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Tag: marketing campaign.

  • Cars24’s new campaign reveals MS Dhoni-proven formula to buy best cars

    Cars24’s new campaign reveals MS Dhoni-proven formula to buy best cars

    Mumbai: Cars24, the homegrown e-commerce platform for pre-owned vehicles has launched its latest campaign ‘MRL Pass Toh Gaadi First Class’ featuring Indian cricketer MS Dhoni. The campaign brings focus to Cars24’s recently launched Mega Refurbishment Labs (MRLs) in India and highlights the brand’s commitment and leadership to provide quality cars to its customers. 

    Based on the recently conducted Cars24-IPSOS study, quality is the most important factor in a buyer’s purchasing journey. In line, the campaign brings focus to the solutions by Cars24 that make the buying process seamless while ensuring top notch quality cars, said the statement. The campaign will go live on television and across all the social media handles of Cars24, it added.

    Conceptualised by Ogilvy (North), MS Dhoni alongwith the massive MRLs emerge as the heroes in the film. MS Dhoni is seen in this unique avatar of a rapper for the first time. Dhoni raps to explain the MRL throughout the film with visuals of various checks done on a car at the MRLs. Themed around ‘quality,’ the film is for the young buyers, with Dhoni making this point in a light hearted and fun manner. The rap-like treatment to the film and the continuous use of the word ‘check’ makes one want to play the film on loop- it has the potential to become an earworm. 

    “Through this campaign, we want to reinforce the messaging of our consistent efforts to bring a whole new world of quality cars to even more consumers,” said Cars24 India CMO Sudhir Shukla. “At Cars24 we have invested in India’s largest refurbishment facilities, the MRLs, which use the best-in-class systems, processes and technology to deliver quality cars that, together with our warranty and customer friendly return policies, will ensure an outstanding customer experience. And it was only fitting to use the best of cricket and a known car fanatic – MS Dhoni- to endorse the best in the pre-owned car industry; as he is definitely one of India’s most celebrated icons of performance, trust and dependability.” 

    “Since its early days, Cars24 has envisioned transforming the used-car industry. It has been a pioneer in shaping the industry while enabling customers to make the transition to buy cars online,” said MS Dhoni. “The company is revolutionising the category beyond Indian waters and has showcased its merit globally as they continue to expand further. I am delighted to be associated with a company that is here to make a difference with a consumer centric approach, ensuring they offer the best to their customers.” 

    Cars24 has recently launched seven company-owned MRLs in key metro markets of Delhi NCR, Mumbai, Bangalore, Ahmedabad, Chennai, Hyderabad, and Pune. These MRLs, India’s largest vehicle refurbishment facilities, have been set up across 35 acres of land with the aim of providing buyers with access to high quality used cars coupled with warranty through a trusted channel, said the brand.

    “When we first saw the new Cars24 facility The MRLs we knew that this had to be the centerpiece of our communication. We needed to show the rigour and the know-how that goes behind making each car top-notch. And who better than MS Dhoni to help us tell that story,” stated Ogilvy (North) chief creative officer Ritu Sharda. “We have presented MRL in all its glory and as a futuristic refurbishment facility synonymous with trust and quality.” 

  • Brands unveil their inner cupid ahead of Valentine’s Day

    Brands unveil their inner cupid ahead of Valentine’s Day

    Mumbai: Love is in the air.. it is on your smartphone screen.. it is on the biggest hoardings, it is everywhere! It is that time of the year when romance takes centre-stage and whether one likes it or not, one cannot escape the blitzkrieg of mushiness coming our way. This Valentine’s Day, brands rekindle the love with their consumers with something for everyone- from singletons to pet parents, and of course, for the lovebirds, as they try to break away from the traditional and clichéd V-day concepts. 

    Here are some that caught our eye:

    Mondelez India

    Recognising the reality that with V-day just around the corner there are going to be two kinds of people – The ones in love and the ones who are sick of the ones in love aka, The singles, chocolate company, Mondelez India’s two major brands have launched campaigns that are at loggerheads too! So, on one hand, we have Cadbury Dairy catering to those in love and on the opposite end, there is Cadbury 5 Star cheering on and backing the singles with two innovative tech-savvy campaigns.

