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Tag: marketing mandate

  • Media Care wins digital marketing mandate for ScoopMan Ice-Creams & Cafe

    Media Care wins digital marketing mandate for ScoopMan Ice-Creams & Cafe

    Mumbai: Media Care Brand Solutions, an integrated marketing agency has won the digital marketing mandate for Delhi based ScoopMan Ice Creams & Café.

    As a part of the partnership, Media Care will be responsible to drive the strategy for creative campaigns, content & video creation, social media platforms, influencer marketing and digital ad spends for the ice cream, desserts & café brand and the digital mandate will be handled by agency’s Delhi and Mumbai teams.

    ScoopMan, a visionary brand born during the pandemic to address the challenge of limited dessert options available online under one roof. ScoopMan’s value proposition lies in being the ultimate destination for all dessert enthusiasts. The brand offers 30 exquisite flavors of premium gourmet fresh cream milk ice creams infused with natural fillings and toppings, appealing to every age group. The ice creams are prepared using Italian ingredients from MEC3. From delightful fruit, chocolate, caramel, brownie, traditional variants & ice cream cheesecake to custom-made sundaes, ice cream sizzlers, crispy baked waffles & lancakes, rich milkshakes & ice cream shakes, frothy ice cream sodas, and café-style appetizers. With a trusted supplier’s 30-year legacy of crafting excellent fresh milk ice creams, ScoopMan is a go-to one-stop shop for a delightful dessert experience.

    Media Care Brand Solutions co-founder & director Yasin Hamidani said, “We are thrilled to be on-boarded by a vibrant, energetic and popular ice cream, dessert & café brand like ScoopMan. We are looking forward to working with ScoopMan Ice Creams & Café and further scaling up their digital visibility, awareness and activations. Looking at the current consumer journey, we will need to activate all cogs of content, activation and experience for giving them an integrated digital solution, which will deliver business value to them.”

    ScoopMan Ice Creams & Cafe founder Priya Arora said, “With the shift in audience behaviour and increased digital activities, we aim to occupy higher mind space of the consumers by tapping into the non-linear consumer journey and better targeting that digital has to offer. We are delighted to have Media Care on board as our digital partner. Through its digital presence, ScoopMan has been synonymous with premium fresh ice cream treats, customized desserts, rich thick creamy shakes, and café appetizers. We want to continue offering joy to families and our TG, so that ScoopMan Ice Creams& Café resonates as a brand which delivers premium ice creams, customized desserts & appetizers made of superior ingredients. We are confident that Media Care will beef up the digital presence further with its impactful and innovative solutions. We are looking forward to this partnership as we are expanding exponentially across North India and other South regions through our franchise and company owned outlets.”  

    Currently the brand is serving across the region of Delhi in Sector 3 Rohini, Sector 24 Rohini and Pacific Mall, Dwarka. Soon the brand is looking to launch its fourth outlet at Pitampura in March 2024 and fifth outlet at Unity One Mall in NSP, Delhi. The brand is aiming to add 50 outlets across Delhi NCR region by 2026.

    “At Media Care, our core services are built on the grounds of creating meaningful solutions for our partners. We are delighted to lend our expertise to ScoopMan Ice Creams & Café, a brand that has been born out of a passion and love and has been serving up these delights since 2021 in Delhi. The key focus will be to engage with our customers across all sections and age groups. We will leverage our expertise in Integrated Digital Marketing to bring awareness of the brand across the country” said Media Care Brand Solutions CEO and co-founder Heemanshu Hemrajani.

    ScoopMan Ice Creams & Café co-founder & director Gonal Arora added, “With changing consumer lifestyles and growing appreciation for high-quality products & desire for ice cream flavours, our brand ScoopMan Ice Creams aims to fill a gap in the market for consumers who seek all types of desserts and extraordinary ice cream experience under one roof. ScoopMan Ice Creams embodies the perfect balance of craftsmanship, high-quality ingredients, and delectable flavours.”

  • DSP Mutual Fund hands over performance marketing duties to Puretech Digital

    DSP Mutual Fund hands over performance marketing duties to Puretech Digital

    Mumbai: Puretech Digital has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual fund investment companies backed by the 150+ year old DSP Group. As a part of this partnership, the agency will handle digital media planning along with performance marketing for the brand.

    Bagging the mandate in a multi-agency pitch, Puretech Digital will be responsible for driving growth with the help of its specialised services under performance marketing, both paid and organic. Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach of the brand.

    Speaking on winning the new client, Puretech Digital senior vice president Kamaljit Saini said, “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”

    Adding to it, Puretech Digital CEO Prashant Deorah said, “Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are glad to partner with a heritage brand like DSP Group, and we look forward to our association with them.”

    Commenting on the partnership, DSP Mutual Fund vice president for digital business Manish Rathi said, “We believe Puretech Digital has strong expertise in the digital marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”

  • 27th Sports acquires marketing mandate for India-Bangladesh test & ODI series

    27th Sports acquires marketing mandate for India-Bangladesh test & ODI series

    Mumbai: The global investment firm 27th Investments-backed 27th Sports has acquired exclusive commercial rights for India-Bangladesh’s three-match ODI and 2-match test series.

    Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series.

