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Tag: marketing director

  • Ruhee Das appointed marketing director at Sony Pictures Entertainment

    Ruhee Das appointed marketing director at Sony Pictures Entertainment

    MUMBAI:  Ruhee Das, a prominent figure in the Indian media and entertainment sector, has been named marketing director at Sony Pictures Entertainment, effective June 2025. This promotion comes after a distinguished tenure of six years and ten months as marketing lead at Sony Pictures Television.

    In her previous role as marketing lead, Das was instrumental in promoting Hollywood films and TV series from Sony Pictures across a diverse range of content platforms, including Amazon Prime Video, iTunes, Google Play, Sony LIV, and various television channels like Colors Infinity and &Flix. Her responsibilities encompassed ideating, planning, strategising, and executing comprehensive marketing campaigns across digital, on-air, on-ground, outdoor, and print mediums. She also focused on building strong press coverage for Sony titles, securing talent interviews, and driving performance marketing for Sony Pictures Entertainment India’s social media presence. Furthermore, Das oversaw the content monetisation of Sony Pictures’ movies and TV shows on YouTube.

    Before her extensive career at Sony, Das held key marketing positions at Viacom18 Media Private Ltd for nearly four years. As marketing lead – consumer products from April 2017 to September 2018, she spearheaded the marketing efforts to extend popular brands such as MTV, Colors, and Nickelodeon into consumer products, overseeing successful BTL and ATL campaigns and 360-degree marketing strategies. Prior to this, she served as assistant manager (marketing) – consumer products at Viacom18, focusing on MTV Consumer Products.

    Her earlier experience includes a year as senior officer – revenue at Bennett Coleman and Co. Ltd. (The Times Group), where she was responsible for revenue generation through media sales and brand integration for the TV channel Romedy Now. She also held marketing roles at Propellum and Godrej & Boyce Mfg. Co. Ltd., and completed internships at Abbott and Business Standard.

    Das’s wealth of experience in content marketing, social media, and business strategy positions her to drive significant growth for Sony Pictures Entertainment in the South Asian market.

  • Allied Blenders & Distillers appoints two marketing directors

    Allied Blenders & Distillers appoints two marketing directors

    MUMBAI: Allied Blenders & Distillers Ltd  has announced the appointment of Arvind Hangal and Roshni Chatterjee as marketing directors with immediate effect from 6 March 2025.

    The board of directors approved both appointments, with the executives designated as senior management personnel of the company.

    Hangal has been with Allied Blenders since November 2011. He holds a bachelor of science degree from the university of Mumbai and a master’s in management studies in marketing from Jamnalal Bajaj Institute of Management Studies. Before joining Allied Blenders, he served as category manager at Novartis India.

    Chatterjee brings over 18 years of experience across FMCG and B2B sectors in the Asia-Pacific region. Her career spans roles at major consumer goods companies including Unilever, Kraft, and Heinz. Most recently, she served as global head of brand and communications at Sleek Tech in Singapore.

    Her track record includes successfully leading brand turnarounds for Vaseline in Thailand and Indonesia. While at Kraft Heinz, Chatterjee spearheaded the company’s expansion into the snacking segment across the APAC region and developed the strategy for India’s market turnaround.

    Allied Blenders & Distillers is one of India’s leading spirits manufacturers, with the appointments reflecting the company’s commitment to strengthening its marketing leadership.

  • Lenovo India appoints Chandrika Jain as marketing director

    Lenovo India appoints Chandrika Jain as marketing director

    Mumbai: Tech major Lenovo has appointed Chandrika Jain as marketing director for India, effective 1 March. 

    Jain commands more than 22 years of experience in multiple sectors, and currently manages Lenovo’s Worldwide Marketing Hub in India. 

    In this new role, she will be based in Bengaluru and lead the marketing functions across the consumer, commercial, tablets, and solutions and services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environment, social, and governance), said the tech company in a statement.

    “Chandrika’s previous experiences in leading large, global teams and delivering innovative, brand-building campaigns with the customer at the centre of it all, will readily accelerate our mission to strengthen Lenovo’s reputation as a trusted global brand,” said Lenovo India managing director Shailendra Katyal. “I am delighted to welcome her in this new role at Lenovo, where she’ll lead the marketing initiatives across businesses and look forward to have her an enriching experience at Lenovo.” 

