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Tag: marketing campaign.

  • Horlicks Women’s Plus partners with Apollo Clinics to offer free Vitamin-D testing

    Horlicks Women’s Plus partners with Apollo Clinics to offer free Vitamin-D testing

    Mumbai: Hindustan Unilever Ltd’s (HUL) Horlicks Women’s Plus has launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin-D deficiency and bone health amongst women. The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening.

    In the campaign, Horlicks Women’s Plus and Apollo Clinic have partnered to offer a free Vitamin-D test for all the women over the age of 30 across all Apollo clinics in Hyderabad, Delhi, Mumbai, Pune, Kolkata, Bengaluru, and Chennai this month. The testing would also be complemented with free doctor’s counselling, said the brand.

    According to a statement, “Nine out of 10 women in India have a Vitamin-D deficiency. Post the age of 30, bone density starts declining. If preventive action is not taken, it can lead to musculoskeletal pains, risk of fractures, and osteoporosis at old age. Vitamin-D is critical in helping your bones absorb calcium, but unfortunately the deficiency in India is widespread with low awareness.”

    “Horlicks Women’s Plus is clinically proven to help improve bone strength in six months, contains 100 per cent RDA of Calcium, Vitamin D and Vitamin K2,” it further said.

    “With a clear purpose of driving a culture of wellbeing in India, as the market leader in women’s wellbeing, HUL is extremely glad to partner with Apollo Group in the effort to increase awareness of the optimal nutrition, physical exercise, and regular screening tests as a practice,” said HUL vice president – nutrition Krishnan Sundaram. “We are starting this journey with a Joint Awareness Campaign on Horlick’s Women’s Plus, which is a clinically proven bone health nutritional beverage, from the Horlicks portfolio. We believe it can make a difference to awareness levels and subsequently reduce the burden of Vitamin D deficiency in India.”

    To date, 18000+ women have got themselves tested in the campaign. The campaign is generating significant improvement in awareness of both Vitamin-D deficiency and bone health. This will be instrumental in driving the culture of well-being and preventive healthcare in India, said the brand in a statement.

  • Tata Capital unveils new campaign for Flexi Plus Loans

    Tata Capital unveils new campaign for Flexi Plus Loans

    Mumbai: Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign titled ‘India – Apne Mann Ki Karo’ to promote its latest offering, Flexi Plus Loans. According to a statement, the campaign will run across social and digital media platforms, radio and television.

    Conceptualised by Viscomm, the campaign is a series of three humorous short films. Each film is a slice of an everyday life situation where the protagonist – a family man wants to do things his way and seeks approval from his loved ones. Each film portrays how the protagonist‘s wishes are suddenly fulfilled, much to his surprise, and with this introduces the features and benefits of Flexi-Plus loans.

    “Tata Capital’s latest campaign aims to resonate with our customers in a fun-loving way. The 3 films are expressions of situations where each one of us seeks freedom in our daily lives,” said Tata Capital chief digital and marketing officer Abonty Banerjee. “Flexi Plus Loans gives our customers enhanced flexibility and ability to personalize the loan and repayment options as per their requirements. This campaign once again gives us the opportunity to reinforce in our customers the belief that they can always #CountOnUs.”

  • vivo India urges parents to #SwitchOff, and connect with kids

    vivo India urges parents to #SwitchOff, and connect with kids

    Mumbai: Smartphones have become an integral part of our day-to-day lives. But, the excessive use of smartphones post-pandemic has also impacted human relationships. It is this thought that inspires vivo’s new ad film.

    The global smartphone brand has launched the third edition of the #SwitchOff campaign with a thought-provoking film that showcases how parents are missing out on being fully present in their children’s lives.

    Conceptualised by Lowe Lintas, the film has a heart-warming storyline that showcases a father-son relationship before the smartphone became indispensable. The character of the father, in the end, realises the need to disconnect and recapture the relationship he shared with his son.

    Lowe Lintas regional creative officer Amar Singh said, “Children are very quick to pick up on the signals we send out. And a child’s mind is a very fertile place. This film conceptualiSed by Rajat, Vishal, Stuti, and Kushal, explores what may be going through a child’s mind as he sees his parents obsessing with their phone. What inferences his little mind might draw? And how it’s imperative for adults to find it within themselves, to stop.”

