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Tag: marketing forum

  • Nick, Brand equity to host kids marketing forum

    MUMBAI: Looks like Nickelodeon and The Economic Times’ Brand Equity (weekly advertising and marketing supplement) believe in ‘catching em’ young’! The kids channel and the country’s leading business publication has join hands to organise first of its kind Kid Marketing Forum.

    The forum to be held at Hotel Oberoi in Mumbai on 23 April 2003 will help demystify some of the mystery around kids. “Get cracking on the phenomenal pester power,” says an official release. With global marketing and creative experts offering their bit on “what makes kids the king of consumers”, the release claims every marketer worth his nickel would be there.

    Amongst the key speakers at the forum is Jive records and the Zomba group’s senior vice-president Julia Lipari, whose portfolio include marketing Britney Spears, NSYSC, and Backstreet Boys’ music to kids. Lipari’s company has partnered with kid brands like McDonald’s, Mattel and Kraft. While speaking on the Kids as consumers- how are they different, the international marketer is expected to bring her unique experience to the forum.

    Nickelodeon UK managing director Nicky Parkinson will conduct a crystal gaze session wherein she will speak about triggers and cues on marketing to kids; the ‘do’s and don’ts’; trends and new ways of reaching to kids.

    On the domestic front, Indian marketing gurus including Leo Burnett CEO and chairman Arvind Sharma, Columbia Tristar Films MD Uday Singh and Genesis films director Prahlad Kakkar will be speaking at the forum.

    While Sharma who spearheads advertising and marketing for brands such as Complan will offer his views, Singh is expected to enthrall the audience with the Spiderman story. The ‘ting da ding da ding’ Britannia ad creator Kakkar will focus on issues like communication with kids with brutal honesty, claims the release.

    The series is first amongst series of forums adds the release.

  • SportzBiz 2003 – India’s 1st sports marketing forum on 24 Jan

    MUMBAI: indiantelevision.com and SportzPR – the communications consultancy focusing exclusively on the business of sports – present yet another first from a growing list.

    SportzBiz 2003, a half-day forum to discuss the status of the various issues facing the business of sport in India, and lay out a path for future development, will be held at ITC Grand Maratha, in Mumbai on Friday, 24 January. The forum is being conducted under the theme – Sports Marketing: The New Frontier.

    Globally, the business of sports is estimated at about $25 billion. In India, sports have been scaling new heights with cricket being the front-runner. While cricket rakes in billions of marketing rupees, other sports such as football, tennis, golf, badminton, motor racing, hockey, chess, squash, have a lot of catching up to do.

    Why are marketers investing huge amount of money in sports? …Are these investments justified in terms of returns? …How does one quantify returns? …What are the unique ways devised by various marketers to stand out of the clutter? …What are the various issues facing sports marketing in India? …These and many more questions have never been answered or debated in India.

    With the cricket World Cup just around the corner, indiantelevision.com and SportzPR and thought this may be the right time to pause and reflect about the evolving sports marketing scenario in the country. Hence SportzBiz 2003, India’s first sports marketing forum was conceived.

    SportzBiz 2003, the first ever sports marketing forum in India, will see over 20 thought leaders representing diverse audiences closely involved with the business of sports in India to present, discuss and debate various issues facing the development and marketing of sports in India. These include sports marketers, broadcasters, advertisers, sports administrators, sports management companies, and sports celebrities.

    The confirmed speakers at the Forum include.