    Jain has worked with Lenovo in various marketing roles for more than a decade. Previously in her roles at various advertising agencies, she worked for technology clients such as Dell, as well as clients in the consumer sector like Himalaya, Carbon (diamond jewelry), and Unilever.

    She has also worked with PSI for an USAID funded campaign to raise HIV awareness, and at ING bank. 

    “Lenovo is undergoing a fundamental transformation that will take us beyond our currentposition as a global #1 in PCs, and establish the company as a comprehensive leader in technology solutions and services. India is a crucial market in spearheading this transition, and Chandrika is the right person to make the change a reality for the Lenovo brand in India,” commented Lenovo Asia Pacific executive director of marketing Bhaskar Choudhuri. “In her current role she pioneered the first-ever global brand campaign, and she has demonstrated her business and marketing acumen in driving global campaigns for Lenovo’s consumer laptop brands, Yoga and Legion. I have full confidence that her experience will help bring Lenovo innovation to India, and further our vision of ‘Smarter Technology for All.’”

  • Zee5 onboards Lloyd Xavier as marketing director, South

    Zee5 onboards Lloyd Xavier as marketing director, South

    Mumbai: Video streaming service ZEE5 has brought on board Lloyd Xavier as marketing director for the South region, as per his updated LinkedIn profile.

    Xavier’s appointment comes at a time when the OTT platform is focused on its growth and expansion strategy in the southern markets.

    Starting his career as an analyst with Deloitte in 2010, Xavier has over a decade of experience in the field of marketing, digital and social. He was last associated with Arha Media and Broadcasting as assistant vice president, marketing.

    Previously, he worked with Telugu streaming platform aha as AVP – marketing, Network18 as senior marketing manager, YuppTV as marketing manager.

    He holds a master’s degree in business administration from MIT, School of Business, Pune.

  • Siddhesh Maldikar joins Zee TV as director of marketing

    Siddhesh Maldikar joins Zee TV as director of marketing

    Mumbai: Siddhesh Maldikar has joined Zee Entertainment Enterprises Ltd-owned Hindi GEC Zee TV as director of marketing.

    In his most recent role, Maldikar was associated with Sony Pictures Networks India, where he worked as senior manager of marketing.

    “New Beginnings as I start my journey with Zee TV as Director – Marketing,” Maldikar wrote in a LinkedIn post, announcing his move.

    An alumnus of N L Dalmia Institute of Management, Maldikar is a marketing professional with experience in FMCG and media & broadcasting.

    Prior to Sony, he worked with Hindustan Unilever Ltd as a senior brand executive, Magnum Ice Creams. While at HUL, Maldikar helmed the launch of Magnum in India in five cities which includes a test launch in Chennai in 2013. He also had a stint at Temptation Foods Ltd.

  • Kimberly-Clark India names Saakshi Verma Menon as marketing director

    Kimberly-Clark India names Saakshi Verma Menon as marketing director

    Mumbai: Consumer goods company Kimberly-Clark has announced the appointment of Saakshi Verma Menon as marketing director in India.

    In her new role, Saakshi will lead the brand, digital, research, analytics & product innovation teams. She will be a part of senior leadership on the journey of transformational acceleration. Additionally, she will also be responsible for shaping a brand-building organisation in a digital-first world, the company said in a statement.

    Saakshi comes with 18 years of experience across several global brands like Colgate Palmolive, Coca-Cola, and Uber.

    “We are delighted to welcome Saakshi to our Kimberly-Clark India team,” said Kimberly-Clark India’s MD Mainak Dhar. “She brings with her a wealth of knowledge and experience to our business that will help in accelerating the transformational growth agenda we have- both in terms of our current portfolio and in future expansion plans. I look forward to her leadership in shaping a future-ready marketing organisation that will not just deliver today’s results but creates capabilities, talent, and mindset to accelerate our progress towards the exciting future we see for this business.”

    “I am delighted to join Kimberly-Clark India at this exciting point in the transformational journey of the company,” said Saakshi. “Kimberly-Clark is at the cusp of unleashing the potential of its brands in India and I am looking forward to working with the team to take India to its next phase of growth, especially in terms of creating a world-class brand-building organisation that can thrive in a digital-first world.”