    The campaign is founded on the observation from vivo-CyberMedia Research (CMR) study ‘Impact of Smartphones on Human Relationships 2021’ that underlines that 74 per cent of parents say that their excessive usage of smartphones has hurt their relationship with their children. The study focuses on the relationship dynamics of parents and children with respect to the omnipresence of smartphones in families.

    vivo India director brand strategy Yogendra Sriramula said, “The pandemic has made digital technology and smartphone devices an indispensable need for all of us. But, this excessive usage of these devices is also impacting the young and naïve minds around us. We might be around our children, but the quality of the time spent with them is something that we don’t pay much attention to. Hence, this year, we thought of focusing on driving awareness and realisation of excessive smartphone usage by adults that is impacting their relationship with their kids. We believe the film delivers an eye-opening and thought-provoking message to all of us.”

    The smartphone brand recently announced the findings of the third edition of the study titled ‘Impact of Smartphones on Human Relationships 2021’, which showcases the impact of smartphones on users and their effect on relationships. The study highlights that while the time that is spent with kids and family, in general, has gone up, the quality of time spent has deteriorated.

  • Hrithik Roshan finds reasons to shop in Myntra’s ‘End of Reason Sale’ campaign

    Hrithik Roshan finds reasons to shop in Myntra’s ‘End of Reason Sale’ campaign

    Mumbai: Myntra has launched a marketing campaign ahead of the fifteenth edition of its flagship, ‘End of Reason Sale’ (EORS), scheduled to be held between 18 to 23 December. The tagline for the campaign ‘Ab Har Koi Reason Chalega!’ sums up the proposition of the event, while urging consumers to shop with just a reason, however silly the reasons might be.  

    Conceptualised by Brave New World, Myntra will be launching 15-second ad films, starring an existing band of celebrity ambassadors, such as Hrithik Roshan, Dulquer, Simbu, Vijay, Kiara Advani, Disha Patani, and Samantha.

    The storyboards of the ad films conform to the tagline ‘Ab Har Koi Reason Chalega!’ with the ‘Reason to shop’ taking centre stage in the ad films, viewers can witness their favourite celebrities making up reasons to shop on Myntra. Hrithik for instance, uses his new hairdo as an excuse or reason to shop, Samantha uses an unknown holiday destination and installing a new mirror as reasons enough to shop, it pains Bhuvan to witness two of his wardrobe hangers without any clothes and he decides to shop to have them occupied. Bhuvan also stars in an ad film where he chooses to shop for colours that he thinks his pet dog can identify and appreciate. Thus, the ad films use reasons, small and big, as examples to induce shopping among viewers, ahead of EORS-15, with quirky thematic storytelling helmed by its celebrity ambassadors.

    In order to drive buzz and salience for the property, Hrithik, Kiara lead the Hindi TVC’s, and Dulquer, Simbu, Vijay, and Samantha add a touch of southern flavour to their respective scripts. The films will be streamed across multiple leading TV channels, social and digital platforms.

    While Hrithik will be seen on TVCs and digital ad films promoting the men’s apparel category, kids and footwear categories, Vijay, Dulquer and Simbu will promote the men’s fashion category in regional edits. Kiara will front Women’s western wear, Disha will lead the beauty and personal care category, while Samantha will lead Women’s ethnic wear as well as accessories. 

    “Our marketing campaign for the upcoming edition of EORS has been developed keeping in mind the new-age lifestyle consumers who are both fashion-conscious and social media savvy,” said Myntra vice president Achint Seti. “This has prompted us to focus extensively on our social commerce platform, including M-Live to engage with our audiences at scale through their favourite celebrities and influencers.”

    “Apart from this, our TV ad campaigns with celebrities, help us reach every part of the country and demography, with the central message of the campaign, that urges shoppers to have a reason to shop, no matter how silly, captured effectively in the ad. This is one of the biggest marketing campaigns that we have put up for EORS and we are expecting to reach ~200 million people,” he further said.

    The brand recently forayed into social commerce at scale, by launching M-Live which enables a real-time video-enabled, interactive shopping experience, guided by influencers and experts. EORS-15 will witness M-Lives with celebrities and influencers on Myntra-Studio alongside a heightened influencer engagement program at Myntra across all social media channels.