    Cadbury Dairy Milk Silk

    Conceptualised by Ogilvy, Cadbury Dairy Milk Silk’s ‘How Far Will You Go To Make Them Blush’ campaign set to its popular jingle, aims to get young hearts aflutter across the country with a special pack- QR Codes on the Silk Valentines’ Day packs, that lead consumers to a microsite where they can create and share custom messages with their special someone.

    In a first, the brand has introduced real-time personalisation of augmented reality experience with help from its tech partner, 8th Wall, that enables consumers to unlock the advert to see custom messages sent by their loved ones in a fully immersive 360-degree virtual environment. By scanning any Cadbury Dairy Milk Silk hoarding, print advertisement etc with the special AR filter, the receiver will be able to see the secret message come alive on the ad.

    Cadbury 5 Star

    On the other hand, Cadbury 5 Star has launched an innovative campaign that attempts to save singles from the dreaded question – ‘What Are You Doing on Valentine’s Day?’. The brand has planned the perfect getaway for them by crafting ‘The Perfect Alibi’ campaign. For this, the brand has gone to the extent of taking over an island located off the coast of Karnataka and renamed it ‘My Cousin’s Wedding’ – as the perfect alibi for singles looking to get away from the pressure of having a Valentine or of going on a date. Consumers can join the fun by scanning the special Valentine’s Day Cadbury 5 Star packs, which will give them a chance to win a trip to the Island to enjoy a host of ‘Do-Nothing’ experiences.

    Skinn by Titan

    Skinn, a fine fragrance brand from the house of Titan, released a digital film featuring the Bollywood actor Sanya Malhotra and upcoming OTT star Suhail Nayyar on the special occasion. Conceptualised by Ogilvy South, the #BestSaidWithSKINN campaign celebrates imperfectly perfect relationships by capturing the finer nuances of love which are not only about sparks flying in the air but more about the familiarity and deep sense of assurance that comes over a period of time.  

    FreshToHome 

    FreshToHome attempts to give a fresh spin on Valentine’s Day with its #FreshValentines campaign. The online brand in fresh fish and meat e-commerce seeks to break the V-Day stereotype by replacing traditional and cliched ways of proposing with newer, quirky ways of expressing love. The brand’s V-Day spot showcases a sea-food-loving couple that find ways to ‘keep it fresh.’ The film has the foodie protagonist proposing with a twist- calamari rings, instead of with a regular ring. It also got food blogger Influencers to replace a bouquet of roses with a bouquet of skewered kebabs.

    Mobilla

    The Lifestyle and mobile accessories brand in India announced its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s day. Conceptualised by the brand’s internal creative team, and featuring digital creators Virti Vaghani and Samkit Shah the digital marketing campaign consists of three slice of life films created around light-hearted everyday moments. 

    PokerBaazi.com

    Homegrown online poker platform from the house of Baazi Games is celebrating the season of love with its unusual campaign “Don’t Be Single, Be The Golden Single.” For this, the gaming platform added the age-old question- “What To Do on Valentine’s Day When You Are Single?” to its FAQs section and made it rewarding with a fun integration on the application. Players stand a chance to win a free ticket to the Golden Rush Tournament at the National Poker Series 2022 to be held in March.

    Wiggles.in

    For all the pet parents out there, the D2C preventive pet care brand has launched #LoveIsInTheCare, a digital marketing campaign dedicated to feline love ahead of Valentine’s Day, in a bid to encourage pet parents to never give up on caring for their pets. Crafted around the core thought that the ultimate form of love is care, the campaign brings to light different aspects of pet care. 

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Wiggles (@wiggles.in)

     

  • HDFC Life’s latest ad is a shoutout to ‘Covid Batch’ of students

    HDFC Life’s latest ad is a shoutout to ‘Covid Batch’ of students

    Mumbai: One of the biggest setbacks of the Covid-19 pandemic was the shutdown of educational institutions. Keeping this in mind, HDFC Life has unveiled a new brand campaign crafted by Leo Burnett, from the lens of a graduating school girl. The brand campaign is available across television, digital and DTH.

    The film ‘BounceBack Batch’ highlights the challenges faced by students as they lost out on classroom learning, interpersonal skill-building and some of the best days of their lives. With this campaign, the brand attempts to throw light on the story of every student out there during this pandemic. The film depicts how graduating in these uncertain times is a testament to their resilience which makes the current batch of students stand out from every other batch.

    “Our film takes the audience on an emotional journey of the turmoil that these champions had to go through and the resilience they have shown in the face of the worst adversity humankind has ever seen. They have persevered and bounced back stronger from this challenge,” said Leo Burnett CEO and chief creative officer – South Asia Rajdeepak Das.