    Harish Thawani, Chairman, Nimbus Communications
    Kunal Dasputa, CEO, Sony Entertainment Television
    Manu Sawhney, Managing Director, ESPN STAR Sports India KPS Gill, President, Indian Hockey Federation
    Naseer Hussain, Chief Steward, Formula One Racing
    Harsha Bhogle, Presenter, ESPN STAR Sports
    Kamal Morarka, Vice President, Board of Control for Cricket in India
    Dr. S. Y. Quraishi, Director General, Doordarshan
    Chris McDonald, CEO, Ten Sports
    Ayaz Memon, Sports Editor, The Times of India
    R L Ravichandran, Executive Vice President Marketing, Bajaj Auto Anil Khanna, General Secretary, All India Tennis Association Pradeep Gidwani, Managing Director, Fosters India
    Michael Ferreira, Former World Billiards Champion
    Hormzd Sorabjee, Editor, Autocar
    Anil Singh, Managing Director, Procam
    Ashish Bhasin, President, Initiative Media
    M.Suku, President, BroadMind, MindShare
    Shekhar Dutt, Director, Sports Authority of India
    Karun Chandihok, Formula Three Driver
    Raj Nayak, Air-Time Media Consultant and former Executive V-P Ad Sales, Star India.

    The half-day long seminar with its unique format is expected to be attended by over 300 delegates interested or involved in the business of sports.

    The seminar has been divided into four sessions:
    Business of Sports…Is sports giving you the right bang for your marketing buck?
    Why do you invest in sports?… What are the impediments? Managements, infrastructure, culture.
    Is Sports only a big boys play or is there room for small guys too?
    Celebrity Endorsements… Are they Justified?. or is it Too Much. too soon.
    Comparative spending on sports vis-?-vis other events and their comparative returns
    What are the various opportunities in the business of sports? Already tapped/untapped.
    Will the investment and spends on other Sports increase in the coming years?
    What are the International trends?. Where does India stand?

    Cricket and beyond Cricket
    Why is cricket a national passion?
    Why is there too much Cricket and too little of other sports?
    Is the huge amount of money invested in Cricket worth it?
    Are the returns justified?
    The TRUTH behind the ICC Ambush Marketing Controversy! Are the solutions only stop gap measure?
    Lack of Sponsorship for other Sports. What are the reasons?
    What can other sports learn from cricket? Building up alternate Sports…The Way Ahead
    The role of the media, sports associations etc.
    The ways and means to promote new sports.

    Sports and TV…Harnessing the power of television
    Can sport ever truly take control of its broadcast destiny?
    Are there enough telecast outlets? How to glamourise other sports for television: . Kabaddi, khusti?
    Get real: Setting realistic expectations of income from television rights.
    Was the World Cup cricket acquisition worth it.
    Negotiating a TV deal: Presenting to broadcasters, understanding rights value and the role of an agent
    Presenting to sponsors: What are they looking for?
    Changing minds and moving stock – does sponsorship really work? Branding events to attract sponsors.
    Cricket: Will the Channels make money? And how?
    Promoting and Telecasting Alternate Sports. Tennis, Hockey and Football. What sells in the world has no takers in India? Why?
    The Legal issues involved in Sports Broadcasting.

    The Future: Can we realize the full potential of sports marketing in India?
    Innovation: The key…in media. in creative..
    Blessing or curse – hosting a major sporting events in India.
    How to evaluate the opportunities, advantages, legacy benefits, revenue opportunities and risks before deciding to launch an event.
    Surrogate advertising.. How will they use sports?
    Sports Merchandising: Largely Untapped as Yet!
    Legalized Betting: Will it be a way of life in future?
    Internet Opportunities: Accessing the power of sports communities Going mobile – revenue potential from the mobiles, pagers, cable and internet
    Is sport wasting the opportunities technology offers?
    Opportunities in different sports /Innovative sports – Indoor and outdoor.
    How will they develop?

    After the Indian Telly Awards, the scriptwriter’s forum Qalam, the TV airtime planners, buyers and sellers forum – Ad-Wise, the Sahyadri Navratna Awards, this is yet another pathbreaking initiative from television services company Indian Television Dot Com Pvt Ltd.

    SportzPR is India’s first specialised communications consultancy focusing exclusively on the Business of Sports. SportzPR helps clients get more value from their investments in sports, celebrities and events, and is backed by CMCG India, one of India’s leading communications consultancies that has been working closely with India’s biggest sports broadcaster, ESPN STAR Sports, for over five years now.