  • Sukkhi ropes in Karisma Kapoor as brand ambassador

    Sukkhi ropes in Karisma Kapoor as brand ambassador

    Mumbai: Online-first fashion jewellery brand Sukkhi has roped in Bollywood star Karisma Kapoor as its brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India, said the statement.

    As the festive season is approaching, Sukkhi is expecting a huge demand in the fashion jewellery segment. With Kapoor as its brand ambassador, the brand aims to leverage its marketing efforts by launching its new designs and collections across the country.

    “Kapoor has always been a well-known face across India. She has her own unique style which resonates with Indians and expresses her true glorious self which aligns with Sukkhi’s ethos of being fashionable and trendy,” stated Sukkhi founder and CEO Bhavesh Navlakha. “We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints, and ATL BTL marketing across India.”

    Adopting an omnichannel presence, Sukkhi is widely available on various e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa amongst others along with its own website sukkhi.com as well as 125+ offline touch-points spread across India to meet the rising demands of consumers.

    “I am glad to be collaborating with Sukkhi as the brand has a wide collection of jewellery which complements the modern Indian women and their style,” said Kapoor. “Personally I am always looking for versatile pieces that I can pair with multiple outfits. Jewellery makes women feel confident and brings out their true personality.”

  • Piramal Realty ropes in Rahul Dravid as brand ambassador

    Piramal Realty ropes in Rahul Dravid as brand ambassador

    Mumbai: Piramal Realty, the real estate arm of the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects in Mumbai comprising Piramal Mahalaxmi, Piramal Vaikunth, Piramal Revanta, Piramal Aranya, and Piramal Agastya, its state-of-the-art commercial project. 

     As part of its association, Dravid will collaborate with Piramal Realty, speaking directly to the brand’s customers with signature messages on the importance of home ownership. With his reliable and always positive approach on and off the field, the cricketer will be showcased embodying Piramal Realty’s core values of knowledge, action, care & impact, the brand stated. 

    The new association will be promoted with a 360-degree marketing campaign, including print, digital, outdoor, and social media, it added.

    Piramal Realty, chief operating officer, Gaurav Sawhney said, “Rahul Dravid embodies our philosophy of creating a positive impact on people’s lives. As a company, we are constantly evolving to provide a great customer experience that transcends from understanding consumer sentiments to creating developments that encourage community building. Having Rahul Dravid on board will help us enhance our purpose of ‘Doing well and Doing Good’, since he is not just an international sports icon, but also a source of inspiration for many around the world. Rahul Dravid’s qualities of being dependable, authentic, true, and impactful perfectly align with our brand values.”

    Commenting on the association, Rahul Dravid said, “A career in sports is impossible to manage without the support, guidance, and reassurance of family and friends. During tough times, and there always are, home is where we go. As an advocate for the brand, it gives me great pleasure to collaborate with Piramal Realty, which resonates with my own core belief of giving the best throughout the process.”

  • Meesho reaches out to small town consumers in new ad

    Meesho reaches out to small town consumers in new ad

    Mumbai: Homegrown social commerce platform Meesho has launched a new TVC that promises ‘lowest prices, great quality products’ to its consumers.

    This new TVC targets consumers from small towns and cities who are getting on board with online shopping for quality products at affordable price points, the platform said.

    Conceptualised by DDB Mudra Group, the ad showcases that women are smart spenders and have unique ways of saving money. They manage their monthly expenses by better planning and create a pool of small savings from their monthly budget, safely tucked away in unexpected places of their home.

    Meesho founder and chief executive officer Vidit Aatrey said, “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in tier-2, tier-3 cities, who have the least spending power as compared to the rest of our customer base.”

    DDB Mudra Group’s chief creative officer Rahul Mathew said, “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”

  • Fun88 announces Daren Sammy as brand ambassador

    Fun88 announces Daren Sammy as brand ambassador

    Mumbai: Fun88, the sports platform, today announced the signing of Daren Sammy as its brand ambassador. Sammy is a two-time T20 World Cup-winning captain for West Indies with a strong fan following in India and the sub-continent.

    As a kickstart to this partnership, Sammy will be a part of a series of brand films targeting sports fanatics in India. The brand films will be a part of Fun88’s upcoming integrated branding and marketing campaign #LagiShart, the platform said in a statement.