    “The last two years have been difficult for everyone. But the part that stands out is the bigger story about the resilience demonstrated by these students and their families,” stated HDFC Life head of marketing, digital business, and e-commerce Vishal Subharwal. “With this campaign, we aim to drive this realisation and the importance of financial planning through a student’s lens, instilling a sense of pride in parents who have ensured that their children overcome the challenges posed by the pandemic.”

  • GUEST COLUMN: The all-pervasive role of technology in new-age marketing

    GUEST COLUMN: The all-pervasive role of technology in new-age marketing

    Mumbai: It was October 2020 when a Cadbury campaign featuring the Bollywood star Shah Rukh Khan (SRK) caught my attention. Christened as a ‘NotJustACadburyAd’, the campaign blended SRK’s image and voice using AI to create customised ads for local shops by directly naming them.

    This idea to promote local businesses when they had taken a big hit during the pandemic was widely appreciated. Also, from a creative angle, the campaign went viral. This level of hyper-personalisation could only be possible with the use of AI-led innovation and technology. This reflects two defining developments:

    1.      How new-age marketing is developing a deep understanding of the latest technology tools now playing a key role in developing meaningful customer relationships, and delivering friction-free, cross-channel experiences for consumers.

    2.       ‘Unified Analytics’ will replace ‘analytics by channel’ and customer groups will see an elevated level of strategic measurements and a much more holistic view of the customer.

    The chances are that while browsing through any marketing guide today, you will find it peppered with tech jargon. That’s how ubiquitous technology has become to the very essence and practice of marketing. As a result, brand campaigns have become more personalised and immersive than ever.

    While technology has exploded and there are hundreds of versions vying for space in the market, here are the ‘Top five most transformative technologies’ that will reshape marketing in times to come:

    1.      Increasing use of Chatbots

    This AI-led software can simulate meaningful conversations with internet users in a natural language through a combination of text and voice messages. Its popularity is increasing by the day due to its 24×7 role in solving customer queries. Bluebot, the chatbot of KLM Royal Dutch Airline, reported in excess of 1.7 million messages from 500,000 passengers.

    According to Salesforce, 69 per cent of the US consumers prefer using chatbots when engaging with brands since it often leads to a prompt response. As per estimates, ~40 per cent of big organisations are already using chatbots, and in the next few years, ~80 per cent of communication between the customers and organisations will be done through chatbots.

    2.      The rise of Voice Assistants

    Voice assistants like Amazon’s Alexa and Apple’s Siri have greatly altered the way users search for information on the web, fast gaining popularity in the voice search feature of search engines due to two important factors;

    -Average typing speed of 41.4 words per minute is far less productive than the speed at which we speak, i.e.160 words per minute

    -The Natural Language Processing (NLP) technology has gotten very advanced, making it easier for voice assistants to pick up and dissect queries accurately.

    Recent statistics reveal that one-third of 3.5 million searches on Google are voice searches. Therefore, from a marketer’s point of view, the voice search SEO strategy becomes important by updating content and becoming mindful of keyword research tools to come up with more voice search questions.

    3.      Fast growth of Virtual Reality

    The rise of Virtual Reality (VR) is mainly due to two reasons. Firstly, the hardware is relatively inexpensive. A Google Cardboard VR headset and a smartphone are enough for you to immerse yourself in another world. Also, many VR applications available on smartphones are completely free to play.

    Secondly, the unique user experience is visceral, the controls are far more intuitive, and the characters more relatable. That’s why it has been dubbed as the ‘ultimate empathy machine.’

    Taking a few examples from the retail sector, Tanishq partnered with Milestone Brandcom to install augmented reality (AR) kiosks (termed as ‘MirrAR’) for elevating the jewellery shopping experience. On the other hand, Lenskart offers 3D face modelling by measuring and mapping the user’s face from multiple angles, thereby providing a 360-degree view of the glasses. Similarly, Sephora’s AR beauty app lets users try makeup by superimposing certain lipstick shades and eyeliner looks using users’ selfie poses.

    4.      The imminent rise of Web 3.0

    Web 3.0, which is being built on blockchain technology [underlying bitcoin and other cryptocurrencies], aims to eliminate all-controlling intermediaries and provide the key benefit of a single login across social media accounts for seamless browsing, networking, engagement, and data security.

