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Tag: marketing strategy

  • Impact Communications bags majority stake in Immersive Communication, set to disrupt market!

    Impact Communications bags majority stake in Immersive Communication, set to disrupt market!

    MUMBAI: In a move set to redefine experiential marketing in India, Impact Communications has acquired a majority stake in Immersive Communication, the cutting-edge experiential and shopper marketing agency founded by industry veteran Arti Singh. This isn’t just another corporate handshake—it’s a collision of legacy wisdom and creative dynamism, promising to turn the industry on its head.

    Impact Communications, long revered for its expertise in brand strategy and execution, now has a fiery new partner in Immersive, known for its tech-driven, innovative approach to consumer engagement. Together, they are poised to craft experiences that don’t just sell products but create memories—because let’s be honest, who remembers a boring billboard?

    Singh, a retail and brand activation maestro, has built Immersive Communication into a powerhouse that thrives on agility and consumer psychology. Having honed her skills at Dentsu, Madison, and other top agencies, she brings the perfect blend of creativity and market insight to this newly forged alliance. And let’s just say, she isn’t here to play small.

    “This strategic partnership with Impact Communications marks a defining moment for Immersive,” said Immersive Communication founder & CEO, Singh. “This collaboration empowers us with the necessary scale, infrastructure, and innovation to reimagine how brands engage with consumers. With Impact’s operational strength and our creative agility infused with our abilities, we are set to deliver unparalleled experiential solutions across the country.”

    Impact group chairman Sanjay Kaul echoed the sentiment, adding, “Partnering with Immersive Communication is a pivotal step toward creating a veritable ‘powerhouse’ that seamlessly blends creativity, technology, and execution scale. With Arti’s leadership, we are confident that this collaboration will redefine the future of experiential marketing in India.”

    So, what does this mean for brands looking to dazzle their consumers? Expect next-level campaigns that blur the line between the physical and digital, fuelled by Impact’s deep-rooted industry know-how and Immersive’s future-facing approach. The collaboration will harness cutting-edge technology, expand creative talent pools, and supercharge operational capabilities—all in the name of crafting experiences that people won’t just engage with but will talk about long after they’ve happened.

    This isn’t just a merger of businesses; it’s a fusion of minds determined to take marketing from predictable to phenomenal. As the industry evolves at breakneck speed, Impact and Immersive are ready to lead the charge—one jaw-dropping campaign at a time.

  • Dentsu appoints Jeff Greenspoon as first-ever global chief client officer

    Dentsu appoints Jeff Greenspoon as first-ever global chief client officer

    MUMBAI: Leadership shake-ups at Dentsu just got more interesting. In a bold move, the agency has appointed Jeff Greenspoon as its first-ever standalone global chief client officer (CCO), marking a significant shift in its leadership structure. Greenspoon, a Dentsu veteran of over a decade, will continue serving as chief business officer, Americas, while taking on this expanded role.

    Reporting directly to Dentsu president and global CEO Hiroshi Igarashi, Greenspoon will spearhead client-centric global solutions, ensuring the agency delivers cohesive and strategic services across its international portfolio. His new mandate includes developing long-term strategies, fostering client relationships, and overseeing the global vision for Dentsu’s top-tier accounts.

    This appointment represents a first for Dentsu, which previously had a dual leadership model. Jacki Kelley, the last executive to hold the global CCO role, also served as CEO, Americas, before her departure in 2023. Greenspoon’s elevation signals Dentsu’s renewed focus on enhancing client services at a global scale.

    Having played an instrumental role in shaping Dentsu’s business strategy, Greenspoon previously led Dentsu Canada as CEO and was co-founder and CEO of digital creative agency Spoke, which Dentsu acquired in 2014. His track record in merging innovation, technology, and creative solutions makes him the right fit to lead Dentsu’s next evolution in global client strategy.

    With Greenspoon at the helm, Dentsu aims to strengthen its global service capabilities, optimise client engagement, and set new standards for client-focused innovation. The agency is betting big on its future—and with Greenspoon leading the charge, that bet looks like a smart one.

     

  • Former Nestlé leader Gaurav Kwatra joins iD Fresh Food as CMO

    Former Nestlé leader Gaurav Kwatra joins iD Fresh Food as CMO

    MUMBAI: After a remarkable 12-year journey of crafting impactful campaigns and shaping industry narratives, marketing veteran Gaurav Kwatra has stepped into a new leadership chapter. Kwatra has been appointed chief marketing officer (CMO) at iD Fresh Food, a leader in fresh and natural food products. Tasked with elevating the brand’s market presence, Kwatra will drive strategic marketing initiatives, fuel customer engagement, and spearhead the company’s ambitious market expansion plans.

