ITV

Tag: marketing company

  • Arushi Sharma to head Brand Partnerships & Strategy for Chtrbox in Mumbai

    Arushi Sharma to head Brand Partnerships & Strategy for Chtrbox in Mumbai

    MUMBAI: Chtrbox, India’s leading data-powered Influencer Marketing company, today announced the appointment of Ms. Arushi Sharma as the Head of Brand Partnerships & Strategy for Mumbai. In her new role, Arushi will be responsible for steering the growth of the firm’s specialized Influencer Marketing business in Mumbai, while also contributing towards team & culture building and product innovation. She will also work towards setting newer benchmarks for how strategically and creatively can social media influencers be leveraged for brands and agencies in India.

    Arushi has over eight years of diverse social media marketing & leadership experience across the UK, Singapore, Indonesia and India. Most recently, she was leading the social media team, including the influencer marketing division, for Iris Worldwide in Indonesia, & was previously with them in Singapore where she led the APAC Digital Command Centre for Philips. Among her many achievements, the highlights of her career have been winning the Bronze Social Campaign of the Year Award for Philips as well as being invited to speak at the Cannes Lions Festival 2016 held in France. She also managed the PR & digital launch of Spotify across South East Asia which organically achieved #1 trending status for the brand worldwide.

    Speaking about her association with Chtrbox, Arushi said, “In my experience across markets and sectors, the one thing that I have increasingly witnessed is the demand for authentic voices and storytelling in the social media space. It is exciting to work with a brilliant up-and-coming platform like Chtrbox that addresses the lack of consolidation on pricing and strong measurement models to give popular and emerging brands and influencers an effective and measurable way of partnering together. Together with this dynamic team, we are changing the way this space operates, and are excited to do more.”

    On Arushi’s appointment, Pranay Swarup, Co-Founder & CEO @Chatterbox said: “Arushi and I had connected almost a decade ago as colleagues and have been ‘Facebook Friends’ ever since. We’ve witnessed each other grow as professionals over the years, and I’m glad that we’re now doing some disruptive work together. With Arushi’s experiences across international markets, and the clientele and scale of work that she has managed, we are certain that she would provide newer avenues for Chtrbox to grow.  I would like to take this opportunity to welcome Arushi again and wish her on a successful and fruitful journey with us at Chtrbox”.

  • Amrita TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

    Amrita TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

    MUMBAI: Aidem Ventures, an independent media consulting and marketing company has been mandated to handle ad sales for Amrita TV, a Free to Air, Malayalam General Entertainment Channel. Formed in 2005, Amrita TV is one of the earliest players to launch and develop the Kerala General Entertainment market. The channel stands apart in terms of delivering family based and value driven quality programs. Apart from leading DTH services like Sun Direct, Tata Sky, Dish TV etc, the channel is also available on leading cable networks like COA Kerala, ACV, Siti, Den and many more. The channel also has its presence in the global market and is Free to Air across Australia, Singapore, Middle East, Europe, UK, USA, Canada and South Africa. 

    Amrita TV, COO, Jayakesh Nair states, “We have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programs in 2018. Aidem’s knack of positioning channels in the advertiser market is remarkable. They establish a win – win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TV’s potential as a valuable advertising platform.  

    Aidem Ventures, MD, Karan Gupta says, “At Aidem Ventures, we have always created success stories for the channels we have been assigned. It’s an honor to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channel’s success in the entertainment space.  

    Aidem Ventures, President, Alok Rakshit adds, “Amrita TV gives us an in-depth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement”.  

    Aidem has an in-depth experience of the southern market and has helped turnaround the revenues of Jaya TV Network, Flowers TV, Kasthuri TV Network and Mi Marathi to name a few. In addition to Amrita TV, Aidem currently represents around 15 different partners across the market with successful and popular brands like Bhojpuri Cinema, Dangal, Kolkata TV, Kolkata Live, Music Fatafati, APN News, NaapTol and Box Cricket League. 

    Aidem Ventures also represents eBus in India with an aim to offer a complete solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters. 

  • Kings XI Punjab joins hands with Events Experts for ACB 20-20

    Kings XI Punjab joins hands with Events Experts for ACB 20-20

    NEW DELHI: Kings XI Punjab, recently announced its association with Events Experts, a Chandigarh based full service events and marketing company for initiating ‘ACB 20-20’, an intra school, college and university tournament.

    The 20-20 big bash tournament will be played amongst the age group of 16 to 24 years across the catchment areas including Chandigarh, Punjab, Haryana, Himachal Pradesh, J&K, Delhi-NCR, Rajasthan, Uttrakhand and Uttar Pradesh. The registration for the tournament commenced 10 October.

    As a part of the tournament, trial sessions will be undertaken across 100 schools, 100 colleges and 20 universities in the catchment area. The distinguished selection panel consisting former Ranji players, IPL players and coaches like Amit Uniyal (IPL Fame), Sukhwinder Singh Bawa (Yuvraj Singh’s coach), etc will shortlist 120 players.

    The selected players will be divided amongst eight teams who will play a total of 15 matches (12 league matches, two semifinals and the Final) at Tau Devi Lal Stadium, Sector 3 Panchkula.

    The first round of trails was held at Malhan Cricket Academy, Jhajjar on 11 October followed by S.D. School, Rajiv Chowk Gurgaon on 13 October.

    Registration for Punjab region will commence on 16 October at S.D College Chandigarh followed by Rayat Bahra Group of Colleges on 17 October and SUSCET College Tangori on 18 October.

    Commenting on the occasion, Kings XI Punjab COO Col. Arvinder Singh said, “We are happy to partner with Event Experts to provide a suitable opportunity to budding cricketers from our catchment area to display their skills. We hope this activity goes a long way in providing a much needed platform to these cricketers. In the future too Kings XI Punjab shall continue to undertake such activities at various levels.”

    The winning team will be entitled for a cash prize, per player worth Rs 15,000 and runner-up per player Rs 10,000. Amongst other award categories, Man of the Match will be awarded with gift vouchers, best bowler & best batsman Rs 25,000 each and Man of the Series will be bestowed with Rs 50,000.

    Being a community driven team, Kings XI Punjab has undertaken this initiative to reach out to its discerning fans in the catchment area and give them a chance to realise their dreams into reality.