    This blockchain-led tech has the potential to re-invent the digital marketing industry. With users having direct control over their data and privacy, companies will have the opportunity to become highly user-centric and transparent by :

    -Analysing customer buying habits across platforms

    -Gathering previously unobtainable data on how consumers interact with devices and products

    -Gaining deeper insights on where a customer is in the buying journey.

    International luxury brands such as Balenciaga and Adidas are ahead of the curve and have started experimenting with Web 3.0, but time will tell how such virtual interactions can become stickier, and translate to potential sales. Even everyday brands like Taco Bell, Coca-Cola, McDonald’s, Gucci, and Warner Music are using non-fungible tokens [NFTs], thus introducing more and more audiences to the process of buying, owning, and selling digital collectibles. A great way for marketers to leverage NFTs is to use the technology for tickets and souvenirs.

    5.      AI-led Hyper-Personalisation

    The concept of a hyper-personalised experience is based on the use of AI in understanding and learning from human responses to communication by using data, such as recent purchases etc. This hyper-accurate segmentation of AI engines is a marketer’s delight in providing improved customer experience beyond assumptions and practices by using Customer Data Platforms (CDPs) as solutions for data architecture, integration, and reliability problems.

    Starbucks is an excellent example of hyper-personalisation. It took its already personalised menu to the next level by adopting a real-time personalization engine [primarily pulling data from their loyalty app] that produces individualized offers for their customers based on their previous behaviour and preferences.

    Most organisations utilise only ~15 per cent of the technologies and capabilities they are already paying for. Therefore, the number of technologies adopted is not as important as ‘applying’ them to solve business needs. Today, marketers are at the critical junction of integrating human experience and technology. They have forever been trying to demystify the customer’s mind. Thanks to technology, now we have endless ways of knowing!

    (The author is executive vice president – global marketing at Wadhwani Foundation. The views expressed in this column are personal and Indiantelevision.com may not subscribe to them.)

  • Cadbury Dairy Milk’s new campaign shows how to turn mundane moments sweeter

    Cadbury Dairy Milk’s new campaign shows how to turn mundane moments sweeter

    Mumbai: With people spending a lot more time indoors, Chocolate brand Cadbury Dairy Milk has rolled out an all- new campaign ‘Fridge Mein Meetha, Toh Ghar Meetha’ that  highlights everyday slice-of-life occasions where consumers open their refrigerators for smaller moments of indulgence.

    The campaign created by Ogilvy India features a series of six relatable nuggets that nudge Indian consumers to stock up their favourite chocolate to make their everyday moments sweeter.

    The ad films capture moments and familiar situations that India has only gotten more privy to in the last two years with the pandemic creating newer snacking occasions. From indulging in the middle of work, midnight cravings to getting over the heat of spicy food or bribing our loved ones with a bar of Cadbury, these shorties seek to strike a chord with every consumer.

    Chilli – https://www.youtube.com/watch?v=QvirZgM7uNI

    Dabba – https://www.youtube.com/watch?v=GylgA1aR6Vo

    Secret – https://www.youtube.com/watch?v=P9OEKiLDM80

    Sorry – https://www.youtube.com/watch?v=wE7H0Cre16I

    Speakerphone – https://www.youtube.com/watch?v=uAiapBnFsKs

    Torch – https://www.youtube.com/watch?v=YARSrZT6Bdo

    “It is a campaign that picks up from how our lives have evolved. Today, we have found the time to discover the moments of joy at home that we didn’t earlier. The in-home consumption focused campaign lands this point beautifully, if there is a Cadbury in the fridge it has the sweetness to make every moment of our lives even sweeter,” said Ogilvy India chief creative officer Sukesh Nayak.

    Commenting on the launch of the campaign, Mondelez India vice-president – marketing Anil Viswanathan stated, “Our latest campaign ‘Fridge Mein Meetha, Toh Ghar Meetha’ spotlights occasions where a bar of Cadbury Dairy Milk can turn otherwise mundane moments to sweeter ones and how these happen every day and in every home. As a snacking leader, we want consumers to stock up Cadbury Dairy Milk in their refrigerators and create category growth opportunities beyond instant consumption. We believe that brands that engage with consumers while they nest at home will have a deeper connection and help build lasting relationships.”

