22 January, Adani Wilmar, one of the largest food &...
Mumbai : Devyani Food Industries Ltd (DFIL), one of the leading players in the food and beverage industry and a part of the RJ Corp group,...
Mumbai: Saakshi Verma Menon has been joined as Senior Marketing Director for Africa Middle East & South Asia by PepsiCo according to her LinkedIn post. She...
Mumbai: Netflix India has recently promoted Poornima Sharma as head of marketing partnerships. She became a part of Netflix in 2020 and previously held the role...
Mumbai: Marketing is not as easy as people anticipate. It is a combination of many factors including projection, anticipation, good campaigning, research and development, analytics, and...
Mumbai: In a recent development, Virginia Sharma has been appointed as head of marketing at Google Cloud Services. Google Cloud is a data intelligence platform for...
Mumbai: 2023 has been a rather exceptional year on the advertising front, it’s been a year of personalization and redefining content generation with AI taking over...