    Bringing over two decades of leadership experience in FMCG, Kwatra has a proven track record in brand strategy, product innovation, and market growth. Prior to joining iD Fresh, he held senior positions at Nestlé India, including business head and marketing manager – beverages, where he played a pivotal role in launching key products, accelerating innovation, and driving sustained business growth.

    Kwatra began his career at Britannia Industries as an area sales manager and quickly climbed the ranks to become group product manager. During this period, he honed skills in market segmentation, product marketing, team leadership, and strategic brand development, laying the foundation for his success in the FMCG sector.

    At iD Fresh, Kwatra’s focus will be on leveraging data-driven strategies, strengthening iD’s position in existing markets, and driving customer-centric innovations to accelerate the company’s expansion. His appointment reflects iD Fresh’s commitment to scaling operations while continuing to deliver fresh, high-quality, and preservative-free food solutions to households globally.

  • Vipin Unni joins OTT platform Aha as chief marketing officer

    Vipin Unni joins OTT platform Aha as chief marketing officer

    Mumbai: In a strategic move to enhance its market footprint, Aha, the popular regional OTT platform, has appointed Vipin Unni as its chief marketing officer (CMO). Unni’s appointment comes as Aha seeks to elevate its brand positioning and tap into a larger audience base in an increasingly competitive streaming industry.

    Unni, renowned for his expertise in leading marketing strategies at Airtel, Reliance, and Star TV, brings a strong track record in digital marketing and brand expansion to Aha. He has spearheaded initiatives that seamlessly integrate innovative marketing approaches with profound consumer insights. Previously, Unni held pivotal leadership positions, refining his ability to thrive in the fast-paced digital environment.

    The appointment is timely as competition among streaming platforms intensifies, with companies vying for the attention of regional audiences who increasingly prefer local language content. Unni’s leadership could propel Aha to expand its subscription base and fortify its brand presence across South India and beyond.

    The OTT platform has been focusing on high-quality original content, and Unni’s marketing acumen will be crucial in positioning these offerings effectively.

  • Havas Worldwide India strengthens strategy team with three new appointments

    Havas Worldwide India strengthens strategy team with three new appointments

    Mumbai: Havas Worldwide India has strengthened its strategy team by appointing Dhananjoy Ray, Aniruddh Subramanian, and Jahan Nargolwala as associate vice presidents – planning & strategy. All three will report to Havas Creative Network India’s Chief Strategy Officer, John Thangaraj and will be based in Gurgaon.

    John Thangaraj commented, “I am thrilled to welcome Dhananjoy, Aniruddh and Jahan to the Havas family. The world is changing and so are we. Strategy needs to be more business forward, digital first and data driven than ever before and our journey towards creating a more converged, multi-disciplinary team begins now. Each of them brings a deep and divergent level of expertise and experience to the table. Dhananjoy brings a deep passion and excitement for all things tech and auto. Aniruddh’s understanding and experience on the CPG category is second to none. And Jahan’s digital-first expertise across multiple categories nicely rounds out the team. Their hires underscore Havas’ deep commitment to delivering insight & data backed strategic solutions that focus on keeping our clients ahead of the curve. That said, we’ve only just begun – watch this space!”

    With over a decade of experience, Dhananjoy Ray has worked with agencies such as FCB India and Publicis India, contributing to brands like Horlicks, Uber, Pernod Ricard, Vivo, BMW, Google, Maggi, and Nokia. His expertise lies in communication and brand strategy.

    Jahan Nargolwala brings nearly 13 years of experience from agencies including Creativeland Asia, Yaap Digital, and Law & Kenneth. His work spans brands like Pizza Hut, Uniqlo, Godrej, Taj Hotels, Coca-Cola, UPI, and RuPay. Jahan specialises in creative strategy, brand planning, and cross-functional project management.

    Aniruddh Subramanian joins FCB India, with experience at L&K Saatchi & Saatchi and Famous Innovations. He holds a Master’s in Marketing from the University of Cincinnati and has worked across FMCG, FMCD, healthcare, and tech sectors with brands like Horlicks Plus, All Out, Bata, Honda Motorcycle & Scooter India, and Google Pixel.