    The media agency behind the campaign, Wavemaker India chief client office and head – West Shekhar Banerjee commented, “We are very excited about this initiative as it unlocks a huge growth opportunity for the category. One of the toughest tasks for marketing is to create new habits and we’ll be putting to test our behavior change framework based on four pillars of Containment, Continuity, Conversion & Content. This is just the start of our journey.” 

    Determined to influence a forever spot for itself in every Indian household, this ‘Fridge Mein Meetha, Toh Ghar Meetha’ ad is set to build a deeper cultural connection through a multi-year high decibel disruptive marketing campaign. Forging a relationship across all generations, the brand has planned various touch points- advertisements, pack interventions, interactive online and offline retail strategies, digital etc.

  • Meesho assures ‘Budget Pe No Load’ in its latest campaign

    Meesho assures ‘Budget Pe No Load’ in its latest campaign

    Mumbai: Internet commerce platform Meesho in its latest campaign highlights a budget shopper’s eternal dilemma of ‘Loon Ya Na Loon.’ The campaign continues to underline the value proposition of the company’s ‘Sahi Sahi Lagaya Hai’ (the right price) appeal.

    Conceptualised by DDB Mudra, the brand campaign features three TVCs that target three different consumer segments – women, men and youths. It is based on the insight that consumers often debate before making any purchase.

    The films, directed by Prashant Madan and produced by Srikanth Kumar Kandala & Mayur Patel from The Magic Box production House, showcase the protagonist’s journey from contemplation to a no-compromise shopping experience on the e-comm platform.

    “When consumers want to purchase something they desire, the guilt or need to cut down on other expenses often crop up, making them prioritise one desire over another. The core objective of the campaign is centered around resolving the ‘Loon Ya Na Loon’ predicament,” said Meesho head of growth Megha Agarwal. “At Meesho, we are helping millions fulfill their desires by providing them a wide selection of quality products at the lowest prices.”

    The campaign will air on major TV networks such as Star Plus, Colors, Zee TV, Aaj Tak, Sony Max, Zee TV in addition to YouTube, and OTT platforms. Each film is shot in three zonal master languages – Hindi, Tamil, and Bengali and further amplified in other regional languages like Assamese, Kannada, Gujarati, Malayalam, Marathi, Oriya, Punjabi and Telugu.

    “To buy or not to buy – that is the question. Which bargain-hunting, value conscious Indian shopper has not hit the pause button and wondered about all the demands on her/his budget, before picking up something? It is this behavioral truth that we played on to land a simple message – Meesho offers prices so low, you’ll never have to choose between one thing or the other again. The result was a breezy yet insightful campaign which we believe will resonate with our target audiences around the country,” said DDB Mudra creative head – West Pallavi Chakravarti.

  • Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

    Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

    Mumbai: 93.5 Red FM along with Project StepOne has announced the new campaign called ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own hands.

    “Looking at the ongoing hysteria around the third wave of Covid, we believe that the need of the hour is for thorough and accurate information. We realised there is a huge population that lacks authentic information about safety precautions around the new variant,” stated Red FM and Magic FM director and COO Nisha Narayanan. “We have had a long and fruitful association with them in the past and our collective aim is to do everything we can to try and help as many people as possible to stay aware and updated about the pandemic.”

    The information will be given by a subject expert/doctor from Project StepOne, covering the important aspect of the new variant that people must know. The information will reach out to listeners of Red FM across 40 cities, said the radio network in a statement.

    “Red FM has driven many educational campaigns including ‘Doubt Ko Out Kar’ and ‘Nation Ka Vaccination’ to urge the community to adopt Covid appropriate behaviour. ‘Wave Se Safe’ is a great step to get reliable advice to the community members straight from the doctors to make sure we sail through the omicron wave smoothly,” said Ujala Cygnus founder and Project StepOne core team member Shuchin Bajaj.

  • Mother Sparsh kickstarts #MomYouAreNotAlone campaign for new moms

    Mother Sparsh kickstarts #MomYouAreNotAlone campaign for new moms

    Mumbai: Baby and mother care brand Mother Sparsh has kickstarted the #MomYouAreNotAlone campaign to spread awareness and promote conversations on postpartum blues.

    While statistics suggest that nearly seven out of every 10 mothers globally battle postpartum blues, more worrisome is the fact that new moms feel that seeking professional treatment for their woes is unwarranted. The campaign was launched by Mother Sparsh to end the stigma around the issue and converse in a place of refuge that helps women comprehend their emotions even better.