    This is the third major signing in cricket for 27th Sports after the India-Sri Lanka Women’s ODI & T20 Series in Sri Lanka and the high-profile Road Safety World Series T20 where the Sachin Tendulkar-led India Legends team emerged winners defeating Sri Lanka Legends for the second consecutive time in the final.

    Recently, 27th Sports also acquired The Hawks franchisee in the World Tennis League to be held in Dubai from December 19 to 24. The team comprises Alexander Zverev, Dominic Thiem, Elena Rybakina and Annett Kontaveit.          

    27th Investment CEO and president Anil Damani said, “I thank the Bangladesh Cricket Board (BCB) for giving us this opportunity and believing in our capabilities to deliver even in times of elevated global uncertainty. I am also very happy that in line with our vision of investing in growing economies, Bangladesh has a strong track record of growth and development, and like the Bangladesh cricket team, which has time and again proved that they can be world beaters, the country is also regarded as a rising star among South Asian economies.”  

    Speaking about the high-voltage series, 27th Sports CEO and co-founder Sangeet Shirodkar said, “It has been a matter of great pride and honour to partner with the Impress-Mattra Consortium for India-Bangladesh series where all top players of both countries will be in fray. We are extremely proud to be working in this series as exclusive commercial rights partner and we are thankful to all in Bangladesh who have made this possible. It is also a great opportunity for us to strengthen our ties with our partners here and widen our network in Bangladesh which is one of the fastest emerging markets in world cricket. Bangladesh’s passion for cricket is second to none and their rivalry with India is also well documented, so I look forward to an exciting series and a memorable association with the Impress-Mattra Consortium and the BCB.”

    The Impress-Mattra Consortium has been working with BCB for more than a decade now. The consortium currently holds the right for all the home series in Bangladesh till 2023 which includes the India versus Bangladesh series to be played in December 2022.

    Impress-Mattra Consortium spokesperson Sanaul Arefeen said, “Bangladesh cricket will see a new marketing partner in this series. The country’s cricket market is growing, and as a result, not only domestic organizations but foreign companies too are also showing interest in joining Bangladesh cricket today, which is not only helping the country’s cricket move forward, but also creating a healthy competitive field. We welcome 27th Sports and are excited to have them on board for this series.”

  • Team Pumpkin bags marketing and social media mandate for Maple

    Team Pumpkin bags marketing and social media mandate for Maple

    Mumbai: Team Pumpkin has won the social media and performance marketing mandate for Maple.

    The mandate was won following a multi-agency pitch. The agency will create a communication strategy to take on a three-pronged objective, which is to create awareness about the brand, and the value it provides to consumers to further increase sales. The account will be serviced by Team Pumpkin’s Mumbai office.

    Speaking of this partnership, Maple founder & managing director Manil Shetty said, “Shopping is not just related to purchases; it is the value for money and customer satisfaction that we bring through our service. Maple customers buy products and services that not only satisfy their needs but also lift their moods and give them a delightful experience. Aside from Apple products, Maple provides valuable programmes like Eleva, a privilege programme along with super-fast delivery across India, giving us an edge over other premium resellers in Mumbai, Mangalore, and across the country. Team Pumpkin’s marketing insights will help us actualise our organisational goals. We also share similar values with Team Pumpkin, making this partnership even more delightful.”

    Adding to it, Team Pumpkin chief business officer and co-founder Swati Nathani said, “Maple’s innovative approach and dedication to their service are quite intriguing and a pleasure to work with. It comes with the scope for a lot of learning and creativity. Maple is on the right path. They know what they are doing and aim to change and disrupt the shopping experience of the Indian audience. This is what makes us a perfect fit for each other, as it aligns with our own goals and philosophy. Team Pumpkin vows to go above and beyond to achieve their marketing goals and maintain brand value for customers.”

  • ACT Fibernet signs L&K Saatchi & Saatchi India to manage its creative duties

    ACT Fibernet signs L&K Saatchi & Saatchi India to manage its creative duties

    Mumbai: Atria Convergence Technologies (ACT) has appointed L&K Saatchi & Saatchi India as its creative agency. The agency won the business as part of a hotly contested multi-agency pitch and will manage full-service responsibilities for the brand including advertising, brand activation, digital and PR.

    To be managed by the team in Mumbai, the agency has been brought on board to actualise ACT Fibernet efforts to consolidate and grow the category in markets where it enjoys a leadership position as well as to establish significant brand presence in newer markets.

    Commenting on the new partnership, ACT Fibrenet senior vice president Ravi Karthik said, “As home internet specialists, ACT Fibernet has always believed that great customer experience stems from a fine balance – the right combination of technology, service quality and expertise. L&K Saatchi & Saatchi demonstrated the right balance of business understanding, passion and creative ability through the pitch process. We’re confident they are the right partners for us as we continue to grow from strength to strength.”  

    Adding his views, L&K Saatchi & Saatchi executive vice president & business head Nikhil Kumar said, “It’s a pleasure to have the ACT team on board after a multi-agency pitch. Our ability to understand their hyper-local business dynamics, with special focus on the next stage of growth, gave us the edge in the boardroom. We aim to maintain this benchmark of delivery, keeping in mind the dynamics of the category & look forward to partnering with them as an extension of their business & marketing teams.”