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Tag: Marketing Solutions

  • inresto by Dineout urges restaurants to be their own boss in new brand film

    inresto by Dineout urges restaurants to be their own boss in new brand film

    Mumbai: inresto, the B2B arm of Dineout, urges restaurants to be their own boss in its new brand film. The ad film highlights the importance of restaurant-owned websites and pocket-friendly yet effective marketing ways that restaurants can use to upscale their business to reduce the dependency on aggregators thus resulting in avoiding up to 30 per cent commissions and increasing profitability.

    In this satirical take, the film shows two types of restaurateurs, Sid, who is smart and owns his website, and the other, Sud, who is not so hands-on with tech solutions and is still relying on the aggregators for his orders. The unique visual representation supports the comical yet important message that the brand conveys by showcasing the two restaurateurs on a split-screen with coloured and black & white background.

    Conceptualised by the in-house team, the digital film has been released on the brand’s social media platforms on Instagram, Facebook, and YouTube.


    “Restaurants have started to experience the hustle and bustle of dining out after a long halt. So they need solutions which are in their favour,” stated Dineout co-founder and head of marketing Nikhil Bakshi. “A microsite with a delivery & pickup menu that can be easily modified anytime with appealing visuals and a smooth UI is the need of the hour. Not only that, the restaurant industry is competitive, and to stand out, they need marketing solutions which are targeted and cost-effective.”

    inresto by Dineout is trying to bridge the communication gap between a restaurant and its customers through ROI-driven marketing solutions like targeted social media promotions, search engine optimisation (SEO) for better search results, professional photoshoots, and video shoots, among others. inresto has always taken the industry-first approach by offering a 360-degree solution to the restaurants, said the brand in a statement.

    “In today’s time, one cannot just depend on aggregators for the delivery business. Restaurants need to be independent with tools to run their operations confidently,” said Nutcracker founder Annie Bafna. “Therefore, we took charge of our order taking and delivery system to reduce overhead expenses through inresto’s online ordering solution. We were able to communicate more strategically and give offers and discounts to our customers through target marketing campaigns.”

  • Discovery launches enhanced marketing solutions offer across international markets

    Discovery launches enhanced marketing solutions offer across international markets

    KOLKATA: Discovery is unveiling an enhanced marketing solutions offer for brand partners across its international markets that truly unites the company’s sports offering with its real life entertainment portfolio into a single proposition. The move builds on the global launch of Discovery’s definitive real-life subscription streaming service, discovery+, in January.

    For the first time, this gives brand partners the opportunity to access all of Discovery’s rich content, on all of its platforms, across every global market, through one central buying point. Clients can now connect with Discovery’s entire audience through any of its offerings, including its leading multi-sport brand Eurosport and passion verticals such as the Global Cycling Network (GCN).

    As part of the redefined and integrated offer, Discovery has also reimagined its creative brand solutions capability, within its marketing offer, to enhance content opportunities available to international client partners. Discovery’s creative studio is already delivering new creative content together with some of the world’s biggest brands, helping them to connect with their audiences at scale in a deeper and more meaningful way.

    A suite of marketing solutions will be presented for brands to allow them to achieve engagement at scale across the widest portfolio of platforms including via digital content, social media, long and short-form content, product placement, sponsorship, and technology partnerships.

    Eurosport head – sports marketing solutions Mike Rich said, “Today is a monumental step for our sports offer as we fully unify our international marketing solutions and advertising-sales within the broader offering of the Discovery family. We believe this will further strengthen our market-leading proposition and help brands tell their stories at scale, supporting them to deliver against communications goals which positively impacts their business objectives.

    “As we head towards back-to-back Olympic Games and deliver the international rollout of discovery+, our partners can now fully take advantage of an enhanced marketing solutions offer which connects sport to the most comprehensive range of real life categories, including home, adventure, travel, food, nature, environment and science. This not only offers more ways to inform, fascinate and inspire, but allows brands to call on us to engage both the most passionate and broadest audiences they want to target.”

    Discovery’s marketing solutions and advertising-sales business already features global clients on its roster, including across its unrivalled sports offering:

    ·        Bridgestone, which became the headline sponsor of Eurosport’s Olympic Games Tokyo 2020 coverage.

    ·        Brand USA – extending Discovery’s partnership with the public-private organisation that promotes the United States as a premier travel destination, delivering marketing and advertising solutions across Discovery’s platforms, including to sports fans through Eurosport.

    ·        Goodyear, which agreed a multi-year partnership with Eurosport around its world-class motorsport coverage and promotion.

    ·        Zwift, which is Eurosport and GCN’s largest partner for its comprehensive cycling coverage across the widest range of events.