  • Revex Media to expand into Canada and UAE in 2022-23

    Revex Media to expand into Canada and UAE in 2022-23

    Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year objective is to expand into new markets in Canada and the UAE.  It has already roped in five new brands in the first quarter of this month and grew its workforce by 20 per cent.

    Revex Media offers business growth services for scaling brands’ top-line revenue via a digital-first marketing strategy. With its strategic and result-oriented approach, the agency aspires to enable at least 300 per cent growth within the next two quarters for 20+ brands working with them currently.

    Revex Media currently has a client base of 30 brands, and with the 100 per cent expansion plan in focus, the client base will grow to 60 by the end of the fiscal year. The marketing firm intends to focus primarily on the D2C space (selling consumer goods) where it hopes to increase its D2C-specific clientele by 50 per cent. Revex Media’s goal in the education space is to increase its clientele by 30 per cent and 20 per cent in different sectors – real estate, SAAS, and travel.

    Revex Media CEO & founder Utkarsh Arora affirmed, “At Revex Media, We are working hard to establish a strong foundational model for our clients to make them grow faster in the digital-first ecosystem. One of our primary focuses this year is to increase our firm’s talent density to improve our strategic and operational effectiveness to meet the audacious goals we have set for our clients. We have been recording an overwhelming response and our strategy for the ongoing fiscal is carved based on the same. Our maximum traction comes from the D2C space which over the period has become one of the expertise and we aim at expanding it further. Our team has been working diligently to establish a strong client base. It will not only help us grow as a brand, but it will also improve our operational effectiveness. As we expand, it becomes even imperative on our part to provide our clients with the opportunity to magnify their marketing and increase their revenue. Also, we will keenly work to strengthen our existing and new clients’ relationships.”

  • Dasvi and Matsyakand actor Shrikant Verma roped in for Netflix show CA Topper Tribhuvan Mishra

    Dasvi and Matsyakand actor Shrikant Verma roped in for Netflix show CA Topper Tribhuvan Mishra

    Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year objective is to expand into new markets in Canada and the UAE.  It has already roped in five new brands in the first quarter of this month and grew its workforce by 20 per cent.

    Revex Media offers business growth services for scaling brands’ top-line revenue via a digital-first marketing strategy. With its strategic and result-oriented approach, the agency aspires to enable at least 300 per cent growth within the next two quarters for 20+ brands working with them currently.

    Revex Media currently has a client base of 30 brands, and with the 100 per cent expansion plan in focus, the client base will grow to 60 by the end of the fiscal year. The marketing firm intends to focus primarily on the D2C space (selling consumer goods) where it hopes to increase its D2C-specific clientele by 50 per cent. Revex Media’s goal in the education space is to increase its clientele by 30 per cent and 20 per cent in different sectors – real estate, SAAS, and travel.

    Revex Media CEO & founder Utkarsh Arora affirmed, “At Revex Media, We are working hard to establish a strong foundational model for our clients to make them grow faster in the digital-first ecosystem. One of our primary focuses this year is to increase our firm’s talent density to improve our strategic and operational effectiveness to meet the audacious goals we have set for our clients. We have been recording an overwhelming response and our strategy for the ongoing fiscal is carved based on the same. Our maximum traction comes from the D2C space which over the period has become one of the expertise and we aim at expanding it further. Our team has been working diligently to establish a strong client base. It will not only help us grow as a brand, but it will also improve our operational effectiveness. As we expand, it becomes even imperative on our part to provide our clients with the opportunity to magnify their marketing and increase their revenue. Also, we will keenly work to strengthen our existing and new clients’ relationships.”

  • Honasa Consumer appoints Anuja Mishra as CMO

    Honasa Consumer appoints Anuja Mishra as CMO

    MUMBAI: Honasa Consumer Pvt. Ltd. (HCPL), parent company of Mamaearth, and The Derma Co., a fast-growing House of Brands for personal care, appointed Anuja Mishra as chief marketing officer. In her new capacity, Mishra will oversee the marketing strategy for Honasa Consumer group brands – Mamaearth, The Derma Co., and Bblunt.

    Mishra will be taking the baton from Sambit Dash, who has been elevated to head Brand Factory Team where he will be responsible for crafting, launching, and building new brands business for Honasa. She will be based out of the Honasa Consumer head office in Gurgaon.