    Speaking of the association with  Sammy and bringing him on board as a face for the platform, a Fun88 spokesperson said, “Daren is a leader and an inspiration to everyone. His success & contribution in Caribbean cricket is remarkable.  Daren’s fan following in India is huge and our partnership with him is synonymous to our vision of making Fun88 a go-to destination for sports content in India. We are extremely excited about this association and hope that we are able to leverage Daren’s following to take Fun88 to newer heights.”

    The cricketer shared, “My relationship with the number 88, which has been my jersey number too, spans over two decades and with Fun88 I see a synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has celebrated sports and cricket and has brought fans together since inception. I am excited about this association with the team at Fun88 and deeply thankful for being given the opportunity to be its ambassador and face.”

  • Tata Pravesh’s latest campaign empowers people to make wise choices

    Tata Pravesh’s latest campaign empowers people to make wise choices

    Mumbai: Tata Pravesh, from the house of Tata Steel, has launched a new campaign called #AloneButTogether to empower people for making wise choices in the face of the pandemic. Conceptualised by Logicserve Digital, the campaign showcases the power of an individual to drive positive influence.

    Aligning with Tata Pravesh’s present positioning of ‘Akela Hi Kaafi Hai’, the campaign comprises of impact-driven Thumbstopper videos that aptly convey the message through simple real-life situations such as planning a wedding in the middle of the pandemic, our attitude towards people who deliver our necessities at home and illustrates how we can make an impact with a simple act.

    Commenting on his vision for this campaign, Tata Pravesh’s chief – services and solutions, P Anand said, “This campaign is our attempt at communicating the importance of putting safety first, for yourself and for your loved ones, and making wise choices in our daily life; since we strongly believe that an individual is #AkelaHiKaafi for creating a positive impact. #AloneButTogether promotes the emotion of standing strong with one another by spreading empathy, kindness, and humanity and, encouraging each other to act responsibly.”

    Shedding more light on the creative process of the campaign, Logicserve Digital’s SVP – creative, social, PR, marcom, Manesh Swamy said, “The pandemic is not over yet, and as a community, we have to be more vigilant and at the same time be humane. We realized that people don’t generally take it well when we correct them to behave in a certain manner during the pandemic. However, driving the message that every single individual can make a difference was essential. As things are opening up and people are getting back to normalization 2.0 with a scare of the third wave lurking around, we wanted to spread kindness and instill responsibility via these super short thought-provoking films. If you carefully look at the films, Tata Pravesh’s doors and windows are seamlessly integrated with these films and are playing an important role in driving this important message.”

  • ‘Born in Sweden, built in India’, says Truecaller in latest #HelloIndia campaign

    Mumbai: In a bid to reaffirm its commitment towards India and to create more awareness around the brand, the Swedish app, Truecaller has launched the #HelloIndia campaign. The outdoor campaign, conceptualised and executed by Gurgaon-based Thinkstr, aims to spread awareness of the origins of Truecaller and strengthen the brand’s connection with its Swedish roots.

    The primary objective of this campaign is to elicit an emotion towards the brand and encourage users to adopt the use of this efficient technology for their benefit, the company said in a statement.

    Truecaller’s sizable portion of the engineering and development team is based out of India and it takes pride in building solutions and products for India and then taking them global. The campaign is an attempt to connect the rich heritage and culture of Sweden with the diversity and enormity of India, which Truecaller calls its home country now, it added.

    “We are proud to be a Swe-desi app – Born in Sweden, built-in India and we wanted to tell the world about it,” Truecaller’s director of marketing, Manan Shah said. “That’s when while working with Thinkstr, they came up with this campaign. It instantly resonated with all of us and we deployed it. This is part of our ongoing effort to create more awareness around the brand.”

    Thinkstr’s head of creative and the writer of the campaign Ravi Raghavendra said, “While Truecaller is the third most downloaded app in India, not many know that it was founded in Sweden. We wanted to tell people that we are from the land of innovation and excellence. Sweden has given the world a lot of innovations that have transformed human lives. Similarly, Truecaller continues to transform the lives of people by protecting them against harassers and pesky, irritating callers. It is our way of saying: from Sweden to India, with love.”