    “Post childbirth when new moms begin to heal and their bodies adjust to not being pregnant, it is referred to as the postpartum period. Most vulnerable phase for a woman, this period often interferes with their ability to take care of themselves or their little ones. This is where they require a shoulder to lean on or at least an assurance that their pain points are being taken cognizance of. We intend to do precisely,” said Mother Sparsh co-founder and CEO Dr Himanshu Gandhi.

    The campaign roadmap for the non-monetised activity includes engagement with celebrities, mom influencers and a large pool of micro as well as macro-influencers.

    “To make the campaign more informative and interactive, we have collaborated with noted Maternal Child Wellness Coach & Activist Dr Mahima Bakshi, who has designed the campaign to refrain all moms from neglecting their emotions and feelings,” Gandhi further added.

    The cause and initiative would be supported on the Mother Sparsh website and different social media platforms through periodical live sessions and incorporation in social media activities.

  • PhonePe launches hyper-local campaign in South India

    PhonePe launches hyper-local campaign in South India

    Mumbai: While there is a PhonePe Insurance campaign for Hindi-speaking markets, talking to South India meant starting with a fresh slate for the online insurance brand. After a multi-agency pitch, 82.5 Communications won the creative mandate to extend PhonePe’s ‘Tension Chhodo, Insurance Lo’ campaign to the five states of South India. 

    82.5 Communications brought together its knowledge and insights of South India towards one objective – build consideration for PhonePe insurance, while communicating about the various features that ladder up to ‘No Tension Insurance.’

    Commenting on the association, PhonePe director – brand marketing Ramesh Srinivasan said, “When our brand is a household name, the stories we take to our audience’s homes should also be relevant and relatable to every household. One of the key pillars of our communications strategy has been to position PhonePe not just as a national brand but a regional one as well, for each and every consumer of ours. The insurance campaign for PhonePe created by 82.5 Communications for South India markets aims to do just that – a full 360 campaign not just adapted from the mainline but custom-designed for the sensibilities and nuances of each of the 5 states in the south.”  

    “The PhonePe insurance campaign was an opportunity for us to flex our hyperlocal creative muscle—a muscle we have consciously built, across Marathi, Bengali and Southern Indian languages, for example,” stated 82.5 Communications-India chairman and CCO Sumanto Chattopadhyay. “Advertising often treats South India as a homogenous whole, but in this campaign, we got the opportunity to create afresh for five Southern states—so what the consumer sees is the same concept that is yet not the same, both in terms of language and cultural nuancing.” 

    “We at 82.5 Communications take pride in being a language first agency and that is what we have brought alive in this campaign,” said 82.5 Communications-South SVP and branch head Naveen Raman. “This South-focused campaign is thought through in the respective regional languages dialing up local insights and nuances. Each market will get to see a series of multiple films well supported by print, radio and digital.” 

    The chosen creative idea features two brothers who discover the various features of PhonePe Insurance through the multi-film campaign. Four films are already live, with more to come.  

    82.5 Communications–South group creative directors Sangeetha Sampath and Ravikumar Cherussola elaborated on the creative process and said, “Gone are the days of dubbing an obviously non-South ad in the four languages of South India. Furthermore, while certain insights could remain common across the Southern states, there is a vast difference in culture, language, traditions, and nuances. And we wanted to capture that perfectly, and respectfully. Every ad of the Two Brothers campaign has been shot separately for the 5 states, featuring native actors of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh & Telangana. This hyper-local thinking and execution extends to print and digital too.”

  • Tinder celebrates ‘Journey Of Firsts’ with its latest campaign

    Tinder celebrates ‘Journey Of Firsts’ with its latest campaign

    Mumbai: Global dating app Tinder has unveiled a collection of heart-warming short films in India that depict real moments of countless dating stories and diverse connections that started on the app.

    Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder. The series of films bring alive how Tinder’s new features such as ‘Explore,’ ‘Hot Takes,” and Vibes’ continue to expand the possibilities of online dating. The brand films showcase the app’s new suite of features and social experiences that give members new ways to discover the right person and navigate connections by mutual interest.

    Speaking on the new campaign, Match Group India general manager Taru Kapoor said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”

    Whether it is looking for love or finding someone to match your vibe, Tinder has always celebrated the importance of forging human connections. With this new campaign, Tinder is encouraging Gen Z in India to put themselves out there and spark connection, chemistry and serendipity in this world of endless possibilities, said the statement.