    Mishra brings over 17 years of experience across marketing and sales, having led brand management, innovation strategy and sales across three blue-chip FMCG organisations and some of the popular brands. As the CMO of Honasa Consumer, she will be responsible for accelerating the brand’s awareness and growth across the D2C ecosystem.
    Speaking on her role, Anuja Mishra said, “I am absolutely thrilled and honored to join Honasa Consumer in its exciting journey of becoming a powerful house of brands. Honasa has proven to be a trailblazer across the D2C landscape, and I have tremendous respect for the organization’s ability to innovate disruptively and meaningfully. I look forward to joining this talented team and contributing to the growth mission.”

    Commenting on the onboarding, Honasa Consumer co-founder and CEO Varun Alagh said, “Honasa has emerged as the fastest growing D2C brand and being a digital first brand, it is critical to constantly innovate and stay ahead of others in this excessively dynamic digital ecosystem. Anuja comes with extensive experience in managing millennial brands and she joins us at a time when the group has attained a great milestone with her expertise, she will elevate and support the strategy to the next one. We are excited to have a seasoned professional like her on board and look forward to growing the organisation with her.”

  • Parle Marie sets mood for ‘Adda Baazi’ with Maharashtra-focused TVCs

    Parle Marie sets mood for ‘Adda Baazi’ with Maharashtra-focused TVCs

    Mumbai: Parle Products, one of India’s leading biscuits, snacks and confectionery manufacturers, has launched three new TVCs in Maharashtra for Parle Marie biscuit. This new localised campaign is part of the company’s regional marketing strategy designed to drive engagement and build relationships with Parle. 

    “By targeting multiple generations to showcase the true spirit of the local people and their cultures, Parle Products aims to achieve success in different regions with focused campaigns for customers,” the company said in a statement.

    The regional campaign “Jithe Story Thithay Parle Marie” resonates with the quintessential Maharashtrian experiences across generations and evokes the fun and frolic nature of ‘Adda Baazi’ (casual everyday gatherings).

    The ad films are tailored to connect with the culture of Maharashtra, capturing everyday tete-a-tete in close-knit communities.

    The first ad film depicting a mother and daughter bonding moment uses a play on a local Marathi proverb like ‘Gharogharimatichya Chuli’ and introduces a modern take ‘Gharoghari Fashionable Muli’ to bridge the gap between generations. The Matheran-based film showcases the traditional Marathi Powada (poetry) used for a modern-day proposal while the Anniversary film shows a lively discussion amongst women on their dream gift involving Narayanpethi, Nauvari, and Paithani sarees. The films beautifully marry the archetypal Maharashtrian stories to give them a modern twist.

    Speaking about the campaign, Parle Products’ senior category head Mayank Shah said, “Parle Products as a brand has its roots deeply embedded in cities and rural areas alike and as we grow in new regions, we want our communications to be reflective of the people’s traditions, way of life and the local spirit. Every Indian has their own way of jibing, bonding and internal-puns, which is very much coincidental to their way of living and culture. This campaign has been tailored keeping in mind the Maharashtrian way of life nuancing cultural codes and traditions of Maharashtra. This will make consumers relate and bond with the brand.”

  • AcneStar face wash launches digital campaign with regional influencers

    AcneStar face wash launches digital campaign with regional influencers

    Mumbai: AcneStar face wash from the house of Mankind Pharma has streamlined its marketing strategy with digital campaigns on their YouTube and social media platforms. The brand has come up with a digital campaign with regional influencers to leverage different audience bases from their digital affinities and demographics.

    With the rise in the number of internet users in India, the brand has decided to adopt newer languages to engage with their audience in their local language. To capture the different regional speaking markets the brand has collaborated with four leading actresses from different regional markets.

    The brand has collaborated with model, actor, and singer Himanshi Khurana who has worked in Punjabi-language films to boost brand affinity in the Hindi and Punjabi speaking market. Another actress who has predominantly appeared in Kannada, Telugu, and Tamil language films, Pranitha Subhash for the southern region has also been roped in. Priyanka Sarkar, a Bengali film actress will help the brand to double down its presence in the Bengali speaking audience and to tap into the Marathi speaking audience the brand has leveraged actress Hruta Durgule.

    Keeping in mind the diverse audiences across the country, the brand has planned to rope in more regional influencers in the coming days to establish a stronger presence across the nation. The campaign is designed and planned based on consumer insights and learnings from the past campaigns, it said on Monday.

    Mankind Pharma, general manager, sales & marketing Joy Chatterjee said, “AcneStar is an anti-inflammatory and antibacterial face wash which plays an important role in everyone’s life and we are trying to create awareness for our brand through a regional approach. We are confident that this campaign will help us build deeper and newer connections with our audiences.”